Taylor's Toy Room I can imagine the discussions in the marketing meetings on how they chose to package them. The cynic in me is imagining them sitting around a table saying "Hey these are popular, how can we make more money quickly before the bubble bursts? Oh yes, let's make the same car over again but put it in a different package. No they would notice they were the same. OK put a different dye in the mix, swap the wheels with the other run and get some more stickers. Yep, that will do it". The truth is that it works and it is no different to the real car industry or any other industry for that matter. Sales and Marketing must be a wonderful life :)
As I read that i pictured it.. Did you know that the ninja turtles cartoon was only made to sell toys and that originally the turtles were all the same color green and had red head bands but they knew that they could sell more by changing the skin tone and adding 3 new colors blue orange and purple.