The Big UKTV Rebrand Is Almost Here...

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The time is almost upon us... After being announced a while back, the big rebrand for UKTV will arrive on our screens, being renamed to simply... U. Will the rebrand pay off? Will it work in the current television landscape we find ourselves in?
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17 июн 2024

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Комментарии : 193

@shauncraigparkinson8165 Месяц назад

Not gonna work in Northern Ireland, with UTV... This will get lost very quickly.

@MyWifeHatesThisCar Месяц назад

Most of the things done in Britain is done without thinking that there are 6 counties at the top of Ireland that are part of the UK. First Brexit, now U...TV.

@MUSEIGENHonokaTV Месяц назад

Wasn't that already swallowed up by ITV during the Pandemic?

@JASpiring Месяц назад

@@MUSEIGENHonokaTV Yeah. The UTV brand is now only used on the local news programme UTV Live and another programme called UTV Life. They use the same idents as ITV1 in England and Wales.

@shauncraigparkinson8165 Месяц назад

@@MUSEIGENHonokaTV Yep, and they kept the name, google the UTV idents, or better still RU-vid it

@jonjohnson2844 Месяц назад

It's been ITV1 for a while now

@Nostalgic80s-nd3qb Месяц назад

Hopefully this new rebrand will do something interesting with UKTV. Though old UKTV will be missed.👍👍

@rtc9063 Месяц назад

It won’t make any difference whatsoever - the same old rubbish being repeated over and over again but with a rubbish rebrand

@Nostalgic80s-nd3qb Месяц назад

I get it’s not for you, but I’m sure there will be at least one change. Like getting more old shoes to repeat.

@MUSEIGENHonokaTV Месяц назад

@@rtc9063Didn't Adam just mention that UKTV (or U) are investing in more original programmes?

@nigelfreeman6192 Месяц назад

Who the hell thought this up? what a waste of time and money. It's been UKTV for so long it is now a recognised TV brand. This would be like the BBC changing to their channels to B1, B2, B3, B4 just would not happen or McDonalds changing their name to M. Can’t see why UKTV couldn’t do all the other changes planned under their UKTV banner. Ridiculous

@ThisChannelHasNowClosed Месяц назад

UKTV is way more less known than the BBC or McDonald’s.

@nigelfreeman6192 Месяц назад

@@ThisChannelHasNowClosed and doesn’t matter that the BBCor McDonald’s are more well known, UKTV is still a recognised brand on sky, cable, freesat & Freeview

@chey8625 Месяц назад

really isn't everyone in UK knows dave, yesterday etc as "the repeats of old shows channels" its a joke often made on IQ for example "oh this be on dave in a few years time'

@SteCrook Месяц назад

While I agree with your response, McDonald's probably could get away with changing their name to M as their M is so iconic. Unlike this decision to shorten to one letter because they've seen Elon do this to twitter.

@electrosoundaust Месяц назад

It's Macca's here in Australia. They also rebranded UKTV to Britbox here some years ago.

@rogerdarthwell5393 Месяц назад

I am dreading this rebrand, good video Adam!

@connorwelsh1 Месяц назад

NO. JUST NO. NO NO NO.

@hakimi69420 Месяц назад

the perfect response 👍

@YellowMage Месяц назад

Or rather, NU.

@MarkJackson-uu5ix Месяц назад

Tell me this is one big marketing rib? if it isnt then this must have the product of one heavy session in a wine bar on Friday Afternoon or Payday!

@Win7cze Месяц назад

ILL MIS OLD UKTV BRAND 😭😭😭

@TheApqleGuy Месяц назад

Yet another company rebranding to a single letter

@taffingtonboathouse5754 Месяц назад

@steveh31 Месяц назад

They should have rebranded as Your. Your Drama, Your Alibi etc instead of U

@RikAindow Месяц назад

Until recently, Bauer promoted its local radio stations at least their logos as YOUR, eg: YOUR ROCK FM, YOUR RADIO CITY, YOUR HALLAM FM, etc. I guess UKTV don't want to be associated with that mess.

@F2SOnYouTube Месяц назад

@@RikAindowBBC should've sold UKTV (U) to Bauer so it isn't confusing.

@glassowlie Месяц назад

The one I know is Your Radioaire

@G6JPG 19 дней назад

@@RikAindow And Sony did something similar with "My little Sony". I don't think - Brits at least - like being _told_ this sort of thing; they like to decide for themselves what is theirs. It may be different in other societies (Japan maybe?).

@elektra81516 Месяц назад

Loving the hair!

@AdamMartyn Месяц назад

Thank you!

@tricia9559 Месяц назад

If they spent all the money from the the rebrand, on their TV programs, it could be a game changer

@glassowlie 13 дней назад

Especially for Eden.

@2038Ounnak Месяц назад

Someone named Nintendo already tried and failed…

@RedoStone35 21 день назад

what?

@YellowMage Месяц назад

U&W should really be called "Triple-U".

@DoctorVision Месяц назад

These companies must be shaking with fear at night unable to sleep with the anxiety that they haven't rebranded in several years and must roll out another one pronto to keep their services fresh. This is awful and unnecessary of course. What makes it worse though is that someone was brought into a room and pitched this and they decided to go ahead with it and pay that company loads of money to do it. Another case of, if it isn't broken, don't fix it.

@finnbrophy6830 Месяц назад

I think that U should have an ad-free option.

@hayleydouglas Месяц назад

I hope with this rebrand, that the U & Drama channel don't get rid of showing reruns of shows like Soldier Soldier, Taggart, Call The Midwife and some of the Catherine Cookson dramas

@oliviajayward Месяц назад

YAYYY FINALLY A NEW AMTV VIDEO !!!

@TheLogoWorldUK1 Месяц назад

I'd prefer "U&Watch".

@MoeGadvelo Месяц назад

I was saying that last night.

@glassowlie Месяц назад

Or perhaps U&Life

@picoultimate7707 Месяц назад

Yeah, that's what I was thinking, considering what W was before its rebrand in 2016.

@neilgodwin6531 Месяц назад

U and I Watch. More cosy 😊

@picoultimate7707 Месяц назад

@@neilgodwin6531 Fits well with one of the channel's older catchphrases; "Watch Together".

@richardbutler4488 Месяц назад

If only Frank Carson the NI comedian was still alive, I am sure he would of had an excellent joke or two about the changes, it’s the way I tell them in the strong Northern Ireland voice. Frank even done a Channel 4 advert in the 80’s in order to try to get adverts onto Ulster Television which is an interesting video to look at on YT.

@TheLogoFanGroup Месяц назад

U&AMTV

@MeTheCoolDude Месяц назад

And the fact that RU-vid decided to give the "Translate to English" to that shows how silly it is

@ozorna9401 Месяц назад

I haven't been near any tv media like this in probably 15 years, but I do like a good rebrand critique. this one is wild.

@richardbrophy8671 Месяц назад

Will be confusing for those in Northern Ireland who are well used to the UTV brand

@richardbutler4488 Месяц назад

Maybe UK TV will get Julian out of retirement for continuity announcements 😊 I doubt UK TV would have done this U thing if UTV was still in local ownership, I imagine ITV plc don’t care much for the U anymore. Although more brand confusion in NI was say U 105 radio 📻 the former radio channel of UTV plc.

@Hello-ie1pm Месяц назад

U is about to become one of the big bois.

@AdamMartyn Месяц назад

😎

@itsmikemccall Месяц назад

I'm normally a fan of unified rebrands, I'm not so sure above this one. I feel that it dilutes some of the individual brands. I do think that some unification was required as the UKTV/UKTV Play brand was still relatively unknown despite it's huge combined reach. I'm surprised that this is going ahead despite the seemingly clear path for the BBC's streaming future.

@biabanmovies307 7 дней назад

1:34 UUUUUU!!!

@BlueJacobYouTube Месяц назад

Yay!

@richardmitchell3136 Месяц назад

Really... 'U&W'?! Did they put the work experience kid in charge of the re-brand?! 😂

@yvonnerogers6429 Месяц назад

At any rate, I’m looking forward to the Bergerac reboot. The original series is pretty great. Thanks.

@rchltmedia-tvac Месяц назад

Hmmm, Unliever (old logo)

@aaronhall5796 Месяц назад

Originally they were going to be BBC Gold BBC Horizons etc. there is a video on the 1997 rebrand and it showed logos for these. The original idents for Gold etc were the same layout as the 1997 bbc rebrand .

@mittfh Месяц назад

I can understand their rationale for the rebrand, and prepending "U&" is more compact than "UKTV ", but I'm yet to be convinced by the replacement of logos with word marks and background colours...

@acanimations1223 Месяц назад

This was the perfect time to bring W back as Watch so it could be U&Watch

@theuktvgroupplc.8829 Месяц назад

This helps me too much. For the people who don’t know

@martinluscombe1346 Месяц назад

in other words when the channels change people CANT record programmes in advance to watch later.

@gordon3178 Месяц назад

Years ago we had the drama channel before which showed drama content when it disappeared and it came back so it's not new to me

@pyeltd.5457 Месяц назад

Together TV has only 1 advert Inbetween breaks. Great for Homes Under the Hammer

@Stary-BFBD 28 дней назад

What if it's not just UK with UkTv: England-Isle of man: EMTv Cunry-Wales: WCTv Scotland: SlTv Ireland-Gaelic: IGTv Northern Ireland: NiTv

@RobLansdown Месяц назад

Hopefully we'll get the live channels back again in the app because the Freeview picture for Dave, W, Yesterday and Drama isn't great. The streaming versions weren't brilliant but they were better than off the aerial. I can only watch live now on my phone's UKTV app, can't anymore on Firestick, AppleTV or my LG's built in app.

@jbullen82 Месяц назад

U&W = U&U&U which makes me think of the Spiderman meme 😅

@daveac Месяц назад

So no doubt the paid for channels will be under the banner title 'UPay' or 'U&Pay (for the privilege) 🙂

@SushiSunshine2000 Месяц назад

There used to be a music channel called Channel U. Is it still around these days?

@RikAindow Месяц назад

I think that went away a few years ago.

@SushiSunshine2000 Месяц назад

@@RikAindow Oh OK! Thanks for the heads up!

@glassowlie Месяц назад

Also Channel U in Singapore

@oranim12 Месяц назад

Is it wrong for me to think that the cliché of You as the letter U actually works and that I've grown to kinda like it? In a sense, yeah, it ties the streaming service and the channels together...But it could also be interpreted as tying the viewers with the content of the respective channels. Cause it's You and Dave, You and Yesterday, You and Drama...(You and W doesn't make sense to me, either way. XD) Hell, I fricking love the new names for some of the FAST channels as well! I'm just wondering if it's okay for me to like this because of the cliché U = You. ^^'

@IDewlansk 7 дней назад

That U and W Reaction

@IDewlansk 8 дней назад

1:23. And U. And U and W. Oh god, on the 16th of July

@syed_mamoon99 Месяц назад

Should've rebranded back to UKTV, given they've also got a steaming service with that identity.

@MarkJackson-uu5ix Месяц назад

The viewers of and im showing my age Take Hart or Vision On (i`ll be 51 next month give me a break!) could have done a better job!

@PelinalDidNothingWrong Месяц назад

I forgot UKTV existed tbh

@davidparsons97 Месяц назад

Now you'll remember U exists.

@ianharrison3662 Месяц назад

And UK G.O.L.D. will finally come clean and rename itself to U O.F.A.H. although they have promised to screen 1 hour of another sitcom every weekend (at 3-4am)

@richardbutler4488 Месяц назад

They probably should swap around some GOLD programs onto Drama as U&Drama would probably help viewership. A lot of people don’t pay the extra for GOLD and how many times can you watch the same repeats on drama.

@5arryK 10 дней назад

are you doing sky showcase no longer broadcast hour of power

@gordon3178 Месяц назад

I own 99.99% on physical media and don't watch or bother with UKTV or it's u equivalent counter part

@UWMGraphics Месяц назад

U think that U are safe from the UKTV rebrand? I think U&Dave will be your TV friend.

@jak1590 Месяц назад

Why not UKDave etc that would have made far more sense. UKW would have worked well and show where most of the content comes from.

@just_some_guy_innit Месяц назад

they missed the chance to bring back the uktv name for the channels when they decided to go with a single brand again

@F2SOnYouTube Месяц назад

R.I.P UKTV

@DavidDoom95 Месяц назад

U better be good (no pun intended).

@lizziecardy4160 Месяц назад

I guess I like it

@albundy774 Месяц назад

A re-imagining of Bergerac, So will Bergerac be a hairy black lesbian now ?

@gummboote Месяц назад

Can you really doubt that it'll be something like that?

@ashyofficial23 Месяц назад

i thought it already happened

@Pake975 Месяц назад

I have a small question, why are the idents from UK channels narrated? Like, on other countries the idents aren't narrated

@Nostalgic80s-nd3qb Месяц назад

Because that narration is the continuity announcer, who announces upcoming shows that will play after the ident has ended.

@Pake975 Месяц назад

@@Nostalgic80s-nd3qb That's interesting, thanks for answering!

@Nostalgic80s-nd3qb Месяц назад

Your welcome.

@jsetprevue2 21 день назад

EPICCCCCCCCCC UKTV REBRAND

@IDewlansk 7 дней назад

1:34 U

@tj2375 Месяц назад

I guess only Britain would have a tv channel called Dave.

@ajfrostx Месяц назад

This will be a disaster - U is not searchable online!

@glassowlie Месяц назад

Google will probably change the algorithm when it happens, or UKTV will buy a lot of ad space when UK users type U.

@PelinalDidNothingWrong Месяц назад

Love the hair! Gives me early 2000's pop punk vibes

@bletheringfool Месяц назад

This is so like UTV even the UTV player. I keep thinking UKTVG2+1 too many letters. Dave just flows better on its own

@shauncraigparkinson8165 Месяц назад

100% agree

@jonny5alive123 Месяц назад

Have they just dropped the UK part of their brand so they can start showing more US or other foreign content?

@davidlarkin4834 Месяц назад

UTV...an old TV name from Ireland

@Mokeywashere Месяц назад

U GUYS READY?

@SteCrook Месяц назад

You may be right in the idea of bringing everything under one recognisable brand. But compare this to your recent video of the recent video you did of the Channel 5 branding.... This U one looks and sounds worse than any of theirs. I think it's a very weak rebrand, but as it's by the BBC it doesn't surprise me, branding hasn't been their strong point for years now.

@IDewlansk 7 дней назад

It Would Have been worse if W was called U and it would be U&U

@L0rdLogan Месяц назад

It’s not “free to air” if I need a license to watch it live

@pyeltd.5457 Месяц назад

You don't need a license to watch anything. You are just ignorant.

@I78885 23 дня назад

U&REALLY U&HOME U&GOODFOOD

@MPsNewswatch Месяц назад

Just as bad as when Gold rebranded as G.O.L.D. Go On Laugh Daily.

@EmmaDixon-f9j Месяц назад

I still call it UK GOLD

@AdamMartyn Месяц назад

The classic 👌

@djdrunkenmonkey2 Месяц назад

i still some vhs recordings of the original ukgold, with "sparklies" all over the picture from poor reception haha

@pyeltd.5457 Месяц назад

That is locked behind a paywall now.

@billpenna Месяц назад

Et U Dave?

@mnky75 Месяц назад

Is Adam slowly morphing into Noel Edmonds?

@AdamMartyn Месяц назад

Always following after Dad!

@gordon3178 Месяц назад

Don't know why they keep saying free TV when we still need a TV licence to watch them . Since physical media is still out there then you can watch them without having to watch TV channels or streaming services and don't have to pay TV licence or to pay for the streaming either

@pyeltd.5457 Месяц назад

No you don't need a license to watch the TV and have it working. You are paying a scam. It's free because you don't need an subscription like you do to get all the channels available in the UK with a Sky plan or streaming subscriptions like Netflix. It's free plug n play

@gordon3178 Месяц назад

@@pyeltd.5457 wrong in the UK you don't need a TV licence to own a TV but when watching sky, Freeview,cable channels you need a TV licence to watch them And UKTV is on sky,Freeview and a TV licence is needed to watch them the only time a licence is not needed is if you own the physical media and dvd player,VHS player and any content that is not broadcasting on any TV channels can be watched or using it to play on game consoles

@pyeltd.5457 Месяц назад

Bring back UP YOUR VIVA and Sky 1

@rtc9063 Месяц назад

They’d be better dropping the name completely and rebrand it as BBC channels such as BBC Gold, BBC Drama. As has said before did nobody consider UTV in NI?

@glassowlie Месяц назад

From the source, they said that if the BBC had adverts after the licence fee gets abolished, they could use the BBC branding.

@pattynufc Месяц назад

Maybe they'll rebrand to "Ur" for the paid channels: Ur Gold, Ur Alibi, Ur Eden

@glassowlie Месяц назад

No, it's still U&. You can find them on UKTVs IPO trade marks.

@maxrider7880 Месяц назад

What a complete waste of time and money! They will U-turn (see what I did there?!) before long. The brand logos are SO achingly dull, that there will be no brand recognition. I really wonder what these TV execs are thinking.

@hakimi69420 Месяц назад

U have got to be kidding me

@97channel Месяц назад

I do admit that U is quite a striking brand, but I'm just not onboard with the way it mixes with the long-established individual channel identities. They all clash horribly.

@234laptop Месяц назад

They should just abandon it. Because it's terrible

@IDewlansk 8 дней назад

How about ITV Changing to I. I&1, I&2, I&3, I&4 and I&Be

@ntvalt4361 8 дней назад

Yeah, they will hopefully come out next month.

@IDewlansk 8 дней назад

@@ntvalt4361 would be cool though

@johnphazzleton Месяц назад

And people have actually been paid to sit in meetings and agree this stupid idea

@dominicsinclair2142 Месяц назад

My only thought is... WTF is going on with that hair?!! lol

@pyeltd.5457 Месяц назад

And the small eyes.

@jonjohnson2844 Месяц назад

Old enough to remember when they were just UK Gold :|

@Shame._. 8 дней назад

Wii *U* moment

@lamorgan100 Месяц назад

Why not call U & W Double U

@MoeGadvelo Месяц назад

Or Treble-U.

@chrisnichols1957 Месяц назад

Terrible branding . I can't see anyone calling these channels by their new names. People still call 'GOLD' 'UK Gold' too, which was always a better name, clearer and easier to say. Simple, clear branding and neat looking logo with a jingle is the way. But this new branding is so awkward maybe it'll stand out.

@areasquirrel 23 дня назад

Still too close to UTV for me. Will you still refer to them as just their 'old names', Gold, Dave. W should go back to Watch, U & Watch would make more sense.

@harryelliott4310 Месяц назад

UKTV

@ozorna9401 Месяц назад

putting the general 'U' thing aside, some of these channel names are pretty odd and clunky 🤔

@neilgodwin6531 Месяц назад

U & Dave ja vu?

@Shame._. 8 дней назад

P- *U*

@AnimatedAF Месяц назад

"U&W" might be the worst name for a TV channel ever?? U as a rebrand makes sense but the "U&____" thing is just clunky and spoils all of the vibes each channel was going for, especially Dave.

@noodledoodledoo7172 Месяц назад

This is a terrible idea. No one cares about the parent brand outside of on-air. It waters down establised brands that work like Dave. Still, in 5 years time someone will get the credit for putting it back the way it was.

@pyeltd.5457 Месяц назад

Old Speckled Hen sponsored on Dave 2007 let's go