The first secret of great design | Tony Fadell 

1.Look broader 2.Look closer(tiny details) 3.Think young(curious questions)

He was so angry about stickers on apples, he decided to make a whole ted talk

a little hard to do when your boss goes "im going to need that design comp in about an hour" lmao

I'm in tear As an aim-to-be product designer, this is the best speech I've ever listened to. I'm now more confident than ever that product design is my path, to make the world better. Thank you so much Mr. Tony Fadell

So that's why apple logo has bit on it, they remove the sticker

This is awesome. Love the process of seeing a problem, getting an idea to fix it and working hard to make it real. So rewarding.

I've been thinking about why I am way more stupid as I grow up. I viewed the world was super-duper different when I was a child and I feel like all of my potentials is gone now. Thanks for giving the answer.

I like the stickers on them apples and peaches coz it reminds me to wash the fruit before I take a bite..

As a Designer I've learnt things that there are 2 parts to be a good designer. 1. You have to be good at the technical tool 2. You have to be good about principles. No number 1 means it's just an idea No number 2 means you just know how to do it but doesn't know why you do it.

13:59 really sums it up for me. My childhood was such a creative time.

I know everyone's thinking it, so i'll say it.... Edible stickers?

There is five years, i watched this video for the first time. And i was student in web Designer. Today i listen for the second time and i noticed that i changed. I shared it with many people.

You make the world a better place, Tony.

That is 100%, design is all about problem solving & enhancing user's experience, whether it's visual or product design

The secret to great design is to: Notice everyday things and improve upon them. Habituation is the enemy of noticing product problems. See from the eyes of the customers. How to to fight habituation: 1. Look broader 2. Look closer 3. Think younger: ask better questions

You need to wash the apple anyway though.

This is called User experience and there is some in every product, service, digital things not only app and website. Product designer are trained to it before modern UX appear.

I didn't seek out this video, it popped up after a UI review by Antony Conboy, but its exactly what I needed to hear today. Especially the end bit about thinking younger. I was telling my husband today that I think I may be suffering creatively and career-wise because there are not many young creatives at my work. I miss working with interns and entry level designers but wasn't sure why. Now, I think it might be necessary to find a new environment where I can think younger in order to flourish. Thanks for getting my wheels going. :)

I recommend watching this at 1.25 speed.

How about putting the sticker on a part we don't eat... like the stem? #mindblow

Loved it! Think younger, experience the world as kids do and you also will live happier.

All events are so fun because people from far get together to help work on something people would need.. its an amazing talk though, I loved

This class gives the basic perspective that product designers should have. Just as a comedian made us laugh by presenting our habitual behavior in our daily lives, not only product designers but also all designers are aware of everything and make small changes. In order to look at the small things, I think it will take a look at everything in the world, not a general and habitual one.

I love the way he presenting his speech. It has own rhythm and pace which is really good to absorb yet engaging. Overall I could say that he pay attention to little things around him well👌💪

Thank you ted and tony for improving my mindset.

1. Look broader - see the problem from the outside, then combine categories to try to solve it 2. Look closer - focus on the details, think of updating or getting rid of screws 3. Think younger - like kids, like people with young minds

I totaly agree with him it's 100% true we need to see the tiny details to change the world to the best and this is the meaning of creativy, we have firstly to gather the knowledge required and to reforme it in order to bring out some new alternatives

Absolutely eye opening & thought provoking!! 🤩🤩🤩👌👌👌🙏thank you

Bravo! Loved the tips you provided. Great stuff --- again!!

I liked the idea of going back to the basics with ideas children usually have!

Mind blown, well done Tony!

I am just starting my career in design and fashion industry. I am really overwhelmed that I saw this podcast as a newbee.

Wonderful talk to make us think out of the box

This is the most useful and inspiring video for me. This is about our life and our career to improve day by day. This is awesome.

Thank you Tony, a great presentation.

I currently work in produce at a grocery store and am studying UX Design on my days off. This video really resonated with me.

superlike. Huge thanks to ted for bringing in such an amazing speaker.

One of the best video on this topic.

I have looked for that man for a long time.

That was an awesome view to this world and things around us

This makes me so happy because I'm a transportation design student

This was a pretty cool perspective. Thanks Tony.

my favourite ted talk!

excellent, charismatic presentation

I like your video presentation. It is informative too, at the same time. Thanks a lot for your guidance!

. Thanks a lot for your guidance!

Hold on. Never mind charging before use; when I bought an iPod Touch, I had to download the fucking operating system!

See this video em 2021! It continues make sense

this is one f the most useful videos I saw lately

As an engineer, I'm a perennial malcontent. When Tony talks about 'noticing', I understand what he means because it can become a bit of an obsession to notice flaws & 'room-for-improvement' everywhere & with everything when you know that *design* is available to facilitate change! The status quo continuously annoys me! Designers have to pick their battles because there's a lot that needs fixin'. We should also consider the occasions when not to fix what ain't broke. Example: has anyone noticed how many designs there are for CD cases? It seems that all CD case designs don't really work very well even if they work at all!

some people never accept even the tiniest of things around them - watch this to be reminded of the little things that surround us, and the little things that are yet to come ..

Tony is a really bright and charismatic guy.

such a great speaker!

looking broader, closer and younger for making the world better

Love your channel. Easy and simple Rangoli art

great video, thank you

The best approach to problems solving skill, look broader, look closer and think younger

Thank you so so much !!!!!

Wonderful talk.

Speech is amazing

Wonderful talk

What a great ted talk

Wow. Very interesting. Thanks

I rember when I got my first computer and had to wait for ages to get driver's before it could play sounds.. And it was a totaly different experience when I got my first Mac.

Awesome speech!

I think your speech are pretty good, thanks!

really good talk!

Great Happy Inspiring Session! Thanks!☺️👍

Damn, I love TED Talks.

Thank you!

How can we experience the world better ? That's a damn good question.

Great ideas for budding designers!

Edible ink / washable barcode stamped right onto the fruit. Easy and more eco friendly 🙂🍎

Great talk

WOOOOOOOOOOOOOOOOOOWWWWWWWWWWWWW..............ONE OF THE BEST TED TALK EVER.

fantastic. I've got some training to do, looking at the world differently.

What a speech!

We need this man back in Apple.

The inventor of the iPod decided to talk about habituation for whatever reason. Best TED talk ever.

My dream is designer like...industrial,product...so i received this video an incentive! his accent is funny and his words was well understood. I really thanks to this video!

excellent ted talk.

nice content, Thanks!

This is the Best TED Talk, I had Ever Seeeeeen.. I love APPLE

That sticker wasn't there for you to easily check in and out. It is used to promote the company that made these apples. That is why Chiquita banana is so well known. Thanks to those stickers and their ads. It's probably only used in the US to check out. Because where I live the cashier weighs your fruit before it has a price.

nice content, thank you

This is beautiful

Wow! That was amazing...

If you don´t want to waste 16:41 minutes of your life read this: World is full of complicated objects that we, people, have to work with. If you will design a product or solution, try to look on the problem with fresh open mind and design the simplest way for operating them. Also there was some old lady, that came up with windscreen wiper. We at apple figured out, that when you buy something, you want to use it. So we charge it in the factory. And if you think about it, having stickers on food suck more than you think (That is, because you don´t think about it). Yeah and we designed one screw instead of three so people are not confused with installing Nest on their wall. And my son came up with mail box that check itself if it has mail in it. Thats about it.

I didn't even realize that he is Tony Fadell until he talked about Steve Jobs and the iPod.

This is really good

the best video on youtube i ever seen .......... love it

खूप छान होतं संभाषन😇 सर्व संकल्पना समजल्या

On that post-box example-Going to the post-box, finding it empty, or suddenly full- these aspects turn the whole thing into an adventure, different from the email experience. Do we really need to make everything easily accessible?

Thank you

good content, thanks

I tend to notice everything all the time. Even driving. I don't just "automatically" shift into drive and hit the gas, I'm literally noticing the exact force required to move the lever, how it feels, how far I'm pushing the pedal...I can't ignore noises around me either. I work in a job with MANY frequent alarms and alerts, my past job too, in both the noises affect me after 10 years the same they did the first day. I think this is why I have such a hard time with memory sometimes. He's right, it IS exhausting, to memorize or even briefly remember something I have to try and ignore the plethora of data flooding my senses which is extremely hard....I then have to keep whatever I'm trying to remember in the fore front while ignoring everything. Even my own pulse is a constant presence that I not only feel but see; as blood pulses into my eyes it distorts the image I see (which I don't see as a solid image but countless dots forming the image before me). Same with sense of touch, I constantly feel a vibration of sorts of input from my skin, same with hearing. Anyone else or am I as odd as I think I am? Might be why I'm not good at anything, I can't get to that "automation" level, playing video games for instance, I'm constantly aware of how far i'm moving the controller and how hard I'm pushing it....meh...course I can automate to some degree, typing is a good example, but even that I'm visualizing where the keys are and hitting them, I've gotten faster at it but I won't get any faster

Amazing talk, I especially love the point about having a child like mind in order to create and solve problems better. I've always wondered why i've got a non-conforming mind. I'm often bouncing outside old routines all others would be in, finding ways more efficient, even when I was in the Army. The ideas helped my peers but not always my hierarchy, as most were old school and stubborn. But turns out no one likes change until they're child minded also. The sticker is an interesting one, so many ways to identify an apple. But you can't go too nuts, trying to modify it, cause customers still want to buy a normal APPLE. To marking the skin, to sticking the labels on the stalk. I could even think of putting the barcode on the batch of apples, where the apple came from, and then have a machine flash a batch number on the skin where it only pigments it, and then the register can scan that number. Totally edible, but less simple

Great and thank you

This guy is so good at product designing that he can work with Alien Tech also. I saw him building high tech guns and suits. He is the *Vulture* from Spider-Man : Homecoming

Opened my eyes to where I am lacking in my job as a photographer...Thank you Tony. Thank You TED.