The landscape of charitable giving is evolving, driven by a new generation of donors who seek more than just a transactional relationship with the causes they support.
This webinar on cultivating lifelong supporters is designed to provide charity fundraising leaders with the knowledge and tools to adapt their fundraising strategy to align with the values of today's donors.
Timestamps:
02:38 - Cultivating lifelong supporters, an introduction with Michael
03:48 - Expectations of the modern donor, an introduction with Bonny
04:55 - What is Gen Z’s relationship with charities?
06:20 - What prompts Ben Z to donate to charities
09:39 - When Gen Z donate to charities
12:10 - Why Gen Z donate to charities
14:42 - Key themes from our Gen Z research
16:25 - Meeting the needs of Gen Z supporters
19:13 - The path to conversion with Gen Z supporters
22:28 - Focusing on community with younger supporters
24:19 - Examples from brands to engage younger supporters
25:48 - Building donor loyalty with Gen Z
25:50 - The power of storytelling for charities and nonprofits
29:32 - Keeping it real: storytelling in action
34:46 - Strategic fundraising approaches
37:40 - How to meet modern donors where they’re at
42:30 - From ‘give and go’ to ‘give and stay’
44:05 - Three takeaways for your charity to engage Gen Z donors
44:50 - End of session Q&A
In this video you'll learn:
- Strategies to demonstrate the concrete effects of donations, with a focus on clear communication and storytelling that connects donors with the outcomes of their support.
- Insights from our qualitative research study with Gen-Z donors to offer actionable strategies that resonate with this key demographic.
- How to leverage digital platforms and services to offer immediate value and foster ongoing relationships with supporters.
- How to craft compelling narratives that showcase the impact of donations, making every supporter feel like an integral part of your mission.
- Examples such as RNID's online hearing test highlight how digital services can enhance donor engagement and support.
- Tips for optimising your online presence to make donating and getting involved as straightforward and appealing as possible.
Find out more about the work we do with innovative nonprofits: torchbox.com/work/
Find out how to shape your nonprofits AI strategy: • How to Shape Your Nonp...
19 мар 2024
