The Controversial RISE of Tyla 

This was a good video, deserves more views! Charlamagne is a shock jock, he’s famously made guest cry or get angry and storm out, he looks for viral moments and knew asking Tyla about her identity would be content. That’s why he did it, it’s just business. You should always be prepared for Tom foolery when you agree to go on the breakfast club. Especially after Kendrick Lamar’s ‘Not Like Us’ it is not th best timing for Tyla to have this scandal. There seems to be a section of black America who is withdrawing support from Tyla, like they tried to withdraw support from Doja cat. Problem is Doja quickly gained popularity in white America too so the cancellation attempt failed miserably. White audiences frankly don’t care how attached Doja or Tyla are to their blackness as long as they make bops. 🤷🏾‍♂️

Finally an actual video on Tyla by an actual black South African who actually knows what he is actually talking about. Excellent work. Well done bro.💪👌

I was suspicious as well but I think it's just a case of knowing the right people. Her team wants her to succeed, and succeed she will.

The whole debate about Tyla’s Blackness is wild to me…. SHE IS South AFRICAN. I feel like the Black people who claim that their Blackness is unique because they are Americans is like White people saying they are the best because they are Americans. The issue isn’t the RACIAL classification- it’s a nationalistic one. It’s like when European white people say- they aren’t White like the Americans and vice versa. Race is based on the classification of the nation. Not based on genetics. The second way to define race is by colour- which I think is pretty ironic. Especially since said classification of race is a remnant of colonisation and of the colonisers.

People should stop bashing races from other countries. We all know race is a construct, but we all conform to the use of it . I understand why the term is offensive for other countries, and how people make out as if Coloured people stick to labels which were given by oppressors to maintain a higher status than other minorities. The problem is, both a race and culture started to exist and now suddenly it shouldn’t. Funny enough how every other label was given, but yet it is still used freely. We should stop the hypocrisy. Mixed people are neither White, nor Black, nor any other respective category. Choosing to embrace these, is not something to be feared of. Why would I straighten my nappy, kinky hair and lighten my dark skin. I’m embracing my Blackness, but it doesn’t refer to the category or the culture…At least South African Black culture. People should stop forcing other categories on people.

As an American, eagles and explosives is a pretty accurate way to describe it LOL

Blk American here to answer your question No, Charlemagne is generally despised by the BA community because of how disrespectful he is towards his interview subjects. Part of the reason why that interview got as much traction as it did is because someone in 2024 got BA to agree with him. He’s known for doing these type of things and it’s kinda known that if you go on his show don’t expect it to be a smooth ride because he’s intentionally antagonistic. Which is why a lot of us were confused as to why Tyla was on there in the first place. First off the bulk of his audience is black American music fans typically in the realm of hip hop and rnb. Although Tyla herself says she uses rnb as a support genre for her music, her not identifying as black makes her appearance on that show weird enough because it’s a show that’s heavily targeted towards BA. Also Char said he was going to ignore the labels request for questions to skip over. Her label should have pulled the interview or given her a little preprepared speech it seems like they sent her there to get disrespected. So heavy side eye to her label Her marketing team needs to reevaluate their strategy with her because they are heavily pushing her on platforms that target blk ppl (essence,bet, tbc, etc.) but she said she isn’t black (which to be clear she doesn’t have to be) it’s just weird to continually shove her in this space she doesn’t identify with. It makes her come off as someone who is only there for profit. They should have let her identify as mixed and pushed her just as heavily in the spaces targeted towards the other cultures she’s apart of. And it would have ended that whole conversation.

The conversation surrounding Tyla being labelled an "industry plant" often oversimplifies her multifaceted success in the music industry. At its core, the issue isn’t simply about her origins or whether she received industry backing; it lies in her strategic approach and acute understanding of current trends. In today’s music landscape, particularly on platforms like TikTok, catchy melodies and engaging rhythms are vital for capturing audiences. Tyla and her team have masterfully crafted a formula that resonates with this social media-driven culture, where users are eager to dance and engage with infectious beats. This is not just a matter of luck; it reflects their professionalism, foresight, and a keen sense of timing. By aligning her music with prevailing trends, Tyla not only showcases her immense talent but also demonstrates her intelligence in navigating a rapidly evolving industry. She embodies a new wave of artists who adeptly leverage social media, proving that success often hinges on working smart rather than merely hard. Her beauty and charisma certainly enhance her appeal, but it’s her strategic acumen and ability to tap into the zeitgeist that truly distinguishes her from others in the field. In an era where the viral potential of a song can make or break an artist, Tyla exemplifies the power of understanding and adapting to the dynamic landscape of modern music. Moreover, Tyla's engagement with her audience extends beyond just producing catchy tunes; she actively participates in the digital conversation, using platforms like TikTok and Instagram to connect directly with fans. This level of interaction not only builds a loyal following but also cultivates a community around her music, making listeners feel personally invested in her journey. Her ability to share snippets of her creative process or respond to fan comments fosters a sense of intimacy and connection that is increasingly important in the digital age. Her creativity shines not only in her music but also in her visuals and performances, further amplifying her brand and making her a relatable figure for a generation that craves authenticity. The visuals she creates often reflect the themes in her music, providing a cohesive experience for fans. By continuously evolving and experimenting with her sound, she remains relevant in an industry marked by constant change. This adaptability speaks volumes about her dedication to her craft and her awareness of audience preferences. The synergy between her artistic vision and her team’s marketing strategies showcases a sophisticated understanding of both music and the business landscape. Tyla’s team is adept at identifying opportunities for collaboration and promotion, ensuring her music reaches the right audiences at the right times. In a time when many artists struggle to make an impact, Tyla’s approach serves as a blueprint for success, illustrating that with the right mix of talent, strategy, and adaptability, one can thrive in a competitive environment. Ultimately, Tyla’s journey serves as a reminder that the music industry, while sometimes viewed through a lens of scepticism, can also celebrate innovation and the smart navigation of its complexities. Her story is not just about individual success; it reflects broader trends in how artists can harness the power of social media, community engagement, and creative authenticity to carve out their unique spaces in a crowded marketplace. In this way, Tyla represents not only her aspirations but also the possibilities for future artists navigating the complexities of the modern music landscape.

I'm Black American living in Los Angeles and I love Tyla. I understand and respect her racial identification. Simply put she's strong, confident, brave, and beautiful. I am going to stand by her because I like what she represents. Tyla listen, keep setting boundaries baby girl and always remember who you are and where you come from. Don't let nobody change you. You are a SA coloured girl, that's who you are. I'm proud of you little sis. Stop the hate, spread love around the world!!

Please please do a video for Arya Start next if you haven’t already, if you have done a video for her or ANY SA artists please do link them here below cause I’m most definitely tuned into your storytelling. Great job!!!

Oh... gosh - Truly, well done, from a fellow south african resident here :)

SA needs these deep dives 👏🏿👏🏿👏🏿

18:00 loved hearing you say Baltimore! That’s where I’m from. I relate to Africans. Diaspora wars are so annoying. Thanks for this video !

Loyiso with another one🔥🔥🔥🔥🔥 loving the shift

Thank you very much for this video, lover from a Jamaican living in Montreal ❤

Like she is amazing I love her

Very Good video overall you definitely earned a subscriber I had been following Tyla since before she started releasing music and I was definitely defensive towards the industry plant accusations when she crossed over to the U.S I agree with your notion that she wasn’t an industry plant in SA and I have no knowledge of that music market but I can say that the u.s market picks and chooses who it wants to be successful I do think it’s a bit interesting that the only mixed race person in the category won the Grammy over artists that have been making music longer than her. And it definitely fits in with how the u.s pushes mixed ppl as the face of Afro-centric representation. This isn’t a dig at Tyla but more just about how the u.s market hasn’t changed its stripes just rinsed and repeats with new people Also Grammys have always been bought and paid for and pretty much have become an invalid measuring system to most ppl in the u.s so it’s really interesting to see how SA will use Tyla having one when they talk about other African artists. It’s similar to how kpop stans talk about the Grammys ngl. As an American it’s really interesting to me how much non-Americans will talk about u.s centrism but then willl use things like the Grammys to validate artists

Nice video and editing! It was very interesting to watch, love from germanyyy 🎉

Thank you for this amazing video bro as a proud Coloured from Westbury that felt this content and appreciate your truth. Keep it up bru van my!!!

I pray for much growth with this content. It's dope and necessary. Shout out to you Loy 🚀

Good afternoon: Tyla needs to be trained on how to do a interveiw. When I saw that I said "Her team literally made her look horrible "...how you do a interview not knowing how to be in one..?? Tyla was nervous, scared & worried. Like in a panic..!! She was so lost. Who even started Tyla denied her blackness thing. This makes me wonder is she ready for all this cuz alot more are heading her way. Hope she gets help or something. Smfh..!! And why do they putting her in the very same style outfit...??

Also to continue to answer your question but on a different note BA will never have to ride for someone as hard as yall ride for Tyla due the hypervisibility of u.s media. (We can talk about how the u.s media reach is a form of soft power, and doesn’t import on the same level it exports on another day) It’s much easier to break into international markets if you start off in the u.s market that there are plenty of celebrities who end up jumping ship from Hollywood to other countries because they have a larger more profitable audience outside of the US just due to ppl attaching themselves to our exported media Even Tyla herself has talked about how she grew up surrounded by u.s media and had to learn to appreciate her own background she also frequently talks about being inspired by Aaliyah, Brandy and there’s videos of her singing Whitney Houston songs. But back to the point unless it’s a smaller artist black Americans don’t have to defend our artists as hard because other people will. That’s not to say we don’t engage in fan wars because we do but you’d be surprised how many supporters of artists like Beyoncé, Nicki, Taylor swift, Selena Gomez, Rhianna, Justin Bieber, Ariana Grande etc. actually aren’t American

With the Unemployment rate musicians are popping up like wheat🤣😂

Really great and insightful video! Thank you

15:11 NO!!! The reception they get is VERY MIXED on a regular basis depending on their individual statements. Just like how not all SA are a monolith- NEITHER are us black Americans or Americans in general. They fill a niche but that’s about as much thought as they get

Love the content man, looking forward to more!!

I love Tyla but I think this has to do w/marketing more than anything. And I honestly think this falls on her team. They should have prepared her for this because they are the ones who know the American market. If she is going to be marketed to audiences in the US then racial issues like this is a touchy topic considering the racial background of this country. Also colorism w/the black community is also another issue. So they should be the ones to help her maneuver these issues because 1 wrong move could leave a bad taste in the mouth of black Americans and her career will take a hit like Chloe Bailey’s career did. We can educate all day but her team should have known better than to bring the same terminology from SA to the US because those are 2 different markets. And if she wants to be global her team needs to take notes from artist like Rihanna and Nicki Minaj because they aren’t from the USA but they still manage to have & maintain a great standing w/the American ppl & they have never upset their audience in a racial way that would compromise their positions as global superstars. If she wants to be big in the US a compromise will have to be made there for she should have PR Training because that won’t be the 1st or last time difficult questions will pop up during interviews or any other interaction.

Love this video ❤ thanks for sharing this beautiful South African young lady ❤ proudly SA

Honestly as long as she is consistent, and keeps putting out good music, I think she will have a long career.

16:35 Yikes... She had a Paris Hilton moment there.

I loved this video. You displayed a fair and intelligent perspective (similar to Oprah Winfrey), and I look forward to watching other videos of yours.

Hey, have you ever thought of doing editing classes/tutorials for South African creators/future creators? Your work is CLEAN!

Great content. .TYLA is authentic.❤Thankyou for explaining our diversity ❤

I think the industry plant allegations are disingenuous and don't take into consideration the the different elements that are working for Tyla's success. Amapiano is so big that there a whole piano festival overseas but we don't have one here at home. Tyla is doing pop piano which I think is digestible to wider range of audience, hence her global blow up. Tiktok has by far, surpassed traditional media as a PR and Marketing tool and that's where she blew up. Black Americans are just mad that Tyla didn't go through the "Negro Couuncil" i.e Jay Z, Diddy to beg for success. Rock Nations has fumbled Nasty C and Elaine's careers so badly. Saying she's an industry plant because she doesn't have a SAMA is crazy cause success in the age of Tiktok is not linear. There is no starting and end point, I'll say she's worked harder than her team to be where she is. Period!!!

Not everybody likes Charlamange but he known for his direct questions when it comes to interviewing his guests which can off as rude at times. For this specific interview with Tyla, Tyla came off as too good for the interview. Specially when that podcast is very popular. I can see it both ways. Tyla has answered what her background is multiple times and people keep asking her same questions over and over again.

Why does Tyla hide her South African accent when singing?

great video!

Gwababa could've saved him from a humble experience like that one 13:41

16:25 I feel like she was just pissed off here, lol

We do not like Charlamagne tha God that much. He has so many controversies.

Thats crazy. So if tyla at some point rejects him and refuses to continue alleged relationship, will he remove her from the scene? Scary. She does say and act like she is single. I dont somehow believe they r together though. Maybe she is giving him false hope? Or maybe he thought its easier to sell tylas image?

Does she ever look like her mother

This was so well done👌🏾 great script and editing and it was very engaging. I NEED more black and African video essayists.

Industry Plant.

You've giving brilliant insight of this young girl! Very impressive... ❤ Tyla and they just have to protect her...

He missed the mark

Louaista lowkey did take you’re idea

This was dope to watch thanks Loyiso

I'm just tired of people becoming famous for their looks. I want something valuable

Yes

And also, we have some of the best choirs in the world as well❤

Loy for 10k😢😢

what a great video

was the "criminal" part necessary ??

I just subscribed to your Channel King 👑 I've been looking for more Acorns outside of America. The Video was Fantabulous! 😊

She looks like Ethiopian

Dude, your hair!

Who is that guy connected to the illuminati?

How did you get so many folk ❤️

❤❤❤

See I thought the guy Brandon and his wife are the owners and founders of FAX. Is Garth even still in the picture?

The breakfast club has its listeners, but no these guys are not as popular as they used to be 😂

14:41 😂

Are you insinuating that she slept to succeed ? 🤔

👏🏾👏🏾👏🏾

She won't last and that's a fact. New artists are made thanks to the internet but fade after some time.

Ok, subscribes 🐅🐅

She has always looked more Indian than black to me. I get that Americans make a big issues over race but women who do not look “colour” and who actually identify as black would have never climbed the charts the way she did. She rose to fame on black culture but when asked about it she keeps quiet.

She looks like a regular black American, but in Africa she’s mixed.

Naah everyone uses the black culture especially if they want to make it big in show business but when it comes to color their true nature comes to the fore like this woman who does not call herself black but colored and in fact has no culture of her own. She also climbed the world stage on the stage of african americans who rule almost everything when it comes to music on this planet which makes them the most copied people on this planet with their top notch created music styles that man could ever think of on this planet🎼🎹.she just has to be careful with her colorism hassle in the world of black culture to which she owes a lot and especially to African Americans because they actually have nothing to do with colorism or self-hate people that has to do with where they come from and what they have experienced

You took it too far when saying people want to be her

And the American's are MAD!!!!!!!!!!!!!!!!!!

I believe Tyla is just confused take Nigeria for example light skinned people are called fair you can’t explain that to an American they will still refer you as black it’s what our race is called

Also what i don't understand is she is loudly claiming her irish side. Why claim that side when u dont look irish or raised in ireland. She knows irish or whyte ppl wont claim her cus to them she is black. None of your family look irish and u dont live irish lifestyle. So many africans love claiming their 10% arab or white side to feel "better than others" and this feels just like that. Its enough that she is a gorgeous girl with talent. Why bring up ur ethinicity and all that stuff. She really chose to do this and now ots backfiring.

Icon?? She only have one hit. She's a plant and y'all will soon found out

What you said about African Americans wanting Tyla to throw away her African heritage and her reflection of self to fit in with us is WRONG. If I were to go to Johannesburg, I would want a native to teach me the lingo and what I should and not say there. That is called respect for other people's cultures. Here in America, black people do not refer to themselves as colored. There are plenty of diasporas in the U.S. who look just like Tyla. Those people identify themselves as black. If you want to come to somebody's country and want to entertain them or appeal to them, you have to understand their way of thinking. This is even biblical as it also would apply to business. There is no black person here in America who would tell someone to get rid of her culture just to suit us.

Seems we Americans are misinformed and distrustful but it definitely being misplaced “Land of the greed, home of the fake”😔

Tyla’s fans shoulda just kept their mouths shut when we called her a black girl. Cause that was the real thing. You guys don’t see it cause you’re in another country. really wish you guys did more research when speaking about Black Americans. Cause we had very valid reasons for being confused. “Colored” even for South Africans comes from the same colonization that America used on the people they took from Africa. Black Americans can recognize that it’s still actually not great to be called that in South Africa. Upon further research we discovered that it’s a term used to create a caste/hierarchy to oppress full Africans. Also it was her fans and South Africans that made Black Americans say she isn’t black. But she is. People mention Doja & Drake. But because they are half white. They have a lot of weird self hate and anti-black things they’ve done in their careers. People were confused cause all the other African artists, light skin mixed or not just say they are Black. You also have to remember Black people in the Americas received 500+ years of this oppression. So yes it is very weird and strange to have a caste system where you are called “colored” but it’s not yall fault. Apartheid ended in the 90’s. But that word and the caste system there is directly influenced by the oppression brought to the Americas. Tyla unfortunately is black lol she’d be black just like Nicki Minaj. Who is also Afro-Indian. America has 50 states. So unfortunately you’re just not gonna find a consistency in it. But we thought she was black before South Africans told us she was colored on Twitter. Just to find out she is black. It just means mixed. Americans don’t use mulatto anymore. That’s why it was a controversial thing when Latto had that as a name. But “colored” is a slur in a lot of countries. But I digress.

She will disappear as quick as she came into the light. All Tik Toker artists did.

Tyla is closeted lesbian and her creative director is her girlfriend