The Biggest WINNERS (and LOSERS) for Trucks in 2023! 

They are also really close in overall size. And no max tow packages, which means larger fuel tank among other aspects.

Yeah they make no sense anymore.

They are still way easier to maneuver in tighter places.

one thing about midsize models, they're easier to fit in a garage

I've been wanting something with a little more towing and payload capacity than my Tacoma, so I've had my eye on the mid-size and less expensive full size trucks for a while. My basic requirement for a truck are: crew cab, 7,000# towing on a Class IV hitch, 1500# payload, 4x4, locking/limited rear, a bed liner, and cruise control (Right Andre?). I'll up the ante and require an integrated TBC to let my Tekonsha retire. Let's use the online build tools to get some list prices: Colorado, LT, Advanced Trailer, LT Convenience, Spray in = $40,685 Ranger XLT FX4 w/Advanced Tow + Spray in = $43,305 Ram 1500 Classic Tradesman, Crew/Short. Trailer Tow + Spray in = $47,890 F-150 XLT Crew/Short FX4 w/Tow + Spray in = $57,390 Silverado 1500 Custom, Crew/Short + TBC + LSD + Spray-On = $49,910 The Silverado 1500 is unlikely to be found at a dealer - it would be custom order or a upgrade to the "Trail Boss" to get the rear diff upgrade. The Colorado and RAM get the LSD with the tow package, so they slide in without the trim upgrade or off road package. All of these are stupidly overpriced - but it's not even close between the mid-size and full size trucks. These base model full-size trucks offer very little capability over the mid-size models, so if I were to buy a new truck right now, it would almost certainly be a mid-size. More of the full-size truck sales are premium trims. So I think the real story is that people are willing to spend insane amounts of money to buy fancy trucks that will probably only ever haul kids and groceries.

Correct

If you listened, these numbers also include Fleet and commercial. Let's not also forget that the market is starting to respond with these higher vehicle pricing across the board for new vehicles. If financing wasn't available, these vehicles would not be sold. The terms of those deals is a completely separate issue. Just as the price is ridiculous, so are some of these terms, but if they're available then many people will take advantage. Dealers are always going to do what they've always done to sell you on something that will make them money.

The average age of vehicles also went up. So yes people are having trouble buying newer vehicles. However fleet orders are up significantly and this year the rental car companies are buying huge bummers of new luxury vehicles in Bulk. This helps manufacturers because they move the luxury trucks and still keep the prices high to the public.

Sales are up because there is actually inventory out there to buy. Hopefully at the end of the year the rebates will also be up.

Repos are an all time high soooo there's that.

and hybrid or prime and give us a true 6' bed not a 4' bed

Why did Toyota leave the small truck market?

They don't want to cannibalize Taco sales.

@@alexandermckay8594 price them under $30,000

⁠@@rickpriest1961Need for return on Investment since all trucks need to be built in the USA to avoid chicken tax and Ford Maverick/ small pickups have low margins. Toyota would need to build a new factory or repurposing another factory. Also more competition in the small truck segment leads to even lower margins.

Same here I love this truck! I went from a full size RAM

I was wondering the same thing...maybe Ford and Chevy report it separately since they are separate underneath? As in the F350 chassis is still under the 450-600? Just guessing here...no idea if that is the case... It looks to me like the 4500/5500/6500 are all built on chassis while the 2500/3500 seem to be build on another... I think the F150-600 all may be on the same basic chassis architecture since they have so much more similarities cross the line... But as I said, guessing here to make sense of why they reported it as they do...

@@triaxe-mmb I think it's just a marketing ploy. Ford claims that the "F Series" truck is the #1 selling truck. So the more trucks in the "F Series" category the better. GM could do that since the 4500/6500 are called Silverados as well.

Trucks are now not for work...they are unfortunately family haulers meant to replace the equivalent car segment that the buyer would have bought 15yrs ago when your truck was new... The manufacturer is not building them to chase the value buyer like you or me anymore...

EXACTLY sad but true! Maverick hybrid XL in 2022 was $20,995!! That's a badass truck for the 💰 & i hate Ford but u can't go wrong. Pretty reliable & hella good ⛽ mileage on top of a good MSRP... LED lights, power windows. It's simple but effective. Just no cruise control that blows just like Andre's truck lol but we took it to Utah from Phoenix & it drove perfect I was driving 85-90 mph on some of the roads & the truck felt so solid & we had 4 full sized adults & 💯+lbs of cargo & Got 29-31mpg! All highway 🛣️

I got a S trim 4x4 king cab for work for $34k, white of course.

@@brianruff1133 congrats 🎉👏 that's a nice work truck!

@@honda116969 I liked the Maverick, but it's too small for me to work out of. My girlfriend wanted one early on but they were unavailable then interest rates went up so she's sticking with her civic.

Affordable? What you're doing is making yourself truck loan poor. Its not worth putting yourself in 96 months worth of debt unless you need it for work or something.

Love the channel don't get me wrong - TFL knuckleheads don't help either, (yes I know they don't control manufacture costs or pricing but they do have the ear/audience of manufactures) so, how many times over the past year or so have they messaged that spending $40 to $45k is reasonable? Reasonable for who, the rich? Ya all are living in fantasy world. No average Joe wants or can afford to spend $40k for a mid-size or, full size truck.

smart or one can rent a U hual trailer when need to do a dump run

Good call! Utility trailers are totally underrated.

Wait for GM to work the bugs out by 2026 or 2027.

Even before the strike they were selling poorly and their Time On Lot was one of the poorest in the industry, not just trucks.

Not likely, there's a reason why they're throwing 25% off MSRP on them, if it was due to the lack of product that would not be the case.

It's because gladiator has the lowest reliability rating. No surprise coming from a jeep

Nobody wants that ugly thing

@@woodsmonkey2265 nah. It's just super expensive.

Exactly. Between the gizmos everyone has to have and NHTSB required “safety” equipment constantly added, prices will continue to rise.

I had the same issue in the Austin area. I have yet to encounter a Ford dealership that wasn't birthed from the bowels of hell. Had one try to strong arm me into ordering a base Ranger with no markup if I committed on the spot and put down a percentage deposit. They're all scum.

When you need a 16oz hammer you don’t buy a sledge.

@jnmaher1967 cry harder, beta.

Could be repossessions / defaults. With the economy how it is the grocery bill might be edging out car payments.

@@spyder000069 Ya could be.

They are dogs why hold them

Yep I just bought a 2023 Pro 4X myself and they are flying off the shelves everywhere around here

@@All-Miles-Matter Yes I bought a 2024 Pro4X as well. With every option they have pretty much. Same truck as 2023 since they didn’t change it. Love it so far. Drives nice, looks good, comfortable, quiet, good power. Best bang for the buck these days for sure.

They're aware. 😂they make much more money selling AT4X and Denalis though.

"Marketing" will never increase "value."

The simple reason why Nissan pulled the Titan. The death of the Titan is due to these reviewers, I owned all the major brands of full size trucks and by far my 23 Nissan Titan XD Pro4X is a really great truck. My opinion is that a lot of these reviewers don’t know how to use a truck for what it’s worth which is using these trucks for everyday work not just playing with them.

Bronco really pushed out Ranger production because they share a platform and built at the same factory. Bronco's been hot so they're prioritizing it over the Ranger.

Maybe they should have expanded the Bronco/Ranger factory instead of plowing all available resources into the EV adventure? Not stop the EV development but not starve the ICE side completely either. Just a thought.

Ford probably stopped production to make way for the 2024 Ranger. Toyota is still going to have a bunch of 2023 Tacoma's on the lots when the 2024 Tacoma is released.

Yep, sucking the profits from Jeep & Ram to keep Fiat and the others alive.

Just bought a 2024 Frontier and I love it. Compared to my 3rd gen Tacoma I sold, it is better in almost every way. The Tacoma has the worst trans of any vehicle I have ever owned. Plus I wanted a V6 king cab. Mid-sized truck backseats are all worthless for anything but hauling kids around. 2024 Tacona has nothing to offer. And the prices are ridiculous.

They can’t that’s where the market is going. Another 10 years of battery tech and they will outperform the on range and chargers will be everywhere and fast. They already beat most full size non hd but that it won’t be long before they dominate

@michaelpartridge3723 in no way does any ev truck out perform a gas truck. If the figure out how to make it charge quick or last as long I would consider it, but not going to happen anytime soon

Most affordable truck on the market for the utility style options you. But the market is luxury and new gadgets. It will be gone soon and that's unfortunate for the lower middle class that needs a work horse. Hate to agree with you. It will be gone but it's the most work oriented midsized truck on the market. That's just not what sells

Nahhhh, it was never a big seller, never better sales than the others, and is only on the second gen after 20 years. It'll just continue on like it is.

@@Dusdaddy hope your right

Going forward, it will only have worse years than 2023. With the old Tacoma and the Ridgeline it had the midsize market to itself. Now the new Tacoma and Ranger are coming and the Colorado and Canyon will not have UAW strikes to keep them back. I looked up the sales numbers. Other than 2020 which was a pandemic year, only in 2011 and between 2008-2011 had the Frontier worse sales numbers. Those were also recession times. Usually sales were above 70,000 in other years since 2005. Another 30% drop and the Frontier will be gone, sadly.

It is the best value new truck in my opinion. The problem is it's a Nissan, people want a Taco or Colorado/Canyon.

Only frontier available in Canada is the Pro 4X. They didn't stock the others

@@gordmonteath6090 yup that is why i went for the Taco...

The refresh is a good looking truck and they now are the last naturally aspirated v6 which is a selling point for many. The problem is a pro4x is $43-48k and you can build a new colorado /ranger online with all new tech for at or under that price. I did see some dealers with $3500 off at the end of december on 23s but then Jan 1st i saw those discounts disappear again and I still see dealers with their $1k mandatory gimmick markups. They are on lots so the potential is there if the dealers get serious.