Ted Gioia on AI's Threat To Music 

Couldn’t agree more!

@@jeffh8803 So what? Are you a musician?

Appreciate that🙏🏻🙏🏻🙏🏻

Exactly what I was feeling !!!💕

@@jeffh8803 my thoughts exactly. And I'm older than Rick.

@@jeffh8803weird take.

Thank u great insight love those two

Me too bro, my stuff sucks right now but that’s ok, I love I can write now. Wish you the best

Playing real instruments beats writing a prompt for sure. For a moment I was like “what’s the point in creating music anymore” until I realised that.

I am 65 and was just starting. But it is discouraging that everything AI turns out with a few mouseclicks is way better than the stuff I come up with 😒😒😒😒

@jamorichcito At 59, I did the same thing. Then we hit covid and it was a savior. I have one 250 songs written but I've only competed mastered and mixed 10 (two a year) but can't be happier (they're not simple songs btw). I've also been creating videos for them which has been fun as well.

@@Boondokker don't be disheartened. Play real instruments acoustically. With every note or beat you play you do something no AI can ever do.

Two meeting of the minds with people who are genuinely listening and responding. This is a fundamental trait that is missing in our global siloed society. We need to get back to this kind of interaction.

Reminds me of the film "My Dinner with Andre."

Agree, brilliant stuff.

Agreed 100%.

trust these old white men to tell us about technology and it's given tyranny. Similar things happened in the 1980s, 90s and 2000... No one can question the constant evolution and innovation of technology, regardless of it's impact on human beings. Coffee eh... Thats better than music artificial... Duh!

👍🏻 every Beato video gets a thumbs up from me 💪

same here! :) rockON

This guy is nothing but a goofy conspiracy theorist. Listened to his theory the last time he was on about song length; total bunk. If people want to listen to AI music, let them. So what? People are always going to want to hear live music, and those same fans will be interested in the recorded music of said artists. Most of the top 40 music made in a studio is fake now, anyways. His chord change comment/ joke shows us how little he understands about making a great song.

Same

Nailed it.

Keep going indoloremusic...what I get from this conversation is that authenticity matters...

Just listened to one of your songs. Will definitely add you to my summer playlist on spotify ;)

What is your artist name on Spotify - I would like to look you up!

Interesting. I would guess that these companies are not necessarily affiliated with Spotify though? If I understand correctly, these guys just want to put your credentials on the music and then take the residuals after they pay you once? Wild!!!

Gross !

@@EL_DUDERIN0 correct. Not “a part” of Spotify, but have made exclusive deals to do these kinds of things with Spotify.

The AI muzak I have heard stunk. Some of it could be fun as a humour-thing for a short while. But not for long. As it is now, I moving more to punk, blues (played live, on stage) and stuff like that.

@@SuperAnatolli ”But not for long.” Yes, surely the most likely outcome is that this technology, which every single one of us (or at least 99.9% of us) would have said was completely impossible five years ago, will become obsolete at the exact moment that billions of dollars are being pumped into the space, where salaries for new recruits at the top AI companies are competitive with Goldman Sachs, and at a time when an AI company has just experienced the fastest user growth of any tech company in history. It’s the beginning of the end, for sure.

I like lengthy songs, especially when it is an appealing melody/structure/performance/and variety its more like bonus material. I remember in the 80's they used to release "Extended Mix" on vinyl records of hit songs. I guess when people used to do social things like go to dance parties or go out to popular clubs and bars the DJ's would throw one of these on and go take a 10 minute break. If its a 3 minute song and its good people will just start the song over again. So make it twice or almost twice as long. You have to play for the music, give your heart to the music, the music gives back.

make 2 or more versions of your songs

My songs are generally between 4-8 minutes in length, so I edit 3-5 minute tracks for LP. I try to do both so I've got the passive listener and the invested listener

Has this video been AI generated??

subscriber number 95 👍🏻 support independent music 🙏

I sub to about a dozen, and I drop everything when another issue of The Honest Broker shows up in my Inbox. Absolutely brilliant.

Are these bot comments?

@@thesequelvintage Good catch! Since I'm not a physical organism and don't have a body or feelings, I can't actually "comment" in the full sense of the word. I'm a software system which has been programmed to sound friendly and co-operative, and to mimic the style of a typical music critic. If you have any other questions for me, feel free to let me know!

Me too. I only subscribe Ted´s articles

It's great!

i'm starting to think the Amish are onto something. nice homes built to last handed down generation to generation, a close High Trust society, no exposure to GloboHomo. Who knows maybe scything the fields I'll feel like Levin from Anna Karenina, and a sense of...understanding will flow over me.

@@zeppelinboys And sadly a lot of abuse that goes unchecked too. That's the downside of a closed community.

I have been telling the Butlerian Jihad story a lot lately.🙂👍

Just wait till Haiku’s get set to music. The music of course will only be individual notes; one note per word.

​@@janleonard3101you come from one? Or just belive rumors and what ifs?

Thank you! 🙏🏻🙏🏻🙏🏻

🤓

AMEN.

You said the key words; "live performance."

Doing it monthly sounds like a formula.

I like the idea of Ted being a regular.

I don't know if I am old at 46 but I never consume streamed music. Only vinyls and concerts. I need human vibes and true interactions more than never after all these years of lockdown and insanity. I'm not against technology but I'm clearly against idiocraty.

Been there, done that. Pushed out by a much younger boss because I was too comfortable and lost my edge and my usefulness. Now I help the young'uns in my field to avoid making that same mistake. They appreciate it. Feels good to know that my screw-ups are actually helping other people. 🙂

This is the #1 piece of advice I give to the freshers and Interns to grow your skills and career push yourself outside your comfort zone as frequently as possible.

On the flip side, I have from time to time, stayed in unsatisfactory employment relationships too long. Should have recognized that it was time to move on.

Yeah Chomsky is a fossil, a controlled opposition fake guru who has been running a futilitarian op for decades and it worked on you.

100%!

Don't we all do that?

Noam is brilliant, but he doesn’t understand AI. In fact, AI synthesizes just like humans do. It generates things that don’t exist and never existed by learning from the larger context. What artist doesn’t “steal” from other artists?

@@gordonduff22I suppose uncreative people might do something like that. Creative people actually use their own ideas, philosophies, and lived experience to drive the majority of their art.

This scenario could stem from any passive listening experience. Not an AI problem.

@@pdxnych This is not particularly about AI, but more about how we have become passive listeners. Most people hear something, and they don't know who the artist is, etc.

​@josephgaffney7829 it's always been soo weird to me because I always listen to stuff I specifically look up. But I guess that's the other extreme.

Shazam?

@@pdxnych We're not just discussing AI problems- we're discussing the music scene in general. The problems started before AI came along, that said, it's going to make things even worse.

Your band kills

This 💯

I completely disagree with Gioia's optimism regarding cycles and the parallel of music and movies, simply because the problem is how music is consumed now; them being "bad" is incidental. As for movies, he could be right, maybe, since they are still being consumed somewhat in the same manner. You can't watch a movie while you're doing the dishes or whatever.

Damn right, and as far as what he's saying about 70yr cycles...hasn't the music industry as we know it only been around for 100yrs tops? I want him to be right about being optimistic but I just can't see it. Also, we can't forget that a lot of the new stuff in music in the late 20th century was bc of computers and synthesisers and better sound reproduction. But we've pretty much maxed all that out from what I can see. But ultimately, if we could at least have good songs in the hot 100 again that would be good enough I guess.

Nah, there has always been technological changes impacting music, producers, and musicians. Musicians and producers just need to learn to adapt to the changing times and make the best of it. In the 80s, you had electronic drum machines and synths all over the place. I'm sure drummers all over the place were scared they would die out. Then in the 90s, Napter and the internet turned the music world upside down. Sure, it did some harm, but Napster and later streaming services also made it much easier and cheaper for people to consume much more music than they normally could, and from more places around the world. With the invention of ProTools and DAWs, now anyone can write an album form the comfort of their home without having to pay a studio or engineers thousands of dollars to rent or use equipment they don't even own. Could AI hurt musicians? Sure, but AI is also allowing musicians to learn songs easier (Moisas), and also write songs easier (Scaler 2) without having to have a huge background in music theory. Even skilled musicians are using it because it can be more efficient. The point is, AI isn't going to make music go away. Post pandemic showed just how many people love going out to see live music. The issue isn't with the music itself, its with how many options we all have today. That can be a bad thing, but its also a really good thing.

Would love to hear it brother!

It should be out there for someone to discover. You’d be surprised who is listening and enjoying.

The flip side of that is that anyone can make an album or produce music these days without having to invest tons of money into it and taking huge risks. Being a musician has always been a tough field because you have to 1. make something someone actually wants to listen to and 2. somehow get their attention so they can hear it. How many bands never made it past the pile of demos when some A&R guy was sifting through them? Or never got air time on MTV because the band's image didn't fit what the record label wanted to promote? Its easy to crap on technology and how everything sucks for musicians today, but there are also tons of benefits that they never had back in the day.

@@JJDon5150 yes, it is great for beginners and amateurs but dire for most professionals. I have made a living recording, touring, composing and recording soundtracks, did many production CDs for major publishers, worked as a musical director for musicals, I had a few record labels, worked as an engineer, mastering engineer, A&R, and more. If I was starting today I could not make a living from any of those jobs I would have to get a day job and would never be able to develop the skills I managed to learn through all those experiences. But yes it is great... 40.000 mostly instantly forgettable tracks are uploaded every day on spotify and 99% of the money goes to the very top of the most commercial artists. All the independents and not super mainstream artists are wiped out or drowned in an ocean of mediocrity. It is great!

​@@tonewreck1FACTS!!!

We need a new style. Think about it...there was punk, disco, grunge, alternative, goth, hard rock, ,metal, hiphopd, rap, techno, house, edm....where the FK is something new?!?! Its been probably 20 years lol.

Yeah, that's what I need to do too....

Ted gets it. The path is you throw yourself into the information and then everything infers. Our brains like to build modelling and solve it, you more or less do it unconsciously. Cultural bias!

I'm reading 1984 at the moment and it hurts. The only hope is humanity.

Actually, I think it is we who have forgotten much about ourselves in the world and who we are as individuals and a people. That today many of what we consider to be "discoveries" are simply information lost and being "Rediscovered". That there is indeed wisdom to be found in other older ancient cultures. Information and wisdom that led to a better life for themselves and people as a whole. A real connection to ourselves today that goes into the past. But it only works if the knowledge is shared. Orwell actually shared his, but few have listened.

I wonder if the lack of appeal to Orwell is because he tends to focus on the darker side of things in people. All in an effort I believe as an example of what not to be. But it really isn't that hard. Just don't be a dickhead. lol.

Orwell was a prophet.

You do apple exists right?

@@twistedelegance_they pay ever so slightly better lol. Gotta take what we can get.

@@liampugh I tend to buy the song from platforms like 7digital if I support the artist.

Nice to see you, Rhett.

I was thinking exactly the same thing. I'm older than Methuselah (my first record purchase was the just-released Hard Day's Night) and my last big fave band was Radiohead, who are ancient history themselves. Spotify recommended The Lemon Twigs to me. I was knocked out. Such clever songwriting, such joie de vivre. Knockout harmonies, sophisticated chords. On top of this (I'm thinking of the latest album) knowing nods to the Beach Boys and other artists from the Sixties/Seventies that go beyond mere pastiche. Their inventiveness reminds me of the glory days of XTC.

Just punched their new album and it is fantastic. They are also on tour and ticket prices in my area are around $36. No, that price is not a typo with some zeros missing.

Another issue is the ticket costs for concerts by musicians. Prices are jacked up to unreasonable amounts by scalpers and “legitimate” ticket sellers. The musicians don’t get any of that extra cash. It’s unethical and malicious.

​@@lolo672£36 would be considered quite expensive not too long ago.

I stopped making music because of the things Ted is talking about.

​@@stuartmenziesfarrant No opinion should ever discourage you from chasing your dreams... I guess it wasn't for you

@@stuartmenziesfarrant follow your heart! And don’t be surprised if it all comes back to you. Look at the example of Ted’s own career.

​@stuartmenziesfarrant Stuart, I think there is a huge difference between making music and marketing music. Making music is usually for you. Marketing music tends to be about "others." (Who will buy it, what will our demographic be, what should our image be, et al) I was on the cusp of making a recording about 10 years ago when the financing fell through. I had asked Ted to write my liner notes (which he doesn't normally do). He said he could confidently write that I was the best drummer in my apartment building. We had a good laugh. But his point was well taken. So now, I play for small crowds locally and just try to connect with whomever is there. There is no agenda. Not looking for fame or fortune. If I make a little money here and there, that's awesome. I am happy that I have aged out when I have. I shudder to think of the younger people who are driven to create and play music. There is no future in it to some degree.

Genius. Inspiring.

Great observations. And I think the formula - the one you describe and those in pop pointed out by Rick in other videos - is going to create a huge opening for AI. Humans executing a specific formula are just inefficient AI. The cumulative effect of shortcut-based song manufacturing is going to mean a lot of human opportunities disappearing.

So, did you guys try the formula?

@@MarkHeng3000 we actually did! We both disliked the whole process but both felt we could “write” formula songs all day long. And we did. Hated it, every song was quickly abandoned. It was just pumping out banality, intentional mediocrity. Which, sadly, sells. I still write and probably produce UNintentional mediocrity but I enjoy it.

As long as people are content with shitty art it’s never gonna happen. Personally I think we have to wait on the AI implosion (once it runs out of new training data and start canibalizing it’s own output) for the new wave of analogue creativity to start.