Terri Rockovich Launches Jinx Pet Food during the Pandemic
Today at Hennessey Studios, we get down to business with CEO and savvy entrepreneur, Terri Rockovich. At just 36 years old, this die-hard Steelers fan is a fundraising genius who gives us the inside scoop on how she turned thousands into millions.
Terri is a true jack of all trades when it comes to business and marketing, and her impressive range of high level experience makes for a jam-packed episode, filled with unique knowledge, entertaining anecdotes, and a few rounds of advanced dog trivia.
Tune in as we delve deep and extract what it takes to build a successful brand from the ground up with the co-founder of Jinx, a pet wellness brand that sells and delivers premium nutritional food for dogs. We also uncover some of the strategies that Terri and her team at Jinx use to expand their brand and grow as leaders.
If we’ve got any aspiring entrepreneurs or dog lovers listening today, curl up and get comfy, because you’re in for a real treat. Thank you for listening to today’s informative episode.
In this Episode with Terri Rockovich
[01:14] Jason thanks Terri for joining us in-studio and asks her where she’s coming from. Terri informs us she’s born and raised in Pittsburgh, PA and is living in West Hollywood at the moment.
[16:34] Jason is interested in Terri’s journey before she started her current company, Jinx. Terri recounts her entry level position at a digital marketing agency which led her to join ModCloth, and helping the startup grow by developing their social marketing strategies.
[21:24] Jason wonders how Terri started at Casper. Terri looks back on the remote recruiting process and flying to New York to meet the founders. She details the uncertainty of joining a company that hadn’t yet launched, and growing and building great marketing teams there.
[25:40] Jason wants to know more about how Terri and her two founding partners, also from Casper, created Jinx. Terri explains her dog Blitz’s declining health greatly contributed to the company’s formation by wanting to feed him healthy, nutritional food that was easily accessible.
[32:37] Jason asks Terri about the development of Jinx while being employed at Casper. She tells us they “ripped the bandaid off,” and rallied around their idea of providing safe and nutritional food for canines. Their first challenge was raising capital.
[34:15] Jason is further drawn into the initial stages of Jinx, the process of their valuation, and coming up with a name. Terri details the research that went into entering the pet food market, their branding, and getting a website address.
[36:59] Jason is curious about the founding team’s next step after finding funding and getting their website: thinkjinx.com. Terri tells us about the team they hired first, and then hiring personnel a year later. She describes why she regrets not hiring sooner.
[38:23] Terri expresses the challenges and thought-processes that arise while launching during a pandemic, like choosing to do a soft-launch with no PR announcement. Terri feels the pandemic was a silver lining, given their convenient business model and the exponential rise in pet adoptions.
[45:54] After 2.5 years after their launch, Jason is interested in Jinx’s development stage. Terri updates us that they are fundraising for their Series A to form more retail partnerships, and are focusing on reaching their target audience: millennials.
[53:06] Jason wants his dogs to try Jinx, and asks Terri what the best way to transition would be. Terri educates us about implementing different styles of food gradually, depending on your specific dog’s needs, and how she recommends integrating new food over a 2-week period.
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In his first original podcast series, “The Jason Hennessey Podcast,” Jason will sit down with creators, innovators, technologists, artists, entrepreneurs, business leaders, scientists, athletes, and influencers to talk with these brilliant minds about their personal journey.
Each episode will be specifically themed and will showcase guests and experts sharing their unique story, in a conversational manner, with Jason as lead host guiding the discussion and asking inciting questions.
This show promises to uplift, entertain, and leave an engaged audience with a new found way of thinking and many memorable takeaways from our brilliant cast of diverse and authentic guests who make the show unique.
20 окт 2024
