The Curious Case of Amazon's Own New Tool Brand: Denali 

Start by securing the box inside the car and you might save a bit of time.

@@marcuszettergren8885 Eh, that's a decent point, but sometimes the entire vehicle is the thing shaking, not just the box, so it's still a factor.

@@marcuszettergren8885 some of those crappy tool cases will reorganize your sockets if you fart near them

Facts 🤣

Yes

One thing to consider is manufacturer guarantee tho. Its a pain in the ass sending things back to the manufacturer when the retailer has washed their hands of the replacement guarantee. Amazon would basically make it much easier to get replacements

@@YTDumpsterBaby if you go to hf and spend about the same you get a better built tool set that has a lifetime guarantee. Much easier to walk into a store and trade in a tool than having to mail things back and forth. Same thing with most major box store tool sets. Which companies have stopped their lifetime guarantee?

@@Wpjgdmtu hf = harbor freight?

@@BrianOrEric yes they have really good lifetime warranty but i think its limited to one per year if im not mistaken

While I have and do buy cheap, screwdrivers and some other tools for occasional around the house or light work, I would not and do not buy "comprehensive sets". Another good place for cheap screwdrivers is loaner tools.

And good luck filtering through all of the sponsored junk to find the good stuff.

I really despise the way they do that. You look up anything on Amazon and you have to wade through hordes of expensive re-sellers only to discover the actual manufacturer either isn't on Amazon or like I said, buried. But all the re-sellers have 50,000,000 5 star reviews so I guess I'm wrong.

@@mediocreman2 good luck trying to filter out junk when you want to just look on their site at all!

After noticing that the Amazon search engine isn't really a search engine I would figure out what I want independent of it and then check if they had it. Now I skip the going back to see if Amazon has it part. I turn to them when I can't find something elsewhere.

I’m completely finished with buying ANYTHING from Amazon that IS NOT a household brand name that has been making REPUTABLE PRODUCTS for a very long time. BUY ONCE-CRY ONCE ! There are no exceptions to this rule. There is a very SPECIFIC REASON the best products available cost two to three times as much as the other junk being pedaled by third party “Amazon- Made in China Importers”. Do your research diligently, choose your brands, purchase DIRECTLY FROM THEM, if possible. If your BRAND OF CHOICE is sold by Amazon, make sure it’s Prime, so you can return it free of charge if it’s a counterfeit 😎. I’m not talking about vacuum cleaner bags here my friends. We are talking about stuff that should last a purchaser’s lifetime. A WRENCH ! 😂

I'd trust PF more overall for real-world uses. No offense to TTC. (He's been around longer and tends to do more real-world testing that matters to me. Much as I'd like my extensions to last forever, I'm not putting a 1/2" adapter onto a 3/4" drive and beating the hell out of it when I just need to drive some bolts.)

@@ulogy agreed 100%. Torture tests are cool, and absolutely interesting. But it's highly unrealistic that most people will ever put their tools through those types of conditions. Even PF has some tests that would never realistically happen to most people. Both channels serve important purposes and I love them both.

@@Mike-sy6oy PF diagonal cutter pliers video is the biggest joke of all time. “Cheap tool does better because it's soft and not hard unlike expensive tool” meanwhile he's trying to cut nails used for building housing studs with a tool that is only designed to cut copper and maybe 2mm piano wire.

@@svn5994 I think PF does a great job of presenting all the information you need to make your own mind up.

@@johncoops6897 - there is bias with PF. He recently tested some sort of clothing, and gave higher points for clothing that let air flow through more readily. I pointed out in the video’s comments that the better air flow would be nicer in warm weather, but in windy and colder weather the clothing that didn’t allow air to flow as readily would be preferable. I’m sure you know his typical reply, something like thanks for the comment.

Expensive tools have same germination rate as cheap ones

LOL

My guess is the reason the opening sizes on the wrenches are higher than average is due to fewer layers of plating. Likely using the same forgings for some other set, but reducing plating to save cost. This should be evident in the future if plating starts to bubble/pit.

This isnt even cheap. Barely paid more for a Bacho kit that in addition has Swivel Joint Wrenches.

They can undercut because they don't charge stocking fees on their 'own' products. Grocery stores do the same thing - they'll charge, say, Nestle, to stock a product; but if Nestle makes a grocery store brand product (think President's Choice, Selection, etc.) there is no stocking fee. Hence the lower price.

@John Yes Amazon is using the consumer to do the market research for them to find a popular product and then Amazon goes in to undercut whatever brand. Holy shit how a is middle level company to survive facing this Amazon copying juggernaut.

Basically everything I have ever seen Amazon Basics is just a rebranded product, but that's common with a lot of companies, not just Amazon.

​@@lprocter1982 That's absolute nonsense lol. The cost savings comes from cutting out the profit margin and overhead of name brands. The grocery stores go directly to the manufacturer, and get their own products made, which completely cuts the name brands out of the equation. Stocking fees "charged" by the grocery store are still just paid by the grocery store, since they are the buyer, that's just their way to prioritize who gets stocked near the end of the isle, but in the end the grocery store, and then the customer, pays for everything.

Thank you. Someone that actually know how to properly use a tool.

Gotta laugh when people are like, "Woe is me, I'm gonna get censored, just you watch!", and then they're not. 😂

@@trickvro eyew to0b is well known for scensso ring comments that go against their agenda. Is this news to you?

Chinese is not enough, need to talk about their social media that starts with W to have youtube delete your comments.

@@trickvro Because you're a fool who isn't paying attention. "teehee, look, everything is fine and you're just paranoid!"

@@pflaffik W? Whinnie the Pooh or Wacefook?

"subscription service". 😆

buy once cry once, great way to live

"Product or subscription service." I like it. I am going to borrow it and add it in the rotation with my old term, "disposable appliance." Some companies take pride in keeping the fish swimming up sh!t creek w/o a paddle, expecting us to come back for more. Other companies like to deviate quarterly after the "thrill of a good idea" has faded. Snacks for example: The original flavor was perfect. A new garbage flavor comes out quarterly or during holidays to get us to bite on an impulse buy. I have learned the hard way to ignore those and "dance with one that brung ya." There aren't enough pot head focus groups with the munchies at Frito Lay or Taco Bell that can whip up a batch of suicide nachos and convince me the new limited time item is better than the tried and true.

The only time these wrenches will be useful is in small spaces, and then only if it's not that tight. Sometimes though you really need a thin wrench. I have bought wrenches that were extra thin, but they were usually expensive.

🤣

A $30 lug nut, great deal lol.

@@bobbygetsbanned6049 For $30 it was either try that or get half a gallon of gas! 🤣

For 30 bucks Amber Heard would come around to suck it off

Snap-On IS on the trend of cutting back on their old quality, but I have doubts it's for them themselves to hit a better price point.

"Park Tool" enters the chat....

Yep. I'm letting my membership expire for the first time in 10+ years.

Never hade a amazon membership, never will.

Lol you don’t have to buy this, wtf.

i've done the same with my canadian tire wrenches. made in china but definitely better than the harbour freight china wrenches that broke on me instantly.

I managed to break one ratchet handle, and they replaced it. They weren't the BEST, but they were pretty good, and not nearly as expensive as the best. If I get 95% the quality of the best at 75% the price, I take it.

same. I have a craftsman set pretty similar to this but it’s also got 1/2” stuff in it. I’ve never actually used it yet because i’ve never broken anything on my jeep in the trail but it’s there when i need it.

What a great loyalty perk.... Knuckle buster sockets.

@@volvo09 The interior of the sockets just rounded off or the allen key that turned them slipped.

My dad bought me a set of wrenches a while ago from amazon and each one of them are now 1 size larger. I had a flat tire once on a trailer and I had to use one of the bigger wrenches to take the lugs off and the wrench just bent into an L as I stepped on it. Glad a guy pulled over and helped me. I think they're made out of brass or something cause the inside of them are a golden color

But... Would indeed make for the /perfect/ emergency kit to keep in your vehicle. Sufficient enough to do some tasks, contained in a nice (enough) case, and cheap enough where who gives a flying fork if it's damaged/stolen/rusted/accidentally left on the roadside _(or its 10mm sockets magically get lost inside the engine compartment, as they are so want to do! lol)_ 😁

@@DUKE_of_RAMBLE oddly enough in 25 years as a tech I never lost a 10mm. Had some stolen by coworkers 🤣

@@blkmoon33 Well that's why. You're a professional! lol I wouldn't lose any of them either, if they came off a tool truck! (almost said 'food truck' haha)

@@DUKE_of_RAMBLE You can find much better kits for similar money to stash in your car or give your kid when they leave for college. This kind of kit is for people who just don't know any better and are not likely to actually use it.

Wrench Everyday discussed car kits and recommended the Pittsburg kit from HF because in store lifetime warranty.

That's capitalism, baby! It distinctly _does not_ produce the best quality products, even with heavy competition... It produces the _most profitable_ products for the competition... and profit is not quality going out the door.

@@ashkebora7262 it does and it doesn’t. Big companies often go like Amazon and Walmart and go for cheap but high volume route, but plenty of reputable companies go high quality-high margin and lower sales. It turns into an either or proposition, they’re going for two totally different consumer markets. You can maximize profit by customer retention, not just by minimizing cost.

@@connorjones1485 Except you're missing the part where bulk sellers make A LOT more profit than low volume sellers. The bulk sellers like Amazon and Walmart can temporarily directly compete with quality, undercut on prices because they don't HAVE to make a profit on the higher quality stuff, and once the HQ business goes out of business, they can do what ever the hell they want. It's exactly how they wedge out competition. It's exactly why there are only really three-ish actual manufacturers of ALL of the brands of tools. It's exactly why Walmart killed off TONS of smaller stores. Unregulated capitalism (which is basically what we have) *does not* produce quality. Watch a few videos of Apple's repairs and how poor some of their engineering is, and how they are utter dicks to the repair industry, and you'll see that it's not even good for the _after_ market. Capitalism *requires* heavy regulation to produce good. When something *requires* a short, strong leash to produce good ... that means it is _not_ good itself.

You just said Amazon makes cheap crap but also that they know how to make products. So which is it?

@@ashkebora7262 Inconsistent snowflake theory.

I just had a project where I wished I had a thin wrench...had to dig out my old cheap set...hey that fits nice. It's been at least 5 yrs since I needed it last

"Quality doesn't cost, it pays." This is usually true.

Well I don't have data to back it up bit I've had a set of these for about 7 years now. The sockets are pretty good for what they are. The ratchets are okay. The specialty bits are surprisingly good, although the hex ones could be a bit larger for a tighter fit in socket head bolts. The screw drivers are meh. The pliers are not horrible but not good either. The allens are bad. The wrenches are horrible. The adjustable spanner wrench is also horrible and the first thing I'd recommend replacing if you do buy the set. I have replaced the 1/2" and 10mm deep sockets with impact rated sockets but they survived a lot of use on the end of a m18 impact and a m12 fuel impact. Over 2 years of use 6-7 days a week doing assembly. In general HF hand tools are usually okay. Some of them are pretty bad, others are shockingly good. You can usually tell by the appearance. Their low end power tools get a thumbs down from me, higher priced ones are okay. Never buy abrasives of any sort from them such as sand paper or grinding discs, they just tend to suck. That's just my $0.02 on HF.

Harbor freight tools are decent and a great way to fill the tool box with tools that are good enough. It’s one thing if you’re twisting wrench’s 40 hours a week but to do a brake job once a year and other weekend garage tinkering I don’t think you’ll need anything more. I love my Hercules power tools. US general boxes are great.

Yup, Amazon has been using the Denali name for a long time. I have some pipe clamps from about 4 years ago. I believe they are the same brand.

TTI? Milwaukee's parent company?

Chinesium* ftfy

Of course buying cheap tools makes sense. If you use them twice a year they will probably also hold a decade or more. So why buy something expensive if you don't need it?

Taiwan is much easier, China is quite spread out and the manufacturing base around port cities, Shanghai, Hangzhou, Ningbo, and in the south in Guangzhou is immense and nearly countless. In Taiwan there's like 5 key players, which we'll point out in testing similar things soon

Which model number is your set?

@@wabio DWMT73802, I wouldn't be surprised if it was a "white box" situation with the same manufacturer, but the dewalt box wrenches aren't drop forged

@@oddojaggins yeah I have the same set. The pack out is identical so I went ahead and started comparing and measuring to stuff in this video-- most pieces seem to be different and significant higher quality in the dewalt.

What size? 1/2"? Long or short?

I understand when some sets skip 18mm, or even 16mm. But stopping at 17mm, or 15mm with wrenches? Just odd

Right!!!

He's right about 3/4" being in use pretty identical. What's perplexing though is the SAE going to 7/8" while metric stops at 15mm and 17mm.

18mm was pretty common on GM for a while.

It's definitely not a mechanics set... Maybe "dad's first wobbly swing set assembly kit".

I think Snap-On only has 1/4"? Have not seen 1/2" or 3/8" from Matco, I think Mac Tools has them. But there may not be really any tool truck options as it were to include

@@TorqueTestChannel snap on has at least a 3/8 one, pretty sure Mac does too, even if it is just a rebranded DeWalt (kinda the purpose XD). No idea about matco though, don't have a truck in my area.

Boy, doesn't that define the Amazon experience "sort by price" "positive reviews" "must be good"

@@TorqueTestChannel Having been on the testing end of most of your videos I can give lectures on the "values" given by most brands. There are so many pretenders when it comes to functional tool systems and the motives behind companies making anything that isn't far superior to what exists really bugs the shit out of me. Building sub-par items (whether its tools, kitchen utensils, or anything for that matter) needs to be a punishable crime.

Well it's somewhat hard to make black sockets look different, so it's an easy correlation. But Denali's are China and Sunex which are very good are Taiwan. Also, you'll notice Denali's are missing the pin hole which professional jobsites require for impact socket retention, the stamping on the Denali is at random locations on the body in relation to the laser marking and also narrow and shallow, vs Sunex's which are always placed 180 to the lasering. And smaller sizes are tapered on the Denali which is cheaper to make vs the (at least of the deep sockets) necked down sizes from Sunex on the smaller end. I can't imagine spending $150 on a Denali set, gives me the heebie jeebies

@@TorqueTestChannel I didn’t look that close but yea I agree I wouldn’t buy them either. I own a few Sunex impact socket sets and they are awesome. I appreciate y’all taking the time to review stuff like this. Keep up the good work!

Sunex is really good, as is Tekton. I’d put them up against Snap-On for impacts. Chromes, I wouldn’t go with them. Gearwench or Snap-On for chromes, I had a set of Tektons and idk I just don’t really like them I don’t know why¯\_(ツ)_/¯