Steve Jobs 1997 Interview: Defending His Commitment To Apple | CNBC 

"when the music stops, some people won't have a chair." What a poetic way to say "we're gonna have to fire some people". lol

Hate him or Love him, call him techie or not, call him rude or kind. This guy was a legend and that's it.

It's great when we get an unseen interview of Steve cause its almost like we have him back just for a little bit.

Steve only lived 11 years into the 21th century but changed so much. I wonder where humanity would be if he still lived. This man was a pure genius, he will still be talked about in a hundred years.

Look at Apple now. What a legend.

"I don't feel my job is to win a popularity contest right now". One couldn't explain his motivation and commitment to a company better than this.

You know.... the one thing that seems magical about Steve has always been the way he so easily articulated his words when discussing Apple. I came to the realization that when your vision in your own minds eye is so clear... it’s extremely easy to articulate your thoughts into words when discussing it.

Always so articulate in communicating his vision and strategy! SUPERB!

The man. The myth. The legend. He lives on in all of us

He has a gifted voice that helped him make great presentations

“ I’m committed to this, and see Apple turn around” boy did it turn around!! #1 company on earth!!

He was absolutely brilliant.

Never been an Apple fan but got ipad just about half year ago, so smooth, optimised.

Nobody loved Apple more than Steve

My favorite Entrepreneur of all times. This guy changed the course of humanity.

This man had an awful lot of good sense and very strong communication and presentation skills.

He used the exact number of words required in the most efficient way in order to convey his ideas that is so great about him. PS: and the voice too is crystal clear.

His vision was so strong and came true....respect steve..!!

When he talks of his salary being $1 per year, that was accurate. He was also given stock options which he never took advantage of, which really upset a lot of people because he insisted they be changed to make them more valuable and caused an SEC investigation and media problems and he still didn't use the options. He did become very wealthy in this time from his running of Pixar and selling it to Disney which made him the largest shareholder of Disney.

He’s good at responding to questions to clarify the interviewer. Oh Steve, man I miss him!

5:37 to 6:02 almost brought me to tears.

Only reporters think that you have to care deeply about what reporters write

Steve saw things that others couldn't.

He aged 20 years from 1991 to 1997.

He is one of the rare personalities who should NOT die, NOT that young!

I like how he always comes back to the business aspect. Quality leads to sales. Pay attention to producing good stuff and the dollars will follow.

Legend pure and simple. Admire him so much, he is so innovative, creative, and pure genius!

Steve Jobs was an international business genius that changed the world for betterment of everyone globally

10 years later from this, he announces the most important product to everyone in the world right now.

Bound to be 7 years since this hero left us, Every video abut him is special to me. Thank you Steve.

What a true visionary! I am amazed of Steve's thought pattern as a human!

Compare Steve Jobs’s comments in this interview to those made by Steve Balmer in his exit interview with Bloomberg. Jobs focused on products. Balmer focused on profits. Which company is more beloved by its customers?

A genuine genius!

At this point Steve only had 14 years left .

Would have bought Apple stock in 1997 if I had seen this interview, great CEOs create great companies

Goals of a CEO nowadays is about me myself and I.

Who would've thought 23 years later, Apple would be worth $2 trillion, amazing.

Steve Jobs selling NeXT to Apple and later becoming CEO was totally unexpected. What followed were some very exciting years.

The best business man of all time in my view, the man of his words. The story of Steve Jobs vs Apple is far more interesting than any Hollywood movie. I wish one day Christopher Nolan will make a trilogy about him and Apple. That must be a hell of a movie.

He has always been so sure, so confident, so convincing.

There’s been few public personas I cried about when they died. Steve Jobs was one of them. David Bowie the other. Every Macworld/WWDC or other “Stevenote” was as close to my own personal holiday and I always counted down the days. Not just to see the magical new hardware and software, but to be engulfed ever so briefly in Steve’s reality-distortion field. God damn I miss you, Steve.

Crazy that in the 14 years he had left, he introduced the world to the iPod, iPhone and iPad. All devices that changed the world.

This guy was the best Enterpreniur ever!

He lived in Memphis for a bit during his cancer treatment. We all knew who he was but everyone left him alone and he stayed pretty publicly unseen. Sad to have lost someone with such credibility and ethics

nice job cutting out the questions so I don't even know what he's talking about

I'll say one thing, Apple is trading 4 times it's sales right now.

Great man

The respect people have for him at least in this comments section, made me cry! What a man!!! Deserves everything and more

He has been an inspiration in story telling for this generation

I'm profoundly in cherish with Steve's intellectualism, where would the world be with his presence?

"I didn't know this was People Magazine" lol

It's so true that people who are so good want to work with people who are as good as them or better than them. I'm one of them.

Always great to see Mr. Steve Jobs. 😈

Bring us more! Clearly there a lot that hasn't gone out yet. Even after 8 years, year after year, these videos are unfolding. Just put em all on RU-vid please.

Thank you for uploading this video - i have never seen this before - what a great insight into the methodology of the turnaround.

“I really do hope I can help turn the company around...” exactly 21 years later (October 2018) AAPL has a market cap that exceeds ONE TRILLION. And first one to do it in history. 🎤 ⬇️

Economic genius

i love to see 2 things from this vid: steve when hi smiling and the way he explain about things.. his idea and his stand point

"I don't feel my job is to win a popularity contest right now, I feel my job is to help the team at Apple do the right things..."

This is the real motivational video !! Not just some speeches

You can see that his brain operates at a very high level

For someone who could be such a jerk, he had an uncanny ability to NOT take things personally. It was all about what was best to move the company forward and provide the customer with the best possible experience. He was a very unique person.

4 years later came the ipod, and the rest, as they say, is history :) It's awesome to revisit this interviews knowing what he's talking about. I remember back in the day after he came back to apple, late 90's, again, everyone thought he was nuts, saying apple is dead, about to bankrupt, and then 2001, BAM! ipod, and a big f*king "told ya!" from Jobs. But even then a lot of ppl was discrediting what he was doing, only a few ppl figured out something big was cooking. I remember getting my first ipod Classic, thinking, "fml this is 10 years ahead of everyone else". Anyone who understood computer electronics was immediately blown away with the battery span life, hdd movement suspension, the interface, and the screen resolution. And right there were all the components carefully tested on the market. I was holding the next generation of mobile phone in my hand without even noticing. Iphone came out, smart phone vas defined and Apple became the biggest company today. Looking that road just slightly hinted in this interview, and understanding it's mostly by design, is exactly the genius of Jobs and the ppl of Apple.

Wery interesting person indeed. Talking with him was probably very interesting and productive. It's a sad that he is no longer with us.

Good way to start within yourself. Got Steve Jobs as my mentor. Practice mindfulness and focus like him.

It just shows you that once you are working with one of the best it brings you up to a level one cannot imagine. Therefore strive to work with the best.

He's very inspiring!

He seems happy and can’t control his excitement but he tries hard to hide some Part of his extreme Happiness. Such a passionate person! Obviously he should be ! Apple was his baby

Do the right things on the topline, the bottom line will follow.

God bless you man!

wish you had remained here longer, steve

The person who truly changed the world

The amount of card playing here is surreal. - Steve intentionally sold his shares to tank the stock and pressure the board to boot Gil Amelio. - Steve always wanted to be the CEO. He only kept the 'interim' as a trump card to play at a later date. In every respect, he focused 100 percent on the company and not some salary and he did what few execs would do: He EARNED the CEO title. - Steve brought staffers in one after another on a Saturday...heard what they did, criticized them and fired them on the spot. He axed a LOT of employees (4100 in total/31 percent of the company). However this is what SAVED the company. He eliminated the bureaucracy/fat and legacy employees...and really made the entire operation a lean environment.

He is real inspiration for me.

And CEO a great visión!

Such a classic business story.

visionary

one of the most amazing and useful interviews that I watched for Steve Jobs!

He is the best speaker ever

Man of Passion.

So clear, humor, genius

Steve Jobs a warm person with a lovely family and strong knowledge about computerizing, kind regards.

Alex Manuel mr Steve Jobs u are genuine. that so real

The man who sparked the smart phone industry in our timeline of the universe.

I have to say thank you for your step parents for your friends for your lover for your child and for your parents. They love you a lot.

Having watched quite a few of his videos, I have to say Steve's thinking is compelling. His commitment commands respect. You can tell his passion. I find the expression on his face at 4:47 interesting. As if he was consciously restraining his passion. I imagine his experience might have taught him, and people who cared about and worked with him may have told him to restrict his feelings of wanting to convey his passion in order not to offend some of his listeners. In Steve's later public appearances such as the Stanford commencement address and also the D8 interview, he seems more settled in the sense of being at peace with himself and his listeners. This is especially impressive to me. The way we grow as we put on years.

thank you

Next time, maybe include the questions and the rest of the interview. Great work, CNBC!

I was 4 months old when this interview happened.Yes I'm old now yall are 2000 generations that still watching snobgbob

Boy did he nail it

He knew already he wanted the CEO spot :D Steve would be so proud hearing the reviews of the M1 machines.

He really turned it around in 98 when the color iMacs came out , I always wanted the orange one.

*Takes a deep breath*

Steve Jobs alive in our hearts

Steve was truly in his element in 1997. It's as through the stars aligned for him and he got a 2nd shot at Apple.

Legend !!!! :)

He says "were really happy about powerpc" fast foward to 2005 and he said in a key note "powerpc was never my idea it was already there when i came back at apple." and switched to intel.

Happy birthday Steve !

Great man !

Quite possibly the greatest entrepreneurial mind of our generation...so sad that he is now gone...