SWOT analysis explained

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Voor Nederlandse versie klik hier: • SWOT analyse, confront...
This Webinar explains how the SWOT analysis and SWOT confrontation matrix work in practice. The SWOT analysis is a really usefull model for strategic planning.
Please also look at my other strategic marketing models for an in depth understanding:
6 Steps of marketing planning: • 6 steps of marketing p...
Michael Porter's Generic Strategies explained: • Generic Strategies Por...
Treacy & Wiersema's Value strategies explained: • Treacy & Wiersema's Va...
The Value Chain of Porter explained: • Value Chain of Porter ...
Abell's business definition explained: • Video
Michael Porter's 5 Forces model explained: • Michael Porter's 5 For...
The BCG Model explained: • The BCG model explained
7S model of McKinsey: • 7S Model of McKinsey e...
Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Also you can leave your requests on other models which you would like to have explained in a webinar.
Thank you all for watching!

Опубликовано:

14 янв 2017

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Комментарии : 74

@rovercoupe7104 4 года назад

Brilliant. The SWOT is rarely done properly. Thank you for showing us how it should be done. I wouldn’t bother with “The fact that the competition...”, just write “The competition is highly active...”. If you could have some sort of number to justify the word ‘highly’ such as “The competition has increased advertising by 20%...” it would be even better. Anyway, I love your work and, if you have not done one already, I would to see a five forces. I have just written one on American Express and I would love you to show me how it is done properly. M.

@PeterSenna 3 года назад

Best SWOT analysis explanation available!

@lthimself614 5 лет назад

Gosh, i just realised I never really understood how to use SWOT until I watched this video. I love your videos pepijn. Thank you.

@robertvanroon2128 4 года назад

Pepijn, thxs so much! I've been searching all over the internet for a clear explanation. Your explanation did it ++ 😃

@aditisaxena2279 5 лет назад

Thanks! There is so much more in SWOT Analysis than just writing four points under each heading. Nicely Explained!!

@maggielu6194 4 года назад

your videos saved my life for the exams. thx! 😭

@marianaamir6582 7 лет назад

Hi Pepijin, I really appreciate all the work you've done on BCG, the 5-forces and SWOT models. Easy to listen, well-explained and the most important - each model was summarized by you with comments, examples and well-explained application. Great job! Your presentations and Excel spreadsheets are clean and user-friendly. I enjoy my learning process thanks to your posts.

@PepijnSchoemakerWebinars 7 лет назад

Thank you!

@phillymissi 5 лет назад

Pepijn - Thank You for the refresher, i'm doing business finance and our cases studies are loaded with SWOT, Porters 5, and predictive financials (Pro-Forma) alternatives for the business, we were all taught briefly in different classes. You have saved me from a few boring .pdf files, your magnificent!! salute

@magonajonah 7 месяцев назад

Beautiful explaining!

@karlguenther4298 5 лет назад

Pepijin, having prepared and listened to many SWOT presentations over the years. I had always felt there was a key missing factor in the analysis and call to action. The Confrontational Matrix you have described, is that missing element that distills the observations and leads to a supporting operation plan. Thank you for this insight!

@envyfashiongroup8388 5 лет назад

Recently came across your channel and love everything i've seen so far. I'm currently doing my CIM and you are a huge help. Keep posting 😊

@Asil0831 3 года назад

Hello, Pepijn: Out of all the videos I watched this evening, yours is unique in that you expanded upon SWOT with the Confrontation Matrix. I shared this with my class and am excited to try this out tomorrow night while drafting my final assignment for my current Business Strategy class. Well done. Thank you.

@PepijnSchoemakerWebinars 3 года назад

Great to hear. Thanks! 👍

@emilycarter8922 2 года назад

You might want to watch this ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-T1pA2TFEIkU.html

@govindanvr7627 4 года назад

thank you very much for all your classes sir

@daanjoppe5643 6 лет назад

Bedankt voor het maken van deze video. Het was heel leerzaam.

@MsWatchdog 5 лет назад

I am totally lost here, but I understood how he wrote them down.. I think I would have to watch this vlog several times before I get it!... but it is a really good way to simplify overall not only in business but also your own personal way of studying.. so I think I am on the right step... but will have to watch this again again to get it down properly

@twinkitten1 6 лет назад

These seminars are very good

@vittalrao9695 6 лет назад

Thanks a lot, helps me a lot for my presentation tomorrow

@venkateshiyer5073 6 лет назад

Great work sir. Pretty clear explanation.

@vinitsharma9480 6 лет назад

Your videos helped me a lot . Thank you

@nirjhardas637 6 лет назад

Nicely explained. Thank you sir.

@boosnaje981 6 лет назад

I really get benefit from you, i hope you to continue.

@PepijnSchoemakerWebinars 6 лет назад

Boos Naje I will! Thank you!

@nomalungazwane8 5 лет назад

hey Mr. you good at what you doing keep it up

@Fr0zenbanana 6 лет назад

Thank you so much

@localbooking6350 2 года назад

Thanks! very helpful!!

@dajakbrasco7632 7 лет назад

Thanks for your work!

@PepijnSchoemakerWebinars 7 лет назад

DAJAK BRASCO thank you for your comment and for watching!

@marinamaja86 7 лет назад

great presentation!

@PepijnSchoemakerWebinars 7 лет назад

Thank you

@ttgg8922 4 года назад

the best swot ever

@makeme6600 7 лет назад

thank you keep going

@kimberlie5673 4 года назад

Your work is still helpful.

@jamesjordan9028 4 года назад

To know more about swot analysis please check out the video ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-UuTjvP98V7s.html

@animartirosian7281 4 года назад

Thanks a lot.

@igorstojiljkovic3435 7 лет назад

I have my business analysis and decision making Exam on Monday and you sir are the reason I will pass! I just have one question. Do you maybe think you could do a video talking about Peter Druckers view on the economist model? Thanks!

@PepijnSchoemakerWebinars 7 лет назад

Igor Stojiljkovic Thank you for your kind words. I can't remember Drucker invented any business or strategic model which is used all over the world at business studies? It's more his view on existing models. I try to focus on models in strategic marketing planning. Ansoff is the one that's coming up. But thank you for the input!

@agnesslungu7684 6 лет назад

Thank you very much for all these good clear presentations

@aminensangou6993 3 года назад

Thanks

@anirudh6920 7 лет назад

Thank you so much for your videos, these are really helpful. I will be very thankful to you if you could please make one on BSC (Balanced Score Card).

@PepijnSchoemakerWebinars 7 лет назад

Anirudh thank you. I will consider this after my summer break!

@anirudh6920 7 лет назад

Thanks a lot.

@SMLtd23 6 лет назад

Dont know what I would do without your webinars so worth watching (big thumb up) does threat and weakness common boxes always get -/- ?

@PepijnSchoemakerWebinars 6 лет назад

Thank you so much Muhammad for your kind words...! And spread the word to your friends! Regarding your question; Yes, and no. To be precise: Not nescessarly a box gets a minus. And, not nescessarly a dubble minus either. I think what you mean: 'is it possible such a box gets a plus?' That's not possible I guess. If you have an issue there in that corner, it would be a negative one. Does this answer your question?

@SMLtd23 6 лет назад

Absolutely answer my question and as a matter of fact you corrected my question too :) Thank you. So far I have not got any +/+ which is worrying I wish I could show you my results

@vjpereyraster 5 лет назад

Brilliant presentation, thank you very much, can I have the slides of your presentation?, what you would do in a case of a company which seems to be the leader of a market, technology, staff, communication and media, seems to be emerging of a consolidation process, thanks again!

@PepijnSchoemakerWebinars 5 лет назад

Thank you! I am sorry but I don't share the slides. You can offcourse make your own version/interpretation of them if you like. Your other question is impossible to answer without knowing the whole businesscase.

@godwinprojectmanagement 4 года назад

Hi, thanks for this video. Its really great! How do I get all your previous videos. I also want to know the relationship between the confrontation matrix and BCM.

@PepijnSchoemakerWebinars 4 года назад

You can just click on my picture and find all the video's there. What is the BCM?

@vipulgarg4369 6 лет назад

Please share video on Balance Scorecard

@padmaladon8739 4 года назад

Could you please do a video on SWOT-AHP (Analytical Hierarchy Process) analysis, as in my field, the combined analysis is really helpful for research? This video is very well explained. Thank you.

@jamesjordan9028 4 года назад

to know more about swot analysis please check out the video ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-UuTjvP98V7s.html

@sabeshhardy 4 года назад

Jeez I thought SWOT analysis the difficult until saw this video

@PepijnSchoemakerWebinars 4 года назад

To find the right SWOT's is still a challenge, but for the rest it's pretty straight on. Good luck!

@sabeshhardy 4 года назад

Can you please explain the 6 sigma in a short video ? Thanks

@cbajaj1 6 лет назад

Hi , Great Video . Please share video on Knowledge Management

@PepijnSchoemakerWebinars 6 лет назад

cbajaj1 Wouldn't know how to make a video on that... 🤔

@Gig260 7 лет назад

Hoi Peppijn, ' Weer bedankt voor deze duidelijke uitleg. Ik denk dank zij jouw uitleg van alle modellen ga ik slagen voor mijn strategisch marketing examen. Ik heb wel een vraag over de confrontatiematrix en de centrale vraag. In mijn boek staat iets van de vier kwadranten in de SWOT matrix: Sterkes/ kansen --> aanvallen Sterktes / bedreiging -> verdedigen Zwaktes / kansen -> versterken Zwaktes / bedreiging -> terugtrekken Wat hebben die vier 'acties' te maken met de centrale vraag? Alvast bedankt, Nicole

@PepijnSchoemakerWebinars 7 лет назад

Hi Nicole, sorry voor de late reactie. De 'vier acties' hebben geen enkele link met het centrale probleem (liever centraal probleem dan centrale vraag... Dat is namelijk iets anders). Vanuit je negatieve key issues (de dubbel minnen, die bijvoorbeeld komen uit 'rechts onder') wordt het centrale probleem geformuleerd. De 'acties' gebruik ik eerlijk gezegd niet echt. Links boven is vaak een oplossing. Maar liever de 'dubbel plussen'. Alle issues zijn aandachtspunten, ongeacht uit wel 'vak' of kwadrant ze komen. Ok?

@Gig260 7 лет назад

Hoi Peppijn, Dank je ! Dank zij jouw uitleg is het onderdeel nu iets duidelijker dan in het Nima boek beschreven.

@PepijnSchoemakerWebinars 7 лет назад

Graag gedaan!

@bert.hbuysse5569 9 месяцев назад

Thank you, Pepijn! Especialy for someone whose mothers tongue is not English, it is very impressive to give a presentation like this. Just one question; with the Four possibilities, with number 1. Highly active competition vs motivated staff. You say this has no connection whatsoever , however is it not arguable that having well motivated staff might give you the uperhand when it comes to winning or gaining on the competition? I would say that example fits the '0' example more. Am I wrong?

@PepijnSchoemakerWebinars 9 месяцев назад

Zero would be ok. But you almost fell in the 'trap' by trying to find something everywhere. My message is: Be very, very picky on every crossing. Only those, which immediately 'sound' like a S,W,O,T are 'issues'.

@bert.hbuysse5569 9 месяцев назад

Thanks, Pepijn!@@PepijnSchoemakerWebinars

@benjaminbarnabas8655 5 лет назад

Someone to help me please answer this Using SWOT analysis analyse the factors in the environment that one has to consider before starting a business

@blueoceantravelconsultinga6832 4 года назад

Portal five forces with PESTEL OR STEEP MODEL

@dr.walidsoula 6 лет назад

thx for the video , can you share your excel doc for SWOT analysis plz , that would be great

@PepijnSchoemakerWebinars 6 лет назад

Basis zeus No sorry... It's not thst hard to make though. Thanks for watching!

@dr.walidsoula 6 лет назад

thx anyway , sorry for that request , it was stupid , i was in a hurry , but i make it mine with 5 points . keep going for you video , i suggest ADL matrix for your next video :)

@PepijnSchoemakerWebinars 6 лет назад

Basis zeus Try to keep your SWOT to 4 items per element max. 3 is even better. This forces you to focus on the items which are really, really important. I stress this in my video aswell. 5 is to much... Good luck!

@dr.walidsoula 6 лет назад

thx for the advice i will put 4