This video is part of the series for Ph.D. students to learn more about teaching at the university level in the College of Business! This video includes ideas from Dr. Heather Philip (Department of Marketing) at The University of Texas at Arlington.
Questions posed:
1. What course(s) do you teach?
2. What is your advice on teaching at the university level? (e.g., top five or ten tips)
3. Have you taught online or hybrid/blended and what tips do you have for using Canvas and any digital tools for teaching and learning?
4. Is there any other advice or resources you have found useful to teaching?
BIOGRAPHY
Heather E. Philip (Ph.D., University of Canterbury) is an assistant clinical professor of marketing in the College of Business at the University of Texas at Arlington. She teaches a variety of undergraduate marketing courses with previous teaching experience including consumer behavior, principles of marketing, marketing research, retailing, relationship marketing, and international marketing management. Her research interests include collaborative consumption, transformative consumer research, and sustainability. Her research has been published in outlets such as the Journal of Marketing Management.
RESEARCH INTERESTS
Collaborative Consumption, E-commerce, Relationship Marketing, Professional Selling and Persuasion, Networks, Gamification, Motivation, Sustainable Materialism, Methodology (Mixed Methods, Grounded Theory)
TEACHING INTERESTS
Consumer Buyer Behavior, Principles of Marketing, Social Media Marketing, Business Communication, Principles of Marketing, Retailing, International Marketing Management, Marketing Research
SOCIAL MEDIA
LinkedIn / heatherphilip
Google Scholar scholar.google.com/citations?...
21 июл 2024
