FIRST 90 days of a Google Ads Campaign (Managing Client Expectations)

Aaron Young | Google Ads | Define Digital Academy

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The first 90 days for any new Google Ads campaign are the most important, this is how you make sure you will see success with your new Google Ads campaign.
👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/...
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Опубликовано:

7 мар 2023

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Комментарии : 49

@AaronYoungGoogleAds Год назад

👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist 👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

@JenniferTorres-hz7if Месяц назад

Nice video. Thank you for this information!

@svetlanama6814 Год назад

Thank you Aaron!! This is invaluable!

@Entity9009 Год назад

Literally going to screenshot that timeline chart and send to my clients. It's so frequent I get the "when will I see results" or "are they even working" sort of questions. I often say "do you take action immediately after seeing an ad?" and the client's answer is almost always no. Just answered their own question haha

@AaronYoungGoogleAds Год назад

Glad that helped you Natalie 😄

@Suzyfit Год назад

Hi Natalie, I'm just wondering if I want to start working as a freelancer, do I charge client just for setting up the campaign? How I charge them after that or in your experience, what is the progress of working with a client? (set up their campaign, wait for report, optimise it, etc.) and how would you charge them? Thank you in advance xx

@LizaThomson 9 месяцев назад

Good one! Perfect

@tbutt2777 8 месяцев назад

Nice one. Thank you

@shane-kj9wn 11 месяцев назад

Thanks Aaron

@oliviaoxley Год назад

I can’t thank you enough for these informative uploads thank you Aaron!!

@AaronYoungGoogleAds Год назад

My pleasure Olivia

@hdj3229 Год назад

perfect

@kostimos Год назад

Much appreciated for your videos Aaron thank you so much

@AaronYoungGoogleAds Год назад

My pleasure Konstantin

@joebuchanan8141 Год назад

Hey mate thanks for the video's! Any chance you can make one on exactly how to optimise your ad if it's not getting you many conversions but has a high click through rate? And/or how to know what elements of your ad to use and exclude when you pause it and make a split test ad? For example - how to know if a headline from your under performing ad is the problem or if it's the description that's causing the issue?

@lordcronos5648 Год назад

Hi Aaron! Great video and a lot of info. Please help me with a information. When can I add new as group in a new campain? And how many at a time? Thanx a lot

@lbzorz Год назад

Hi Aaron, I have a question about Headlines and descriptions. Google tells you you need to fill in all the fields to increase optimization, but it sounds like you advise to only use a few headlines and descriptions, so you can effectively test which bits of text actually are working. The way I have my ads set up at the moment is lots of headlines and descriptions in my Ad group. I guess I want to know should i only use 3/4 headlines per ad for example, giving me the ability to create more ads with different headlines.

@brayandem4124 Год назад

Hey Aaron I have a question what makes your landing pages so high in conversion rate?

@KellMediaGroup Год назад

At what point would you implement a CPA versus after starting clicks

@gabesstarwarscollection Год назад

My Google Search Ad is on the "Review" step and any time it is here it says "checking for errors." When I check back the next day, it typically erases everything I do and does not save the draft properly. My Headlines missing, descriptions missing, settings gone, everything erased. Why doesn't it auto save??? It says "saving draft" and the circle spins forever. And when I come back the next day it did not in fact save the draft. This has happened twice now, I remade it, and am hoping Google and review the dang thing before it erases. I can't believe there's not a manual "save draft" button anywhere.

@michalnatripu Год назад

Any recommendation where to see "Search terms" when it is now removed from Google Ads?

@bcbfd5108 Год назад

Is there a limit on the length of a skippable video ad?

@tahada2964 Год назад

Hello Aaron I would like to ask if you are talking about advertising like renting or selling houses or something like that, because if I am selling a physical or digital product at 50$ it is not logical to keep spending money daily and not seeing results in the first week? If I am wrong please correct me I am new to google ads I've been using Facebook ads.

@ReviewMonkey-fv8dv Месяц назад

So you start with manual ppc? Or maximize clicks. Keep bid super low?

@kurus3 10 месяцев назад

What is the minimum for testing?

@Criticalfarmer999 6 месяцев назад

Hi, Im wondering if your client only wants to pay you for one month and see if you are bringing them in results or not, then do I just have to tell them that they might not see results in only a month and that they need longer time than that to see results? And should I not get paid for the first 30 days and wait until they get results before they pay me?

@aireisorentertainment3143 Год назад

Hi Aaron. So is it only after the first 90 days that you can raise the spending budget? And before it, the campaign should be gathering data and getting optimized? Or is it possible to raise the budget during the first 90 days?

@AaronYoungGoogleAds Год назад

Yes you can raise the budget in the first 90 days - but remember most times increased budgets will just magnify your current results. So I usually wait until I am happy with the results before I increase the budget

@thelastbrobo7826 Год назад

@AaronYoungGoogleAds Does that mean you should start with a very low budget?

@preetpalsingh4293 Год назад

Hi Aaron, I’ve created my first ever shopping campaign and it’s not spending any of my budget, is this normal during the first few days?

@jasmineob698 9 месяцев назад

Hey there..the same problem here..Did you got an answer? 😁

@mrmarkl328 Месяц назад

It’s the bid

@marcuscabrera4079 5 месяцев назад

Would you ad/edit campaigns by adding ad groups within the campaign? You wouldn't edit the previous ad, would you?

@user-gj1zw5jg1m Год назад

Hi Aaron, your videos are great! In which match type do you usually add search terms?

@AaronYoungGoogleAds Год назад

Hi Shahar, I will usually start with 1 or 2 longer tail broad match phrases (3-5 words) and then run search term audits 2-3x times a week where I add in extra negative keywords and build out a list of phrase & exact match keywords

@aronuchukwuezugo615 Год назад

What would have made this video more practical would be you including. Amount spend within those 90 days and also if clients would be willing to spend that amount and not be guaranteed profit.

@Nolanf468 Год назад

For that information you need to ak your clients and to set the Expectations rather low in the first 5-6 weeks

@abbcc555 Год назад

This is the question. Would you spend hundreds of dollars without any proof of success? I fear that to get in a position of making such decisions in a succesfull company really requires to say no to suggestions like that. I really don't understand how people lure in their first clients but I'm beginning to believe that they simply pay for their ads themselves.

@destinyschild5768 11 месяцев назад

@@abbcc555I work at a marketing agency and we don’t pay for ad budget the client does. From my experience only clients that believe in marketing will take the risk and spend for 3 months to see the results but there are other clients that after 3 weeks of no conversions they want to give up but that’s because they had unrealistic expectations. At the end of the day there is no lead generation tactic that works quickly especially if you’re selling a high priced service or product. So if they want to give up then it’s better to let them go and move on. Marketing and sales is not magic it takes time and the business owners that understand will become successful and the ones who don’t will remain small and struggling.

@rohitkewat4146 Год назад

I have a budget of only $50, so will my first sale come from Google Ads in this budget?

@Nolanf468 Год назад

could be yes, if you target your audience nicely

@destinyschild5768 11 месяцев назад

I work at a marketing agency and you need at least $1000 ad budget for the month but it depends how competitive your niche is. More competition requires more money.

@kellykiser7600 10 месяцев назад

Agreed. @@destinyschild5768

@karimssomewhere1460 Год назад

Now the question @Aaron is if the client will accept the fact he will be spending a budget for the first 30 days, without constant results and just waiting for the algorithm to learn about the Marketing goals.

@aronuchukwuezugo615 Год назад

I also want to know

@mghezzi Год назад

It’s our job as marketing experts to help educate them on that fact, and if they’re not willing to accept that fact, then Google Ads is probably not for them.