The Culture Industry and The Death of Hip Hop | 1Dime

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What happened to Hip Hop Music? How did it become commercialized? What is "Mumble Rap"? Find out in this video about The Culture Industry.
This video explores how Capitalism impacted Hip Hop music using Theodor Adorno’s theory of “The Culture Industry” and “Standardization” in Popular Music. We go over how corporate incentives and consumer ideology impact the production of rap music and how one dimensional standardized music formulas condition how people listen to music. We also discuss how various aspects of the music industry such as the media spectacle, marketing, corporate interests, streaming platforms, and record labels impact rap music both in terms of sound and its materialistic subject matter.
Credits:
Intro by Artin Salimi: / artinsalimi
TIMESTAMPS:
0:00 Intro
1:28 What Happened to Hip Hop?
6:14 A Brief History of Hip Hop: Record Labels, The Internet
and Streaming Platforms.
13:07 The Culture Industry and Theodor Adorno
15:30 Standardization In Popular Music
18:40 Aesthetic Branding and Pseudo Individualism
20:28 Conditioned Tastes
22:23 Addiction Formulas
25:43 Fast Food Music
29:04 Cultivated Demand
30:38 Imitation Over Innovation
32:20 Escapism, Conditioning and Social Control
33:56 Ideology, Cultural Hegemony and the Spectacle
37:09 Art Beyond Capitalism
Video clips Referenced:
PolitikZ - "REAL HIP HOP": • PolitikZ - "REAL HIP HOP"
Sources:
-The Culture Industry: Selected essays on mass culture by Theodor Adorno
-Essays on Popular Music by Adorno
-The Song Machine: Inside the Hit Factory by John Seabrook
-The Addiction Formula
-Many Years of listening to Hip Hop music
Check out more 1Dime content:
Second Channel: / @1dimeradio
Best 1Dime videos: • Why Billionaires Prefe...
About 1Dime (not One Dime):
1Dime is an educational channel dedicated to countering one dimensional thought by analyzing socio-political issues through the lens of theory, history, pop culture, and political economy

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3 июл 2024

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Комментарии : 497

@cedricsankara9809 2 года назад

I feel bad even watching such high quality content for free. I'll definetly become a Patreon.Keep up the good work 1Dime. You a beast.

@chuckthompson9184 2 года назад

Worth being a Patreon alone just to support quality content like this.

@stevenutter3614 2 года назад

Capitalism mind prison working it's ass off on you. Ironic that in a future non capitalistic society such video would not be needed though . Really the question is, will I chose to give some of my security away for the sake of informing others of our ultimate demise in the hopes they will help me prevent it. Without knowing whether it will make any difference in the end.

@Theorychad99 2 года назад

Capitalism breeds imitation, not innovation

@OpqHMg 2 года назад

also breeds planned obsolescence but not so sure that applies to Music hahaha

@lex4478 9 месяцев назад

@@OpqHMgjust wait until that next album drop it’s gonna be SICK!

@juniorjames7076 9 месяцев назад

The thing is, the most innovative art can also be the most polarizing. Ever remember liking something (piece of music or film or even food) you initially did not like or understand, but over time, YOU grew as a person to appreciated it. It feels like people are afraid to "waste" 1 minute on a new sound, visual, etc that they don't IMMEDIATELY love. I don't get it.

@skeemininnem 8 месяцев назад

That’s the dumbest blanket statement I’ve ever heard!

@lex4478 8 месяцев назад

@@skeemininnem innovation driven solely by profit-seeking can only breed imitation. And that is the late-stage capitalism that we find ourselves in.

@eggzzdee 2 года назад

Hiphop in the past: This system is shlt and is oppressing us. Hiphop today: Make line go up!! 📈📈📈

@StorieswithBilly 2 года назад

I did not expect a filthyfrank clip in a critique of capitalism. This has elevated this video to a whole other level

@Armendicus 2 года назад

plus it was used to critiq as well.

@theamazingguy150 2 года назад

I died when I saw that XD

@Gokanaru 2 года назад

This is the only RU-vid channel where I rewatch the videos and come out with something new each time

@Slim_Gaffigan 2 года назад

Quality videos like these gain so little traction sometimes! Thanks for stopping in, Gokanaru!!

@zeekthegeek4538 2 года назад

Dude start uploading again...

@fullmetaltheorist 2 года назад

I like your name.

@NoahSamsen 2 года назад

bro this was too good. writing, visuals, all of it. 10/10

@1Dimee 2 года назад

Appreciate the praise! Thanks a lot dude

@Lilthengu 2 года назад

mustache man

@johno5182 Год назад

No, not you, Noah. Don't tell me you agree with this shit.

@metalarms98 2 года назад

Lo-Fi and Elevator music is the modern standardization of Jazz. One artist that I consider that didn't make standardized music was Frank Zappa. Quite the absurdist/out there composer.

@1Dimee 2 года назад

Yeah absolutely. The 60s and 70s gave rise to a lot of innovative music. True about Lo-fi too. When Adorno was writing about Jazz, he was not talking about the classic jazz albums we uphold today (Ie Miles Davis), it was more a critique of elevator music jazz that was popular in the 1920 and some of the 1950s jazz showcased in a lot of American white films

@specialtramp 2 года назад

Adorno developed his theories in response to American jazz of the 30s. He argued that improvisation hid the standardization. He was a total snob in relation to classical European music, which he contrasted to the lower, street style of jazz. None of this invalidates his critique of the way industrial capitalism shapes and creates mass popular music, just to say that the value of art and aesthetics is highly subjective. There are countless examples of cultural production under capitalism that are considered high art because human beings are driven to make meaning. Sadly, socialist realist art doesn't really make a compelling case for alternative relations of production, and pre capitalist art is dominated by production motivated by religion (even in non Christian cultures). All of this is to say, the fall of capitalism likely ain't gonna be hastened by pointing out it makes bad art. Great video tho!

@arferbargel 2 года назад

@@specialtramp Theodor "Comic Book Guy" Adorno

@yuki-sakurakawa Год назад

Thought hip-hop in its entirety was based on capitalism ("mo money", my girl wants money, i can have all the girls i want cos i got money), killing/guns, and racism. Long long before it went "commercial." Never cared for the genre with the exception of gangster paradise (for the melody and chords, not the lyrics-I've always heard "raining Monster slime" 😋).

@enzimusicify Год назад

@@specialtramp adorno was indeed quite pessimistic in a sense, but its related to his biography and the circumstances

@cedricsankara9809 2 года назад

An artist I love who makes non-standardized music: Lingua Ignota. Her music is haunting, surreal, raw and beautiful. She just released a new album called SINNER GET READY. Highly recommend!

@cedricsankara9809 2 года назад

@Tristan Thx! I’ll check it out

@joeredmond7227 2 года назад

@Tristan Faetooth as well

@WarGrrl3 Год назад

I will give her a listen, I'm very open to Quality Music. Thank you for the heads up. You are the second person that mentioned Ms Ignota.

@spuriusbrocoli4701 2 месяца назад

Came here from F D Signifier's shoutout. I really love the point abt how Adorno can come off as really snobbish.bc while I've always agreed w/ his points but have previously really bounced off of his rhetoric for that reason. Also, speaking as a pop music lover, I really struggle to even talk abt pop music (as in, Madonna & MARINA & Katy Perry & the like) differentiated from all the music created in the culture industry. I've seen the terms "pop (as in popular) music" & "radio music" used, but any definition of such is gonna include basically all art created w/i the culture industry, incl independent & pseudo-independent art. Like, how do you even discuss the genre that Madonna worked in w/o also including something like THE KNIFE. Even for someone w/ my eclectic taste has basically never meaningfully listened to any music outside of the culture industry. Even what indigenous music I've heard recorded has been something that a record studio in teh global north decided they could make money by packaging & selling. When everything is "pop music" (i.e. created w/i the culture industry), how do we talk abt pop music?

@sugarshanea.m.3670 2 года назад

Some hip hop artists i like not mentioned in the video: JPEGMAFIA, Injury Reserve, Freddie Gibbs, Anderson Paak, Apani B, Shing02, and clipping. Amazing video as always!

@ryanshields2195 2 года назад

Where are all the videos of people mentioning artists I like??

@Theorychad99 2 года назад

Freddie Gibbs is so dope

@Shadeprint 2 года назад

Gibbs is literally nothing without Madlib.

@sugarshanea.m.3670 2 года назад

@@Shadeprint Alfredo, Fetti, Freddie, and You Only Die 2wice are all great and arent exclusively madlib produced.

@LimeyRedneck 2 года назад

Everything you said I've felt about rap, other music genres and other mediums, so spot on. Friends think me crazy for always finishing any album, or book that I've started. If 'it's an acquired taste' can be a thing and eating wider improves your appreciation of food generally, then why wouldn't it be true for our media consumption? The Axis Of Awesome's, 'Four Chord Song' is good and their 'How To Write A Love Song.' 'Everything Is A Remix,' talks about copyright and how it now does the exact opposite of its stated intent. If I had any money, I'd throw some your way 💜

@grimloncz3853 2 года назад

The guy literally using "ABCDEFG" as a basis for his songs is both hilariois and sad.

@JohnWilliamDye 2 года назад

The best music was produced when I was young and emotionally vulnerable to cliches.

@yuki-sakurakawa Год назад

I've been recently listening to retrowave. They've got some good sounding music. Very full and atmospheric, but still rocking. The Midnight and FM-84 are really good. Quite sure they're only youtube and indie websites still. m.ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-DYq6cCqOTdA.html m.ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7wvLqpWtTUU.html m.ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-SkG4cvn4_JM.html m.ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7fVkMK7r3tQ.html

@elkay18 2 года назад

The music execs wanted to restrict the type of artist that got big. No more conscious rappers who had pictures of Malcolm X in their videos. They work with govt forces to keep a monopoly on the industry. When grassroots investors made their plans public to create their own label & distribution, they all were suspiciously arrested.

@shes_lucy 2 года назад

that intro do be a banger tho

@verbulent_flow6229 2 года назад

I have so much praise to say. Firstly, the bit where the rapper repeated the alphabet gave me a weird sort of horror that I rarely feel. I never thought I'd feel it. It's like a deep, powerful heat rising in my blood. Secondly, I liked the recap of Theodore Adorno. It really shows who he was. Other video-essayists, like Lindsay Ellis, described him similarly. Thirdly, the video editing is top-notch. Although I know the content matters more that the editing, the color palette for the scenes really looks nice. My music taste, tbh, is a mixed bag. I have a Spotify account that I want to share with people, but I don't want the password to be changed while others are away. It includes a lot of metal and industrial music.

@1Dimee 2 года назад

Glad you liked the editing. Its part of what makes 1Dime videos unique in my opinion

@Kamishi845 11 месяцев назад

As a metal fan, don't you feel a big problem with Spotify is also just the utter lack of music you enjoy on there? They may have some albums of some more popular artists (at least within my favorite subgenres), but my problem is that ultimately, I enjoy more music than what Spotify will ever allow to exist on it as a platform in part because my tastes are too broad, but also because I often find music through other media forms such as OSTs and they're rarely if ever uploaded on Spotify. People always give me a weird look when I say I don't use any music streaming service/Spotify, but I think ultimately it boils down to that downloading the music I enjoy means I have full control over my own listening experience rather than have that agency being taken away by streaming services.

@imnobd8757 9 месяцев назад

"Hip Hop has never been the same since '88 Since it became a lucrative profession There's a misconception that a movement in any direction is progression Even though the potency of it lessens Big money industries writing checks to suppress the question" -poet laureate 2 canibus

@FreshHeat 6 месяцев назад

*Canibus mentioned*

@tallevy 6 месяцев назад

What both of you said! I love this song, Canibus, and especially this specific portion! They all never cease to amaze me.

@dragonite6497 2 года назад

This was legit an amazingly well done video, great job

@trevorh6750 2 года назад

Great work I’ve been looking for a video about this for a while

@zhukov2116 Год назад

Fantastic video. Thank you for your hard work.

@-kaster--kaster-6090 2 года назад

Watch your channel blow up after this video . Slowly but surely people are starting to realize the cons/evils of capitalism .You should make more anti -capitalist content . Great video btw 💯

@robertittig3317 2 года назад

your videos are insanely well made! you definetely need more subscribers

@Gokanaru 2 года назад

17:28 Wow

@Marxism_Today 2 года назад

Epic.

@daymanfighterofthenightman 2 года назад

I love this video. Thank you very much for making this! :)

@Lambda_Ovine 2 года назад

Thanks for making me self conscious about the music I listen to, something I thought I got over with when I stopped being a teenager.

@yourgodismean4526 2 года назад

This was damned interesting. Excellent breakdown of what capitalist realism has done to hip hop. Ty for this

@claytonreardon42069 2 года назад

Wow this was exceptionally well done. So many times in the video I found myself going yes yes yes exactly. You really worded this very well. This video needs a lot more views. Can't wait for you to blow up.

@christianstock9603 2 года назад

Found out about the channel from Twitter, and this is the first video I’ve watched! Whole video absolutely crushes in so many topics, top notch. One hip hop artist I think fits the bill is Jme, his latest album Grime MC is in its own league to me.

@LogicGated 2 года назад

Yo the intro was actually fire.

@thebanditking8502 5 месяцев назад

slapping intro. immediate banger.

@farty555 2 года назад

Absolute banger of a video 1Dime.

@alienishere002 2 месяца назад

I appreciate your thesis on this subject and you made your point very well. Still, a very one dimensional view of hip hop history. And its importance to the culture and consumerism in general. Will watch this again.

@mgmcdb7606 2 года назад

Amazing work. Thank you.

@kevinhayes3672 2 года назад

This is a very well edited video

@bodywarefit 9 месяцев назад

An absolute truth bomb! I have 2 daughters who go crazy on mumble rap and often have trouble expressing exactly what hot garbage it is. This video clarifies exactly what has been rummaging in my brain. Learned about this channel from Second Thought. I am know a Patreon member. This content needs to be supported!

@chilinh6223 2 года назад

Such an amazing video essay! I hope you can upload the transcript so it can be more easily used as research material.

@gehtdichnixan446 2 года назад

U literally broke my brain brother haha Fantastic video !!!

@verygoodfreelancer 2 года назад

1dime!!! this is so fun i love it RIP music!!!

@MazemindTom Год назад

Our lists are pretty similar, though I would also include Czarface, Your Old Droog, Saba, Smino and Boldy James. Honorable mention for the Alchemist, Madlib and Conductor Williams. Really happy to have stumbled onto your content today, keep up the amazing work. Definitely subscribing to your Patreon (pending account issues) and spreading the word!

@kenillla 2 года назад

Eeey! Big up! Not often you see someone drop ”Ka”, especially as a favorite rapper. Ka really represents art outside of the capitalist mindset, he even said himself that he has to make this music as a form of demon exorcisism so he can continue living his life in a healthy way. And that is to me the pure raw function of a true artists, that making art is a form of ”scratching an itch.” I fucking love Ka, his latest album is again brilliant and the song ”I need all that” gave me goosebumps.. so talented! Anyway some of my favvs: - Run The Jewels - Company Flow - Wu-Tang Clan - MF DOOM - Despot (The GOAT with only 3 songs) - Redman - Ka - Danny Brown - Mr. Muthafuckin’ eXquire - Aesop Rock

@1Dimee 2 года назад

All great picks. True Hip Hop head right here!

@noahnoah2747 2 года назад

I love Ka, too.

@barbarayhivjaneahl3198 2 года назад

I'm glad you are doing this. I've always thought of hip hop of the Punk of America and it's political potential having a lot more substance because of its root in black and Latinax working class communities rather then just white working class. The 90s gangster rap in particular showing the violence necessary to survive being poor minority in capitalism is some of the most powerful political art of my time.

@1Dimee 2 года назад

90s gangster rap is underrated. Rappers then discussed the harsh realities of growing up in poor gentrified communities and how many resort to selling drugs out of economic necessity. Now popular rap is about consuming drugs..

@jimbo5276 2 года назад

Punk is the punk of America

@theory_underground 2 года назад

I've watched this twice now. I never watch videos twice anymore... and this was better the second time! Wow, so many surprises. Amazing work. I can't believe how perfect this is. A real masterpiece. With that said, I do think mumble rap is "deeper" in a way than you give it credit. The underclass, of which I am a part, in this society, has been going through an opioid crisis that coincided with the war on terror after 9/11 and the invasion of Afghanistan, where most of the world's (and Big Pharma's) opioids have been coming from since. My friends, who listened to these artists, and these artists as well, are the embodiment of the crisis of capitalist realism and what Mark Fisher called "depressive hedonia." I did a little quote excerpt video on the concept, which is basically about how capitalist realism leads to depressive pleasure-seeking consumerism. Face-tattoo soundcloud nihilist rappers constantly auto-tune sing about "lean." Lean is codeine, the over the counter cough-medicine opioid that our first most extreme death drive personified billionaire celebrity, Howard Hugues, spent the last twenty years of his life drowning in. This stuff is highly addictive to those nursing some serious trauma. The underclass in America has been drowning out its misery in the midst of the most anti-intellectual and politically powerless moment in history, and the music resembles that. So while it might not (usually) be politicized, it is nonetheless political. Artists like Juice WRLD and Lil Peep are just being brutally honest and the genre reflects the spirit of our times.

@1Dimee 2 года назад

Appreciate the high praise! Your comment is really insightful and I agree with it entirely. Its interesting that you brought up Mark Fisher's use of the term "Depressive hedonia." because that is a video idea I have had in the backburner for a while (I actually planned on quoting Mark FIsher's comments on the song "work hard play hard, keep partying like its your job"). While this culture industry video was more focused on standardization and popular entertainment as a whole (not just so-called mumble rap), much of the depressive hedonistic/consumerist hip hop we see today (ranging from the likes of Future, Lil Xan, all the way to Drake) is indeed very emblematic of the late capitalist culture where people find themselves stuck between their roles as both docile overworked employees and consumer subjects expected to always "enjoy" (something I reference in my Burnout Society video). We are encouraged to always "hustle" but at the same time, to indulge in consumerist enjoyment as much as possible (which is by its nature an endless pursuit and plays on our desires and drives in the Lacanian sense). Its a cyclical relationship between escapist consumerism and robotic hustle culture that works perfectly for neoliberal consumer capitalism. While I don't really talk much about the use of opioids in rap music today and its societal contexts in this video, it would make for a very interesting video essay in the future. In fact, if you are up for it, I love to have you on my podcast 1Dime Radio to discuss the subject and possibly other subjects that bridge theory and pop culture! Hmu on Twitter

@theory_underground 2 года назад

@@1Dimee I'd love to talk sometime on your podcast. I'm less able to now than I have been before because of my living situation, but it can be arranged. I'll be going on some podcasts to plug my first book pretty soon here!

@eldizo_ 2 года назад

Your content is criminally underwatched. On one hand it's great that you dish out insightful videos, on the other hand I am left sad that channels with magnitudes of more viewers remain with their safe content.

@graccusbro2061 2 года назад

Excellent stuff, as usual

@gehtdichnixan446 2 года назад

Thanks a lot for doing a video on this subject, i've been interested at the evolution of hiphop from a political point of view for a long time, especially as a avid listener. You just gained a new subscriber fam 💯

@1Dimee 2 года назад

Thank you! Be sure to check out some of my other videos. Got a lot that im proud of

@gehtdichnixan446 2 года назад

@@1Dimee I will

@Bsouls5678 2 года назад

A non-standardized rapper in Lil Simz. I don’t listen to a lot of her stuff but I love the stuff that I do listen to and in my opinion shes in her own lane

@KatharineOsborne Год назад

I don’t intentionally listen to music anymore, partly because it’s so samey-samey, but also because I inadvertently reprogrammed my brain (in a somewhat Pavlovian fashion) by using songs as story prompts when I wrote a short story a day for a year. Listening to music (the stuff I did tend to enjoy) shunts me to a hyper creative mode which is not always convenient.

@incognitosecret2377 2 года назад

Great vid! A few too many visual effects for my taste but still very good!

@LargeFather69 2 года назад

That big name drop at the end had me thinking you took at peak at my playlist lmao. You should also give Kaan a listen, Kaancepts specifically. Man had a humble and genuine come up, spoke truth the whole way through it

@floridaman_85_58 2 года назад

bless you bro.....I'm broke but when i get a bag your patreon is gonna be first, your content is too dope.

@1Dimee 2 года назад

@mick-wz6yu 2 года назад

One of my favorite artists is Tyler the Creator. To me, he is one of the few artists who doesn’t make standardized music.

@1Dimee 2 года назад

I LOVE Tyler the creator. Earl Sweatshirt and Frank Ocean are also great non-standardized acts

@Wealthforthe99Percent 2 года назад

Holy shit that intro is 🔥🔥🔥

@OmaAlkebulan-grace 2 месяца назад

Great 👍 Job

@graemelaubach3106 2 года назад

Very interesting. Much thanks.

@Bartholomule01 2 года назад

I efinitely listen to a lot of standardized music as you put it, but I also listen to a bunch of stuff that is not standardized. At one point in time when I was first actively exploring less standardized music, I definitely had a "popular music bad" kind of mindset. But these days I just see different kinds of music as being important to appeal to different kinds of feelings and emotions. You don't always need to have complex emotional resposnes to music, so a lot of Pop is really great in that mood. Then there is music for darker, more complex thoughts and emotions. K-Pop, Harsh Noise and many things in between have spots in my top 100 albums of all time, and that list is representaive of every decade since the 1940's.

@GhERM2SOIED72 Год назад

King Gizzard and the Lizard Wizard; Microtones, either self-produced or produced by long-time friends of the band, nonstandard time signatures, concept albums galore, no strict genre adherence (folk, rap, jazz, thrash-metal, pop), incorporating collaboration from non-musical artists, lots of LONG jams, polyrhythms, no major focus on the "face" of the group over anyone else. VERY explicitly pro-environmentalist (fundraising, pro-vegan, uses sustainable low-impact packaging/shipping), less explicitly anticapitalist (releasing an album for free because it felt right, criticising lobby groups for selfish greed). Like this channel poses, an artist will paint the ache the people don't know they feel. They will sing of the dream people didn't know they had- and then the people will dance into the new age~

@jorgi6335 6 месяцев назад

Half way now, but this video is fucking amazing! I'm learning so much. Thank you!

@wscheets1600 2 года назад

when people only have 12k subs i respect the patreon, this fire content that is great for the mind, takes time and effort. thank you. this isnt hip hop, but Liquid Stranger makes non standardized music, he has made standardized music of course. but i would be surprised as he is all about experminental free form bass music now a days. he has made all sorts of electronic music, from dub, to dubstep, to instrumental bass downtempo, to now hard to define wierd music thats is amazing,

@wscheets1600 2 года назад

i think one of the factors in his production changing over time, is that he has grown a considerately sized, but extremely dedicated following who, I included, would follow him anywhere he goes and support his work always. which gives him the ability to just explore his artistic thoughts.

@stuart6552 2 года назад

This is amazing. A++

@Shadeprint 2 года назад

Kinda insane how much I was enjoying this video, then I got to the end and you started reeling off the names of my favourite rappers.

@Shadeprint 2 года назад

Absolutely incredible work btw

@Jesseraniba 2 года назад

lesss gooo, gj king

@leavonfletcher4197 2 года назад

I thought you were going to go into Guy Debord and Baudrillard at the end when you were discussing the spectacle. Either way, just a fantastic video. I came from Second Thought, but this way way more than I expected. Subbed.

@africanzungu7350 Месяц назад

Shout out to Run the Jewels for keeping the spirit of HipHop alive!

@theblockchainsocialist 2 года назад

Very good video once again! If I had to mention one hip hop or rap artist than I think I would say Immortal Technique but I'm also more of a metal head

@yoyochan6668 2 года назад

Earl Sweatshirt my personal favorite "Called cryin when I told you these were end times"

@ayc8544 2 года назад

Great video.

@tinatoka 10 месяцев назад

thanks for insight

@mr-iz8cx 4 месяца назад

Love the quiet seething hatred coming from Adorno. Top stuff! Now i know why i have trouble making stuff these days and why I am more sure I am right haha

@hellomynameisjoenl 2 года назад

My favourite artist of all time is Boards of Canada. Were anyone to call them standardised, there must be something seriously wrong with them.

@Thespeedrap 2 года назад

I'm so glad I stopped listening to the radio awhile and I'm glad because I now want to make my own music and trying to get discovered.

@Deletedcommentfactory 26 дней назад

2 years later: IT’S ONLY GETTING WORSE!!!

@ibrahimmanaa6130 2 года назад

One of the most radical songs I have listened to was "kill the rich" by terror raid, I think I don't have to describe it the title is enough to give an idea about the song.

@afterdinnercreations936 7 месяцев назад

I liken hip-hop's commercialization to that of rock-music, specifically punk-rock and early metal from the 70s. Both were big fire-brand genres that terrified suburban-parents the same way hip-hop did in the 90s. Both eventually became commercialized in the 80s in the form of new-wave and hair-metal. Both were emblematic of the decade when the airwaves weren't clogged by boring & sappy adult-contemporary. Things got a little better in the 90s when alt-rock and grunge effectively knee-capped hair-metal, but it didn't have the same firebrand their 70s predecessors did, nor the rise of 90s boom-bap and gangsta-rap. Grunge annoyed your parents. Hip-hop scared your parents. Things didn't get much better in the 2000s when pop-punk and nu-metal became the faces of rock-music, post-grunge effectively killing the entire genre. Since the 2010s, rock-music is about as relevant as landlines, if you're not a band that's over 30 years old.

@1Dimee 7 месяцев назад

Indeed.

@GhostSamaritan 2 года назад

"My lil' niece said she' a trap queen But she don’t know what that mean She don’t know no crack-fiend She' not in love with the coco, oh no She don’t know about that scene She just want' to sing along with the song that her whole class sing' Your lyrics are irresponsible, and whoever sponsors you' irresponsible too My lyrics they mirror what Pac'd do" - Demetrius Capone (of Horseshoe Gang), "Out of Touch" "Trap music dying is my dream fulfilled 'Cause those type of bricks won’t help our people build Like Comedy Central, they' promoting that Key & Peele (ki' and pill) Feeding children the message that it's no thing to kill Our own" - Kenny Siegel (of Horseshoe Gang), "Out of Touch"

@cool2rule2 2 года назад

Favorite artist of the past 30 yrs: D’Angelo. Musically top notch, without being pretentious.

@kate4733 2 года назад

Another absolute banger

@Tuntum1804 2 года назад

This is will be a banger, judging from the intro alone.

@Q269 2 года назад

MF DOOM needs no introduction; just needs a hint of his existence, that's an icon for ya.

@squarecymbals 2 года назад

You already know the vibes: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-cQuI0bLGFgM.html

@MrMysterious420 2 года назад

4:09 I'm only at this part but I hope the video highlights how copyright law played a huge role in the shift from samples to synthesized beats in hip-hop. Already love the video tho!

@1Dimee 2 года назад

Yeah thats part of how record labels destroyed hip hip, especially groups like De La Soul

@paz9963 2 года назад

Came here from F.D. Signifier's channel

@els1f 2 года назад

I never realized the first 30 seconds is what counts as a stream! 🤯😱 Everything in the last 10 years makes sense now lol

@Turbobuttes Год назад

A lot of Adorno's criticisms are spot on, but regarding his musical preferences he comes off as a bit of an elitist fartbag putting the characteristics of the vast majority of modern music under one banner of commercialized standardization while completely ignoring that his beloved classical music has its very own set of standards for each era, and I'm not gonna stop listening to music I think is good and genuine just because it's 32 bars or has a hook.

@1Dimee Год назад

I agree mostly

@kevinp8882 2 года назад

I had to pause this video midway and go for a walk. A lot to take in and a lot of stimulation.

@1Dimee 2 года назад

Let me know how you find the second half!

@kevinp8882 2 года назад

@@1Dimee so clutch

@lila202 2 года назад

I really like Sampa The Great, but I really understand now why I sometimes can't finish songs that I like. Also when I listen to something like Benjamin Clementine (not rap) it is impossible not to pay attention to instruments. Great video, I will try to not turn music in something that I simply consume.

@KarlSnarks 2 года назад

Damn, Sampa The Great sounds amazing :)

@MidwestBen101 Год назад

amazing

@MistaGeenie 2 года назад

Great Vid

@nyx140 2 года назад

Definitely gonna subscribe, fantastic video! I’ll definitely check out the rap artists you recommended at the end that I’m unfamiliar with, do you have any more female rap artists to recommend?

@1Dimee 2 года назад

Noname, Jean Grae, Lauren Hill, and Rapsody forsure

@angryyordle4640 4 месяца назад

Not a huge hiphop fan, but if you want some absolutely nonconformist rock music, go listen to the older songs of The Mars Volta. I especially recommend the track "Tetragrammaton"

@Wittyp 9 месяцев назад

Great doc. Kota The Friend is an artist whose lyrical content is far from what is mainstream and standard. Also, his series of mixtapes Lyrics to Go also deviates from standard composition.

@Elkington7 4 месяца назад

I would recommend Marvalyss, Locksmith, Jonwayne, Zeroh, Wombaticus Rex, Apathy, and Rehab. Jak Tripper, Devilish Trio, Baker and Necro are also really good, though admittedly they're not for everyone.

@Haildarklordvader 2 месяца назад

Necro is fire

@distancedsocially9129 Год назад

this should have more views

@TaxManATX 2 года назад

Oh hell yeah- MIKE is so good. Check out Magna Carda. Great Austin group that just had a new album drop.

@dozerover32 11 месяцев назад

Gice Lyrics Born a listen!

@LouKessler 2 года назад

It's sad to me that artists will put out 2 hour albums just to get the streams. Music has always been about money for a lot of people, but it's just so blatant and craven now. Forget about a digestible or coherent piece of work (not every album has to be a concept album or whatever, but still), lets just throw everything at the wall and see what sticks, then release it.

@zodiacfml 2 года назад

17:29 this. all sorts of entertainment ruined by capitalism. the youngest form of this, gaming has become gambling, DLCs, play to win, game breaking bugs at launch, etc..

@mjgraycomm Месяц назад

Adorno talking about artists as if they aren't just iterations of the masses

@1Dimee 2 года назад

Be sure to Subscribe to Artin Salimi's channel! Support my work on Patreon: www.patreon.com/OneDime?fan_landing=true Without generous donations this channel wouldn't even exist. Enjoy the visuals in 1080p and Comment and like to appease the Algorithm Gods