1: not niche enough 2: average product photography 3: SEO 4: not bringing your own traffic 5: not adding new products regularly 6: competing on price 7: giving up too quickly
I am agreeing with a lot of your advice but not on the shadows in photography - for me this is what makes my handmade garments look real - I can't stand that polished catalogue look with glaring fake light on them.
Rara Matthews yes great point! I think this is definitely something that needs to be judged “case by case” or for each picture/type of craft. Removing entirely the shadows on a picture can give that fake look and make the product look like it’s floating which isn’t great. On the other hand, strong harsh shadows are also an issue unless done very professionally to add to the mood of the pictures if it matches the brand. Bottom line is... we all need to be thinking twice about our shadows and control then when taking the shot to make sure they are the way we want them to be - purposefully. Too many makers don’t consider them at all and (that’s the worst!) they end up being inconsistent with each picture different to the next :-) consistency is always key in branding and photography
I agree with you. I do hang out with photographers and in photography forums for years. I do photography too. One of the things that itch me most is that perfect polished look I often see with fellow photographers work.
i had standard professional images and they did well, next i tried some artistic darker mysterious images and that single product went skyrocket it tripled in sale but its all against the guidelines for a proper picture haha so its not always the right.
Absolutely, and that's a very interesting point. As long as your pictures look professional, you can experiment to find what works best for your brand and customers. Some sellers are very successful with bright and colorful backgrounds, other with wood-like backgrounds, etc. But when it doubt and not sure where to start, starting with a 'classic' white background shot is not a bad idea ;-) Then we can experiment from there.
I agree with you - if you're selling something artsy it is good to have an artsy myserious look as you say - he people who are buying these are more appreciative of that style I have found.
Alan this truly made me laugh because this shirt has pompoms at the bottom that you can't see in the video haha, so not sure if it's the same but thanks for watching! :-) I appreciate you!
Deborah Engelmajer That’s hilarious! No, my shirt does not have pompous on the bottom, it’s not the fashion look that I am going for. Thanks for your response! I was laughing all afternoon on your comment!
Great vid! I have been skeptical about using Pinterest because I don't want people taking my ideas or designs instead of buying. I know nothing is truly original but do you have any advice?
Hi there! I highly recommend Pinterest for your shop. It drives so much traffic to mine and has made a huge difference. I think as small businesses, we always run the risk of other people copying our stuff but I always say they can't beat the original! lol Have you tried using Pinterest yet?
Thank you so much for a great information🙏 very helpful 🌺 I just opened my small shop “Oksana’s Creations”at Etsy 3 w ago...and still don’t have any sales yet😔 Probably I did something wrong , like not enough description, since English is my second language! I’m making beautiful Natural stone Jewelry Sets .... I love to create new unique designs every day to make every women look amazing in it.... Wishing everyone good luck in making their dreams come trough! Love and light♥️☀️♾
Hi! Just subscribed. We're starting an accessories "store" for 1:6 scale action figures. Pricing, and especially promotion, are a bit daunting. Your video mentions a "price calculator", but I don't see one explicitly labeled as such in the links you've provided. What am I not seeing? Thanks!
Hi Tatiana - those pictures are very good. I looked into that as well and in my opinion, they are very professional looking. How is your shop going so far? :)
I would make sure your brand and your store name are in alignment. They should be the same thing. If you want to have different categories with special names you can distinguish that from your shop name. EX: "boyfriend jeans" are a type of jeans sold at Abercrombie but the brand and store name are still Abercrombie.
What you need is a camera with medium sized sensor and you shall be able to attach them to tripod. Even though I am usually critical of micro four third cameras in your case they make most sense. Check out m43 cameras from Panasonic since they excel on videos too and many pro photographers use them too for it.
I do too, I've recently started hiring brand reps to take better quality photos for me. Brand reps and customers send me photos of my product in action and those really help. I have a video on brand reps too if you have any questions.
