Target CPA Bidding in Google Ads - How to set up and who is it right for

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In this video, I'll be talking about what Target CPA or tCPA bidding is on Google Ads. I'll be covering what is it, does it suit your business, and more. So be sure to check this video out!
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Опубликовано:

8 авг 2023

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Комментарии : 51

@hamidtoumi-xx3om

Good job. Thank you

@judithbauerjohnson2817

Thank you for this video!

@GiovannaRoss

Great video

@JohnWong-ty4jj

Thank you much for this tutorial

@TorresMatthewChristopher

The video is great, informative!

@aminaassannam9865

Thank you

@HomeLoansByCarlosScarpero

Thank you. Very helpful

@markstevens5094

with target CPA setting on Should turn off the schedule days bids? When I turned it on , it turn off the device bids

@iTzFiNaL

Hi, this is very useful. I think target CPA would probably be the safest idea for me, I am thinking of switching from Maximise clicks now that i have enough conversion data. One question though, how do I know Google isn't going to bid like £50 for a click, my current max per click is set to £2, so obviously with my budget i dont want to cpc to be too high. I am guessing that when you set the Target CPA, the cost per click is proportional to that and your daily budget? Thanks

@legalprodefense4991

How do you set up Target CPA at AD Group Level?

@chhikara08 14 дней назад

What if i have multiple conversion actions like lead, and click on lander cta. And instead of lead i select click on lander cta as my conversion. In that case should i keep my target cpa amount based on how much i wanna pay per lead or 2-3 times lower than that as 1/3 of people clicking cta on lander become a lead.

@naomikoopmans

Can you set up Target CPA at campaign level or only at ad group level? In the latter case, how do I adjust my settings on the campaign level? Thanks

@Sarmelaideal

Your daily budget was 10 and tcpa was 20 and 41. Does it mean that we can set target cpa more than our daily budget. If yes, than i got answer from your video which I am searching for months now

@mobiletech8826

Hi, question - is that $41.00 per click?

@slimgaming3147

i want to promote referral link and i want to pay only when someone register on my referral link, is that what cpa does? i only pay for each person that register on my referral link?

@danielrascanu2084

Hi, I set up a new Search Campaign with 27.68 per day, what CPA do you recommend ?Google is recommended me to set CPA for 1,68 pounds , that is too low, right? I mention that in my previous campaign i use CPC and maximise Conversion. Thank you so much.