The Future of Measurement in a Changing Ecosystem 

We live in a new world of measurement. The digital advertising ecosystem has changed incredibly over the past few years and continues to evolve every day. Previously, marketers had access to fully observable data with cookies and device identifiers. But rising user expectations around privacy have led to industry regulations and browser restrictions that have fundamentally changed the way marketers measure conversions. Namrata Chakrabarti, Global Product Lead for conversion measurement, shares Google’s vision for the future of measurement and what privacy-safe products are available to help marketers prepare.
Chapters:
0:00 The Future of Measurement in a Changing Ecosystem
0:29 The new world of measurement
1:52 Our vision for the future
7:01 Steps to build a comprehensive measurement infrastructure

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