SONOR NEWS 2021

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We are coming to you with our 2021 product news live from the heart of the company, at the headquarter in Bad Berleburg, Germany. We hope you enjoy our tour throughout the company, presenting our brand-new AQX Series and 1000 Hardware Series, as well as news from our Vintage and SQ1 Series.
For more product information visit sonor.com - for purchasing and availability please contact your local SONOR dealer.
Thanks to the entire SONOR staff and all contributors.
Filmed and edited by Philipp Koch pk-films.com, Music by Stephan Emig and Oliver Dommaschki, recorded at Horus Sound Studio Hannover, Germany.
#namm2021 #sonor2021 #sonornews
(c) SONOR 2021

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Опубликовано:

22 янв 2021

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Комментарии : 231

@julianheckotter1169 3 года назад

That Moment when he throws the Benny Greb Snare away :D

@Eurodrummer666 3 года назад

Perhaps someone grabbed it on the fly.

@janceulema 3 года назад

@@Eurodrummer666 I hope so :-)

@Eurodrummer666 3 года назад

@@janceulema they are German, so they can't afford to break something that can be sold! Lol

@miguelalfoya2031 3 года назад

Yeap, I was thinking wtf!!

@thefurbeastunderyourbed5012 3 года назад

@ Eurodrummer "That's still good, we can still make a penny from it!" 😄😄

@GlitchComputer 3 года назад

MAD PROPS to whoever made this continuous shot happen!! It takes a lot of talent to pull off a video like this. Cheers!!

@drumtalkofficial 3 года назад

thanks a lot! was of course a team effort and everyone in it gave their very best.

@DrummerGrrrl 3 года назад

I do love Sonor!

@BanBanChi 3 года назад

Then at the end the surprise that it was a drone all along.

@drumtalkofficial 3 года назад

@@BanBanChi nope, that's not how we pulled this off.... ;-)

@BanBanChi 3 года назад

@@drumtalkofficial Oh come on! Spill the beans! HAHA

@DrummerGrrrl 3 года назад

When the German guy is holding that really amazing looking drumshell with that gorgeous finish...I felt as though I was having a religious experience! I had to stop the video just to thank God for drum builders who create such jaw dropping instruments. I'm fine now. Carry on. 😅😂😇❤❤❤❤

@neilxpeart 3 года назад

I love the rosewood veneer vintage finish, stunning

@stijnwigger 3 года назад

I like that finish too❤️

@barteknowakmusic 2 года назад

The scent of Sonor wafts in my house for many years! 😍My father, and now me. 44 years of family life.

@CrustyCurmudgeon 3 года назад

Just from a production point of view, that's an astonishing piece of work. Taking guys who aren't trained actors or news readers, and constructing an 8+ minute continuous shot is a monumental task. The drums are pretty fine too! Bravo!

@James-Chapman-Drums 3 года назад

When I saw the silver glitter I thought its probably time to order my vintage kit, then I saw the rosewood. WOW! Fantastic video guys and really exciting products for this year!

@ninpomaniac 3 года назад

I had the same reaction, lol

@thesneakygamer4343 3 года назад

I have an SQ2 rosewood and it’s the classiest finish.

@Klingonenchef 3 года назад

I need the new Drumkey ;-)

@swangonzalez4797 3 года назад

Sonor SHOULD make a signature snare for Chris Coleman. The most exciting drummer in the world today. MVP

@DrumControlNRW 3 года назад

Tolle Produkt-News, super gefilmt und präsentiert! So muss das sein! Und das Rosewood Finish in der Vintage Serie ist die Macht!!

@h.t.n.7222 3 года назад

Awesome! Been dreaming of getting a Sonor kit all my life! This year it will finally happen!

@TheSupraphonics 3 года назад

Do it! I got a Delite and a Vintage Series. Both very different, both excellent for their respective uses.

@Streichholztasche 3 года назад

Totally feel you. So, I have a Prolite, an AQ2 with additional 18“ Kick, an AQ1 and an old Force 3000. Next will be a Vintage Series. With these new finishes available, the decision will be really tough i guess.

@Chosinus 3 года назад

I've got a Sonor one of a kind Etimoe snare drum and it's amazing. Saving up for a SQ2 kit :D

@rickyb5062 3 года назад

Congrads! Sonor drums are my all time favorite kits!

@h.t.n.7222 3 года назад

@@Streichholztasche Wow dude that's quite the collection. It'll be an SQ2 for me! They will have it done by April!

@tomashradil3994 3 года назад

I don't know... this is simply heartwarming

@Kik_Hat_Sne 3 года назад

The presentation was top notch.. and so are your products. This whole thing was way more engaging than the Galaxy Unpacked 2021 and 2020's iPhone launch event video.

@saydlowski 3 года назад

Rosewood Vintage Series = 10/10!!

@adambond8540 3 года назад

Amazing 🤩 The Rosewood Vintage Kit. The Gold SQ1. 😯 Wow!

@marshallhammond9933 3 года назад

Oh my God the vintage series in silver sparkle is beautiful

@ThatSwedishDrummer 3 года назад

Can’t wait to try some new snare drums! Also I want that vintage drum key...

@frichoman 3 года назад

hahaha, I want that vintage heavy metal drum key as well XD

@martinkonemann1177 3 года назад

Guys, you know how it works!!! Many Greetings to Martin and Benni!!! By the way, the Vintage Rosewood Semi Gloss is very tasty!!

@lerxtdude 3 года назад

Awesome! Congratulations to the Sonor team for keeping up the innovation and building the finest drums in the world. And the video is really well made. 👍👍👍

@ChristianSchroll02 3 года назад

Ich bin wirklich froh, dass die bass drums aus der SQ1 Serie jetzt einfarbig sind.

@reto_englert 3 года назад

Kann ich nur zustimmen

@ThruAWiderLens 3 года назад

Haven't ever seen a product video quite like this!!! Awesome video from an amazing producer of drums!

@AnuarsTV 3 года назад

That micro Sonor is the equivalent of the Martini kit. I recently bought a used martini kit. Very great quality of sound 👏👌

@TheBluesine Год назад

That guy who is showing us the jazz/jungle/micro kits is a GIANT!!!

@SaS-Music 3 года назад

Very classy presentation. Stunning drums all around. Thank you!

@DrumsBonedo 3 года назад

Well done, Frank! :-)

@ismaelgonzaga4686 3 года назад

Wow!!! Beautiful Sonor Products .. !!! I'm a Fan of this Brand .. !!! 👏👏👏😍🥁

@kyronnewbury 3 года назад

Incredibly done video. Thank you Sonor for starting with the human side of things before showing your product. Shows the heart of your wonderful company

@topperhardy1614 3 года назад

Well done 👍🏻 Great news 🥁 particularly like the new finishes of the vintage series and the new snare drum sizes of the SQ1 line 🥁👍🏻

@rainerschumann3089 3 года назад

War 1994 zur Firmenbesichtigung eingeladen. Es wurde die SIGNATURE Serie vorgestellt. Habe noch ein Teardrop Jahrgang 1968. Klingt umwerfend und immer noch Topzustand. SONOR Qualität!!!

@DaveBatemansShed 3 года назад

I was a guest of Sonor at the factory in 2010; lovely place, lovely people and wonderful drums. Great video.

@mikehenrydrums1591 3 года назад

Fantastic! Karl, you are the best! Please keep up the great work at Sonor drums.... love the vintage series and the 2 new colors!

@davidsuprenant893 3 года назад

So happy to see the new finishes offered on the vintage series.Real classy.!!!

@daboiyanez 3 года назад

I’m very satisfied with my AQ2 kit! Now looking forward to adding a AQX Studio kit in that Blue ocean sparkle to the collection 👌🏼👌🏼👌🏼

@Timpanopercussion 3 года назад

Looking good Sonor! We can't wait to receive these new kits.

@JamesMeder 3 года назад

What a neat video! Missing NAMM and seeing the Sonor crew right now, this is a very nice touch! I love my Sonor kit!

@maxmery_drums 3 года назад

Great to see the mounted cymbal stand on the bass drum come back. Long overdue.

@leandroneves9564 3 года назад

You are the best of the World!

3 года назад

I'm not even a drummer, but man, you guys knocked it out of the park with this excellent video! Super gemacht!

@annaperola485 3 года назад

Sou um eterno apaixonado da Sonor Percussion. Parabéns a toda família Sonor.

@JoelAzia 3 года назад

Awesome video!! Thank you for making us dream! HAPPY NEW YEAR TO ALL THE TEAMS!!

@anguse2068 3 года назад

OK we know they are great drums but what an awesome video too! 👏👏👏

@rkaylor5769 2 года назад

Buying an SQ1 for my birthday… Can’t wait.

@FoliFlipper 3 года назад

Dear SONOR, this is an awesome video!!! Well done to all of you!!! Best, Folkert Behrends

@xavialin 3 года назад

You look great, Karl! That's a cool video to introduce Sonor 2021!

@leventetakacs4638 3 года назад

I almost managed to catch it, but only almost. Karl next time throw a bigger one please!...I love Sonor

@ulisesventura2861 3 года назад

😁the drum key 😂😂! Loved watching the vintage kit finishes and the bass drum' s Spurs of SQ1s 👍🏾

@wesaluteyouacdc 3 года назад

Nice video, great news, brilliant company! We wish you a successful 2021 and hope to meet your team again soon at one of our concerts. Stay healthy! WE SALUTE YOU

@ericburrington2638 3 года назад

Awesome video/ factory tour... Place is huge

@scmcarthur 3 года назад

Great video and full of information. Sonor is always raising the bar.

@SeanD313 3 года назад

Amazing video! Well done to everyone involved! 👍 I like this much better than seeing videos of the new gear set up at a trade show in a convention center.

@jamzoomusic9824 Год назад

Great Video and Factory Tour with one Camera Movement :-) Never thought about that video but found that again since I now bought an AG2 Bop Kit.

@SylvesterSlumps 3 года назад

Great video. Can’t wait to get that drum key!!!

@AlbertoFrankieBello 3 года назад

This video is very very nice! This is the way to show your love about making music instruments

@dannylugojr3428 3 года назад

Great video and great drums !!

@Ben-Jamminalot 3 года назад

Awesome promo!!@ Go 2021!!!!!!

@ambervalleydrumschool 3 года назад

Brilliant video! I never knew the factory was so big!

@ColeSmithey 3 года назад

Yay!!! Great job guys!!! Much love!!

@ScottShireman 3 года назад

Great job on the video! Been a dream of mine since the 80’s when I first saw Steve Smith to have a German made Sonor Kit.

@peterwilliams6255 3 года назад

I Was There In1981 On A Factory Tour With Assembly Music Bath UK. Great Place,Great Drums ,Great People,Still Have My Original Phonics.

@banditY2K 3 года назад

I might need one of the new 14x5 snares for my GT Black SQ1 kit. Great work Sonor peeps.

@shanjeevreddy5845 3 года назад

Such an adorable video. Good job you guys, hope it didn't take too many takes. Haha! IMO, it's possible to find any kind of drum build from any manufacturer these days -- different ply combinations, bearing edge and finishes. This might sound like a silly comparison but like cars, I like the attention to detail and quality in Japanese and German drum manufacturers. So Yamaha and Sonor. Drums are so easy to tune and stay in tune and the hardware's immensely ergonomic and with proper care, will last FOREVER.

@giuliocarmassi 3 года назад

This was great. Well done!

@dave_sanderson 3 года назад

Awesome stuff - hoping the new Vintage Series finishes don't mean we're losing some of the existing options - still got a few drums to order to add to my existing kit

@nicodrums98 3 года назад

Awesome, some vibey kits and finishes!!!!

@CassStevens 3 года назад

Nice single shot, no cut video!

@MrNickDrummer 3 года назад

Nice new options. Placed the order for my monster SQ2 kit in 12/2020, being built (or on queue) as I type this... I hope it doesn't take as long as I've been told 🙏🏻

@monkswhiskers3354 3 года назад

Beautiful, would love vintage series in silver sparkle, tchuss!

@user-xe6gx6wh4g 3 года назад

Nice video. Good luck in 2021.

@metothemoon1227 3 года назад

*The AQX sonor has exactly the same construction, wood, shell as the old Sonor Sse bop kit.* *Thanks sonor for bringing the Sse back with this AQX.*

@drummingFelix 3 года назад

Was für ein tolles Video und schöne Idee.

@offenesauge 3 года назад

Some beautiful day, i will visit the Factory to pick my Dream Kit.

@AnuarsTV 3 года назад

Nice production, Sonor 👏

@kimweemhoff8066 3 года назад

That new “ Anti Burglar” key is very interesting!

@iantouzel638 3 года назад

Great video, must be the only time the shop was qiet like this. Rosewoood , perfection.

@michaelhealey1611 Год назад

Man the aqx line is dope! Micro, jungle and jazz! Take your pick, they are all awesome kits. Something about the micro .. it is a very sexy kit. Twas thinking about it instead of buying a Tama flyer kit due to better manufacturing!!! All I have is a breakbeats kit, but gosh if I won the lotto!= Sonor drums purchase!

@doronharati3451 3 года назад

I am drooling for the Rosewood!

@xsgpercussion 3 года назад

I like what I see from Sonor!

@Gustavo76. 3 года назад

Beautiful sounding drums 👌

@reeread 3 года назад

Great Drums. I love jazz kits

@tmaddrummer 3 года назад

Now what do I do..... thanks Sonor, I love you!

@etbilu6935 3 года назад

Great video! 👏👏👏👏👏

@wtorules4743 3 года назад

Great video, thanks

@robertdirocco1885 3 года назад

RIP NAMM these videos are so much better. No more people banging on drums, and making noise in the background.

@BrendrumJones 3 года назад

silver glitter is beautiful, good show

@eucabusas 3 года назад

that Satin Copper Brown color is so beautiful!!

@lawrencepatrick5760 3 года назад

10 Ply Birch wow. Must sound incredible.

@motodrummer 3 года назад

Nice, Finally new colors for SQ1, would love to have seen a few sparkle/glitter options but both new colors are better than the older ones IMO but still a little bit of a letdown. That Silver glitter on the Vintage looks really awesome. That would have been the bomb on an SQ1

@joshuaxlucas 3 года назад

Fantastic video.

@Videditor1067 3 года назад

Very well done!

@chicobellini6297 3 года назад

Sonor best drums ever build!

@juandv930722 3 года назад

I would love to see more natural finishes on the vintage series, they already look amazing, scandinavian birch finish would be incredible.

@jones8585 3 года назад

Great video guys! I love all of the new stuff. How can I get a heavy duty vintage drum key? hahaha

@b.j.malone4999 3 года назад

Omg I'd love to work there.. love the SQ2

@TancrediLoCigno 3 года назад

Wow, this video is awesome.

@johnfearon6115 3 года назад

Stunning drums love my SQ1 but the vintage series silver sparkle with a bass drum cymbal ride holder is going to be my next purchase when able to get out playing again German engineering is the best imho