The Difference Between Marketing and Branding?

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Marketing and branding: why is knowing the difference important? How do they work together?
Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand.
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Albanese Branding & Communications
435 York Blvd
Hamilton, ON L8R 3K3, Canada
Phone: 905 526-0067
Fax: 905 526-0660
Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge.
CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?"
Host: Patrick Zajdel
Featured Guest: Jim Albanese
Executive Producer: Aldert van Nieuwkoop
Producer/Director: Dave Mader
Director of Photography: Andrea Chan
Editor: Andrea Chan
Sound: Andrea Chan
All images and featured music were sourced from the public domain.

Опубликовано:

18 июл 2016

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Комментарии : 60

@slrd_spiritual 5 лет назад

understanding the magic of branding is making me feel like I'm starting to see the light

@Sasha-vn9qw 4 года назад

This video saved me a lot of money. My brand is non existent right now and I was going to a marketing company who wanted to charge quite a bit of money when after watching this I see I’m not even ready to be marketing yet.

@Essays4College 2 года назад

That’s great self-observation. Don’t underestimate the power and reach of effective marketing though.

@silentbullet2023 6 лет назад

Intern sitting like a boss, boss sitting like an intern reminded me of Bertrand Russell: "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence.'

@antoninaalborghetti7873 6 лет назад

true, that was the only annoying thing during the video - his leg lol

@umarroslan6448 5 лет назад

Selcuk Akyuz 💯👍🏻

@studiobencivengamarcusbenc5272 5 лет назад

I disagree he is young not stupid - no doubt the guy on the left is a boss :-)

@Pumkintale 4 года назад

That Intern brands himself as a Boss.

@todd3724 4 года назад

What an insanely negative assumption you made by simply looking at the way two individuals are sitting while having a conversation. I thought they both did an excellent job.

@MichellePerezREALTOR 5 лет назад

Simple point taken. This is brief and to the point. Thank you!

@manmeebhuyan8032 5 лет назад

Learned some basic but important insights! Thank you!

@strangerdudegaming4752 5 лет назад

Thank you :) I feel more prepared to my exam in marketing now :)

@kathyorourke8354 6 лет назад

Thanks - this is super interesting for my intro to marketing class!

@badrbadr7324 5 лет назад

hi kathy ..can we talk for some buisness issue..thank you

@garudabowo 6 лет назад

This is so interesting and open my mind

@patriciorullan2983 4 года назад

i liked the last question, very good

@georgeneba 3 года назад

Useful material. Thanks.

@bhogendrachaudhary9210 6 лет назад

Thanks

@quentinbrumfield2141 5 лет назад

Very insightful

@therealayanfe 4 года назад

this is awesome

@mohammadrobayed8833 Год назад

Great content

@SelfEvaluate 2 года назад

Thank you very helpful info!

@theranasaini 4 года назад

Great video Patrick and Jim! There was a lot of helpful content - thanks!

@peacedirectory7315 6 лет назад

Professional video

@ih2022 4 года назад

Great video

@natashamhende1832 6 лет назад

Great explanation given to differentiate the two vital parts of the business.

@badrbadr7324 5 лет назад

hi Natasha .. i need some informations..can we talk please

@cliffordrogers2734 2 года назад

Wow 👏 thanx Boss

@mamurshorif2835 4 года назад

good job

@federov100 2 года назад

Marketing is the sails, the brand is the rudder. Branding is meaningful differentiation. Without this, a company is a mere commodity.

@MichaelWilliams-lo3ix 2 года назад

Awesome

@engdawchernet900 3 года назад

wow its nice

@RealKevDorta 10 месяцев назад

Interesting

@Abbi_Lovely 5 лет назад

How would one venture into branding as a career? (Asked by a college student who is interested in the process of choosing a degree)

@jonathanknyame6430 5 лет назад

i think is a nice quetion ,i ll do research on that

@KarenJewels 4 года назад

Get a BComm /marketing or business degree

@robsarasin4879 3 года назад

Still hard to understand!!

@smellyworkouts2534 22 дня назад

Never be afraid to CHANGE!! If your business model is not working or not working to the max, then maybe it's TIME FOR RE-EVALAUTION!! #HolisticDope

@spotall2673 2 года назад

Nice

@wuwuisaac 5 лет назад

Alright so I'm one of those people who's been in the marketing business and didn't believe the hype. But what exactly is branding? I mean don't you have to build a brand with a lot of money? or does Jim only mean the brand itself, the things that as a branding marketing guy can control, such as the message, or the logo?

@KarenJewels 4 года назад

You don't need a lot of money to build a brand. But a company does need a vision that goes far beyond a logo and messaging. Proper branding also requires a lot of self-reflection from a business perspective both internally and externally. Many companies refuse to look at their business through the lens of customers and employees. They may not have a true understanding of how their brand is perceived. There are a lot of factors that come into play when It comes to branding because it is essentially the DNA of your business and how it operates. Every company has a brand, some are just more deliberate about building it which is why some companies can charge a premium while others cannot.

@get8bit 5 лет назад

How do you sell a client on branding that only wants design?

@DepthWave 4 года назад

By having a brand of your own

@KarenJewels 4 года назад

You have to educate the customer on what the difference is and why they need it ...this requires having a good sales strategy of your own.

@talkcafe1842 4 года назад

I don't get Apple's brand, but they make a lot of money.🤔

@KarenJewels 4 года назад

Apple's brand is about selling innovation and infinite possibilities.

@talkcafe1842 4 года назад

@@KarenJewels but what does that have to do with the APPLE they have as the logo?? I guess that's what I'm saying. I don't see how the apple relates to their message.

@kishorgartaula8775 4 года назад

@@talkcafe1842 A more simplified version would be that an apple device costs a lot more (than necessary) which has turned its whole brand value as being seen as an Expensive device that only wealthy people can afford, hence, the race for status & prestige among people. Apple has been feeding off of it for quite a while now. No new inventions anymore. Just the race for who is wealthier.

@Essays4College 2 года назад

This is spot on. When I think of Apple I think of new technology and flexibility.

@jessica33313 2 года назад

@@kishorgartaula8775 They do not sell mediocre products that's for sure. I buy Apple because they are reliable and consistent with it. When I first went with Android I tried many companies and they all failed me. There was always some stupid errors or some bug that would make my program quit unexpectedly. I can also say the same for other devices. For TV, I tried Ruko and Chromecast.. all failed or were slow and buggy. I tried the regular Vizio TV and bam slow and buggy. I brought the Apple TV and I am not surprised at how good and consistent they are! Same with the watch I brought multiple Fitbits and they all failed me by either peeling or being uncomfortable. The Apple Watch has been on my wrist for three years. You would be bad at marketing because you did not actually do your research on the average Apple user.

@HandTDesignMedia 5 лет назад

Thank you! www.handtdesignmedia.net/p/courses I have created a webinar and an online course on branding your business - check them out and offer feedback!

@Essays4College 2 года назад

.net ??? That says a lot about your brand right off the bat.