The Clippers Rebrand Is Interesting… 

"Maybe Kawhi Leonard is not a good model" The casual roast goddamn 🤣🤣

Prolly still the best clippers jerseys oat which says a lot about the clippers

love it. they needed a rebrand. the logo isn’t amazing but the themes are great

Logo is a 10/10, has a ship, with a C around it in the shape of a compass, with a basketball pattern acting as waves at the bottom of the ship. Perfect execution. Jerseys are simple but clean, solid 7-8/10, good to ditch the black.

The same thing happened last year at a Kings vs Lakers game. The Kings won against the Lakers in LA and for a lot of the last few minutes in the 4th quarter you you could hear the light the beam chant. Just shows the passion of the Kings fans at the moment.

As an actual Clippers fan, I love the rebrand!!!!!!

SAN DIEGO STAND UP, we love it around here

I’m a fan of the rebrand. So funny how half of NBA twitter doesn’t know what a clipper is😭

I wish the Clippers would switch their colors to Orange and Blue from their San Diego Days. I feel like too many teams have the red, white, and blue colors. Other than that the rebrand is cool way better than their current branding.

I really thought the name clippers referred to barber clippers 😭

I dig the rebrand, but to me it's always been weird that NY and LA have two teams, because you know there's always going to be one that's way more popular than the other. Most fans pick a team because it's their city. Well, if you've got two teams in a city, most fans are going to pick the one that has a bigger history of success.

As a Warriors fan, love that Navy Blue they’re using because like you said they’re buying into their roots and name!

Anything over the minimalist bs tbh

2:47 I’m kind of surprised Kenny doesn’t have a Christoper Emmanuel Paul Clippers jersey

I’ve literally been thinking how they should bring those old clipper font jerseys back. But definitely need the powder blue!!

Nets should have stayed in Jersey. They were so loved here.

Damn near most the teams in the league needs to rebrand especially the jazz

Personally, I like the jerseys, the logo is weird, but probably the best they have had in the past 35 years, overall I would be happy if I were a clippers fan

Absolutely love the logo. So glad to see a team not extremely simplify their logo to the point it has absolutely no character (I’m looking at you raptors)

Clips fan since '06. Any new logo was going to be sight for sore eyes. This is the first logo in the teams history that leans into the name. Got folks that were grown that didn't know a Clipper was a ship so when I called the G-League team the Canoes, they were confused. The C logo without the boat in the middle has the biggest potential IMO

I’m your resident Clippers fan here, Kenny. It’s awesome. It gives me those vibes of that old San Diego Clippers logo with the sails. I wish we would have moved to San Diego because SD only has one prominent professional team.

They better win something with all this money they spending 😂😂😂😂

i mean, idk if it s a clippers problem particularly---a while back when miami beat the lakers in la, you could hear the 'lets go heat' chants near the end of a ~20 point win

I literally just finished watching your Pod and then you posted this 😂

Jerseys are great, but the logo is mixed for me. I think it looks a little too corporate and minimalist like you said Kenny but not that bad and I like all the details and homages to the city of San Diego

It looks dope as hell and it will fit well in their new arena

Love your style, keep rocking it!

Kings fan here - We have a decent amount of Kings fans in LA so at times there will be a decent amount of noise for the Kings when we play both LA teams Same thing in NY because of the Rochester days

Never seen your channel before, but I like that you talk about more than just the game, but also business, social implications, etc. Great commentary, subbed

Logo looks like it belongs in the MLS, which isn't exactly a good thing, jerseys fire tho

I love all of this! I'm excited for next season to see all those new jerseys and the court and the dome!!!

The sad thing is Brooklyn was on the way of becoming a fun organization again. That team with Dlo, Levert, Allen, Harris, dinwiddie and Jared Dudley. Now they weren’t a contender obviously but the aura around the them was fun and exciting. Watching the bench celebrate and seeing the crowd actually root for them. It’s sad they gambled their cap space on Kyrie and KD, 2 stars who aren’t about franchise loyalty and were plagued by injuries.

Might be the biggest W in Clippers history 😂

Logo: Awesome, instantly a top 10 logo in the league Jerseys: Love em, they listened to the fans and brought back the red ones. Court: It looks cool, they actually have the nautical coordinates for the stadium I believe at the bottom that's really cool. Also to touch up on the "light the beam" chants that same thing happened when they played the Lakers last year. Kings fans travel will in California

They shoulda just renamed the team too. The logo really does look like an advertising for a cruise.

Missed you bro!!! Love your videos

I will say nets fans showed up when we were good and had kd, kyrie and even sometimes could be heard in msg when playing the Knicks. But rn this is the most miserable ass situation in the nba and u couldn’t catch me dead going to a nets game this year, any team can fill up the Barclays rn. I struggle to watch them on tv let alone go to a game and I’m a diehard fan lol

New jerseys are solid, but to be fair most base nba team jerseys are not that exciting. Hope they can do some wacky shit with the city edition jerseys

The logo is solid as an alternate logo but as the main one it’s kinda ass honestly. Also the court looks too much like the wizards imo

I'm a Clippers fan. (Ignore the pfp. It's a meme). I'm so excited for the Clips to have their own stadium! I was saying they needed that since before it was planned. Plus, l love the rebrand. Maybe the jerseys and court more than the logo, but nonetheless, a rebrand felt nice. It would be such a perfect storybook ending if we finally did it next year! Because, tbh I think that regardless this year is too soon but next year is possible.

I like it alot!! Super clean

As a clips fan, this a dream come true been wanting a rebranding. The emphasis on naval ships was just what I hoped for. Hope our team grows into sum other fans could enjoy watching as well.

I like the Clips rebrand a whole lot. And I’m a Lakers fan. I absolutely hate the current Lakers purple unis with the black down the side. Idk how you fuck up the most iconic jersey in the sport.

2:35 What do you mean, "he is not enthousiastic"? He is brimming with youthful exuberance and radiates Happiness!!! Just look at him!!!

Nah those Clippers jerseys are gonna be some of the best in the league and probably in my opinion the best already

Every day we get away from the simplistic nba the better. Tired of nba teams being like "we need a logo. Well our letter are LA and C so done"

Red ones are a 10/10 and white jerseys are a solid 8/10

I like your take Kenny! I've done a deep dive video on this new logo as well and I agree that it has some good bones but I think there are way too many concepts cramped into one monogram. The rest of the assets look decent though. @Brand2Thrive

Like the rebranding but definitely need to work on the logo. I can’t tell if the old one or the new one is worse

Praying the Mavs are next to rebrand🙏🙏🙏

Let’s go!! Kenny covering the Clips! 🧍🏻‍♂️🧍🏻‍♂️

That white jersey is super clean. I actually like the blue one more than the red. The red one seems a little too saturated or something, kinda wish the script had a white outline.

That logo fireeee

3:27 Light that Beam baby😂

The new logo is better than the current won, and the jerseys are the best in this franchise’s history

Brooklyn and New York are in the same city btw.

Love new logo and unis. At first glance it looked like the crosshairs of a scope. Looks much better than the generic Clipart LAC logo.

I love the history behind the Clippers ship that used to be off the coast of San Diego where the team used to be and the name came from and all of that

As a Nets fan, everything you said about them when it comes to stars not wanting to come to Brooklyn because of what went down with Durant, Irving, and Harden, I 100% agree with and feels very true.

I like the rebrand, agree about the logo but overall I love the vibes of the new logo and wish they leaned a bit more into the coastal aspect for the jerseys.

call me a hater but if you showed me the logo without the text and asked me what it was for I would say "a cruise company? maybe Carnival cruise because of the C?" absolutely nothing about it reads sports logo to me- and even worse, it reads as a completely different industry. Uniforms look sick tho

Minimalistic logos make a lot of sense, when you consider the sort of stuff it gets printed on. I would say something about it being a circle, but circle logos for NBA teams make a lot of sense because of the logo branding you can fit in the middle of the stadium's court

to me it just kinda feels like a Navy logo or something like that

As a clips fan I love it. Our logo now looks like the paper clip that used to help on Microsoft Word when I was a kid.

I love Kenny’s daily content

The logo would be better if it was a side view because then the sails of the vessel would be more discernable. From the front it's really hard to tell that those are sails, and it does look like a cruise ship. It's ok though. They needed a change.

they finally went back to that cursive font, reminiscent of before and during the lob city era.

It was loooouuuud in LA after that kings win. Hear a lot of “light the beam” chants on the road these last 2 years but that one was certainly louder

I absolutely love the jerseys but I don’t really get the logo. Like I can’t tell what it is 😂😭.

Just reminds me of the the mid / late 90s Clippers jerseys which is an interesting time to harken to

The new one looks like something you get when you ask an AI to give you "an American sports franchise logo". No originality at all.

I like the unis a lot. Look clean and CLASSIC. The new logo is fine.

I love the rebrand! Some people don't like the jerseys. I personally really love them, especially the red. Going for this navy vibe, it's so cool, especially moving closer to the coast and whatnot. I don't disagree with you. We have to market better and maintain all-star priorities. However, we have been significantly better than the Lakers in recent years. Always winning games against them and sure they won a recent chip in 20', but it's time we turn that around. I can't wait and I love the logo! Maybe it coulda been different, but regardless, this is pretty cool, and I'm all in for it! New stadium, colors, logo, jerseys, it's just fun!

I love it. Never even knew that a Clipper was a boat before today. It will just take some getting used to.

I actually really like these

Everything about it is fire and fresh

Those red jerseys are nice.

One thing with small market fans, they are some of the most critical but loyal fans out there. tbh if I was at that game last night I would have been chanting light the beam too after watching that performance against the kings lmao. As a Clipper fan this rebrand is a huge w, super excited to get my hands on some gear. Steve has doubled the value of the franchise over the course of his ownership, which has been huge for the organization as a whole. Despite the setbacks and injuries, the future is bright for the org.

As a Clippers fan since 06, this is a much needed rebrand and I think B+ is a fair score. Love that they went for the nautical theme. Always had to explain what a Clipper was to family and friends lol I also appreciate your fair and apt analysis about about the team. You were objective about the facts but I also appreciated hearing your perspective as well. Lastly, Clippers fans are not delusional. We know that LA will probably never be a Lakers town and we're completely fine with that because that's not what we're after anyway. We just want to win one 🤞. Anyway nice work! Subbed and looking forward to hearing more content!

I like the New Jerseys, and the new logo reminds me more of a baseball logo (probably just cause it looks like the Mariners logo) but I do like it, and I think it’ll grow on me

I'm glad they're going all-in on the nautical theme, gives them an identity outside of "the other team in LA"

Those black Los Angeles Statement jerseys are still fire. Feels like the new red took all the great elements from that

I liked the old logo, and the special one they had with crewnshaw skate club

its a proximity thing kenny. i been a long time LAC fan and kings always have heavy presence. its cuz the bay is so cose same reason why warriors games have always had good away crowds even pre steph

I'm sick of these circular logos man, so lazy

The Los Angeles Carnival Cruisers🤡🤡🤡

I like them leaning into the aviation thing it separates then a lil bit more from other teams

I actually love the new logo

A win on multiple fronts: 1.) The full removal of the Clippers brand from the Sterling era: Those cheap looking fonts are gone. The branding is gone. Everything that reminds the fans of Sterling except the team name is gone. I truly don't think I need to say much more than this. Moving onto... 2.) The focus on the actual namesake, the Clipper (a kind of navy ship): It gives the club some semblance of identity. Perhaps their new mascot has some kind of synergy with this, like a sailor. 3.) The refocusing on navy as the base of the color scheme: For too long, everything, including the logo, seemed to try and be a poor-mans Lakers, which is also being rectified with a new, personalized arena. No longer will they be the second most popular team in their own building, let alone the city. By focusing on navy instead of white or red, something really seems unique about the Clippers. Which that brings me to... 4.) The name: Internal studies had shown that despite all of the pain and misery the franchise has provided the fan base, the Clippers was something that stuck, so much so that according to said studies, any name change would have brought a violently negative reaction. So it shows that yes, even though they technically don't have to do anything that the fans want, and they would have every excuse in the world to change the name that has been so far synonymous with nothing but failure, they didn't. Because that's what the fans wanted. That leads perfectly into the final point: 5.) Building the fan base for the future: The actual connection with the fans is important here in establishing an identity. Whereas the Lakers are Showtime, bright lights, glitz and glamor, stars at every game, the Clippers can do well to market themselves to a more blue-collared, Everyman type of person, particularly as the country continues to become more inhabited by immigrants who may not be able to afford to go to Lakers games. TLDR: The Clippers are doing everything right to distance themselves from being the Lakers little brother with this rebranding, and I like it.

They should sponsor small barber shops

Flaming my nets rn in a clips video cant escape it

Brooklyn is part of NYC. The Knicks play in Manhattan which is also NYC

Since its a naval vibe. They need the hugh hefner design flat caps. Those would be hard with gold accents on them.

"Colour on colour" often looks weird without "outline/trim/border". Red font on navy/navy font on red woukd look better with with outline Sad they make kits like games with "5 slot" limitations - it's either "first idea" or "quit halfway through good idea".. 😂

kenny so real for mentioning the old logos, that early 10s milwaukee bucks deer being gone for the foreseeable future still stings, same goes for the old grizzly and the old hawk for atlanta. the rebrand is okay, the logo make the clippers look like a ruise ship operation which is kinda funny, i thought the dark blue jerseys looked the coolest out of the bunch but to each their own mister kenny 🫡

New logo is trash, an ugly cruise ship in the middle of crosshairs

The navy blue jersey with the red writing is so nice imo. That’s the one I’d get if I want a Clippers jersey for some reason

The red one kinda looks like a wizards jersey

I hope the future of NBA logos is more of the consulting firm aesthetic.

I'm onboard with everything but 7:35 you say the clippers haven't been competitive enough to go for a chip, what would you call 2021 and getting to the WCF?