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Thank you! So many people on youtube show just leaving it on ONE asset group and they don't describe or show examples of images and headlines to add... because they're not sure themselves, I bet. I'm creating one asset group for each collection/category of products on my store and all have ad strength Excellent
Without touching anything, one Pmax campaign is declining. I understood you need to swap/add audiences. But the only way to test this is by duplicating the asset group and adding an audience. So to have this long-term working, you keep testing shortly new audiences and then add those to the main asset group? What is the way to go about this? Whenever you have an add to cart audience, you just add to the already running asset group?
Yeah i noticed this trend lately, it's stupid, because you can't even breakdown performance by asset group, you can do it by listing groups, but that only show KPI withing the Shopping listings and not across all google network.
Sparingly. granular segmented products, paired with aligned images, ad copy and maybe use signals like 'Converters' or Converting keywords, maybe an in-market/affinity. Mix match. But Aaron is right pmax thrives more when you make asset groups dedicated to a product subsegment (make sure the segment gets 100s of clicks at least - the algorithm needs volume - so don't get too, too granular
Lets say if I create a assets group for kids products then should I also select "Feed" that is specifically related to kids products. Or Feed can remain common which has all kind of products.
My question is if you can have a campaign with a main asset group that is pointing to a collection URL (20 similar products) but then also have 3 asset groups in the same campaign that are pointing to 3 specific products within that 20 (because they are more distinctive products). If we do this, do we need to make sure those 3 products are NOT included in the listing group of the main asset group?
Hi, Arron Love your content! I am just starring my google ads account for e-commerce store. What do you think the best campaigns to run are? and how many of them with what differentiations?
According to various experts, if it is just ONE general service like plumbing, have one asset group. But let's say a clinic offers dental implants, but also orthodontic treatments and aesthetic treatments, those would be three asset groups.
At the 9:00 Minute mark you began to talk about setting up the pmax campaigns. So you suggest setting up multiple pmax campaign per product group, not one large pmax campaign where each asset group targets a product (or set of products). So if I sell shirts and pants, one pmax campaign just for the shirts and one pmax campaign just for the pants? Thank you for the videos!
Hi @AaronYoungGoogleAds Ive got one question. Is it also suitable for PMax campaign without creative assets aka wannabe shopping ads? Thanks for your answer youre the best! 🙂
The Landing Page is the guilty, 😡not our performance max campaign. We create beautiful videos and images, people click on ads and then when they come to our Landing Page they abandon inmediately. If we have a stinky landing page our campaigns will not get success. 😢
