That's It For Pon Holdings Bikes? Cervélo, Cannondale, Santa Cruz, GT Bicycles

Подписаться 6 тыс.

Просмотров 46 тыс.

50% 1

Is this it for Pon Holdings? Yes, they own over 20 bike lines like Cannondale, Santa Cruz, Schwinn, Mongoose, etc. The State of the Cycling Industry and Local Shops
Looking at 2023 industry and what 2024 will look like (It’s Not Good):
• Gears, Grease, and Che...
As The Wheel Turns, So Do The Days of Our Rides. This Opinion Piece series is my reflection on current events in the industry and consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today's topics. Let's have a look.
GC Performance video "It's The Beginning of 2024 and The Rumors are REALY BAD for The Cycling Industry."
• Its The Beginning of 2...
Pon Holdings plays a significant role in the cycling world as a global leader with a diverse portfolio and considerable influence. Here's a breakdown of their various contributions and impacts:
Market Presence:
● Major brands: They own over 20 prominent bike brands, covering diverse styles, price points, and regions. Examples include Cannondale, Santa Cruz, Gazelle, Kalkhoff, Schwinn, Cervélo, Urban Arrow, and GT Bicycles.
● Geographical reach: Pon Holdings operates in 34 countries through its various brands and subsidiaries, making it a globally recognized player.
● Distribution network: They own bike shops directly but work with a vast network of independent retailers to sell their bikes, reaching a wide customer base.
● Market share: Estimates suggest they hold a significant market share in various segments, particularly in Europe and North America.
Impact and Activities:
● Technological advancements: They invest in research and development,
contributing to advances in e-bikes, connected bikes, and other bicycle
technologies.
● Manufacturing and quality: They offer quality bicycles across various price
ranges, catering to rider needs and budgets.
● Sustainability initiatives: Some of their brands are known for their focus on
sustainable practices, like using recycled materials and promoting e-bikes.
● Sponsorship and events: They sponsor pro riders, teams, and cycling events, promoting the sport and raising brand awareness.
● Community engagement: Some brands under Pon Holdings actively engage with cycling communities, offering initiatives like bike fitting clinics and community rides.
Challenges and Opportunities:
● Competition: They face intense competition from other major players like
Specialized, Trek, and Giant, as well as smaller niche brands.
● Shifting trends: Adapting to changing consumer preferences, like the growing popularity of online sales and e-bikes, is crucial.
● Sustainability goals: Balancing performance with environmental responsibility is an ongoing challenge within the cycling industry.
Overall, Pon Holdings plays a significant role in shaping the cycling world. Their diverse portfolio, global reach, and involvement in various aspects of the industry make them a key player. However, navigating industry trends, competition, and sustainability pressures will be crucial for their future success.
🗞️ Sign Up for my Newsletter: eepurl.com/hRAwTP
Please help support my bike advocacy!
☕️ Buy Me A Coffee: www.buymeacoffee.com/thebikeguy
or
👕 "The Guy's" T-Shirts: i-know-a-guy-bicycles.mysprea...
or
💰 I will get credit if I buy something through the Affiliate links, even if they are other products through that portal.
See What I Use To Refurbish Bikes (Affiliate):
Tools I Use Daily:
🛠️ Workstands and Tools: iknowaguybicycles.com/guys-pi...
🚿 Polishing/Cleaners/Lubes: iknowaguybicycles.com/guys-pi...
🛞 Tubes & Tires: iknowaguybicycles.com/guys-pi...
🚲 On-the-Road Accessories: iknowaguybicycles.com/guys-pi...
Where to find me:
🩷 Website: iknowaguybicycles.com
❤️ "The Guy's" T-Shirts: i-know-a-guy-bicycles.mysprea...
🧡 Bikes: iknowaguybicycles.com/product...
💛 Parts: iknowaguybicycles.com/product...
💚 Facebook: / iknowaguybicycles
🩵 Twitter: / ikagbicycles
💙 Instagram: / iknowaguy_bicycles
📬 Attention Companies: If you are interested in working with me, don't hesitate to get in touch with me here at justin@iknowaguybicycles.com
Music By:
Song: Keep Stompin'
Music by: CreatorMix.com
Video: • No Copyright Stomp Roc...
Song: No Remorse
Music by: CreatorMix.com
Song: Smoke Rising
Music by: CreatorMix.com
Video: • Stomp Rock Royalty Fre...
#bike #bicycle #sports

Спорт

Опубликовано:

10 фев 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 104

@IKnowAGuyBicycles 4 месяца назад

Pon Holdings plays a major role in the cycling world, but what are your thoughts? Too big to fail? What about Trek: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-uLNUp1f8oaY.html Or Specialized: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ZQdI0FwWqKU.html

@JohnDough-yr2zt 4 месяца назад

Spesh not too big to fail, too smart. They can always go back to just making tires.

@HoldenDoesBikeStuff 4 месяца назад

No bike company is too big to fail.

@sammyboy2038 4 месяца назад

Pon is just getting ready for ebike usa had to purchase all the distributors first

@mikec8815 3 месяца назад

The only way they would be to be to fail is if they were union shops and politicians were worried about votes.

@314Aurelius 4 месяца назад

I work in the industry. Word is that Trek is the brand who owes a few hundred million to Giant, and millions to a components manufacturer.

@JoseMedina-ms5jg 4 месяца назад

I’m more upset that you let your coffee get cold. Not a single sip. 😅

@firepigg37 4 месяца назад

That looks like it's more milk than coffee. I wouldn't drink it either 😅

@IKnowAGuyBicycles 4 месяца назад

I'm surprised I didn't spill it.

@jayobannon5359 4 месяца назад

To much cream in that cup

@123wassilie 4 месяца назад

I’m not convinced it’s just baileys

@jayobannon5359 4 месяца назад

maybe a pinch of Redbreast as well@@123wassilie

@HoldenDoesBikeStuff 4 месяца назад

Pon holdings is NOT the one in financial trouble lol. They aren’t in the car or bike industry, they’re in the transportive industry. Personal transportation. The takes here… whew

@ShawnIsBatman 4 месяца назад

I live in Omaha, NE and in the past couple of years, Trek has bought-out two of our better local shops (one of them was the largest shop) which are now Trek Stores. I still choose to use one of those shops for my service work because the staff that works the service department is largely the same and over the years they earned my trust. From a consumer perspective, I do not like the fact that the Trek branded store now carries less of a variety of merchandize as they now carry the Trek/Bontrager brands almost exclusively. I do not believe that we have any Specialized corporate stores in my area yet. I believe that we will see a continued consolidation of Trek and Specialized buying into the local markets along with a continued expansion of the direct-to-consumer options from many brands. Thank you for your content and perspective, very interesting!

@IKnowAGuyBicycles 4 месяца назад

A lot of communities have flipped to corporate-owned stores, especially if there was a dominant multi-chain in the area that sold to Trek or Specialized. Many staff stay on through the acquisition but still have to play the corporate game.

@brockjennings 4 месяца назад

I always enjoy your cycling industry insights and laid-back delivery. No hype, just facts and focused observations.

@IKnowAGuyBicycles 4 месяца назад

Thanks for watching!

@jedisdad2265 4 месяца назад

Pon likely has deeper pockets than Trek. Pon is much larger than bicycles. Perhaps you’ve heard of Porsche, Audi, Volkswagen….

@HoldenDoesBikeStuff 4 месяца назад

VW is hurting rn. But you’re absolutely right, it’s not PON holdings in trouble

@jrmhng 4 месяца назад

They run distributorships, they don't own the marquees

@ivanboesky1520 4 месяца назад

They own all the bicycle companies mentioned in this vid, not just distributorships of those bicycles.

@jrmhng 4 месяца назад

@@ivanboesky1520 they own the bicycle brands mentioned in the video. They do not own the car marquees mentioned in the comment i.e. Porsche, Audi, Volkswagen. They are the distributors for those car marquees in various regions.

@PRH123 17 дней назад

@@jrmhng Odd that those manufacturers would need a distributor, seems like a very outdated business model at first glance. Why add a middleman and another mouth to feed in the middle of the chain. Would be interesting to know what role they actually play. Wouldn't be surprised to learn that VW etal executives are themselves stockholders in Pons.

@Echelon-vh6fq 4 месяца назад

You guys need to get your facts right... Cannondale, Cervelo and Santa Cruz do not outsource to Giant in any way, si it can't be them that are short paying Giant. Specialized get their bikes done by Merida who owns 49% of Specialized. Trek however does massively outsources Giant to build bikes/frames etc. If anyone ows money to Giant, maybe, just maybe, it could be Trek? BTW, PON is bigger than Trek or Specialized... they have no cash flow issues

@IKnowAGuyBicycles 4 месяца назад

Thank you for sharing your insights.

@olympic97s4 2 месяца назад

I’m a pon employee and I’m here for it all. Those discounts are sweet

@garybird8646 4 месяца назад

No supplier is immune to the industry downturn.

@brandoncavnar9179 4 месяца назад

PON had big time revenue last year.

@sammcclanahan3291 4 месяца назад

My guess is Specialized is would be next to fail. I think Pon holdings is a transportation company with an eye on the future and solid finances.

@justinhall3469 4 месяца назад

I'd agree. Specialized spread themselves way too thin and tried to sponsor too many riders and teams

@jc2478 Месяц назад

Specialized aint goin anywhere. They build good bikes and that means something

@MadonutHole 4 месяца назад

I believe Trek only has just over 250 corporate stores in North America. With a current listing of 1700 "Trek Stores" in North America, they have to be including independent bike dealers.

@RyonBeachner 4 месяца назад

Everything I have heard it’s Trek who is in trouble sitting on 6 years worth of inventory on certain lines.

@PeterCPRail8748 4 месяца назад

Good on them, their pricing has been out to lunch for 6 years now. Hence, why they are suffering. The world is going through a major recession, borderline depression. People currently don't have the money to buy 3000 grand plus US bikes, and since the vast majority of MTBs now being priced over the 3000 grand line other than hardtails. The industry is flundering. Good on them I wo t shed a tear. The smart companies will restructure their pricing model and go back to pre 2015 ranges. The greedy companies that continue to fleece the consumer will go bye bye. For me I keep on investing in my 2015 Gaint trance by buying upgraded parts as I need them. I refuse to spend 5000 to 7000 grand Canadian today for the same spec bike I bought in 2016 on sale as it was a 2015 model for 2500 taxes in from a regular price of 2899 plus tax.

@RyonBeachner 4 месяца назад

@@PeterCPRail8748 “grand” is slang for a thousand. I also refuse to spend $7,000,000 on a bicycle. These companies are sitting on too much inventory because their purchasing managers forward looking projections were far too optimistic and dealers were over ordering to try and increase their chances of securing delivery. The market became saturated as demand fell with the pandemic winding down. I’m sorry you’re being priced out of the market. You won’t see 2015 prices again, period. Global inflation guarantees that.

@chuckfrizzell8668 4 месяца назад

Thanks for the insight on the industry…any word or opinion of Canyon. I’m looking for a midrange Gravel bike. Thanks in advance. From Colorado Springs.

@IKnowAGuyBicycles 4 месяца назад

They are a good brand and value. They also reported some profits last year. Most customers are pretty happy with their products, but some local shops have issues servicing them because of their conflict of direct-to-consumer. (not the bike tech)

@ErichVonCartmann 4 месяца назад

Very nice video. This was very educational. If you think about it, does any of us really need a local LBS? I am sure we all could do just fine without a local bike shop. Even complicated stuff such as suspension could all be performed at home.

@roddas26 4 месяца назад

Most people can't be bothered to learn how to fix their bikes. LBS's will always be around.

@ErichVonCartmann 4 месяца назад

@roddas26 , of course they will always be around. I myself try to use my LBS as much as possible. I am just saying, if I am trying to save money, I would totally avoid my LBS altogether.

@IKnowAGuyBicycles 4 месяца назад

They will be around and be needed, but they will look a lot more like me. (Small) or like Quick Lube, Big O Tires, etc.

@ErichVonCartmann 4 месяца назад

@IKnowAGuyBicycles, yes, LBS will always be around, but you have to admit, if a person really wants to save money on bicycles, he should do the work himself. A bicycle is NOT a Rocket Engine. They are very simple devices, and anyone can learn to work on a bicycle as long as he has patience. myself try to use my LBS as much as possible. I do work on my own bikes, so I know the work involved. I never haggle with prices, and I use the same group of guys to work on my bikes. As a regular customer, they all tend to charge me a fair price. I use my LBS because sometimes I would rather work on other home projects than my bicycles.

@Eric-us5ey 3 месяца назад

Definitely some solid info there, thanks.

@IKnowAGuyBicycles 3 месяца назад

Thanks for watching!

@MrLmb4682 4 месяца назад

Praying not!! We have Santa Cruz and cannondale at our shop. My concern would be the major tariff increases for imports

@stevent5050 4 месяца назад

What is the name of the online retailer you mentioned along with Jenson USA. "Hollywood" something?

@IKnowAGuyBicycles 4 месяца назад

lol, it’s Planet Cyclery. For some reason I got stuck on the restaurant. Planet Hollywood.

@stevent5050 4 месяца назад

@@IKnowAGuyBicycles Thank you!! I played that 3 - 4 times over, wondering why the hell you were talking about Hollywood!! 😁🤣

@daniellarson3068 4 месяца назад

It would be interesting if some of the lesser known brands were discussed. I saw one called Poseidon selling the other day. They were much less expensive than the big names. There are a whole lot of less expensive road bikes sold on Amazon. They sell for much less than the bike shops. Are they all junk? Are some of them rebranded versions of the major bike brands?

@IKnowAGuyBicycles 4 месяца назад

Some are department store quality, so you have to be careful.

@e.con0210 4 месяца назад

Poseidon makes serviceable bikes. Direct to consumer.

@davidpalk5010 4 месяца назад

Same spec but lower cost usually means less warranty back-up and accountability. Also perhaps less R+D, QC and sponsorships. For a mainstream brand, costs in addition to the product are significant, and have to be covered in the price. You may value this kind of assurance or not. I would always pay more for a brand where they have invested in a reputation which they need to protect by assuring high quality and providing good service if there's a problem.

@daniellarson3068 4 месяца назад

@@davidpalk5010 It can also mean less marketing. Marketing helps sales, but adds little to the utility of the product for the consumer. More marketing increases the price. I've seen many products that are as good or nearly as good to "Brands" for less money. Are bicycles an outlier and are an exception to this?

@davidpalk5010 4 месяца назад

@@daniellarson3068 Marketing adds real value. Nobody will be laughed at for riding a Trek or Spesh, but turning up on a "China XYZ" would have my riding buddies in fits.

@jhgylugkfhfhlgf 23 дня назад

Pon is not the one in trouble; if they do reorg their bikebrands it is to align with their strategy and/or get a better mix in their portfolio. Through the grapevine I did hear that Accell group has some issues though (which may or may not be related to KKR having bought it just 2 years ago). Maybe you or your sources mixed this up as they're both HQ'ed in The Netherlands?

@IKnowAGuyBicycles 21 день назад

Yeah, it was Trek that had issues.

@Kaspurr84 24 дня назад

Santa Cruz founder announced going to Specialized today in big bike news.

@jahairl227 Месяц назад

Not sad at all of the big bike brands. They have all lost sight of their customer base. How many folks can afford to purchase and maintain bikes above $2k. Used is the way to go while aligning with a quality local bike shop.

@dutchbicyclerides-ss1ko 4 месяца назад

Unless something really weird happened Pon Holdings will be fine : "AMSTERDAM (BRAIN) - Pon Holdings revenue increased 23% year-over-year to reach $10 billion euros ($10.9 billion) for the first time in company history, while Pon. Bike revenue was 2.4 billion euros ($2.62 billion)" thats the numbers presented in April 2023 so we have to wait for the 2023 numbers in April. They also make a good profit on this last period (i think it was 600M+ if i remember correctly last year). They not a one pony company either with 4 areas, 16000 people in 34 countries. Could they be in trouble ? pfffff maybe but if so it would have to be from their car companies really to get into so much trouble.

@redlegds_adventures 4 месяца назад

Never had a good feeling about Pon Holdings

@bikenraider99 4 месяца назад

Seems like the bike industry followed the auto industry down the merger & acquisition hole. I can't remember which bike company was public for a while. Cannondale comes to mind; but ultimately crashed as a penny stock and got delisted.

@kamfire98 4 месяца назад

Say what you want about PON but their purchase from Dorel certainly paid a lovely dividend 🙏 I sure they do survive

@davidpalk5010 4 месяца назад

I was in the trade as an independent dealer, and fortunately got out when we had to start competing with our own suppliers. Having your brands selling direct and undercutting you, and then consumers expecting free warranty backup because you're a dealer for the brand they bought direct at a low price, simply can't be sustained. Also, when components can be bought from online retailers for less than a dealer pays from the official importer, that's obviously unsustainable also. Now add your best customers expecting price matching, and, well, you're finished.

@IKnowAGuyBicycles 4 месяца назад

That is so true, and what I'm doing will be more the norm going forward. Small, Heavy Service, Used Parts and Bikes, and other services relating to entry-level and those getting into the sport. Thank you for sharing.

@JohnDough-yr2zt 4 месяца назад

The people that bought cheap Covid bikes and discovered riding bikes is fun are going to start needing help from their LBS.

@6ft8incyclist 4 месяца назад

Gaint bicycles is selling out Going to be sold in Dicks sports Big box stores.

@IKnowAGuyBicycles 4 месяца назад

Sounds like it.

@6ft8incyclist 4 месяца назад

@@IKnowAGuyBicycles Talked my Local Bicycle SHOP owner a HUGE giant fan. he told me only lower end (little Giants) are going to Dicks.

@phoffen3829 4 месяца назад

Big manufacturers want to get into direct sales in a lot of businesses these days. Why have a middle man, when they can make the money directly? It is a lot like the old days, where a maker of something would sell out of his own shop, only on a grand scale. There won't be any independent dealers before long, for good or bad.

@IKnowAGuyBicycles 4 месяца назад

It's like Performance Bike, right? There will be IBD but they will start to look a lot different.

@jasoncapecod 4 месяца назад

i'm in the market for a ebike..prices haven't budged at all...

@IKnowAGuyBicycles 4 месяца назад

They are still very popular.

@manfredstrappen7491 3 месяца назад

Oh yeah? I just got a Bulls AM4 750 that was originally $6k for $3500.

@jklivin2007 6 дней назад

sooooooo……..which brands would you stay away from, Specialized, Santa Cruz, Giant??? 🤔

@IKnowAGuyBicycles 5 дней назад

If the price is right, they are all still good. These brands will not totally disappear; they just change owners.

@ChrisGeorge4 4 месяца назад

Come down to Longmont Bicycle Company and visit us. We're a Trek dealer in the Front Range and we're doing great. Come down from Loveland and say Hi! Love your videos and insights. Cheers!

@IKnowAGuyBicycles 4 месяца назад

Love to swing by and see your shop and get your insights on being a Trek dealer these days.

@jaredfontaine2002 3 месяца назад

Giant couldn't pay its bills the other month

@anthonyhuber-permanentlyre7808 4 месяца назад

*Is Kestrel still making bikes?* 🤨

@IKnowAGuyBicycles 4 месяца назад

Looks like they are no longer.

@anthonyhuber-permanentlyre7808 4 месяца назад

@@IKnowAGuyBicycles *Damn, I liked them.* Thx for the reply.

@qwerty6789x 2 месяца назад

i'd rather support the local bike shops with my hard earned money that doesn't slap & spit at me for being poor like these big brand bike showrooms

@raptordriver7340 4 месяца назад

Top end bikes are ridiculous in pricing. It is cheaper to get a motorbike with a real engine. Premium bicycles more or less are a rip off.

@damionmiller4366 4 месяца назад

Bicycles don’t require insurance, registration, licensing and gas… making them more affordable to operate and maintain.

@ivanboesky1520 4 месяца назад

Yeah, and bicycles are extremely limited in what you can do with them. Bicycles don’t take you on your 30 mile commute each day, don’t let you put the family in them for a family vacation or permit you to load them up with groceries or trips to HD. Bicycles are priced moronically high for what you are actually getting. A motorbike has exponentially more tech and real manufacturing costs in its engine and braking and suspension systems than any complete non powered bike on the planet. The fact you can buy a brand new Kawasaki Ninja 650 out the door brand new for about $7K and many of these idiots want $13-15K for a non powered bicycle is a laughable joke. And your argument about taxes, gas etc… is moronic at best. A HotWheels toy car costs less to maintain than a bicycle. Does that mean it’s a good deal to buy if it cost as much as a bicycle or even twice as much clown? 😀

@raptordriver7340 4 месяца назад

OK. $20K+ of carbon fibre and powered by the heart and lycra. Fool me once shame on you. Fool me twice, shame on me! @@damionmiller4366

@IKnowAGuyBicycles 4 месяца назад

I agree that the prices are way too high, but they also don't provide entry-level pricing. The New Kids 20" bike from Specialized retails for $500 and is on sale for $350. That's way too much, even when on sale. You can buy a used one for less than $100, put $50 off new parts, and have the same bike. (Really, the same bike)

@manfredstrappen7491 3 месяца назад

@@damionmiller4366Nevertheless, a bicycle has fewer parts and is much less complex than a motorcycle. An MTB usually has to be driven to the trailhead to used. So you still need a car.

@schsch2390 4 месяца назад

Pon Cervelo connection is distributorship not brand ownership.

@ivanboesky1520 4 месяца назад

Wrong. Pon bought Cervelo directly from Cervelo’s original owners including Gerard Vroomen. They own Cervelo the company, not just distributorship rights. Pon also owns Dorel Sports, who are the parent company of brands like CrackandFail, GT and Schwinn. They also directly own Santa Cruz bicycles.

@IKnowAGuyBicycles 4 месяца назад

Yeah, they own those brands and own/partnership with Mike's Bikes as their retail locations.

@user-di9oh7qb2e 4 месяца назад

I think all the bike manufacturers are going to be in trouble. Election year, everyone is going to spend their money on guns and ammo, when a bike costs over $5000 a person has to think hard whether to buy that or pay a few bills and get a great used bike for $1500

@manfredstrappen7491 3 месяца назад

Somehow I don’t see the bike crowd being the “I’m a little snowflake that needs a gun to feel safe” crowd.

@user-di9oh7qb2e 3 месяца назад

@manfredstrappen7491 well most of the cycling snowflakes I know are willing to protect themselves with firearms, so I don't know where are you from but maybe your a snowflake anti gun democrat

@ivanboesky1520 4 месяца назад

Cervelo quality dropped off a cliff the moment Pon Holdings acquired them. Crack and Fails have been unreliable junk since they ventured into outsourced CF bicycles. Same with Santa Cruz, overpriced, mediocre fab quality CF bikes that often come with issues. Would not touch any of those brands with a 10 foot pole despite how much they pay (bribe) pro teams to ride their overpriced garbage frames. Same with Trek, Giant, Specialized, Canyon, Pinarello, etc. 😀😀

@charlesholland6851 4 месяца назад

What else is there for you to ride?

@andrewbray2924 4 месяца назад

Same question as Charles here. What WOULD you suggest. Easy to make blanket statements

@tepperpepper1047 4 месяца назад

@@andrewbray2924 Steel Schwinn from 1964

@shirtlessGraveler305 4 месяца назад

I must say that my2013 Trek Madone Project 1 , yes, with rim, brakes and Dura ace mechanical. None of my bike is junk. Mind you it does have a BB 90 bottom bracket which don’t have issues with and I have Dura Ace mech 9000 components and there’s no problems at all with this. It’s like a smooth nice power tool. this is the only dedicated road bike I have , 11 speed , zip wheels and there’s no problems with anything. Nothing is broken on the bike , and I’m not putting it online to sell to upgrade to anything else. It works just as fine as it did back in 2013. Word up ⬆️

@andrewbray2924 4 месяца назад

@@shirtlessGraveler305i could not agree more. I have the 2013 madone 4.7 and it’s been amazing