This is my colourpop discount code and affiliate link if anyone wanted to use it! I think a lot of haunted mansion stuff has sold out since I filmed this! 😩 the shiny blue/white on my lid is the super shock in the shade “creepin’” from the haunted mansion collection 🖤 COLOURPOP | 10% OFF CODE | ROBERT colourpop.sjv.io/P26Z6
I love ColourPop, thanks Robert! I purchased that purple super shock from the haunted mansion collection and restocked on my new fave super shock (empire)
Y'all notice every business Jaclyn has had a hand in has either gone under or suffered greatly? Becca, makeup geek, Gerard cosmetics, and Morphe... coincidence?
@yanalicious87 no not at all. Jaclyn screwed marlena and Jen. Jen luvs did a great video as well as Kendall Ray Dustin daily and tea spill. It's really not hard to find
It's devastating to me that Becca went out of business just as the glowy "clean girl" aesthetic became popular. I think this truly would've been their time to shine for sure.
I truly feel like if Becca held on another 2-3 years they’d be the biggest brand on the market now that we’re in a more clean girl, skin focused era of makeup!
Robert, I love how you're really here for us multitasking dopes "If you're walking around, cleaning your house [me, doing the dishes] come over and look at this" 😂 Love you so much!
I remember when Smashbox launched, and people talking about the relationship to Max Factor, but I wanted to make sure I wasn't hallucinating the entire thing, so I looked it up; Smashbox Studios is founded by Dean and Davis Factor, great grandsons of Hollywood makeup legend Max Factor.
@@RobertWelsh a lot of us were convinced they were trying to compete with Urban Decay. There was an article somewhere that talked about how iconic Max Factor was, but the grandsons wanted to do something more "on trend" aka, they wanted to cater to youth culture/subculture like UD was doing very successfully
Oh I remember that! They always struck me as a little more fancy and normie, though - pre-Naked palette, UD was still considered much more punk. I remember Revlon Streetwear fondly as the first drugstore attempt to move in on UD’s turf. Smashbox was worn by the more glam girls.
Yes, and in addition to that, I really miss smashbox. I have never heard about it anymore like forever. I don’t know if they’re failed or something, but I really miss brands who used to be on top in 2010s like Urban Decay, Becca, Nyx, I know some of them are still on the market but they’re like kinda flopped, If you know what I mean, a few years ago a I was a teenager who loved make up and lived for dreaming about products from these brands, but now it’s like these dreams just faded away. Sad 😢
I had to fast forward through the Jaclyn part. I am sensitive to annoying sounds and people that are insincere. Started watching some makeup influencers in 2022. The vibe has changed and I am here for that. ✨ Thanks for covering this story! ✨
OMG IT'S THE BEST THING OF THE YEAR, NO I MEAN, MY LIFE! ON THE PACKAGING, HERE'S THE NAME OF THE PRODUCT (no s h l T!) It's like a 6 hyper year old giving a presentation
Omg robert spontaneously forgetting jaclyn's name is a historic moment in beautytube history! Iconic indeed, that was incredible! PS just to clarify, i know it was not intentional or symbolic...it's just a mildly humorous sign of changing times ♥
I know heehee, if any other makeup influencer did it, you know it would be perceived differently, but you are far too classy to get involved in that kind of drama...and everyone knows you would never be even a tiny bit rude to your peers.
They signed their death sentence with the launching of BECCA ZERO _No Pigment Virtual Foundation_ 🤦🏻♀️ Anyways, please huns, a minute of silence and recognition for elevating highlighter weared as a spartan blinding shield to the make up podium of the '10 decade. 🧛🏻♀️🖤
@@babaganouche9605sad thing is they are not the first one to do it. Doesn't philosophy also offer a zero color foundation? I've seen it at least 2 times before, but nobody even blinked. But this was pre insanity beauty RU-vidr days
Moonstone was and always will be my favorite highlighter ever. It works so well for my skin tone. And the one I have is like 4 years out of date but idc. I will never give it up until it is completely gone.
SO TRUE. Becca was the first highlighter I bought that was actually marketed as a highlighter for dark skin and that actually delivered on every claim/promise which simply wasn’t a thing back then.
No surprise there, Estee Lauder has given the kiss of death to a number of truly iconic, innovative brands such as Mac, Bobbi Brown, Origins and Clinique. I still can't forgive them for having killed Prescriptives, which probably Robert has never had the pleasure of using because of his young age, and the fantastic hair products brand Ojon. They purchase great brands from the original creators but, being a corporation, all they are interested in is making a quick buck at the expense of quality, innovation, customer care and uniqueness. I haven't bought anything from the Estee Lauder brands for a very, very long time.
Who’s Richard!? Do you mean me? (Robert) 😜 I actually very luckily was able to catch prescriptives in one of the Estée Lauder staff shops when I first started working for MAC when I was 17. They always had random discontinued stuff and last years xmass collections from all the Estée Lauder brands! I think they would do so well now!
I seriously loved becca so much! But that zero coverage foundation was truly the nail In their coffin they’d been off everyone’s radar for so long and then they released a troll product lol
Becca was the first foundation that was my exact color match. I wasn’t even watching RU-vid at that time. Their highlighters were beautiful and their under eye power was wonderful. I do miss them but, now I hardly wear foundation anymore.😢 JH didn’t have anything to do with my purchases because I didn’t know who she was. And I don’t want to know her now either.
Tell your mom about the L’Oreal Age Perfect 4-in-1 tinted balm! 🥰 I’m 50 and just discovered it, completely in love with the finish it’s very skinlike. I’d been searching for a nice foundation for a while, and I’m just thrilled with the way it floats over little lines, skin texture and wrinkles!
Their ultimate complexion coverage foundation was EVERYTHING! It was the only foundation that has ever beaten estee lauder doublewear and it never got the clout it deserved. Breaks my heart.
Another thing I remember happening with Becca was the defects of the champagne pop eyeshadow palette in that collection. It wasn’t performing great for others, so they pulled it from launching, and Jaclyn… kinda threw them under the bus in hindsight.
She definitely threw them under the bus. I remember how she placed blame solely on them because they (and maybe Jaclyn…?) apparently wanted to increase their stock before launch, so they allegedly used another lab. I understand that she likely didn’t have a big say in who their labs were, but she still got paid, slapped her name on it, and pushed it out to her consumers, so how blameless could she truly be?
@@melissahola2796 exactly. I guess my original comment was a little more lenient, but she really did push the blame elsewhere though at first she seemed to have quite a bit of pride in that palette beyond one shade.
Ugh. BECCA was incredible. Highlighters were just on another level. Their full coverage liquid foundation was such a good colour range, skin like finish and really long wearing. Incredible undertones. I’m still not over them not being here anymore.
Becca was the BIGGEST surprise. I still don't get it. They had SO MANY iconic products. Their original (new ones were shit) liquid highlighters - perfection. Their bronzer in the lightest shade was the best bronzer I have ever used (both formula and shade) - I bought like 4 when I heard they were closing. Under eye brightening corrector. I also bought like 5 (I didn't know about the Smashbox deal) and I use it religiously every single day.
I was in the YT beauty community when Becca was famous so I knew their iconic products but I never tried them! Despite what Jaclyn said about champagne pop suiting pale skin tones... I always felt like there were other colours that would look better on me. So I just wasn't bothered. 🤷♀
I’m on the light spectrum, not fair, and champagne pop looks good when I have a summer tan. Not the best though, it has a strong yellow undertone on me. But moonstone and pearl are better for fair tones.
I still have two of their highlighters (moonstone and pearl). I still love then and I have hit pan on moonstone. Luckily I have found other highlighters I love and that are cheaper. I remember when Becca was what EVERYONE were talking about. On a different note that light blue on your eyes is really making the brown pop! 💙
I love it when you get angry and sassy! It screams "sort your shit out" energy. I forgot about the Zero foundation. I thought it was a joke too. Was this around the time when the Glossier aesthetic was trending? Maybe that was why they thought it was a good idea?
I really dont care about becca or any brand, i just enjoy hearing you talk about something you have so much knowledge on. Feels like a really good history class/gossip session.
If our capitalist system was functioning as intended, consumers would never be loyal to brands or align with them. This weird perception of brands comes from advertisers knowing how to use applied psychology. Videos like these are GOOD and you are pro-consumer to enjoy the downfall of companies in an incredibly sketchy & unethical industry. They convince us we're unattractive without their overpriced products, I think it's great to develop corporate literacy & educate consumers in the industry. Plus it's snarky & fun 😉 but only mean to those who screw us over!
They're far more interesting than the average info video. At least for myself it is because I don't know much in details from most of these brands. And why does Jacklyn seem like she smoked too many Crack rocks before filing that video?
I have so much to say about Becca. I discovered them super early and I was quickly so dedicated to them, the foundation, stick foundation, powder in the slightly skanky brown rubbery packaging. The brand grew and then we got the highlighters etc, totally addicted...but then Jaclyn came and it put me off totally, but I'm in the minority I know. The fall of the brand was so sad, and I feel like it was that no pigment foundation that was the death knell. I tell you this though, I bought three of the liquid highlighters when they brand died and nothing compares to them, not rare beauty, nothing. Waterproof, sweatproof, everything proof and no sparkle. I mourn!
I went on eBay back then and snatched up the liquid highlighter in the bottle. So beautiful. I imagine maybe auric but Sam maybe compares but haven’t tried it yet…
Can I say this is a brilliant series on your channel Robert. The difference between yours and others similar is you’re giving the information and being fair without sensationalising it. Very engaging 💜
Low-key embarrassed....but I still have my BECCA Shimmering Skin Perfector in Topaz (bought it in 2014ish). I just swatched it and its still looks beautiful 😍
I first heard about the Becca brand through Lisa Eldridge. She loved the Shimmering Skin Perfector liquid highlighter and used it in almost every tutorial.
Years and years ago, I was invited to attend an IFABBO event where Becca was a sponsor. They gave us a large face brush that hadn't been released yet, along with several glowy face products and foundation samples. I still have that brush, and it is amazing for bronzing and contouring. I believe this was back in 2013? It was before they blew up on YT and before they were sold. Very kind people. They sent me the brush when mine was missing from my gift bag. They had included some other products in the box as an "I'm sorry," which I thought was kind. I bought a few things over the years, but they never had that one amazing product that I needed to repurchase over and over again, and I had other products I liked for my kit better, so they never became a staple for me. I suspect this is the case for so many others. The fact that they saved only two of their "iconic" products and moved them under the Smashbox label says a lot to me.
Becca was founded in Perth, Australia. Part of Becca’s downfall for me was around Jaclyn H collection being launched in US first and very expensive to get shipped to Aus. Felt like they only cared about the US market tbh
The Becca EverMatte primer was my holy grail. I’ve tried a lot of other matte primers and they don’t hold a candle to what the Becca one did for my skin 😢
I had a becca lip product (a lipstick i think?) In 6th grade, and it was the first real lipstick that i used. I actaully had a memory of that not too long ago, and went to look for the same product online, only to find nothing but crickets. I was so confused. Robert, these downfall videos are becoming addictive 😂
Becca had the BEST matte primer, a lot primers will say they're matte but they'll still have some kind of hydration promoting ingredient. Becca's was super oil absorbing, it was straight up matte, no skin conditioning BS, hella matte. and I still haven't found a dupe. The foundation was amazing too, great coverage, great shade range.
I must be the only person who LIKED the Zero “foundation.” For me a foundation isn’t solely about evening skintone, but it’s an overall base to blend all the rest of your makeup into, from blush to bronzer. At least on me, primer -> blush just isn’t going to apply right, I NEED that extra layer fresh foundation provides to blend it into. The Zero stuff provided THAT benefit for me perfectly, AND really blurred my texture. I tried it as a primer and it absolutely DID NOT WORK as one. It got gross and pilled up. I still have my container of it and use it on occasion. I just think it’s a very niche product, and because of that it got a lot of hate from the majority of people (for whom it didn’t work).
YES! I agree i loved that stuff. I was working at Ulta when the brand died and i bought all my store had. Looking back i dont think i ever saw anyone else purchase it while i worked there.
I think it comes to the marketing of it. The consumers can't be faulted for thinking it was absurd. Foundation = skin Pigment, it's a hard concept that they challenged unsuccessfully. It's like selling drinking water that doesn't quench your thirst?
The one and only time a penny of my money has ever found its way into a Kardashian/Jenner pocket was the Khloe/friend cheek palette that Becca released in ~2017. I still have it, hit pan on the bronzer & still use it. I hate myself for buying it but damn it’s a nice palette for those of us with no melanin in our skin. 👻
I have that Friends palette as well, unfortunately I found it too shiny for me so it ended up in a drawer. I like the Champagne Collection blush and highlighter palette a lot better, of course everyone’s preferences are different! Becca was amazing though.
I love that you think of the retail employees, I always do too, I work in a shopping centre and recently a jewellery shop closed without telling their staff - everyone was waiting outside to open and then found out their job was gone! People really do forget about those on the bottom of the rung Another great video!
R.I.P. Becca. And yes, Davis Factor is one of the Great Grandsons of Max Factor. He and his Brother Dean Factor launched their brand originally in Nordstrom in around 1996(?) The brand was born from Davis's career as a Fashion and Celebrity Photographer who had opened his own Photo Studio named Smashbox (an old school term for a camera) So the connection to 'light' in the Becca Highlighters coincides with the lighting in a photo studio...
I'm guessing that the hourly rate for arm & hand models is substantially lower than, say, couture runway models. It's absolute greed to not spend $500 or whatever to do swatches. Im sure they do as many products as possible in the allotted time. I doubt that swatch photos have to be taken as part of the ad campaign, in fact they almost never feature aesthetic elements from the campaign, so this is aggressive racism, pure & simple. It must be no effort at all to set up swatch day, yet they want to do it with just 1 or 2 models. I would love to talk to an arm model who does a lot of swatches...
Absolutely agree. And I’m so happy you said that last part because I want to do a video about fake swatches like this. And I came across an interview with a hand and arm model who said her arms and hands had been painted multiple shades on the same day.
Champagne Pop is still my favorite highlighter… JH is beyond annoying though so this causes me very intense inner turmoil. I guess I find solace knowing Smashbox own it now and (hopefully?) she isn’t getting residuals.
😂😂 I believe she stopped getting any kind of payment after her Sephora exclusive release. They had a falling out but Becca still went on to use the Champaign pop name in other products that weren’t linked to her! So no shame! 🖤
I used to go online and look at their highlighters, cream, powder and liquid and I was dessssperate for one!! I finally got a liquid one in "pearl" and it was so gorgeous.
So, I used the zero foundation, and as a person who prefers very little pigment, it wasn’t what I was expecting, but I actually quite liked it lol😅 HOWEVER, I totally agree that it was mislabeled as a foundation, that seemed kind of silly
When I was deep into my skincare, the zero pigment foundation created like a blr effect on my pores. I looked like a poreless doll. But outside of that, it was useless lmao
I used to love BECCA. I didn't like makeup because I thought it looked dry on me, and then I discovered highlighter...it changed everything lol and they were my favorite. I'm so sad they will never be the same again
Bought all of Becca when they first launched, I loved their products. The one I truly mourn out of all of them though is their "Backlight priming filter". It was amazing! Still have a bottle somewhere...lol
I really love these videos, keeps me informed and makes me be much more critical of the marketing. Just wanted to let you know that I appreciate how well you seem to know some viewers’ habits. Was not expecting you to call me over in 9:48 as I tidied up.
😂😂 free gift with purchase vibes!!! 😂😂 it’s their performative inclusivity and then not using black models .. very telling indeed! Thank you for watching! 🖤🖤
I remember one of the first products I ever bought from Sephora was the Becca Ever-Matte Poreless Priming Perfector and for me, it was so expensive but I loved it. I’m so greasy and this stuff actually worked.
Love the video! Your comment about the stick foundation made me chuckle. After YEARS (I'm 58) of searching for a foundation that really matches my skin, and purchasing high end/ low end/ mid-end brands, I found a match as close to my skin as possible, and its.........drum roll....Revlon Photo Ready Insta Fix stick foundation! I got if for $5, and it's great! I always considered myself a warm undertone, and for the most part I am, but this has a more "greige-y" neutral undertone and it's perfect! Long live cheap stick foundation!! ;)
It’s so funny you say that because one of my favourite foundations ever is the old style Maxfactor stick and it has a greyish pink tone to it! Sometimes cheaper really is better!
I worked at Sephora during the peek all of these brands and those collabs that have now fallen off it was insane. When we had these launched it was all hands on deck and the flashbacks are both hilarious and terrifying. As a black woman i was over most of these brands and quit makeup all together. I still love makeup and will always be an artist at heart but now i only do a few clients on the side and its so much better. I work jn a different industry and can fully love makeup again. Also black women support led becca so hard and they didnt really use that to there advantage. The highlight in Topaz and the deeper foundations in the pump and the powder were amazing for oily skin and the darker shades were some of the deepest on the market at the time with beautiful undertones they really dropped the ball on a big market. Oh and that primer was everything i forget the name but it was soooooooo good.
The Chrissy Teigen collab was so lovely. Especially when makeup is often not geared towards Asian skin tones. I’m still looking for a dupe for that palette.
Becca Cosmetics, It was an amazing brand, an Australian makeup brand, known for their wide shade range + high SPF! but you skipped a whole part you didn't include from the brand... as a pro makeup artist, their Becca shimmering liquid skin highlight perfector was one of the best products out there!!!! pearl, opal, moonstone, topaz a pro makeup artist must-have! also the they came out with lipsticks they were amazing, and the lipliners , one of the best at that time... i was lucky enough to attend many of their launches in NYC, i even attended the launch of Champagne pop with Jaclyn hill, but i didn't know her at that time. jeffrey star , manny makeup but as a celebrity fashion makeup artist it was a different world. But Becca was really a brand that supported us artists. a well loved brand gone too soon!
idkkkkkk i think they just marketed the no pigment foundation badly. if they had focused on maybe the blurring or the finish or something it would have made more sense maybe? and maybe called it a foundation replacement or something ? like something for the days you literally don’t want to wear makeup but you want your skin to look a bit better
I still have their pressed Shimmering Skin Perfector in Moonstone. Absolutely love it. For me personally, I also think the so-called "downfall" in their products is: a little goes a long way literally.... I've had this highlighter for years now and been using it pretty often and there's still a lot of product left! Maybe it's good for MUAs, 'cause they definitely need more for the clients, but for me as a consumer, I bought it once and never bought from them again :D
I discovered Becca's Matte, Poreless primer right before they shut their doors. Living on the east coast of the US, the humidity here is gross and this primer was a makeup saver during the summer months! Still have yet to find one that I liked as much as that one for dealing in heat/humidity. 😭😭😭
Those shimmering skin finish highlighters were everything 😭 especially if you had darker skin. Chocolate Geode is my favorite highlighter even now RIP. All my pictures from when I wore it are so beautiful 🥲🥲🥲 them closing was truly the end of an era
In 2019, I got Becca Champagne Pop highliters as a birthday gift - pressed and liquid version, purchased in Sephora. After one use, I had such a huge allergic reaction, my face was deformed and my own mother couldn't recognize me. I am all good now and both of those products ended up in a trash.... So, I have very bad memory of Becca 😅
when you said “take a look at this picture, if you’re cleaning your house or whatever just come and look at this picture” you were literally talking to me lmaoooo I was actually cleaning my flat with this video playing in my headphones. you really know your audience ❤
LOVED Becca cosmetics! I wish the Light Shifter Veil had been one of the products that was “saved” by Smashbox. There’s nothing else like it. Dior’s Powder No Powder is close, but just not the same 😩
How on earth did you know I was walking around cleaning while listening to your story??? 😂 Love this series of yours, btw (together with all your other videos), and am right now binge-watching them.
The Becca Beach Tints were a personal fave of mine. I only used power blush before, but that changed after using the beach tints about a decade ago (before it’s Champagne Pop era lol) I pretty much only use creams/liquids/tints for blush now… so cheers to Becca from my eczema-prone skin! I had a foundation stick too. Seems like the wheels fell off the bus after EL bought them.
Becca cosmetics backlight primer was my HOLY GRAIL. I can’t believe smashbox hasn’t picked it up yet… it was the absolute best. I still have half a bottle and I’m going to be SO sad when it’s done. The smell, the color, the glow, it was unmatched. Nothing in the market that has the same formula and consistency and smell. SMASHBOX PLEASE BRING BACK THE BACKLIGHT PRIMER.
"Becca was born from light, and so was Smashbox." That's a reference to Smashbox Studios and they're (still) a photography company - which spun off with Smashbox Cosmetics.
Becca/ Jaclyn lied about the original collab being a limited edition. It came out that false scarcity was a marketing tactic by them. It was always going to go permanent. It should be mentioned how the second collab she did with them was so awful that the palette was pulled. It had a lot to do with their downfall. Jaclyn took down her video claiming she created all of it, then went on Snapchat to claim she did not and knew nothing about it and Becca shoved the palette on her last minute. She also promised refunds for all returns of it like it was some special thing she chose to do but that was already Becca policy. They also lied about this collab being LE as well but they rereleased it too later on lol. That whole deal was a massive reason why people stopped buying from them. People were already noticing Jaclyn was shady and for them to support her so fully turned a lot of people off. Then all the lies and problems with the second collab really was a nail in the coffin for them for many. When hey collabed with Chrissy Teigen and Khloe & Malika that was seen as a huge fail too. They also discontinued their liquid and cream versions of the highlighters despite the popularity. Becca was definitely not an iconic brand, they were simply a blip on the radar. It had nothing to do with Covid. And the Smashbox website doesn't just carry Champagne Pop, they have 5 of the shades Becca had. They aren't a bad brand and deserve to be checked out really.
I got the BECCA X Barbie F mirrored lip glosses right before you couldn’t get them anymore or whatever, and they’re STUNNING!!!!! I don’t know what to replace them with now.
My customers were really sad to see Becca go. I always sold Becca products really easily. I did however get to snatch a few “Becca” signs for my vanity which looks really cool. 😂
Love the colors you put together. Gorgeous. I lost you to the algorithms for a while but so glad it brought me back to you. Soo much info, so casual, learning techniques while watching and listening. I adore you, and love your content. ❤ Thank you for all the time and efforts you put into it.
Ok so my first and only purchase from Becca was the Khloe X Malika face palettes - I bought one for my sister for her birthday in the gold version and of course, I was curious and picked up the silver one for myself (I literally bought these from TK Maxx!). When I tell you it’s one of my all time favourite face palettes! But I never bought any of the shimmering skin perfectors and then the zero pigment foundation just killed it for me. I’ll never forget Wayne Goss’s review it was lethal 🤣
