What are the positives and negatives to a younger audience getting into fragrances? leave some discussion down ⬇ Huge thanks to: @brandscents, @ismellunusual, Dustin from Osswald nyc visuals done by @elevatedaromas
In Italy, there’s a rampaging issue of underaged girls over-sexualizing themselves in hope of attracting men of age they deem worthy of their company. 14 year olds perfuming themselves in hopes of attracting a wealthy mate isn’t anything new here. Boys in schools not showering and using stuff like Sauvage Elixir and other low quality fashion fragrances is just not pleasant, especially for their teachers’ noses.
As someone who sells niche fragrances daily in a department store with the largest portfolio of niche brands, I encounter about 120 children-teens each day. It's... excruciatingly exhausting. Rarely do we get the child that is genuinely into niche fragrances and IS RESPECTFUL. Here is a typical line of phrases that I will hear every single time (and I do mean every single time) before these groups destroy the counters, leaving behind fragrance soaked caps (don't do that), oiled up counter tops, and blotter cards everywhere: "DUDE THE FANUM COLOGNE!" (we haven't had a tester of New York Nights in over 3 months because of them) "Do you have JPG?" (never Jean Paul Gaultier because that would be too respectful) "Do you price match Jomashop or Fragrancenet?" (No we do not price match liquidators who price gouge the market with old and sometimes fake product) and then my favorite of all time (after they have spent 5 hours spraying and respraying the same 10 fragrances over again) "Dude don't buy it here, just get it on Jomashop." All in all, we never have any issue showing fragrances to RESPECTFUL and genuinely interested children/teens. The issue is the groups of bratty d-bags that can't seem to shop for perfume with groups smaller than 10 people. I have even been told to shut up and let them spray whatever they want. These kids go behind the counters, grab whatever they want, and destroy everything. The stores are even looking to enact a policy where children need to be accompanied by an adult to prohibit this behavior.
What kids don't realize is that fragrances are mostly a personal thing and are super subjective - 99.99% of the time nobody will notice or comment or even like what fragrance you are wearing. That 100ml bottle you spent 300$ on will last you years and you'll most likely forget about it or get sick of it before finishing it. You're much better off just getting small samples and finding what you truly like rather than listening to tiktok influencers.
Facts. When I go to smell a fragrance, I wont look at reviews before it so they dont influence my reaction and decision to buy it. Only after I will check the performance and notes.
I thank the first salesperson I interacted with when I was unsure about what I wanted when looking for a scent. She sprayed a bit and told me to smell it. I did. Then she told me to wait a few hours. Smell it again. If I still liked the smell then consider buying it. I feel like people commit way too early to scents today. But I suppose that's the job of the glorified salespeople on social media. People need to slow down when buying anything.
One of the things i do is buy small 10ml decants of scents i wanna try, if i really really like one i'll buy it, if i just somewhat like it i'll keep buying the decant as it runs out cus no way im gonna finish a 100ml bottle. The best perfumes are the ones that invoke strong happy memories imo, i've got 3/4 perfumes that just instantly reminded me of episodes or places from the childhood and those are my favs, i put them on and im immediately transported back in time, it's crazy
new way of spamming dopamine/spending parents money. self expression is the easiest by simply buying things, but these things do not define us. we might like them but we did not make them, we bought them. yeah picking out good outfits is fun and can be challenging, but i think people or kids in general should learn to first express themselves in more natural ways than just consuming things
@@kowya5952 I see your point but other than your personality there's not really more natural ways to express yourself other than making your own fragrances or clothes so if you are already unique and always be yourself then there's no reason to not spend your money on clothes or fragrances you enjoy
@@oak6302 it's the generational gap that brings these old folks rant and complain of what kids do. I don't have any problem with young generations spending money on fragrances they want. Back when I was a kid in middle and high school many nice fragrances came out like Lagerfeld Photo, Wings, Coolwater, Fahrenheit, Eternity, XS, among others. I got some of them as gifts and others I saved money to buy them. No one told me "you shouldn't be spending money on expensive fragrances" on the contrary, it was always nice to get good compliments because of that. Even more considering the many insecurities we had as kids growing up.
Just an fyi for folks. A niche fragrance is one that comes from a house that only make fragrances. So, Tom Ford isn’t niche because he’s primarily a clothing designer, even though some of his fragrances are sublime and cost $$$$. However Lattafa is niche because they only create fragrances even though they cost $.
Mark my words the next category of niche luxury is gonna be sunglasses, it's another niche where designers now dominate (just like perfumes), but has a strong niche luxury side to it for people that want to stand out
@@edwardbrock3807 i can't tell if this is sarcasm or not but watches have always been a niche luxury thing.but unlike most other luxury items,a lot of luxury watches are unable to be bought randomly if you are just a kid. you can save up for a JPG cologne but not a hublot
@@MenchieExtrakt right now and in the past couple years, I’ve seen the rise of gentle monster! It’s a Korean brand and as an Asian with a flatter nose bridge, I’ve found that their glasses fit my face way better. They have a good mix of everyday lenses and more out of the box designs.
Your new way of editing seems more professional than any other of your videos and i like it, not to say that your other videos are bad, i like them too, but this seems more like a premium video lol
This is a very well produced video! I am happy to see JQ's filmography improve over the years! I have been getting into fragrances since last year, but I had no idea this was a trend with other young people. I started because my best friend became interested in capturing the scent of her favorite flowers and started experimenting with different store perfumes, and making them herself, of lilacs and roses and daisies. Her passion for scent influenced me. I don't like florals personally, but I started exploring a few different small business which sell oil perfumes and found that I like to capture the scent of old antique stores, a warm fire, or autumn woods, and bring it along with me :)
In the Middle East and especially the GCC area fragrances has always been a crucial part of the culture. Whether it is a perfume or perfume oils or incense.. it is used by everyone and smelling nice as a person or even your home with incense is everywhere. Fragrances are also sometimes a way to welcome guests and show hospitality and used in weddings and celebrations where you'll have a tray of perfumes going around to be used by guests as a welcoming gesture. Also incense is widely used for homes or after cooking to neutralise or eliminate the cooking smell. That's why this region is a huge market for fragrance brands and people are very familiar with scent notes and usues and have deep appreciation for perfumery. Most of us will have a whole collection of perfumes on our dressing tables.
Loved that you included interviews! I was there when you interviewed dustin and I was literally helping teenagers with fragrances while you were interviewing him 😅. Being a fragrance creator on tiktok(and knowing the bigger creators personally, literallyspent the whole day with noel thomas the day you interviewed dustin), I 100% can label this video as accurate. I got into fragrances from my father and Jeremy fragrance a decade ago and its been wonderful. The future of the industry is bright, but there's certainly an effort to take advantage of "hype" to sell kids on fragrances.
I''ve been collecting fragrances for years. Once you start having understanding of the notes. Playing around and mixing 2 fragrances at the same time is the next level up
As a 14 year old, I’m Really open minded to niche fragrances. I never try to get one because with the hope of so-called or otherwise more being Attractive. No. As of last year when I was 13 years old I found myself finding Fashion elitist’s Channel when He had “Martinez” on His Banner so I’ve been here for a while I guess, But. Off track. The real reason I decided to go on board with the Niche Train is because it’s something I found a genuine love for. I found something interesting about one’s self that could make one Unique. Never try to be over unique, if it’s something that you don’t really follow. Try to be your true self and find things you fuck with truly.
My biggest concern is the financial fallback these young people are walking into. The last time I was at Sephora I watched 2 young men max out their credit cards buying cologne based on an influencer they were watching on tiktok. One of them even said he can just go online and apply for another credit card and pic up some more. These young people are going to fall into unnecessary debt over fragrences. This is where we need more guidance to come in to play
@@shadowlost1976 ye it's weird how you look at back to school fragrance videos and all the recommendations are like 50-120 quid. I don't see why that's being recommended over the countless 30 quid fragrances.
If you are maxing out your credit card for a fucking cologne or fragrance you are already lost to the tiktok brainrot. These people must fall on their noses and learn their lessons the hard way.
tbh it came full circle I remember going into barneys in Beverly Hills back in 2012-2015 when we were teens around 14 years old and go in to buy nasammato, Byredo, heretic, and heavy arabic perfumes like Arabian oud, Orto, etc etc. We thought we were the shit wearing niche for its time and we had a group meet ups at barneys and scent bar with our friends and honestly the same now just 100x bigger. I think its awesome kids are finally embracing the niche world since it's such a snob world. it deserves more love as times are moving forward.
I had no idea fragrances were trending with young teens but it makes sense. I was actually recently inspired to get in to perfumes by my friend, every day she had a different perfume or perfume combo and she would have me smell it and give my opinion, it was fun. But I wasn't ready to go too deep yet so I found a reputable indie brand that sells a build your own sample set and went from there. I despise 3 of them on me and am on the fence with two, but that last one, I adore it. It's light, it's bright, it's clean, green, sweet, and floral. Is it the best perfume? No it tends to fade quickly but I also can get overwhelmed by scents so for me this was a plus.
Honestly i got into fragrances because i always liked tasting unique smells with my nose, and i admit that youtube reviewers helped me with learning more about most of the world of fragrances, its a topic very dear to my heart especially because my very first fragrance "la nuit de l'homme" was the last gift from my grandpa.
Very well put together video, I find it incredibly bold of you to be casually spraying Orto Parisi and some potent ass frags in your room knowing how long they linger and project.
I bought Toskovat's Inexcusable Evil and boy do I regret that. It's banished to my storage room until it has calmed down, which probably will never happen.
Personal bias, I do get fragrances because I like them and people around me enjoy them. It's just another form of subculture people can fall into. It's been like this with clothes, accessories, and hairstyles. It moving to include fragrance is no surprise. As to if it's a problem, I think not. I see both goods and bad but it's nothing new, since fragrance is simply another way to express oneself. It could be bad if you begin to get judged for what you wear, but is no different than what occurs again, with clothes, accessories, and hairstyles. Style rises and falls, it's natural since we first decided what is fashionable until now in modern day. The only new factor is social media's ability to quickly push it forward to a larger crowd.
Sensational video, from the production to the analysis and building the narration. I got into the chasing for my favorite smells 2-3 years ago and spent over 2k$ to rotate endlessly like 3 bottles. I could easily save up just by sampling them before I buy. Of course, sometimes I got random compliments for smells that I didn't even like - that just deepened the problem of chasing different smells to get even more recognizable and be "different" than the others. And that is the biggest problem - I wanted to be unique in the wrong way - not being true to myself, but for the sake of being different and more edgy.
these "ultra niche" fragrance trend isn't really any different with all other trends tbh, self expression but without any curiosity regarding how it's made and the history that could enrich your self expression aside from signifier of being different
It started with me trying to pump up ambiance in my apartment with some scented candles. Then I started sprucing up my aesthetics, learned a little about fragrances, too expensive. I watched a Frugal Aesthetic video with a scentbird ad and it pushed me down the hole. Then jeremy fragrance nailed the idea into a brainrot.
I no longer care about designer fragrances. I have designer fragrances that I never use because "they were expensive and only for special occasions". And at those prices... Now, I love and enjoy my Middle Eastern clones. I enjoy Afnan Modest Une (Sauvage EDP). Afnan 9 PM, Afnan 9 AM.... Good prices, and excellent quality. The scent evolves, and doesn't stay linear.
I think its a good thing that these TikTok trends are something like perfumery instead of something harmful. I have recently seen a big rise of philosophy and hiking/climbing mountains. I belive that its great that people have fun hobbies like that
It does feel like suddenly a lot of younger people have a bunch of unusual reasons to be getting into fragrance. I’m interested because as a chemistry major it’s a field I genuinely want to do work in, but it is strange seeing some of the things that have spawned out of these trends.
wow, the editing on this one is crazy! To the actual topic, imo niche fragrances becoming mainstream is a natural process, like with time it becomes harder and harder to stand out overall. Also, let's not ignore that fragrance companies sell you their "rich history" and "deep phylosophy" which are just pretentious words. It would be surprising if impressionable teens didn't want to buy the unique aesthetic. i am 18(idk if 18 is still a teen but) and even knowing that perfume is just overpriced smelly personality i'd like to have a signature fragrance to impress people around me or sth, good thing i'm broke af
@@fashionelitist do u actually wear cuoium or just admire the skilful perfumery? When i tested it i hated it so much that i needed to try to drown it out with sauvage elixir. It still overpowered sauvage elixir 😭
The axe bomb at the start aint so bad at least you can take the tape off when i was in high school someone stabbed their deodorant and chucked it into the changing rooms and got gassed out
Echoing the others in the comments. Incredible editing on this video - artistic and engaging on a topic I don't usually follow! Loved the interviews in particular. Looking forward to more of this! :)
great video, is his voice track very slightly delayed and skewed to the left, i really enjoy this new style though its actually really enjoyable and engaging to watch.
I have 10+ perfumes in my collection. And I know I won't be able to wear them all but I'm already deep in the rabbit hole. Do I regret buying them? No, because I can always divert a topic to my collection. It's always a conversation starter, and I always get to talk to people if they ask me what I'm wearing. Sharing my thoughts and listening to theirs. It's an expensive hobby, but I'm happy with it.
@@fashionelitist - BR540 eau de parfum (I also have the extrait, but I like the eau de parfum more) - Replica Jazz Club - Jo Malone Oud and Bergamot but I use Nautica Voyage n83 for everyday because of seasons here in Philippines.
@@fashionelitist - Bacarrat rouge 540 eau de parfum (I also have the extrait, but i like the eau de parfum more) - replica Jazz club - Jo Malone Oud and Bergamot but my everyday is Nautica Voyage n83.
@@kaiokenconno it's super cheap, and because of the hot climate here in Philippines, I picked nautica voyage. I dont care if I overspray or sweat a lot, nautica n83 matched my bodyscent
I also think the rise in clone fragrances has a lot to do with it. Back when I was in middle/high school, there was this idea that anything at sephora/Macys/Khols was A.) Completely unaffordable and B.) Of the utmost quality. Many of the tik tok and youtube influencers are promoting sub 30$ fragrances that are cloning $400+ niche fragrances, and ofc the idea of smelling like $400 for cheap is appealing to teenagers. I know I would have been part of the trend had I known.
bro, I'm just ran into fragrances world after your video, cause I wanted to look into this in details but, as always, it happens to me, as soon as I started to understand somethin bout fragrances and creatin perfumes, everyone in TT started popularizin questionable things
But fragrances does improve your confidence, self steem and attractiveness. The thing is, there is not a single magical bottle. You should go and try a lot, and do not expend more than you are comfortable with. You can get allmost any scent at 120 usd tops.
I like many people got caught up in the world of fragrances although I think my interest began in the early waves when youtube was the main place for fragrance content. I went through the usual phase of over consumption and then fragrances tiktok really blew up at which point I think it got really tiresome. Most he content was centred around "buying" opposed to "reviewing" which I just found to be super unhealthy. I think my interest in fragrances is a little healthier now and I may have fragrance tiktok to thank for that in a weird way. The culture of overconsumption on the platform is just so in your face and hard to ignore. Atleast with youtube there's some veil of artistic appreciation
Havent watched the whole video yet, so maybe this was stated there. The thing is teenagers are all about finding who they are, to be reconized and not like the others. In the end of the day it all has sexual/finding a mate motives, even tho they might not recognize it. These fragrance help them pronounce their perception of who they are, who then wanna be, to be different and recognizable. Of course they wanna buy a bottle of something super nieche, cuz the tiktokers told them the perfume smells like a dominant powerful person. They all want to be that. Its rooted in evolutionary sexuology. To be important, powerful, the fittest, to be the ideal partner and in the end of the day, to reproduce.
Fragrance brands need to offer way smaller bottles. Both for getting into a brand's vision of their scents and also for travel. This is why I usually wait for a big box store like Nordstrom to have a fragrance event/sale where they put out the tester bottles. Fill those up with scents I find interesting and then don't come back for months. Tho you'd only be getting the mainstream ones this way.
There’s some scent stores that sell small sample vials. Luckyscent is one of those brands and they offer a lot of niche brands. Some can get kind of pricey though.
Most teens my age just get a shit tone of fragrances because of the goobers on yt shorts and tiktok saying that the only way to pull women is if your smell like the ocean from california mixed with weed on a thursday afternoon
Imagine you just like fragrances and the second you search about a scent to check before buying you find that there is a whole cult that worships jpg and a big fucking community that cringes the idea of fragrances
I'm a guy, abt to be a hs senior, and haven't really heard of this... I definitely live in an area w its own weird culture and don't have tiktok on the other hand. As it is niche/weird fragrances seem maybe vaguely interesting but I couldn't justify the price or time spent. I wonder if that would change if I was in an environment where people around me, in person friends or people I share online spaces with, were into fragrances.
