The BCG model explained

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In this webinar I explain the BCG (Boston Consultancy Group) matrix. I explain how to use it, fill it in, calculate relative market share and the pro's and con's of the model.
In 2014 The Boston Consultancy Group came up with a revised model of the original model which was invented in 1968. You find details of this model here: www.bcgperspectives.com/conte...
If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below.
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Опубликовано:

11 июл 2024

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Комментарии : 105

@vergyl9969 Год назад

Thank you. Solid 27 minutes and easy to understand. 🙏

@agripasimz7272 3 года назад

I hope this video helps me in tomorrows paper

@faissalloussaief149 3 года назад

You nailed it 🥇🥇🥇🥇🥇 you saved 4 years of marketing studies.

@marianaamir6582 7 лет назад

The best BCG explanation available on-line. Thank you very much!

@PepijnSchoemakerWebinars 7 лет назад

Mariana Amir thank you!

@tiffanyderita5097 7 лет назад

I Always find your videos very helpful to better understand lectures at my university. Especially when you explain how to apply in practice what we study on books. Unfortunately the italian system education it's all about theory. Gret job!

@gradyedbert 7 лет назад

This is very well explained! Really helpful for students who do not understand or want to know deeper about the BCG Matrix.

@forlatyan7352 4 года назад

Thanks a lot. It's really helpful for my business.I have read so many BCG model introduction or explanation videos, but you are the best one. Thank again and keep going~

@hassantimasehamad 2 года назад

Thanks for the presentation

@bahgatmbt 6 лет назад

thank you for your webinar, that was informative and easy to understand as usual. keep it thatway

@bilge95 6 лет назад

Thank you for preparing me todays exam, i was knowing something but you broden my horizons. Keep going :D

@sebastianlechner6230 3 года назад

That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.

@maribelmayhua8397 3 года назад

Thanks for highlighting the Market Share.

@PepijnSchoemakerWebinars 3 года назад

Relative marketshare that is... 😉

@ColorBeatMind 5 лет назад

Pepijn always prepares me for my exams, thank you

@DennysD123 5 лет назад

Just excellent video! love the introspective perspective and overall assumptions

@pedramhosseini1200 5 лет назад

Best lecture I’ve ever seen.👍

@mariokostoski149 6 лет назад

Thank you for your service sir!

@katjkapsih 3 года назад

The best explanation I've come across. Thank you very much!

@mbajekweesther1588 4 года назад

Very educating , I can now say I have learnt BCG model. I will share with my friends. Thanks

@animartirosian7281 4 года назад

I am a fan of yours. 😂❤️ Really thank you. Keep sharing the knowledge I lack.😭

@KellyIRay-hy9ji 5 лет назад

Was very well explained to assist with my assignment for my MBH program.

@sabasayed9297 4 года назад

That was a really insightful video... Thank you for making studying easy.

@jiveon007 6 лет назад

Fantastic presentation. Well done @Pepijn.

@trangluu7570 5 лет назад

it's really helpful for me . thank you so much and I hope to see more videos from you

@Farzan.Samsudeen 6 лет назад

Thank you for your great service...

@edilsonnhancale2969 7 лет назад

love it. awesome explanation. thank you

@anujsingh-dd6cb 5 лет назад

Great work and i like the way you teach.

@muyash2429 6 лет назад

Great video. Fantastic explanation and clear example.

@MrTahaderambakhsh 5 лет назад

It Was very helpful for me. Thank You!

@sonujossyabraham 6 лет назад

Thank you so much for the lesson.

@jamesbanda8832 5 лет назад

Thnx for the information, am working on the assignment required to describe opportunity/threat scenarios using BCG Matrix..

@brandynavarijo8254 4 года назад

Thank you.. You have actually explained it.

@BigboiSmagla 7 лет назад

Thank you so much, well explained it will help me in my strategic marketing examination

@PepijnSchoemakerWebinars 7 лет назад

Great. Good to hear!

@GP-mw9nj 6 лет назад

Wonderful explanations. Will be very useful for my MBA exam

@eminalkhasov2857 6 лет назад

Very good explanation! Thank You! Subscribed!

@nadejdakopanova415 6 лет назад

Brilliant explanation! Thanks a lot!!!

@emma.nguyennnnn9690 3 года назад

thank you so much for this wonderful video!

@chidchanokrungmanee9924 3 года назад

Thank You

@udayapathiranage 6 лет назад

Thank you, this is very useful

@MissMehdizade 6 лет назад

Thank you! was very helpfull.

@MiMi-zc9om 4 года назад

I am studying Business Management in a really good university and it pains me to say that we are taught a lot of different models, we are told what they are for, what they do and why they are important but we are never told, step to step on how to apply them. Your video really helped me during my assignment so bless you for that!

@johnndungu2861 4 года назад

You are just the best.

@PepijnSchoemakerWebinars 4 года назад

Make sure to spread the word and give that thumbs up! ;)

@PepijnSchoemakerWebinars 4 года назад

Thanks!

@hientantam1204 6 лет назад

thank you so much

@davehansel9715 Год назад

Great job explaining the BCG model and product categorization. I also highly recommend checking out Someka's BCG Matrix template, it's an excellent tool for implementing the BCG model in practice. Great work!

@kawinjar 3 года назад

The best explain.

@chandrasekharmenon9453 5 лет назад

Good one

@MorrisFilmPhoto Месяц назад

Thanks ⭐️⭐️⭐️⭐️⭐️

@johnshepard4568 5 лет назад

Got my bachelor degree thanks to you .

@PepijnSchoemakerWebinars 5 лет назад

That's what these video's are for! Congratulations! 👏

@johnshepard4568 5 лет назад

@@PepijnSchoemakerWebinars I m studying for the master 1 finals , I dont know how to thank you. You're the best teacher I've never had :)

@firdausmlisman6880 2 года назад

thanks you very much..

@evocan 2 года назад

Amazing video! could you please make videos about competitor analysis and branch analysis (MESO analysis) too? I would really appreciate it! Thanks!

@farnooshmomeni8349 7 лет назад

great

@viktorlidstroem 4 года назад

Thanks Pepijn Shoemaker! I was looking below for links to the revised BGC matrix and the GE matrix, but I guess I can browser search. Look forward to see more of your videos! Laters, Viktor

@PepijnSchoemakerWebinars 4 года назад

I don't have the 'revised' BCG but I do have the GE matrix explained! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-dWWg2dPSfgI.html

@viktorlidstroem 4 года назад

@@PepijnSchoemakerWebinars we still used it at GE in 2012. It's a quite great way to visualise current position and opportunities. It makes it really interesting when you use it and add e.g. investment (cost per market share unit retained/gained) and/or product/service development/innovation (scenario planning/calculations). Another overview well explained - Great work 😎👍

@taunaovai1719 4 года назад

Great informative presentation - step by step. Enjoyed it.

@ajtedom5174 4 года назад

hello, it's always a great pleasure to listened to your webinars. however you have promised me to make one on blue and red ocean strategies still then nothing pleas you have an easy way of simplifying things that I just want to hear it from you, have a nice day. it's TEDOM from Cameroon.

@PepijnSchoemakerWebinars 4 года назад

Thanks and you are right!

@shashu990 4 года назад

Great

@borimapa 5 лет назад

Very intelligent and logical explanation. Please, I have a question. What textbooks and journals reference this method?

@PepijnSchoemakerWebinars 5 лет назад

I use Dutch Books in this case... Sorry. But many textbooks cover it I guess.

@sirkof1 6 лет назад

You are awesome.The first time to learn and understand the BCG matrix through your lecture. My only problem is where you divided 16 by 17 and got 1 for the relative market share. Any explanation to that?

@PepijnSchoemakerWebinars 6 лет назад

ALEX McCLEAN well Alex... That must be a fault in the completion... Very sharp of you! I hope you still get the explanation... :/

@viktorlidstroem 4 года назад

Well, it's more than 94 % accurate ;) Quite close to 1 😎👍

@Ppp3ac 4 года назад

Can you please explain what depends on the size(diameter) of the circle in each quadrant? thx

@PepijnSchoemakerWebinars 4 года назад

The amount of turnover, profit or sales you make makes the size bigger or smaller. If you have (say) 4 business units and they all sell 100 together, then you calculate the percentage per business unit which each business unit is responsible for.

@lijadisgeremew5978 5 лет назад

it is lecture tanks a lot

@biswajitmandal1227 7 лет назад

want to have explanation regarding ansoff model

@PepijnSchoemakerWebinars 7 лет назад

Biswajit Mandal I will make one soon!

@jellevdbrink2901 5 лет назад

Bedankt voor de heldere uitleg, 1 vraag echter; waarom is het middenpunt (index) van de onderste as 1.0, en rechts 0,1 en links 10.0? Op deze manier maak je geen gelijke stappen vanaf het middenpunt naar elke kant toch? Want naar rechts is elke stap ong 0.1 en naar links 1.0

@PepijnSchoemakerWebinars 5 лет назад

Nou, dat scheelt natuurlijk fracties. We noteren het uitgerekende RMA op die as. Maar zo is het model... Zo is het bedacht... En zoals gezegd, er zijn nogal wat bezwaren op dit model.

@snehamukherjee3111 4 месяца назад

Hi, if a brand wants to relaunch its previous product that is not in the market anymore, which matrix should we use in order to study the market ?

@PepijnSchoemakerWebinars 4 месяца назад

I have no idea. You don't necessary need a matrix to study a market. You can just analyse it and look for opportunies and threats.

@anemonee 3 года назад

may i ask if i could use only 1 business unit?

@PepijnSchoemakerWebinars 3 года назад

If you plot PMC's within that BU; Yes. Why would you otherwise? Did you get the essention of this model?

@eslamrayan3632 6 лет назад

If the market growth is about 28% and one of the products growth is about35% ... how to figure this??

@shawn.m.schmidt 6 лет назад

It was great until you broke out the spreadsheets. Where do you get the information to put into the spreadsheets?

@PepijnSchoemakerWebinars 6 лет назад

I just made them up. As an example

@shawn.m.schmidt 6 лет назад

As someone exploring these concepts as a novice, you went through that section way too fast. After watching a few videos on BCG I understand the "What and Why" nobody explains the "how". Yous started to here, but to me, it fell way short. Where are you getting the information for your spreadsheets, what did you include in them and why. Maybe this is an idea for another video tutorial. Thanks for the video yyou do explain the what and why very well.

@jonyjony12345 5 лет назад

So ~ is cash cow a terminal goal ?

@PepijnSchoemakerWebinars 5 лет назад

Well, as far as you can influence it, yes, I guess. But the PLC makes sure the product/SBU will eventually shifts from star to CC. But if you loose marketshare, you will become a dog. Due to the PLC effect.

@jonyjony12345 5 лет назад

Pepijn Schoemaker wow thank you This is very helpful !

@viktorlidstroem 4 года назад

It could depend on what you want to do with the business/product/company - E.g. Time vs. Money invest for a certain growth/outcome ..and if you aim to merge, sell, buy, maximise short- or long-term outcome for shareholders or non-profit customers ..and if you put in aspects/dimensions such as "Blue/Red Ocean strategy," then you might see your "dog" or "cow" in a different light... why not make a "cog" or a "dow" :) Enjoy strategizing!

@danielscherpenisse9849 5 лет назад

Hierin wordt gezegd dat het relatieve marktaandeel is: je eigen marktandeel delen door de marktleider, maar is het niet delen door de grootste concurrent?

@PepijnSchoemakerWebinars 5 лет назад

De grootste concurrent ja. Dat is dan dus de marktleider... of is er een grotere?

@danielscherpenisse9849 5 лет назад

@@PepijnSchoemakerWebinars Ik dacht dat het ging om de grootste concurrent gezien vanuit jezelf. Dus stel ik ben derde grootste speler is de op 1 na grootste speler mijn grootste concurrent. Maar dat klopt dus niet?

@PepijnSchoemakerWebinars 5 лет назад

@@danielscherpenisse9849 de grootste concurrent binnen de pmc of sbu die je hebt gedefinieerd.

@Zi_gemi8222 3 года назад

Can you please share your excel calculations

@PepijnSchoemakerWebinars 3 года назад

No sorry. But you can do this. There are no complex calculations or formulas here

@Zi_gemi8222 3 года назад

@@PepijnSchoemakerWebinars ok got it

@catherinebaron163 6 лет назад

blogs can have growth morethan 10%

@PepijnSchoemakerWebinars 6 лет назад

Baron Catherine Blogs are no PMC's or SBU's. Plus, they don't have marketshare. What do you mean?

@dariogaleh 5 месяцев назад

You changed average market share several times and kept the previous records! what?

@freespiritbibleclinic6062 3 года назад

Your explanations are good but don't know why you've decided to change the x axis coordinates from right to left instead of from left to right. Using the number line it should go from left to right,(i.e. from (0)- low to (10) - high and not from( 0) -low to (-10)- high) which make no sense as -10 is lower than 0. So as not to confuse others who are not too mathematically inclined, why not just go exactly as the texts books or the Matrix originators which is BCG and stop customising it inaccurately. Nothing personal just my observation

@PepijnSchoemakerWebinars 3 года назад

Because we are calculating a relative marketshare there... If you have a marketshare of 15, and the biggest is 20, you would end up on the 0,75 on the axis. That's why.

@eslamrayan3632 6 лет назад

If the market growth is about 28% and one of the products growth is about35% ... how to figure this??

@PepijnSchoemakerWebinars 6 лет назад

Eslam Rayan Then you grow faster then the market which is very good!