Sports journalists stereotype athletes by race -- and we do too | Pat Ferrucci | TEDxMileHigh 

For many Americans, sports represent more than just a game - it’s a way of life, something that brings families and communities together. And, it’s a $70 billion industry. People have argued that, when it comes to race, sports are the great equalizer. But it turns out that in sports, and specifically sports journalism, we have a long way to go. Scholar Pat Ferrucci explains why this problem impacts all of us. As Assistant Professor of Journalism at the University of Colorado-Boulder, Pat Ferrucci focuses on media sociology - specifically, how economics and technology influence digital news. He was a journalist for nine years, covering pop culture, primarily music, for newspapers, magazines, and online publications in the Northeast. His work has been published in numerous peer-reviewed journals, NPR, Slate, and ESPN the Magazine. He collects vinyl and CDs, and will root for any Boston sports team; yes, even soccer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx