In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation. Pick up a copy of Rory's book, Alchemy, here: amzn.to/2Rs764I
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10 сен 2024