The Fruit of the Loom Discrepancy 

The Mandela Effect is an elaborate publicity stunt to advertise The Twilight Zone reboot.

It would be legendary if Fruit of The Loom went full mad lad and started putting cornucopias on every 10,000th underwear

I'm from germany. Fruit of the Loom is a brand that I've only come across in recent years (about 5 years ago I didn't even know it existed), despite this I can distinctly remember the Cornucopia in the Logo and being mind-boggled once I've found out via Mandela Effect Videos that it does not and never did have the Cornucopia there. Thanksgiving is a holiday which is not being practised a lot here and any equivalents rarely have that specific kind of basket depicted. What freaks me out about it the most, is how the "mock-up" version of the Logo with the Cornucopia depicted is straight up 100% exactly how I remembered it, perfect placement, colouring and artstyle.

I have an extremely distinct memory of tracing the logo, cornucopia and all, exactly as it appears in recreations. Most mandela effects are easily explained away as faulty human memory, but this one drives me insane whenever I remember it.

The weird thing is, I dont specifically remember seeing the logo with a cornucopia, but when I see the logo with a cornucopia it just looks correct. It doesnt look like something was added

Well, this is obviously just a coverup by Big Cornucopia.

In my memory -- there was a cornucopia. I also remember specifically looking at a Fruit of a Loom product years ago, and wondering when they changed the logo. I had merely assumed they were rebranding their logo for a modern generation.

The weird thing for me is, I can genuinely remember when I turned 13-14 and thought to myself “since when did they take the loom(cornucopia)part off the logo?” But I also remember a time where I would compare my Tshirts and some had the cornucopia and some didn’t, which led me to believe one was a replica

Isn’t it crazy how the recreations of the cornucopia are drawn exactly how we remember it...exactly like we never saw it.

Mr. President, EmpLemon's here to give you a brief.

The Fruit of the Loom logo is literally the only “Mandela Effect” I have ever felt even slightly concerned about. All the others are very easily explained away by human error (common) or weird multiple versions (rare). This… this is the only one that stands out. It’s also the only one where I distinctly remember the “other” version. I fully remember that cornucopia, in that exact configuration. Like all the Berenstain Bears and Febreze and monocle Monopoly man ones are “Huh? Really? Whelp, I remembered that one wrong…” but I fucking *remember* that cornucopia. What the actual hell…

I grew up in the UK, had some fruit of the loom undershirts. I had never seen a cornucupia anywhere else, always thought that thing was called a loom. My brain would not have been able to make a connection to Thanksgiving because Thanksgiving imagery basically doesn't exist in Europe, why would it? We don't even have any holidays similar to it, not that I know of at least. This whole mystery really bugs me lol

They should honestly add the cornucopia, it looks better with it

Who drew that exact image of the cornucopia? EVERYBODY seems to remember exactly that drawing so we only need to find whoever drew that

I'd bet you anything it was from Microsoft Word clip art or something like that. I tried finding the collection of clip art from Word 2003 but apparently it was all online, and Microsoft took it down many years ago. But from the depths of my memory I seem to remember papers in elementary school having a very similar image on them, probably printed around Thanksgiving. If so, I wouldn't be surprised if so many people were exposed to it because was everyone likely assigned to write papers about Thanksgiving as a child, and clip-art was the cool thing to use. So kids probably saw it used in school fliers and stuff, if not their own papers. There was probably one top result every time someone searched for "Thanksgiving" clip art so a ton of people used it. Just a theory though, yall can tell me if this rings any bells. UPDATE May 2023: I was able to find a copy of the original MS Word clipart database - someone put it on the Internet Archive site, and you can find it if you Google "Microsoft Clipart Collection SVG". On there they also have a link to a searchable page. There are definitely plenty of cornucopias when you search "Thanksgiving". As for why it's still the case for people outside the USA, the cornucopia images also seem to appear when you search "holiday", "fall", "autumn", "fruit", "food", "seasons", and other keywords. So that definitely could have still been it.

I was a child when I learned the word Cornucopia, I asked my mom what the thing was on the logo on the underwear pack she bought me. She said it’s a decorative horn. My father corrected her and said it’s called a Cornucopia. He said it’s just a table decoration. This memory is crystal clear and there’s no way it wasn’t there. She bought me and my brothers Fruit of the Loom, all from the local Kmart.

You can officially make anything interesting

This is literally just "ZOOMERS DONT KNOW ANYTHING BEFORE SPONGEBOB"

My friend said he had Fruit of the moon clothing with the cornucopia when he was younger. When asking his mom, she confirmed the cornucopia and said they she used to get knock off clothing for cheaper at the local flea market. This is a big factor I think some of these brand Mandela effects can be explained with. Just figured I’d share this thought.

Man, I remember sitting in front of the TV over 30 years ago seeing a FotL commercial, thinking that the cornucopia was the "loom", and asking my mom what it was - and that was when I learned what a cornucopia was, just like you said so many other people remember learning what it was.

dude I remember so clearly looking on the logo off it and wondering what that brown thing is, this is insanely hard to believe

Huh, this was pretty cool. I too remember it with a cornucopia honestly.

The strangest thing, to me, is that living in Italy I've never associated Fruit of the Loom to underwear, but only to t-shirts, sweatshirts or hoodies. I've nevers seen Fruit of the Loom underwear.

I remember the cornucopia on the fruit of the loom logo but my memory of seeing was always on the outer packaging that would be discarded. I even remember a conversation with my brother after our parents bought a pack for us about the “brown thing in the background” and you showing the image of the logo with it in the background is spooky to me. That’s exactly how I remember it looking. One day, I noticed a package and thought “oh they must have gotten rid of the brown thing in the back”. It’s the one mandela effect that really creeps me out.

Damn, if you had asked me before this video if the logo had a cornucopia, I'd have said yes.

I distinctly remember NOT seeing the cornucopia as a kid, but looking at the logo with it added in, it just feels like it's suppose to be there.

I’m Swedish and I distinctly remember believing a “loom” was a cornucopia until I watched the hunger games, based on the tag in my Green Day t-shirt with the text “fruit of the loom”. The logo is very distinctly different from how most logos look here in Sweden so it stuck out to me, because it was on all of the band shirts, and the cotton was particularly scratchy

I am British and in my late twenties, and I also remember the cornucopia. I remember learning about it from Fruit of the Loom. Most Mandela effects don't get me, but this one really has.

The strangest thing to me is that the drawing is EXACTLY what it looked like. It’s not like I remember a cornucopia, but the drawing isn’t how I pictured it. The cornucopia is drawn COMPLETELY the same.

Fun Fact: EmpLemon is actually green irl. The footage he shows of himself is not edited. He is actually a goblin.

The kid jiffy one makes extra sense too because of jiffy muffin mix. It’s totally likely they’re mixing the name of the jiffy box onto the jif peanut butter jar.

There was only one reason that I know what a cornucopia is.. and that reason is the Fruit of the Loom logo and the commercial they had back in the day with all the fruits dancing and the Cornucopia was there in the commercial. It's literally How I Learned what that word is

Don't forget the actually named "Jiffy" Cornbread mix.

haha i love how you compared memory to underwear by saying we always have it on unless we're intoxicated

I distinctly remember that cornucopia too. I'm starting to believe that in the mid-90s, when I was still a young kid, there was another brand of "something" out there that had this rip-off fruit-of-the-loom logo with a cornucopia. It might have not even been a clothing brand, it might have actually just been fruit. But I remember seeing that logo.

I'm gonna get a bit speculative, crazy-graphic-designer here. If you didn't know, there are eight principals of composition in art, one being rhythm. It's basically the elements of a composition that guide you through a piece. I'm wondering if people are adding in the cornucopia to help repair the logos rhythm. As of now, its a bit bland. You see the colorful fruit, then you read the logo. But with the added cornucopia, your eyes take a diagonal path downwards (tip of cornucopia to leftmost leaf), and end up at the start of the text. Its a more interesting, natural-feeling line than the original design, so it feels wrong when the cornucopia's missing

TIL "cornucopia" is a more popular word than "heatwave".

Managed to unveil some pretty eye opening things by just focusing on a brand of underwear. Impressive.

I am Italian and was born in the 2000s so I never really knew Fruit of the Loom because it wasn’t popular during my childhood, but once for a school play I had to buy a plain orange t-shirt and my dad (who’s from the 70s) suggested we bought a Fruit of the Loom one from Amazon. I vividly remember seeing the cornucopia on the label, although I didn’t know what it was and thought it was a willow basket. I think that this shows how I was not influenced from the reality to resemble the cornucopia with the logo, because I didn’t know what thanksgiving was nor did I ever see it on the TV because it’s really not a thing in Italy. Craziest part is that both me and my mom remember not giving this shirt away (even though I bought it when I was 11, I still have a lot of shirts from my childhood and they still fit me, so I don’t get why I should have thrown it) but, looking in my drawers and closet I can’t find it. It still leaves me shocked to this day. I don’t think this “mystery” will ever be solved, but we’ll se…

I’m Brazilian but deeply into globalized American culture (yay!!), I swear I had absolutely no idea what were you talking about until you showed the version with the cornucopia. I immediately remembered it, I don’t know where it’s from, but i recalled having the distinct thought about how weird is having a logo with a cornucopia when I first saw it, but quickly dismissed it thinking it was just an American thing I couldn’t get. I swear we’re onto something here, there’s references about it, but literally it never existed? I never really understood the crase about the Mandela effect until now, I mean, some things are easy to forget or to get confused about (like Pikachu’s tail) but this?…

*Meanwhile in an alternate universe* “Didn’t the Fruit Of The Loom logo never have a cornucopia?”

Damn there’s something poetic about a RU-vid pooper discussing underwear.

it's so insignificant that a few people genuinely misremembering it and posting about it spreads false memories to thousands and thousands of people who proceed to repeat this process

One thing missed was in the 1990’s in the UK there was (and still is with other brands) a HUGE market of fake clothing. There were loads of market stalls selling fake FOTL T-shirts and many of them actually had the cornucopia on the label. I personally had a selection of them in different colours. It was a plain T just with the logo on the label and left side of the chest. I’ve probably still got an old grey one in the spare room or garage storage box’s.

I blame elementary school Thanksgiving decorations and books. I've seen more cornucopias in my time in elementary school than I have in the other 16 years of my life

They should add it. Logo looks wrong with no cornucopia.

To be perfectly honest my life has become such a shit show, I’m extremely happy to think this is just an alternative universe where things went really wrong. I hope the “real me” in an alternate universe is healthy and happy

I grew up in a household where both my parents worked at a big grocery chain store and I know a lot about brands. I remember asking about the Cornucopia and asking if that was the loom, and I also remember seeing it without it in the 2010s and thinking while they Musta took the cornucopia off their image for some reason, so I don’t know

I remember when I heard about the Mandela effect and someone said the cornucopia was part of it and I was like, “what people think the cornucopia isn’t there?” Only to feel horrified that the controversy is that the cornucopia actually apparently never existed. I never felt more freaked out by the Mandela effect.

On one hand, I remember the with a cornucopia, on another, I remember there being no cornucopia at all Schrodinger's underpants.

I remember being a child and learning about the cornucopia because of asking about the fruit of the loom logo. I also used to think the cornucopia was the “Loom” Not only did someone reconstruct the logo with the cornucopia, but they did it in the exact same style, orientation, color, size, and shape as I remember. The other Mandela effects I get how they could be mistakes, but this? This one is 100% true

I remember that as a child i called cornucopias "looms" and i only stopped after i read hunger games, discovered what a cornucopia was and what a loom was, and adjusted my lexicon. I don't know why i would think of cornucopias as looms unless it's based on the fruit of the loom logo.

It's weird... after the first time I watched this, I inquired about the _Fruit of the Loom_ logo to my dad while visiting him. Figured since he was born in the early 60's, that he was old enough to give an interesting response, and he doesn't use the internet so his recollection wouldn't be tainted by people discussing the phenomenon. I did my best to not prime his mind, and to let his recollection be his own. He, too, recalled the cornucopia, but here's the kicker: "cornucopia" wasn't a term he was very familiar with. When I talked to him about it, I had to explain to him what a cornucopia was. The term he himself had used for the object was "Loom", as in "Yeah, [that brown basket thing is] the Loom", which makes me wonder if there was some prominent TV show or movie in the past that made a joke about the "Loom" in _Fruit of the Loom_ being a cornucopia or basket. And from there, the thought jumped culturally from person to person until it had infected everyone's mind with the idea. A "meme' in the literal sense. I can almost see the scene and hear the dialogue in my mind, it feels like a natural joke to make. I dunno.

I remember a few years ago thinking “oh they got rid of the horn,” but I had no idea that the horn never existed to begin with!!!

I think people are just remembering thanksgiving decorations that reminded them of fruit of the loom

It's likely because most artworks that display a pile of fruit directly in front of a cornucopia have such similar fruits and art styles.

I'm not entirely surprised that people keep recalling seeing a brown smudge on their undergarments. The fact they recall it being around the logo, that's the worrisome part.

I grew up in Canada and only knew what a cornucopia was from the FOTL tags. It wasn’t a common thanksgiving object where I grew up. The mockup logo on here is EXACTLY how I remember it. I thought they had rebranded

At the start of this video, when you put up the logo without a cornucopia several times, it was exactly how I remembered it. By the end of it, both versions felt natural. I think the cornucopia is natural enough around fruit in our heads that whenever we hear someone else's anecdote about it or even any related anything that suggests it had one, it immediately became ascribed to it.

Nah I just changed I thought the cornucopia didn’t look that good

I was 6 years old in a target, when I asked my mom what the thing behind the fruit was. That was the first time I ever heard the word.

Yoh, this *needs* to be a fully-fledged Netflix documentary. I'm not joking, it's so immediately fascinating that the word-of-mouth alone would turn it into the most-watched documentary of whatever year it comes out in. I want to see a journalist chasing the Fruit of the Loom CEO with a news crew, yelling "WHAT ARE YOU NOT TELLING US?!!!"

As someone who grew up in the 90's, I remember the logo having the cornucopia. It wasn't until I watched this video that I became aware that it wasn't there. Strange that entire swaths of the population can misremember something the same way, makes you wonder what else we don't remember correctly.

Here's the thing. Before you even put the cornucopia on screen, I had the EXACT mental outline of it where it should've been. Same size, position, slightly lighter colors than I remember, THAT is bizarre.

I swear the Simpsons used to be yellow, Mandella strikes again? Or is this a *TIMELINE SWAP*

I swear to god I remember the cornucopia. I’m in Canada, I also went to school on an indigenous reservation, so there wasn’t really a reason to teach about that stuff in school (except for the obligatory hand turkey). I distinctly remember getting t-shirts from potlatches and they were fruit of the loom, and they had cornucopias, and even if they were rip offs, how come it’s so hard to find any with the logo? The only plausible explanation I have is seeing random clip art online as a little kid, but it wouldn’t really make sense seeing as I didn’t look at stuff like that, plus I’m still a child so my memory isn’t as fuzzy

I just realized why the brand is called "Fruit of the Loom." A loom is used to weave thread into fabrics and cloths, which you can then use to make underwear. Therefore the underwear is a product or "fruit" of the loom!

It’s so funny you mention the part about calling a cornucopia a “loom” because I swear I had the exact same experience

Every emplemon video is like a regular show episode: it starts off normal than spirals into something deep

More importantly this video makes me feel normal. I always felt like I had a bad memory and would fret about it a lot because we rarely admit to misremembering. This reminded me that I’m normal.

The cornucopia logo looks better, personally. So if they didn’t have it, they should have.

That paid promotion was low key super creative

While the Berenstain/Berenstein Bears Mandela Effect has never resonated with me (I totally get how kids back in the day looked over the name and forever commit the wrong name to memory, certain that it was always that way), this one has hit me hard in recent years. I swear I remember that damn cornucopia in the Fruit of the Loom logo, I swear it was always there, I didn't need any video to call attention to it, I have clear as day memories of seeing that cornucopia, that seems far harder to misremember than an 'e' instead of an 'a' in a last name.

I remember the cornucopia because of the overall shape of the logo. The SHAPE is seared in to my memory. It WAS there.

Ok but that jazz album cover from the 70s actually freaked me out. That means we’re almost at the 50 year mark of believing this cornucopia existed when we have ample evidence (i.e. any pair of fruit of the loom underwear) to show that it doesn’t.

guess i refreshed youtube at the right time

I’m a 54yr old Canadian Dude, and in my timeline, FOTL had a cornucopia. This Mandela Effect is on my list of over 400 discrepancies that I can’t explain. I would stake my life on my “memory”. I’m not a genius, but I achieved above average grades in school and have exceptional recall. The one Mandela Effect that threw me into this rabbit hole was hearing that Ed McMahon was NOT the spokesperson of “Publishers Clearing House”. I have never heard of “American Family Publishing”.

I remember as a kid being confused by the logo specifically bc of the cornucopia. I didn’t know what it was and was curious about it. I thought it was some weird piece of bread, only realizing a few years later it was a cornucopia…. only realizing a few years later it was nothing.

This one scares me, because when I realized there was never a cornucopia, I'm pretty sure I was alone. I just found out looking at my underwear one day. It just wasnt there

I swear sometime in elementary school they made us colour what looked like the fruit of the loom with the cornucopia during thanksgiving and that’s why it’s in my memory.

i remember drawing this cornucopia logo 30 years ago, i was designing a new dress line logo and doodling ideas, i doodled the cornucopia because it was on a t-shirt i had in my wardrobe and i was copying/twisting all the labels for ideas... 100% its vanished same as Dolly's braces

The best thing about the mandela effect is that the LEMMINO had unlist the video about the mandela effect, so now it seem like I'm experience the mandal effect which is very funny

I had no idea fruit of the loom made underwear, in the UK I think they’re more commonly associated with custom branded t-shirts

There will NEVER EVER be another RU-vid like EmperorLemon

I’m just glad your videos have improved since you made this one…

Couple of years late on this but I always remember that basket in the background too, and also remember it being called "the loom". Interestingly, the state I am from, NC has a cornucopia with fruit and even grapes in it right on its state seal. Something I definitely would have seen growing up when I frequently wore fruit of the loom clothing as an elementary student. Not sure how it would affect people living in other states, but it is a strange coincidence nonetheless.

I vividly remember thinking that cone thing was a weird waffle cone as a kid.

"Meet the folks who remember New Zealand being in a different place," I've met them and here we just call them kids who didn't pay attention in geography.

I remember it with the cornucopia. I just reminded my parents of it a few days ago, and I just found out this was a 'Mandela' thing about an hour ago here on RU-vid. My recollection is from seeing the logo on the label of some underwear or a tee-shirt when I was about 8 or 9, which is about 44-45 years ago. I don't recall whose underwear or tee-shirt it was, maybe some visiting houseguests (I don't think fruit of the loom clothes were very common in New Zealand in the late 1970s/early 1980s, as we had our own brands back then, which is why I remember it as being something different, a logo and brand that I hadn't seen before).

I hate Mandela effects like these, they’re so strange and hard to explain. I suffer from almost all of them too, plus a few a weird ones of my own such as the fact that I don’t remember Sonic having ears until a few years around when they appeared. But I’ve just come to accept them because although I do think the world is worse off without a hyphen in Kit-Kat and the cornucopia logo looks a lot better, but I’ve just got over it. It’s so unimportant that I can happily live my life regardless of whether I switched realities or something.

"Ultimately memory is a lot like underwear." Never in a million years did I think I would ever hear such a great sentence uttered.

Emp 3 years ago: Why aren't there more people trying to be like the next Vsauce? Emp now: Fine, I'll do it myself.

Barenstain bears had books with it spelled both ways. I remember bringing that up with my 1st grade teacher becauseni found it confusing. The fruit of the loom one is one where i dont ever remember seeingnit with a cornucopia other than mandella effects videos

11:34 it took 6.5 billion years for someone to make this metaphor.

That excerpt from Jerma and Star at the end, making me extremely nostalgic.

I feel like a fact a lot of people look over when it comes to the Mandela effect is the media bias, certain misrememberings are present all throughout TV and can greatly influence memories.

I feel pretty strongly that I want to say the cornucopia was only on things like packaging, the plastic bag the stuff came in, but that's... a really weird setup for them to have had. It might have to do with how the label interacted with the plastic and elements around it, the border around the logo and if and where the plastic became transparent. I think we'd want to look at a few original packages, either unopened or otherwise preserved, but that's a really unusual artifact to have stuck around all this time.

Your channel is SK inspirational and great

I don’t think I’ve ever looked at the Fruit of the Loom logo before in my life, but honestly I think that the Cornucopia version looks better. Just a more complete image, I don’t know. Maybe opinions like that have something to do with this phenomenon.

This is the most unexpected controversy I've ever encountered