The Cybertruck review that took over a year to make... 

What influence do you think the Cybertruck will have on the future? What elements of design do you feel need to carry over into the next evolutionary stage of product design? Thanks so much for watching. I can't wait to read all of your comments. Also, we are selling limited edition prints for Christmas. They include high quality hand-sketched versions of cars I've designed and reimaginings of cars from the past. You can pick them up here www.frankstephenson.com/artwork/ Frank

The cyber truck looks like a prop from a low budget movie set in a dystopian future.

I think the biggest question of the cybertruck is how the hell does it meet any design regulations especially regarding pedestrian impact.

It is amazing how gentle, inutively yet relentlesly you pick this concept apart. Thanks for this video and all the others.

Tesla cybertruck: "why are you here? I am the future!" 1980 Citroen Karin :" let a wise old man teach you a lesson" "The future is not fated. It's created"

We just needed to save some polygons our graphics cards can't handle the simulation no more

"The very least we can do is make sure that the future is beautiful" --> Me who just bought a Multipla to preserve it :)

I wanna see him redesign the cybertruck in a way that’s fit for the future while still keeping its key features from Tesla. That would be sick.

"The future isn't fated, it's created". This is profound. A few things in my brain clicked into place when I heard you say it. There's no point in being a dreamer who waits for their imagined future to happen, when people are out there creating the future they want.

I love the fact you took your time to make this review. Shows the level of responsibility and professionalism you have as a renowned designer.

I was just about to write that the Cyber Truck is Brutalism in automotive design... and you characterized it as exactly that: brutal. Great video. Great insight!

Interesting note about the “insecurity” of the design; I’d argue it’s a pretty good reflection of our world today.

I just want more modern cars to have more diverse design aesthetics. The cybertruck has a brutalist/monolithic style.

Also Buick sincerely needs to rework their logo... it's absolutely awful and makes anything with it look dated.

This is hands down the best review of the Cybertruck out there. You blew me away with your comparative analysis of it versus the Citroen and Volvo concept cars. You are amazing, Frank! Thank you as always for sharing your brilliance with the world.

I feel like I am watching a Netflix documentary, the content is just so great I forget how fast time flies.

Frank, you'll get big on RU-vid. Being a renowned artist in the car design field with some iconic and timeless cars, you'll definitely get big here. Specially since you have great takes on subjects and a lot of stories to tell and lessons to teach us. Keep going, this will be a fun ride.

Really great analysis!

I would argue that the Cybertruck is actually quite unique and genius in it's design because it breaks away from the norms and expectations of society and for all those who disapprove of it's design, it has become the catalyst for their desire to create more beauty in the world :)

More than anything, I feel the cybertruck represents an engineers vision of a vehicle. Everything is purpose built, and in the eyes of an engineer the eccentricities of automotive design is counter productive to performance. Its not surprising that a vehicle designer doesn’t like this car, however I will say coming from my point of view(as an engineer) It represents what can be achieved when only function is considered, and to me I think there is beauty in that.

The cyber truck belongs in a dystopian future, the electra in a utopian future

From a purely aesthetic point of view, I completely agree. However, what actually intrigues me about the Cybertruck is how it uses its appearance to integrate vital innovative features. The shape is what allows its body panels to be a part of the load-bearing structure, like an exoskeleton approach, which is never done on any car because it's such a different and unfamiliar approach. It's a new way of integrating design as a functioning mechanical component (beyond just aerodynamics which we are used to ever since wind tunnels became mainstream), and just for the sake of doing this, I believe the Cybertruck deserves all the praise it is receiving. Secondly, I appreciate it going back to the roots of form shaped by function, in a utility-minded vehicle. I'm quite frankly bored of seeing the same highway cruisers pretending to be SUVs and trucks. They all are full of compromises, so it's refreshing to see a vehicle designed to not fit into any mold, and go around all the typical compromises we are used to seeing. It's like a breath of fresh air, and the main reason I love the Cybertruck so much, is because I have the hope that their vision will trickle down into the rest of the car industry, and show them that it's okay to dare venturing into the unknown and break the existing formulas, in pursuit of something truly original. Tesla are the innovators, and potentially other car brands can use this catalyst in order to perfect what Tesla has started. A new path in vehicle design and engineering. Another noteworthy aspect derived from the design, is all the manufacturing processes that are being eliminated (such as stamping, machining, painting, and much more). No other car could get around all this stuff that we have come to take for granted, and Tesla are showing that perhaps we don't really need all of those things on every vehicle -for the sake of lowering costs and damage to the environment. The one part that's still letting me down, is the interior. While it does reflect the utilitarian purpose of the vehicle, I totally agree that this shouldn't have to mean that you sacrifice the sense of quality, craftsmanship, and the feeling that those who designed and made it actually cared deeply about it. I believe there should be something to investigate and find intriguing. It's a competely new type of vehicle, and I think the interior especially deserves a desire for you to explore it and get the sense that you are living in the future. I'm still torn on that part from my personal taste (being scandinavian origin doesn't help this either, as we value our interior design dearly), and then my other side who appreciates that they're doubling down on the utility aspect and have the balls to stand by their choices. Acquiring some balls is something I wish more companies would investigate :D Thank you for your insights.

3:51 that transition was interesting.

Could you maybe react to some car designs from the new Cyberpunk 2077 game, I think it has some interesting looking cars, kind of retro with a futuristic spin.

as senior car designer, with all that knowledge of the whole process from concept to manufacture and the final product, disappointed that he didn't even mention the reason for its low poly chasis in relation to low cost manufacturing process... discussion atleast should be there

Beauty is in the eye of the beholder. The Cybertruck is designed for function before form, which is important to not forget. True, it's not a traditional approach, but is it very refreshing especially for the folks that understand, and more importantly appreciate, the WHY behind the look. For those that find function more beautiful than form, the Cybertruck is extremely attractive.

Well put, and I really love the Electra. The Cybertruck is certainly intriguing, it's a brutalist approach versus the Electra's organic approach. We ought to shape our society and our products with a more organic approach. Of course there is also room for the Cybertruck's aesthetics, and that's a good thing.

That Buick looks awesome.

"Simplicity is the ultimate sophistication" -- Leonardo da Vinci. Not sure he said that from the perspective of engineering or art. But as an engineer, it make sense to me.

Much of the Cybertruck's design is due to the ultra hard steel it's being used. I'm not sure it would be possible, with today's machinery, to give it a more elaborated design.

Just had to come back after the delivery event to watch this again. As always, Frank... this is such a great and thoughtful analysis

Happy to finally hear your thoughts. Im a design student who aspires to design cars (@alwinart) While i agree with your points in the video, i think you somewhat oversee the point of the Cybertruck design: 1. This should be compared with other trucks. This is presented like Tesla dont already have a lineup of cars with the features youre describing. They already have a lineup of “beautiful” organically shaped cars. The Cybertruck was surely not designed to be beautiful, but thought and brutal. Exactly what truck buyers care about esthetically. The fact that its electric is not a buying point in itself with this car, as the target demographic dont care about such. They want “the toughest truck”. In order to convince people that the Cybertruck is this, a extraordinary approach like this is necessary, as truckbuyers are the most brandloyal customers out there. 2. The truck is designed around first principles thinking when it comes to the engineering, its a new way of building trucks. Therefore the esthetics largely follow the engineering and production methods, rather than the other way around. This is to accomplish new things around strength and price. Would like to end this with saying that youre a big inspiration to me. So exciting hearing about this design that im such a fan of, from someone whose worked in the industry for so long. Kind regards, Alwinart

Designer vs engineer... square hammer is fine if it's efficient and effective...

I love the way you analyze designs, they make more sense when you give your thoughts about them. Thanks

While it does look old/retro it definitely sets itself apart from the segment of pickup trucks. Likely because of the regulations to improve fuel economy all of the trucks have started to look very similar, just as what has happened to crossover vehicles. If Tesla can meet the regulations and have a vehicle that looks how they want it to look, and stand out from the segment more power to them. Trucks were originally cold and utilitarian. In the last 15 years they have become more of a luxury vehicle than a work vehicle, and the prices have gone up along with the luxury feature creep. Perhaps Tesla is taking the approach that they want the cybertruck to be more of a work truck than a luxury mall cruiser. The air ride, the un painted metal, the steel bed, the larger wheels/tires, even the "bulletproof" glass make sense for trucks to do truck things or be in places you would expect a truck to be. Aesthetically/functionally where could they improve? I feel like the wheel arches could be segmentet a little more to maximize wheel travel, it feels like they are trying to put an over-sized round peg into a square hole with the three sections. I also wonder about the headlights or rather the lack of them, I know the led bar is there but wonder if its got the longer distance performance as well as how it work affect visibility in either snow or fog.

Being a designer myself, I think your comments to some degree shines light on what's wrong with the current (or dare I say "previous") auto industry. While I do agree that the Cybertruck design cannot be called aesthetically pleasing nor elegant, you can't fault it for its utilitarian reasoning. The shape makes sense for what it tries to achieve. You seem to mix the business of the auto industry with design philosophy, and I've never really understood why car design seem to be so mixed up in branding. It deviates from what I consider unequivocally the universal design manifesto "10 principles for good design" by Dieter Rams in the 70's. Lingo like the "light signature" and "memorable" are simply mechanics of the fashion industry, created to make the aesthetics part of planned obsolescence. The navel gazing in the auto industry is ridiculous with its concept cars and nonsensical reasoning. I argue that our subjective opinion of the designed object is unimportant. And while we can certainly criticise it for not following no. 3 in Rams design manifesto (Good design is aesthetic) it checks every other. I think it'll go down in history as an iconic design that marks a turning point for personal transportation.

The playstation editing hit me with nostalgia hard, Great video, Frank!

3:52 What happened here? His head turns in slow motion??

I respectfully disagree. I believe minimalist and efficient design are the key elements of “timeless” design. There are few vehicles as minimalist and uncluttered as the Cybertruck.

The phrase "the future is now old man!" explained in 10 minutes with beautiful examples. Thank you for the lecture Mr Stephenson

"I want to live in the timeline where the Karin exists." Well do I have good news for you...

It looks the way it does because it's an exo skeleton. You need that shape for structure. It's manufacturing style is revolutionary

I don’t know anything about design but the moment I saw cybertruck and it’s features I was hooked it looked like a very powerful car. I honestly can’t disagree with frank because he has more experience, but maybe the designers of the cyber truck just wanted to make the car look as powerful as possible. It feels as if the truck itself is trying to clash with every other truck.

That design deserved a hammering! Stephenson gives it admirably. A 'lounge on wheels' is an essential description of all cars, and all good car designs are faithful to it.

Talking about Cybertruck design without ever saying word "exoskeleton" is absolutely pointless. It looks this way because it is manufactured in a way no other car is manufactured.

Not that Cybertruck makes any sense whatsoever, but that Buick design looks like every electric concept ever. (update: watched this again a year later and disagree with myself, haha)

Dang i don’t know squat about car design but you really showed off just how much of an art form it is beyond the technical aspects

An artist critiques a utilitarians creation. Some of us appreciate function before form.

As a fellow industrial designer here is my opinion. It spits in the face of tradition. It breaks every rule. That's what it set out to do. It has no refinement, no surfacing, no thought of reflection, light volume, proportion; ,it doesn't speak our nuanced language. And that's why I love it. It will look dated quickly, but that's the difference between the escutcheon of car design/ the car industry and the tech world. Tesla is a tech company first, car company second.

That Electra "commercial" was absolutely beautiful. Seriously.

I would disagree, Frank Honestly, I loved cybertruck for having the balls for doing something that the industry simply doesn't do anymore: taking risks, being bold. Something similar happened to the chris bangle era: its design was something that attracted so much attention that it left the automotive bubble to the world bubble, as everyone was talking about it, not mattering if it was good or bad, as long as the would talk about it. I feel the same for the cybertruck, for me it isn't what it actually is, but what it represents, taking risks, being bold and attracting attention within an industry that's just too generic and automatic right now. That's why it sold like hot cake (even though it's just a pre-sale). That would be my take on it

Cyber truck is the bald statement that the car market needs. Tesla is targeting it as a heavy duty electric truck that stands from the crowd and not a luxury sexy car. As minimalism becomes more and more trendy, I feel like the design will age better with time...

When I saw a picture of Cybertruck - without the context -, I quickly thought it was a combat vehicle concept. Those that will never be built and only serve to draw the attention to a project.

I think your design analysis is spot-on, the cybertruck looks like it was drawn by a six-year-old kid in 2 minutes.

I love the review, especially without bluntly throwing primitive insults towards Tesla but rather giving an analytical opinion based on the past and well known design "rules". Though, I'm still 100% buying a Cybertruck. Not for the futuristic look, not for the safety but just for the almost counterintuitive approach on vehicle design and the fact that due to it being an ev, it's much quieter than most other trucks/cars.

I love when creators express design philosophies, and how it affects their work and the way life is viewed. There is wisdom to be learned from Frank and others. Knowing that Musk had an open canvas and could create anything he wanted, I have never been a fan of Cybertruck’s design. Frank put into words feelings I had a hard time grasping. I can now say the one word I would associate with the Cybertruck is “trendy”, and that is not good.

From what i understood is that they were going for cost reduction while adding toughness and the Cyber truck is what emerged.

Man, couldn't agree more about the Karim. Those guys knew how to make an astounding design. I rode in a Citroen DS back in the day and felt unlike I've felt in any car since.

You're right about everything you've said about the Cybertruck, and still I like the design of it. I must admit I've fallen for the gimmick. 😆

Interesting take, thank you for sharing your observations. A few points to consider though, in support of the design: It must first be noted that the Cybertruck is attempting to break into a multi-billion dollar vehicle segment that has more brand and vehicle loyalty than any others (pickup trucks). This requires something that stands out--and while I personally was not happy initially with the design when it was unveiled, I have learned to appreciate the bold move of proposing a vehicle that is unlike any other out there, that will bring more attention to Tesla's mission: Accelerate the world's transition to sustainable energy. And that is part of the genius of the design: it is so well-known now because of its polarizing design, which generates free publicity for a company that doesn't spend money on ads (compared to other OEMs each spending tens of millions). Tesla designers wanted a vehicle that was, first and foremost, a utilitarian vehicle, not a prissy, chic-concept, supercar or daily driver sedan or CUV--it is made to take a beating, it features a 240v outlet for charging/running power tools, it is made from cold-rolled, stainless steel; that last point about the material is very important. The steel won't rust, so it doesn't need paint. Eliminating paint is an environmentally friendly move. Because of the metal, the manufacturing process must change. It breaks the stamping machines. So to use this material but not waste money and machines, they decided to merely laser-cut or water-jet, then crease and bend the metal to make the car. This saves money, materials, steps (no paint/clear coat), time, cost to consumers, etc, making it more sustainable and attainable than other vehicles. So a key part of your critique I disagree with is: you claim that it should look like a "sustainable" vehicle--which, if we kept going the route of the Prius and Leaf, electric vehicles would never reach mass market adoption. The thing is, because of its design with its unique car manufacturing process in mind, I'd argue it acts the part of being a sustainable vehicle better than the Buick or most any other "green/electric" car to date. The other part I disagree with is that the Cybertruck will age quickly/poorly and the Buick won't. To me, and I think many others, the Buick's design is a dime a dozen. The taillights are well designed and unique, yes--but the rest of it is forgettable. It basically blends in with what every economy car will look like in 5 years or less, and immediately after and because of that, the Buick will look blasé and dated quickly. The Cybertruck on the other hand will age well because it is unique. Look at the original Humvee: it is an ugly car, by many people's standards. But that is also the appeal. And to me, the original Humvee is better looking than most cars from the last 30 years. Anyway, hopefully this information brings an appreciation for the boldness of Tesla's Cybertruck design, even if by conventional wisdom, it is ugly. Despite its looks, the Cybertruck will be a key player in helping Tesla fulfill its mission of accelerating the world to sustainable energy.

CyberTruck cultural impact, is what the Countach achieved back when it was launched. IMO, this is also why the new countach is, as you also concluded, not provocative enough. loved your redesign!!

I'm no cybertuck apologist, but I was about to post a similar comment to those who are: "Love it or hate it it's meant to be purposeful and utilitarian - a mash hammer rather than a scalpel. It's function over form and specs over emotion." But every manmade thing has aesthetic considerations no matter how utilitarian. In the case of the cybertruck I think it's true that the limitations imposed by the use of stainless steel and the "exoskeleton" (read: boat hull) type structure likely severely restricted the design. However, that doesn't mean there was no design freedom at all. I think it's most likely that the design was chosen because it was the easiest way to meet their ambitious production goals and the result is, as you said, a PS1-era low polygon mess. They picked something they could achieve the goal of being first to market. I don't agree that being an EV necessarily means becoming more in tune with nature, because EV's aren't just about being greener. They're also about bring simpler and cleaner, not just in the environmental sense, but also mechanically and in everyday use. So in that sense a simple interior makes sense. But again I agree that simple doesn't have to mean cold and lifeless. Too often though, as in Telsa's case, it means low effort, easy to produce, and hard to criticize.

I really would like to hear your opinion on the Audi E-Tron GT. THIS is what an electric vehicle should look like, imo.

"Even if we are not able to make sure that the future is fair and even if we are not be able to make the future hospitable than the very least we can do is make sure that the future is beautiful" What a beautiful quote. Thank you!

The truck has the military/Armageddon look and utility that is quite popular and at a price that is astoundingly competitive for that genre of vehicle. Yes the concept car is pleasant to look at but as it will never be made who cares.

The cyber truck is made to be easy to manufacture. And the specs make up for where it lacks in looks. I think people outside the Tesla fanboy club will be shocked by how well they sell.

I personally love the design of the cyber truck. To me it evokes vintage sci-fi pulp art. It feels like it jumped off of the page of a campy 60’s sci-fi comics. Totally respect and understand your points. Love the videos.

Part of me admires the cybertruck for throwing away every single rule and convention that makes creates nice aesthetics. However this is the same admiration you'd have for someone picking a fight with an angry bull.

Gah, Might have to disagree with you on this video but that's totally fine. I don't think "attractive" is what you want when you're trying to enter the aggressive pickup market with vehicles called the Raptor and T-RX existing. You definitely are more qualified than I am though!

The cyber truck is designed around folded stainless steel sheets instead of molded forms where more energy is put into shaping the material and more material is wasted. It’s a look driven by reducing the energy and material required to produce the vehicle, instead of creating an aspirationally organic silhouette that trades more energy intensive production in exchange for good vibes.

Amazing. Would you do one on the current Mazda MX-5? You mentioned it in the „affordable cars“ video.

The example he showed of that other concept car is exactly the thing i hate seeing in all the cars i see today its like the designers cant think of a sharp angle without smothing it all over and the car ends up looking like a bubble with some pointy bits ,where as the cybertruck is a design that came out of not being able to bend the hard steel into shape and still making it look dope

It's not just asthenic but a functional update

The beauty of CT is it's simplex design , it made to last and tough , the space you want is that way as the outer frame is lightweight.and cheap compared to the stainless steel non-rust body

Mr Frank, I want to really thank you very much for designing the E53 BMW X5. That design change my life. Design that is like 20 years ago still looks like today! Never get old Thanks I really appreciate it.

The future is beautiful, because more episodes are waiting for us. Right?

I think the cybertruck just cuts through the air and coincidentally also pedestrians.

You should take a look at the upcomming Tata Sierra and Tata Curvv Evs, I bet that you’ll like them sir… they seem to have done a wonderful job. -From India

Verdict: I'll drive my 97' Corolla another 200k miles!

Someone once said, the Cybertruck's design reminded him of building a Lego car as child. And to be honest, that was my exact thought - although my cars looked a bit more beautiful... But the Buick concept is something I totally would take a look at. Also, here in Germany, the Cybertruck would not even get an allowance. Its design in the front area is hostile against pedestrians. It would need a complete overhaul to fix that.

I agree with you but what people fail to grasp is that it looks flat because is cheap to make. That's the point. Musk is just selling and hyping the design as always, and should because he wants to sell hundreds of thousands of these.

The cyber truck looks like something you’d try to draw after discovering the shape and line tool on MS Paint

It’s definitely one of those vehicles that grow on you the more you see it. As I look at it now I wonder how I ever even thought it was ugly at first. I see a beautiful truck.

i am a mobility designer from Seoul, Korea. I was shocked when I first saw the truck. It was so weird. But when I found out why the car had such a design, I thought the design was really reasonable. Instead of simply looking at the design, you can investigate why they came to use the material and how the material affected the design. Steel plates "STS301" used in the body are the same material used in SpaceX's "Starship". STS301 is cheaper than Carbon fiber. However, it is more expensive than the outside of ordinary vehicles. They can make the material cheaper through mass production of trucks. and that material is difficult to make into curved surfaces. That's why it's got a angular shape. The truck was designed to save the human race. What do you say? Doesn't the truck look different after hearing what I think?

Brilliant Frank, well said. Obviously Elon is not a designer. I’m old school combustion 1960’s-1980’s car design, with stunning organic sensual shape, which should reflect our organic human forms into the future! Thankyou.

I totally understand why it took a year to review this car, super unexpected and love the way you described the situation!

I think they're having trouble delivering the folded cardboard box design.

Thank you, Frank, for your considered big picture analysis. in a philosophical, non-defensive insight, you have set an automotive design approach for the future: Embrace and protect nature.

""The phrase "form follows function" was coined by architect Louis H. Sullivan in 1896"...designers who think they create form out of inspiration, instead of studying human needs are just decorators." ~Dan Marshall You pointed out correctly the Cybertruck is very much reminiscent of military vehicles where form always follows function. The F117 night-hawk, Humvee, Jeep...It was a good quote of "you decide what the future will look like" and maybe you had tweaks and ideas you wanted the truck to be, though it sounds more like you are using it as the stand in for the lofty goals of the energy transition (fencing in ivory towers) rather than the next-iconic utility truck. The Cybertruck gives us everything we want in a truck and more, tough as nails, reliability(fewer parts to wear), functionality, easy to repair. A better vehicle for you may be the Polestar Precept, Eco electric, similar brushed silver, boxy rear end, and flowy curves, the utopia you can afford. Have fun designing toys for the moon bud, we'll stay grounded on earth building the future that you'll wallpaper with meaning.

Hi Frank. Please can you do a revisit of this video? I'd love to know if you've changed your mind at all now that the finished truck is on sale. Thanks!

A whole year and you didn't bother to understand the constraints of the material the cybertruck is made from. What kind of designer are you? The cybertruck is utilitarian and that's what makes its design simple and attractive despite being harsh.

I still love the look. To me it brings me back to my childhood with Halo's Warthog and a dystopian future feel where I can roll around in a tank essentially and keep crazy people away for good thus never needing to buy a car for another 30-50 years.

If you wanted to redesign the cybertruck, you'd want to start with hard stock paper and start cutting and bending it. Stainless steel is extremely hard to work with and the cyber truck was starting with that material as an exoskeleton, beyond a unibody. The deloreon incorporated more bend in its shape then its original concept, but the tooling for it was astronomical. Sad story, is that the extremely expensive heavy duty tooling ended up thrown in the ocean after the bankruptcy. Elon is well aware of what happened to deloreon (sabotage in short) I believe that's why strategically he bought twitter ahead of its release. SpaceX rockets also probably helped got him access to stainless material sourcing on the cheap. Making a stainless car is no walk in the park, but when they hit the roads, they are a game changer.

Thanks for your review, its very interesting to see a professional giving publicly his opinion. Im designer, but not for cars, and I don't see things as you. I believe somehow because you have been in this industry for so long you can't see an alternative world where design takes another direction, not linked with nature but as you said against nature. musk wants to live on Mars, Cybertruck is like a Mars vehicle, it fit perfectly the same vision. I don't think any cars designer have thought about creating cars for Mars right? The chevy car you are advertising have a so boring and common design to me, every car in this world follow the same rules and i feel the Cybertruck bring finally an alternative at this car industry. Before European cars are all round and cute, American cars more straight and rigid, etc... But now with the shift to electric car, every company are going with a similar approach. Its just boring! I feel only the Peugeot e-legend with its futur retro interior design have a unique touch, but its just a concept... You are talking about cars getting old quickly and i agree that they get old too fast because of you guys, pushing the industry to outdate previous design. The DeLorean still is an appealing car, why? Because of its iconic status. And to me Cybertruck is also an iconic car. No matter in 10 or 50years, people will remember the Cybertruck but no one will remember this boring electric car you shown in this video.

The Karin was a passenger car while the cibertruck is a pickup truck....You are comparing apples and oranges...

So many conclusions can be drawn out of this video. This is a social statement. Thank you for the insights

I feel you're missing the mark here. Cyber truck comes from Elon Musks ideal of first principle design and engineering; the concept in question is brought to it's most basic form and then worked up from taking in consideration the objectives that must be met and the materials that are available. Elon had specific goals and materials in mind and I personally think the vehicle that comes out of those practical real world challenges is more beautiful than something someone drew up in a studio that they thought looked cool (ok maybe that's a little harsh on car designers like those at Buick, I know they consider more, I'm just trying to make a point)

Awesome channel. It would be cool to see you sketch out some changes you would make to bring the car you are reviewing to the next level.

I'd love to hear your take on the Rivian R1T design. Clearly the R1T is more iterative relative to current pick-up truck designs, but it doesn't make me think I'd need to relearn everything I know about pick-up trucks if I were to buy one. On the other hand, the Cybertruck leaves me scratching my head a bit with regards to functionality and practicality, relative to say, the current F-150 or SIlverado. Furthermore, the 'production' Cybertruck was announced five years ago, won't be delivered to customers until at least next year and it already feels like it is due for a design refresh (as opposed to being a concept design with the expectation of being tweaked for production).

Great video on the design purely aesthetically but you need to look at the engineering behind it. Functionality. This would be easy to produce at a low cost. Its goal is to accomplish a purpose first