The Complete Facebook Ads Tutorial

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Want to advertise on Facebook? In this Facebook ads tutorial , we'll teach you how to use Facebook ads to reach more prospects and make more sales.
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Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.
That’s what you get with Facebook advertising, a platform used by many ecommerce entrepreneurs and marketers, especially those just starting out who don’t have much advertising experience or a big ad budget. Anyone can fuel their business growth with Facebook ads, as long as they’re willing to learn the basics.
This tutorial is going to be comprehensive, showing you everything you need to know to get started. By the end of this video, you will be able to run Facebook Ads for customer acquisition.
Here is what we’ll cover in this video:
00:00 Intro
02:09 Audiences
01:40 Campaign Structure
06:28 How Much Should You Spend?
09:50 Running a Campaign: Step 1
17:34 Running a Campaign: Step 2
23:00 The Formula for Winning Creative
27:00 Setting Up Retargeting Ads
31:52 Analyzing and Optimizing Ads
34:20 How to Find Which Audiences are Performing
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Опубликовано:

30 июл 2024

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Комментарии : 239

@learnwithshopify Год назад

🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9

@MrTobi4 3 года назад

This is literally gold. Best step-by-step tutorial on the web, I'm following your playbook religiously! Congratulations for fitting so much insight in a 36min video!

@ellisward2217 2 года назад

a consise and thotough

@kelly_browning 2 года назад

GENIUS!! I took a super long course on Udemy for Facebook Marketing and you explained everything in a much clearer, concise way in just over 30 minutes. This is absolutely a gem of a video. Subscribed!

@learnwithshopify 2 года назад

Great to hear!

@joebrown8387 2 года назад

Genius is an understatement 🔥

@michaelmarlow4124 2 года назад

this douglas. when it comes to the facbook ads manager!

@-ghost-4 2 года назад

I learned so much just from this video. That's the kind of content i've been looking for just started with fb ads and it was that successful but now you've giving me hope and knowledge to achieve what i've been trying to do. Keep up the good work !

@TheRealSummer 3 года назад

This was even better than the last ad video you made! such a good teacher

@_MichelleBali 3 года назад

ok whaaaat!! this video is amazing. Love the graphics they really helped me understand.

@rogersnick17 Год назад

I love the value of this channel so much! I'm taking so many notes, I'm essentially transcribing this video but can't wait for a 2022 update to this one.

@kostiantynnesterenko8841 3 года назад

The best video so far in the field! Thank you, big respect

@SillyKoala 3 года назад

This was very helpful. I watched many FB Ads tutorials, and this video is one of the most valuable.

@learnwithshopify 3 года назад

Glad it was helpful!

@yekeshafrederick7458 2 года назад

Concise and easy to follow. The first video I've come across that isn't filled with fluff. Just easy to follow straight-to-point instructions. Thanks!

@learnwithshopify 2 года назад

Glad it was helpful!

@thanhquachable 3 года назад

There is no "Get from $0 to $1,000,000 with Facebook Ads in 1 week" in the title hahahaa. This video is gold, it discusses all the key points and it is good enough to get started without worrying too much about all the advanced stuff.

@mdimmensitygroup5149 2 года назад

Finally! someone who has explained it the way we explain it to our clients

@davidkennedy9197 2 года назад

a concise and thorough explanation

@ceyda7462 Год назад

Thanks, my friend! I love the article. I can suggest WASK for unprofessional advertisers. I am using it to optimize my Facebook ads because I am a beginner lever advertiser. Sometimes, I can’t understand what wrong is with my ads. So, firstly, I am taking help from WASK smart advice feature. And if I cant fix it again, I let the optimization feature work for me. It is pretty good, my conversions have increased since I started to use the optimization tool of WASK.

@youngceosquad 10 месяцев назад

Thank you this was amazing! I took notes, I jumped back a bit and I appreciate the great, concise info!

@FoodieFarrah 2 года назад

such a good video for FB! Straight to the point and very informative

@miaknox4060 3 года назад

Wow. I love this step by step video! It took a while for me but I don't know how I could've ever figured this out without your video. Thank you! Is A/B testing different from what you did in the video?

@kingchungus3844 Год назад

Really excellent work. Made so many notes, can't wait to apply them. Thank you!

@helper0619 3 года назад

Thanks, Tyler for Creating the best tutorial video for us. Love from Bangladesh

@brittvdamme7491 3 года назад

Thanks so much for this! Really helpful for starting business owners. Do you have a post somewhere about the new iOS update? It gets in the way of my ads.

@eduardosaldana9351 2 года назад

Great video, a lot of important information !!!👏

@Chinku_online 3 года назад

Possibly best fb ads tutorial on RU-vid.

@voltairepabustan 3 года назад

Thank you for sharing!

@hannejensen978 2 года назад

This was very helpful. Thank you!

@aceanyconcept337 2 года назад

Amazing content and delivery like always!

@himayawijeratne8141 2 года назад

REALLY DETAILED AND HELPFUL THANKYOU

@syedyasir8091 3 года назад

awesome. tons of information worth $$$$. Thankyou for sharing

@rosemaryfengchannel 3 года назад

Found this value video for beginners. So happy😆😍😎

@YoLyrick 3 года назад

This was great! Pulling audiences from competitors pages in a very tight niche - worked wonders for high conversion!

@oliverw.1187 3 года назад

Sounds great - how was your setup? So is it a custom audience with all the people that follow your competitiors?

@noran2096 2 года назад

Time stamps please

@soxeysocks9633 3 года назад

Thanks man!

@marouaneaddi880 3 года назад

Very helpful ! thank you so much ! PLEASE I HAVE A QUESTION, about ad creative, how many can we put per adset ? thanks !!

@syedyasiraziz3708 3 года назад

No doubt. Its the best content

@durgaborude5817 2 года назад

Very well explained.... thank you so much.....

@hospitalityretailservices5500 2 года назад

Hi there, I have another question. Right now you've set up the parameters to Facebook. Is there a way to do this for Instagram too? Looks like we can only set up one parameter per ad, but my Ads are going to be placed on Facebook & IG. Also, when you use the Post ID in order to use the same Ad for both audiences, you're only grabbing the Facebook ID and using the same Facebook post. If we have ads on Instagram too, how do we do that for IG as well? Thank you!

@aslanthr Год назад

Do you select “Conversions” as your campaign objective right from the beginning even for top of the funnel? Isn’t it better to run Reach or Traffic for top of the funnel and then retarget the engaged audience later on with a Conversion campaign?

@adam3504 2 года назад

Damn, what a video, love you shopify with your Golden content marketing, keep up the good work guys, this FB tutorial is literally a life saver! again, thank you guys so much

@learnwithshopify 2 года назад

Thank you so much for sharing your positive feedback, Adam!💚

@ShopifyHelpCenter 2 года назад

Hi there. What kind of charges are you incurring that you'd like to have stopped?

@edmikhael1 3 года назад

JUST EFFING BRILLIANT, THANKS A TON

@learnwithshopify 3 года назад

You're very welcome!

@deematthewsfitness 2 года назад

Im forever gratefull

@TheCoolBeeTVgamesGR 2 года назад

19:30 it wont let me to paste the numbers of my ad because it says "this post cant be used for an ad because it doesnt exist in the site you have chosen or is created from your personal profile. chose an other ad and try again." what do i do?

@AntonioRagusa70 2 года назад

Thanks for the video. Particularly useful the description oh how to use the same ad in order to keep the likes and comments for social proof.

@naritkanjana-asawa7448 Год назад

Hello . I would like to know your opinion on my facebook optimization tactics right now. Usually when i deciding to increase or decrease budget or to turn off underperforming ads . we use a timeframe of 30 days to make that judgment as accurate and efficiency as possible because we believe that some ads is good but just at that time (timeframe under 30days) , our customers may not be ready to buy (Some customer buy stuff first day of month or some customer buy stuff and the end of the month). So I believe that if i make any decisions in a timeframe of less than 30 days , that judgment will not accurate as it should be . I want to know your opinion

@rajudesai3069 Год назад

Great work unique content knowledge 💫 very interested video FB ads super explain

@aishaalshehhi4690 2 года назад

Hi i have a question regarding setting the pixel, when you said if you have less than 50 purchases the set it to add to cart ? did you mean 50 purchases by customers ? or 50 items to purchase ? thank you

@numaniqbal2261 2 года назад

Thank you for telling

@wester9208 3 года назад

This was really good. Thanks man. Please make more videos on strategies for ecommerce brands to increase sales

@rafiislam662 2 года назад

Hello there, Do you need Facebook marketing for increase sales and get more traffic, so please contact with me

@rem682 3 года назад

Wow, what a great video. I have a question, when I first created my Facebook Business Manager, they asked me my website address, I did put my Shopify web address. Since then I bought a domain name, so my website address has changed. My question is : how can I change that in my Business Manager ? Thanks.

@jameslewin7564 2 года назад

a consice and thorough explanation

@KC-ky1we 3 года назад

Easy and clear, thank you

@jameslewin7564 2 года назад

the best!

@gullyloops 2 года назад

Make the same video for Instagram and RU-vid, thank you for this one

@douglasemilnielsen9510 2 года назад

Great video. 20.14 I cannot choose "Facebook post with comments" Have they changed this and is there another way to get the code?

@terryparker8855 3 года назад

so on 2:44 where do I find that tab to go to business manager? I've been looking through my fb account all morning trying to find it with no luck. Can anyone point me in the right direction? Is it specifically only if you have a business account? Not just the basic personal ones?

@learnwithshopify Год назад

Hi guys, please note that the free trial is now 3 days, after which it will cost only 1$/month for the following 3 months!

@sherion80 2 года назад

A concise and thorough explanation and very valuably tips! Greatly done! Thank you!

@learnwithshopify 2 года назад

You're very welcome!

@jameslewin7564 2 года назад

i learned so much just from this video!

@teachthechildren2 2 года назад

This is wonderful! I love it!

@learnwithshopify 2 года назад

Thank you for watching!

@numaniqbal2261 2 года назад

And thank you for showing

@tbd5082 2 года назад

Do you still recommend turning off underperforming CBO Ad Sets in 2022? thanks.

@Brewwithabdu 3 года назад

I don’t have the option of drop down menu of Conversion Events in my Ads Manager. What do I do? How do I find it? I can’t select the event for Add To Cart?

@nickl2681 2 года назад

Excellent

@vooqo Год назад

what about the retargeting set up??? will be into the same campaign, different campaign, what exclusions we should set up (if any). thanks in advance as I believe this is super important!!!

@dyrectory_com 2 года назад

I placed a Facebook ad after watching your video! Thanks! 👏🏻

@learnwithshopify 2 года назад

Fantastic!

@hospitalityretailservices5500 2 года назад

Hi there! Any thoughts around why I can see "See Facebook Post with Comments" for "Ad Creative 2" but not "Ad Creative 1"?? Thank you!

@zacharyfanch802 2 года назад

I get the error "This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again." for my photo creative

@augustvilhelm3125 2 года назад

me too

@francissadeu8058 3 года назад

When creating an ad, my ad objective is always 'landing page views'. Does anyone know why? I wanna change it to 'conversions'.

@piyushsharma8305 2 года назад

Thank you for this video. I have a little question if I'm just starting out and my product selling price is around $20 how much should I spent during testing per campaign per day?

@fahimmaldar 2 года назад

The cost per acquisition in India for most eCommerce / d2c brand varies between 500-600 Rs to as high as 3200 Rs. You will reach an idea stable CPA only after running a good amount of ads/ experimenting with different adsets, campaigns and creatives across different funnels of buying cycles ie- broadly splitting - new audience(attention/ interest at top of the funnel) desire ( middle of the funnel- retargeting) and action at botom of the funnel (retargeting). Long term it's better to have products which are likely to get return customers as cost of repeat conversion is lower. There are also a lot of factors like social media, social proof. I would also highly suggest you invest in other cheaper channels like email and web push marketing to engage with your traffic from ads and not completely rely on just ads for revenue :) Short answer - I recommend a daily minimum budget of 1000-1500 Rs(15-20$) or 35k-70k monthly budget ( 600-1000$)

@muhammedadammk7607 2 года назад

Should we always use video ads since it is retargetable but image ads is not? What do you say? Is there any benefit using image ads over video ads?

@edgarramirez6757 2 года назад

can someone tell me where can I find that page for setting up my audience because it's definitely not on the Meta Business.

@actioncoachcanada4820 2 года назад

Thank you for this comprehensive video! Quick question: how can I stop the ad from posting to IG stories? I am looking to post an image and don't want it to run in places that would typically need video such as reels or IG stories.

@learnwithshopify 2 года назад

Hi, there. That's a great question! This would generally be outside of Shopify and would be set directly in your Facebook Ad Account. I would recommend reaching out to Facebook Ad Support for more assistance: bit.ly/3DpOwhH. - Skye

@mindrankventures3403 Год назад

Lovely

@bashoeboer6257 3 года назад

Loved the video! Quick quesiton though, can I make sales when selecting the add-to-cart event or not? Thanks in advance!

@dmonwhatsapp5676 3 года назад

Spʏʙʀᴜɴᴏ on ɪɴstᴀɢʀᴀᴍ got all my facebook issues resolved.

@ehsanradmard 3 года назад

Basically yes, but make sure you have an abandoned cart campaign (email or sms) on your store. this makes more chance. But scroller people (based on my own visitor replay's research) they scroll and don't add to cart. But MOST of those people who add to cart, buy items from your store. Again, running abandoned carts recovery campaigns will help you so much! and I suggest (if you are working with shopify) use SMSBump as your SMScampaign and Klaviyo as your Email campaign.

@muathshunnar8164 3 года назад

What about the Carousel option? Why not use it instead of duplicating ads for different creatives?

@MilosSesevic 3 года назад

Different AdSets pointing to same Ads don't work when you're using Instagram only because you can't copy the facebook id and it creates different instances of the ads. Is there any work-around for this?

@clairdevineyoga2842 3 года назад

Hey! I've goggled 'facebook manager' to try find this page (@ 2 min 48 secs) and all I can find is 'business facebook'. There are now options to select your audience. Any advice?

@THAMILAN1986 2 года назад

Good love

@dexterr8824 2 года назад

with retargeting, what if I don't have a video? I have photos so what hsould i do with that??

@jhencluff 2 года назад

Only one of the ad creative will show See Post "Facebook Post with Comments" Some of the ads wont show that option and if you force to copy the link, it will display something like /posts//?dco_ad_id= and if you copy the page ID, it will tell you that "'This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again.'" . What's the problem with this?

@Šćepo_Konjevod 2 года назад

Is it possible that such a good tutorial is free?

@blakship12 2 года назад

Nice

@sunwang3076 3 года назад

Hi Learn With Shopify We are in Taipei City, we are wondering to ads on INSTAGRAM and Facebook in US Market place, did you have any suggestions to make the first step?

@renemarkus21 3 года назад

Great video! One thing; using the existing post with the ID doesn't work for me. It says 'This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again.' Both of it isn't the case, do you know how to solve this? I'm also unable to find the post under 'change post'. Many thanks in advance!

@janicegarvey7145 3 года назад

me too

@jessicaliu6782 3 года назад

Same here. In fact, the "Facebook post with comments" option doesn't even show up for me in the preview dropdown.

@greyrhinogroup2641 2 года назад

Same. I have tried creating it agian from scratch. Wasted 3 hrs trying to make it work.

@jasonhiggins.3853 2 года назад

Hi LWS, i am so confused..I just have a FB page no othervwebsite for my product. I sell plants and want to direct people to my FB page, should i use TRAFFIC or MESSAGES under campaign objectives? Please advise as i am totally lost & frustrated. I have been running my first ad for 4 days now but only getting the likes & thumbs up (from 78 people) No comments or questions from anyone?? Any advice would be appreciated, thanks Jason😭

@juanacerna4079 2 года назад

quick question if i duplicate an ad to gain more social proof on that ad and use another audience for it, although it's the same ad i will be charged as if it was a 2nd ad running right? (because technically it is ) so I will be charged for those 2 different audiences running ? just so Im clear about duplicating ads , thank you 🙌🏻

@learnwithshopify 2 года назад

Hey, Juana. That's a great question! If you duplicate your ad and start a second campaign, then it would be billed separately. However, there are two different ways of defining the cost for ads on Facebook - one is campaign spending limit and the other is account spending limit. If you're using campaign spending limit, then you'll be setting a budget for each campaign. If you're using account spending limit, then this budget is set across all the campaigns you're running. If you'd like more information on this, we'd recommend taking a look at Facebook's guide here: bit.ly/3FIbvVm. Cheers!

@FitMammaTV 2 года назад

I am unable to locate the audience in Ad manager, my account is new so is that why I cannot locate?

@alirezamahallati7468 3 года назад

Hi, you didn't talk about the size of the saved audiences you create?

@afroliciousTV 3 года назад

That's what was missing.

@jenniferdouglas6766 3 года назад

My ads manager looks different can you do a tutorial for the updated version?

@worldmusic7460 3 года назад

Just Lick update on your app or playstore.

@MzBrazilian87 3 года назад

Im not able to place Conversion Event Purchase because of Apple Update? Any thoughts?

@learnwithshopify 3 года назад

That's a great question. We cover this topic in a video called "How to Install Facebook Pixel on Shopify FAST in 2021". Click on the timestamp at 10:16. Here is the link: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-bmj9ypC4OCM.html

@aouedkhaled909 2 года назад

hello i can"t see my breakdowns data with age and gender what's the solution please thanks

@biggesthelloonearth6016 2 года назад

ADVISE pls? Is it really true that you should not use your client's Facebook LOGINS? Will be banned? Facebook chat support told me it is safe - but some marketers say NEVER USE? But some of my clients - first few as I am new - NON TECHIES so it is best I go in and really do it myself... Please advise...thanks

@learnwithshopify 2 года назад

Hey, there! Could you give me a little bit more information on what the Facebook logins would be for? Do you mean for connecting the Facebook Sales Channel in the Shopify Admin of a clients store? We have some resources on setting up the Facebook channel here that you could check out, it may be helpful - bit.ly/3yf7kzo.

@victormartinez3250 3 года назад

I can't seem to find the preview as "Facebook post with Comments"... how can I find the ad ID now?

@victormartinez3250 3 года назад

I see an alert that says: Existing Engagement Won't Be Duplicated Comments, reactions and shares from the existing ad won't be included in the duplicated ad if you make any edits to its creative.

@philipfoster4939 2 года назад

Great video, I've gotten to the 20:00 mark with no snags but when I try to copy the Ad ID to the new Ad Set I keep getting this error message "This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again." Any thoughts on how to correct this?

@learnwithshopify 2 года назад

Hey, Philip! If you're positive that you entered the correct post ID, it might be helpful to review the potential causes outlined here: bit.ly/3Fzf2oi. We recommend getting in touch with Facebook support if you're still seeing the same error message after that.

@philipfoster4939 2 года назад

@@learnwithshopify The post says it’s live but maybe it’s still in the process of launching? I’ll check again tomorrow. Thanks!

@learnwithshopify 2 года назад

No problem! Let us know how it goes.

@philipfoster4939 2 года назад

@@learnwithshopify It appears there were some errors with the original ad that needed to be corrected. Could Layout errors prevent the ad from being duplicated once it's already gone live? I fixed these (All the layouts that had yellow triangle) and re-published the ads. Let's see if that takes care of it.

@learnwithshopify 2 года назад

Hi there, Philip. It's possible that these errors could have caused the issue so hopefully resolving them will take care of the problem. Please let us know if you're still experiencing issues!

@tinawoman 3 года назад

At 2:45 when you say “in your business manager click audiences”….where are you actually STARTING? Because I can’t seem to figure out the starting point to get started! Total newbie here! Where’s the business manager?

@dmonwhatsapp5676 3 года назад

Spʏʙʀᴜɴᴏ on ɪɴstᴀɢʀᴀᴍ got all my facebook issues resolved. Try reaching out to him

@afroliciousTV 3 года назад

What size should the audience we target be? 1 million, 2 million or under?

@dmonwhatsapp5676 3 года назад

Spʏʙʀᴜɴᴏ on ɪɴstᴀɢʀᴀᴍ got all my facebook issues resolved!!

@emmasingleton4848 2 года назад

I still don't understand how to search and which extension to choose for key phrases

@lbrowning7522 Год назад

HELP! I'm following to a T, but I get an error after the "publish" step at 12:00 on the video. It says I have an error "No promotion object found: please specify a promoted object for the ad set"

@lbrowning7522 Год назад

I went back to try to fix it and lost all the work I had done on making the ad the past hour!

@lbrowning7522 Год назад

is this because I didn't do the pixel feature?

@ChayaTopas 2 года назад

Is there any way to get a copy of the power point used in this video?

@learnwithshopify 2 года назад

Hi there, Chaya. The presentation was made specifically for the video and we don't have a copy of it to share, I'm afraid. Is there any other information you were looking for?

@ChayaTopas 2 года назад

@@learnwithshopify nope, just love this presentation and would have liked a printout to go with it 😁

@marisskavhaug 2 года назад

Please help: I get this message when trying to paste in the ID-number "This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again". Why is this happening?

@learnwithshopify 2 года назад

Hi, Mari! It is likely you made this post on a personal profile, such as on Facebook and are trying to promote it from your business profile. Can you check who the original poster was to be sure? - Rein

@marisskavhaug 2 года назад

@@learnwithshopify Thank you for your quick reply! I am posting from our company ads manager. I am admin for several companies, but as far as I can see I am posting from the business account /ads manager intended. But I will give it another go if you think that is the solution to my problem :)

@marisskavhaug 2 года назад

@@learnwithshopify Hi again! I am posting from our professional page, but the same message shows when I am trying to paste in the ID-number. It is so frustrating! 😅 Do you know why this is happening?

@learnwithshopify 2 года назад

Hi there! If you're looking for further support with creating ads on Facebook I'd refer to their own business support resources here: bit.ly/3Ke26rh.

@ciliosnaamerica Год назад

I accidentally clicked on Dynamic creative and now it wont let me add another ad set to that campaign. Any tips on how to turn it off?

@learnwithshopify Год назад

Hi there! I haven't had that experience before, usually it will allow you to change or add a different ad set, you might need to start your campaign from the start, or try duplicating it and see if it will allow you to add a different ad set.

@alekosimba 2 года назад

Unfortunately it only allows you to run ads if you confirm your business information. I only do PoD as a side hustle, why tf should I register a company?

@EricDejuanOOO 3 года назад

You just saved me $1500

@florianraducan 3 года назад

I can't find the preview as "Facebook post with Comments"... how can I find the ad id without this option?

@victormartinez3250 3 года назад

I don't see it there either.

@florianraducan 3 года назад

@@victormartinez3250 You need to publish the ad set and ads to get reviewed and approved and then that will appear. After that you can use the id code for other ads.

@victormartinez3250 3 года назад

@Hazard Safe it takes Fb about less than 24 hours to approve my ads

@florianraducan 3 года назад

@Hazard Safe it depends on the ad. For some took a few minutes and for other takes a few hours... Not sure why the difference

@roshanpremasiri1489 2 года назад

How many minimum days should i run?minimum daily budget? location- usa ,object- convertion,product -print on demand T-shirt.can you please help me.🙏🙏

@learnwithshopify 2 года назад

Hey there, thanks for reaching out. This would depend on your budget on how much you would like to spend on advertising. Are you currently running any ads at the moment? Typically, a week long advertisement is a good idea as it can reach a large audience within that time. Looking forward to your response.