The GPU War is Over + Win a Copy of Star Wars Battlefront! 

it is impressive the even thought AMD was getting fucked all the years they could still innovate and provide us with VULKAN freesync and other technologies

This annoys me so much... AMD was clearly better in both price and performance compared to Nvidia and still losing. A guy in my class recently told me AMD was gay and Nvidia was the way to go, without having any knowledge of pc's whatsoever. I don't think AMD is ever going to be able to compete with Nvidia just because of the mindshare

so literally collective stupidity skyrocketed an undeserving company to total market ownership.

nvidia are a bit like apple: they make good products from time to time but they're horribly overpriced and the people still buy it.

i'm depressed as f now. i knew about the nvidia mindset but i didnt realize it was soooooo far back. i only ever got one friend to get a rx 480 card because for his money it was the best the rest refuse to buy anything from AMD and they can't even say why they just don't want to. and for random people that i helped build them a PC i generally give them an option if it's in their budget like between rx 480 8 gig and 1060 3 gig. 90% go for the 1060 3 gig so it's not even a matter of nvidia showing bigger numbers. and not one godam one of them can give a 2 sec argument as to why. brb need to go drown myself in wine.

People who don't bother to research their purchases will instinctively buy Nvidia because they "heard it was better". Unfortunately, those people then tell their friends, and the cycle continues.My cousin recently posted on facebook asking for advice on a build and several of his friends just said "buy Nvidia", without giving any reason. No-one said, "do some research and consider each card on its merits". It's pretty much impossible to break that kind of hold on the market. It would take several generations of better cards AND much better marketing than AMD has had in the past. It doesn't help that so much of the tech media is in the pocket of Nvidia

That's it. I am NEVER buying another Nvidia card, so long as AMD is still a company.

how can Nvidia sell more than AMD if AMDs cards were not only cheaper but performed better? Did Nvidia just have much more marketing and shills?

It amazes me how the PC community berates console fanboys for dedicating themselves to a soulless company, and then the majority of the PC community does the same.

Nvidia, the way your meant to be ripped off for profit!

If AMD stops making desktop GPUs, I stop gaming on PC. I'm not kidding. nVidia does not deserve a single dime from me.

I feel bad for AMD :(

I sadi this at Overclock.net. Nvidia is the default installation option while AMD you have to out of your way to select them.

I'm one of the few that bought a Fury (sapphire Nitro)....for the exact reasons you mentioned in the video. I paid more than I'd have liked for it, but I knew I'd be directly supporting AMD's Radeon division. In my experience this card is HIGHLY under-rated. People are extremely quick to just sweep anything by AMD under the rug, especially the Fury cards. I game at 4k, where this card excels and in a lot of titles I can even crank everything up to ultra and maintain playable framerates. The other day while poking around newegg I decided to look up my card once again and my mind was blown. I paid $499 for my Fury and here it was for $259 with a $20 MIR effectively bringing it down to $240. Less than half of what I originally paid for it last march. At $240 that card is a steal. If it had more than 4GB of vram I'd buy another but I am unfortunately starting to really find that that's just not enough VRAM anymore for 4k gaming. I'm keeping my fingers crossed that Vega is actually worth a damn because I would love to pick one up when it launches. Sometimes I feel like I'm the only one trying to help keep AMD alive, but just like you, I understand the importance of competition. Before my Fury I owned 4 R9 290's and before that, two 7950's. Before those I had 6950's and a 5830. We all need AMD to stay alive otherwise we can expect Nvidia to go in to us dry.

to bad idiots are ruining it for us... but it happens with everything, cars, cameras, tvs...

After this video I feel even prouder for getting 6850 over 550ti more then 5yrs ago. Sold my 970 for 480 just to supp AMD few days ago...

This is precisely why I cannot morally allow myself to purchase nvidia. It only worsens the problem, and I want competition in the gaming GPU market.

This made me shed a tear...

Excellent video, really interesting. The HD 5870 and HD 5850 were probably the best GPUs released under AMD's leadership after they bought ATI, they decimated the competition. It's quite amazing to me that the brand name is so important to less informed consumers. A similar thing happened when AMD released the original Athlon, the Athlon XP and the Athlon 64 CPUs which were all far superior to Intel equivalents, yet people still just bought Intel. In the Athlon XP's case it had much lower clock speeds than the Pentium 4 yet outperformed it massively (at least until the "North wood" variant came out a lot later and competed reasonably well. Later, it was destroyed by the Athlon 64). People still bought the Pentium 4 in massive numbers because of the brand and the fact that the clock speed was so much higher which led people to assume it was much better. AMD adopted the Athlon XP XXXX+ branding in desperation to show it was faster than an XXXX MHz Pentium 4 but consumers who weren't enthusiasts just found it confusing and it didn't work. If AMD pull a rabbit out of a hat with Zen and it is a superior CPU let's hope history does not repeat and they manage to convince the general public that it's worth buying.

HD 4870 what a legend :D

Excellent video, man. I'm gonna go fucking cry myself to sleep now.

About a year ago, I bought myself a GTX 970. Last week I built my 9 year old brother his first PC with an RX 460. Both mine and my brothers PC's run Overwatch (which is the main game we're currently both playing) at 1080p 60fps. I honestly wasn't expecting a 'low end' AMD card to be able to handle the game so well, mainly because of everything I had heard about Nvidia vs. AMD in the past. I'm kinda glad I bought an AMD card for my brother as it'll most likely cause me to rethink before I purchase another Nvidia card that 1# runs slower, and 2# costs more.

How have I've been so blind. I guess I was one of the guys that never appreciated AMD. I bought the GTX 550 ti because a friend had the same one and I was impressed by the games he could run with it. But you should keep in mind that we were just kids at that time and didn't understand anything about GPU's at all. (We were 12-14 years old. I cannot remember when I got my 550 ti). From now on I am going to do my research always and will probably buy AMD if they continue with making better cards with much more advanced technology for lower prices. I will also consider investing some money in them. I am thinking around 1300$. Can anyone give me a link from where I can buy AMD shares? I would love to help such a great company even if it is a bit risky.

How do AMD bounce back with no money and a bruised brand? When people will flat-out refuse to consider your product despite having clear advantages, how do you change their mind? I saw someone on twitter today who was seeking advice on components for an LGA-2011 build. They'd decided on the 6C/12T 6850K. I mentioned that the Ryzen 7 series performs better, is more efficient and far cheaper overall before reading a few tweets back where they'd stated "I will not buy AMD". So, Ryzen offers more performance, lower platform cost, is more efficient, has an upgrade path (AM4 support for future Zen updates) but.... they flat-out refuse. They're paying MORE for an older chip that's significantly worse in every metric, but they're not going to shift. How do AMD reverse that? CAN they reverse that? Honestly, at this point, I just think the PC market is a lost cause. Enthusiasts expect AMD to challenge two titans with a comparatively insignificant budget. Even when they perform miracles (Ryzen) it's still not enough. Even when they're leading on technology it's just not enough.

I hope Zen delivers, it will be better for everyone if it does.

Great to have you back. This info should be delivered to the masses of ignorant by default Nvidia buyers over ridiculous videos that they like to watch. AMD should sponsor things like that.

After watching this, I'm much less inclined to buy a Nvidia GPU for the same reason I don't buy Apple products: insane margins. They make 678 mil from 1.3 bil in revenue? So basically they could slice their prices in HALF and break even. Gives me the same feeling I got from when I was ripped off at the flee market by the guy who swore on his mother's grave that he couldn't drop the price another peso. I get that as a corporation, they owe it to their investors to make every penny possible but I'm just not interested in participating in markets that look like a monopoly.

I died a little inside when the Fury X and Nano didn't make it even on the list, but it is probably because i fell hopelessly in love with the Fiji chip lol.

I shared your video to two large gaming PC Communities on G+, hopefully I can wake them up

"... and in the long run, we're the ones that are gonna pay for it". I remembered those words when I heard the RTX 2080 Ti MSRP.

I picked AMD over Nvidia earlier this year when buying a graphics card, but I couldn't justify AMD when purchasing my CPU. I really hope Zen is amazing so I can make my next computer all AMD!

back in 2010-2011 (?) one of my friends came to me for an advice. he was building a budget gaming PC and someone in computer store told him to buy GTX 560. he asked me if it would be a good choice. I just told him to buy HD 5850 instead. it was a much better price/performance choice at that time. he's got that PC even today and is quite happy with it. only thing he's done with it since then, he replaced CPU with i3 and increased ram to 6 gigs. I agree, AMD/ATI had some problems before HD 4000 series (for example crappy AA performance), but since that generation, their cards were/are a better choice imo. you're just getting more for your money. round where I live, on a second hand market, R9 380X 4 gig costs less than GTX 960 2 gig (not saying anything about a 4 gig model). why would anybody buy GTX 960, unless one is a blind fandoy? ^_-

This is why I'm hoping someone like Samsung will buy out AMD, to pump some money into the company and create a competitive market again. Also, it's not all doom and gloom just yet, as even with this large lead Nvidia hasn't really inflated prices by much. This is probably because Nvidia knows that there is a limit on what enthusiasts are willing to pay, especially since top-end GPUs have been less than $700 for quite a few generations now. Sure, the 1080 launched at $650, but compared to the 280, which launched at the same price, it is a far more competitive card and better value for the money, especially when you consider that $650 in 2009 is around $730 today. AMD has nothing that comes close and it blows every modern title out of the water, even in 4K with high settings. We still don't have a single GPU card that can max out games at 4K, but I'm sure that 1080ti or Vega will accomplish that goal. We should pretty much give up on hopes of AMD ever regaining majority market share like they did pre-2007. Nvidia simply has better marketing, and that has lead to them having a better reputation and relationship with their customers. Honestly, I think the best thing that could happen to AMD would be a complete rebrand, by being bought out they could completely change the name and look of their product lines, and reinvent themselves. This might be the thing that could compete with Nvidia.

It's amazing how AMD was ahead of nVidia technologically with less money :T even now, they're still on par, and they made some good improvements in efficiency with polaris, so i personally think AMD can get back on the game with Vega and Zen :P

I can't wait until only Intel and nvidia are left.. being ripped off is soo fun ...

We've shared and discussed your videos in our Discord group, made up of established tech and gaming enthusiasts. We're rooting for AMD Zen. These are excellent videos, you have a unique perspective on this market. Very sobering to get the bare facts laid out like this... Let's hope Zen makes a big splash when it lands, as I for one have an AMD CPU in my PC, and plan to build a new Zen PC when it's out next year. Your commentary on buying Nvidia vs AMD cards hit home hard. I think your videos and insight could make you an influencer over time.

I used to be one of those guys who only bought Nvidia because "It's Nvidia!" Been mindlessly buying Nvidia cards since 2008 and never really cared to look at what ATi/AMD brought to the table. It wasn't until last year when I thought of getting a new card (my GTX 650Ti kernel crashes on Witcher 3) and took my time to do some research on what AMD was offering. My friend even told me to get the GTX 960. So I looked at its AMD counterpart, the R9 380. Saw a lot of head-to-head benchmarks where most of the games, the 380 was winning. Now, the 380 is in my PC. I'd like to kick myself for all those years I blindly bought Nvidia products.

Wow, that was more depressing than I realised. I knew that Nvidia had/has a ridiculous amount of mindshare, of which they do not deserve. Also a disturbingly large number of people will look at the best performing card on the market and expect it to scale down in price for both parties (of course that is not the case). I have choosen to completely boycot Nvidia cards for years now, simply in terms of business practices and ethics; thankfully I have managed to convice most of my mates to do the same. Nvidia gameworks is purely toxic for everybody, they constantly black box code to put into games that AMD can't increase their efficiency for. The most obvious example of the pure douche baggery of AMD vs Nvidia in this case are their solutions for realistic looking hair. AMD's TressFX, first shown in a big way in the original Tomb Raider reboot was beautiful, and yes, Nvidia had performance problems with it for a little while, but it didn't take them long to get performance cost not unreasonably far from AMD's cards because they were able to look at the code and make it efficient. Now look at Nvidia's Hairworks, objectively looks worse in every comparative example I've seen, performance cost is worse then AMD's TressFX, even on Nvidia cards. Not only that but AMD can't look at the code to get the performance cost down to a reasonable level. There as also the fact that a huge library of AMD's code is now public and freely available for anyone to tinker with. There is no way that I am going to support a company that forces developers to use their worse code for everything, just because they want to use a little bit for something. Their business practices are disguisting and disgraceful, and as far as I'm concerned, they don't deserve a cent until they fix them. But thank you for this video, and appreciate the amount of time and energy it would have taken you to create this.

You are missing one thing - PC builders. They are the ones that put a 550 Ti in a custom build for client. They read a review 5 years ago and NVIDA won, then for 5 years they put nvidias in client machines. And BTW they will tell you, "AMD has bad drivers". I heard this as recent as one month ago, from a pc builder!

*AdoredTV:* I agree with you about Nvidia having way more *mindshare* than AMD, but in the end, it won't matter because AMD pretty much controls the gaming market. Let's be real here, most people are still using Windows 7 and 8.1 news.slashdot.org/story/16/11/04/021207/windows-7-and-81-are-gaining-more-new-users-than-windows-10 so DX12 isn't a huge factor to them but *Vulkan* will kill off Nvidia and Microsoft, to a certain degree; because Vulkan will be able to hit all platforms includiing *Apple* and the *consoles* thus Nvidia's performance will go DOWN while AMD's performance will go UP. Regardless of whatever mindshare, via *shills*, Nvidia has, people are starting to wonder why Nvidia is having problem with DX12/Vulkan. When Doom came out with their Vulkan patch the game was already dying out so alot of people didn't even care to download it. If that game was initially-released on Vulkan instead of OpenGL, I guarantee you alot of people would have not bought those *PASCAL* cards. When Vulkan gets fully-established there will be no way for Nvidia to run. Look at Nvidia now, they just paid off *Ubisoft* not to release *Watch Dogs 2* as DX12 because of their weak performance on in DX12. That game was heavily-touted by Ubisoft to be DX12 but as soon as Nvidia started sponsoring it, it's only DX11 with no word from Ubisoft on when it may receive the DX12 patch. Nvidia knows the truth and they know the end is near. In addition, AMD's ALUs(cores) take up less *die space* than Nvidia's so it will be more easy for AMD to shrink die sizes than Nvidia. At a certain point, Nvidia won't be physically able to shrink their dies any further. You are look at this from a *demand* perspective with consumers but I'm looking at it from a *supply* perspective with producers; hence, AMD now controls the Gaming Market and there is nothing Nvidia can do about it.

I never realised the power that mindshare can have great vid AdoredTV.

Sadly people just default to buying nvidia without even considering any AMD card. Even though AMD was the better value people still bought nvidia en masse. I'm still using an old 7890 on my ancient desktop and it worked great when I used it for gaming. We need competition or else nvidia will keep on hurting consumers with stuff like G-Sync and gameworks and then we will be forced to use this stuff and pay even more.

Nvidia's cards are too overpriced this generation. I am aiming for Vega

As a newcomer to this field of consumer tech for PCs I would like to say thanks you for makeing this kind of content! Its super easy to understand and is very informative. With so much information scattered across muany forums (and with so many people involved) on a large subject like this its hard to make sense of it all. So thank you again!

its an OEM issue, more OEM´s being pushed with better deals(or something else), to use nvidia in their producs, means average(non geek) joe, buys nvidia gpus, cos its what the shops mostly sells them. If shops had to carry 50/50% nvidia/AMD/intel setup machines, the issue would not be there.

I feel so bad for AMD now:( I consider my self an enthusiast that will buy the cheapest/best option as long as it matches my performance requirement/tier(high end). In 2006 I got the 8800GTX, because that was the best card. In 2009 I got the HD 5870, as that was the best card. In 2012 I got the GTX 680, because at the time of launch, it performed better than the 7970. Now, the 7970 has shown to be the better buy due to performance in newer games, but that was something I couldn't foresee back then. Back In October this year I really needed a new GPU. Battlefield 1 and the witcher 3 was/is on the agenda, and I wanted ultra settings 60fps+. The RX 480 just wasn't powerful enough, as it wasn't aimed at the high-end market, which is the market I deal with. So the choice was basically between the 1070(1080 was too expensive) and the R9 fury X. At the time of purchase, the 1070 was slightly cheaper than the fury X in Norway. They performed about the same, but slightly lower price + a generation newer made me go with the 1070 instead.. I kinda regret that now despite the fact that the 1070 is an awesome card. I hope Zen will give Intel a run for their money, and I hope Vega turns out great for AMD. Competition is always great for the consumer. Monopoly will just drive the prices up and the technological advancement down..

Amazing. I've waited so long for a video from you, and the wait was totally worth it!~

Very interesting that you zeroed in on the GTX 260 as it was my GPU around that time. I got my prebuilt 'gaming PC' at the time which came with a GTX 260 core 216 at the time when I changed from my Pentium 4 to an i7920. My P4 was running a Radeon so it was when I switched to nVidia without really planning on it as I wasn't an enthusiast at the time. I just needed a new computer that was 'for gaming' And as you guessed, I was heavily into MMOs at the time and did not join steam until around late 2009 when Civilization V launched. Basically confirming your theory here, I was one of those data points.

Never thought I'll see what has happened to every other market happen to PC gaming. Nvidia has become the Apple of graphics cards. Pure corporate evil. The so-called console peasants are doing better. Sony and MS are both trying to be the best, sometimes one is ahead in features, other times the next and the sales do reflect that. The GPU war is over? Ok then, once my 970 gets too old to handle games, I'm gonna dump my PC and buy a console. The PC master race never existed. It was all lies. Just like Half-Life 3.

people voted for Trump, and you are surprised ppl can't pick a card

'grab yourself a barrel and get bent over it, we're about to get shafted' Cue 2080ti.... Called it hah!

This just makes me sad. I wish more gamers read about GPUs before buying them. I try my best in school to educate people that want to buy a GPU and tell them what's best for them. I still get shafted because I tell them AMD has often better value cards. That's the way it is, I guess.

Steve Jobs: We're better than you are! We have better stuff. Bill Gates: You don't get it, Steve. That doesn't matter! Movie "Pirates of Silicon Valley"

A friend at work got me into this channel just the other day. This is the 3rd video I have watched of yours, and I had to sub like halfway through the Rise of the Tomb Raider one. Fantastic work, sir. Thank you so much.

You are absolutly right about being an enthusiast. I'm the broken enthusiast type, so I can't afford to expend my money based on fanboysm..I always seek the best product within a specific budget.

Yeah AdoredTV's new video hype

very interesting to watch today. One might find inspiration for a mark 2 of this video ;)

I hate to say it, but I disagree that Intel doesn't enjoy the same mind-share advantage of Nvidia. I think the only thing going for AMD in that respect is that enthusiasts for CPU's includes the server market.

To summarise this video: average PC part buyer is no smarter than a sheep and completely brainwashed into buying Novideo.

This is one of the best videos I have ever seen on utube. Hopefully it will open up peoples minds, while others at least thinking.

Nvidia is just good at propaganda, AMD needs to step their game up on marketing.

You forget the OEM market which outclasses enthusiasts by factor 100. There were basically no built-in AMD GPUs after 2007 and before 2014 in OEM computers. Where did i hear this before ...

As always, you create the most in depth, incredibly comprehensive tech videos available. You truly are a gift to the tech community and I thank you for your service to us all. The content you create is simply brilliant every time!

Adored, I think you should look into "Nvidia's" latest titles... Tomb Raider, Mirror's Edge, Deus Ex, Watch_Dogs, and some more were all supposed to be optimized from ground up for AMD with AMD tech. Watch_Dogs was even supposed to have GPUOpen. All of those games came under Nvidia's full control either a week or month before launch. Tomb Raider was hyped up since early last year by AMD as "the gaming evolved title", well, it was announced as GameWorks title with one AMD tech included right before launch. Deus Ex had the same story, except it did admit almost half a year earlier that it would feature Nvidia tech, and as it turns out the only AMD tech in the game (PureHair, aka TressFX 3.0) could only be enabled if Cloth Physics (ApeX, PhysX) was turned on. ME:C was supposed to feature some features from GPUOpen, but all AMD really has in that game is it's logo, Nvidia stuffed some tech in there. I mean, this is straight up hijacking... I remember seeing the confirmation for GPUOpen in Watch_Dogs 2 in an interview with Ubisoft, but of course it's pretty much impossible to find now when it matters. Point is, it's there, somewhere.

As usual, fantastic video! As an enthusiast who understands this through the years. Ever since my original 9600 Pro, this is a very frustrating thing to see. The minions of zombies, pushing against the few, that are trying to get them to understand that it is all of us who will get hurt in the end. No different than the things that are going on politically in the world, but the zombies believe what those that are against them put out there as the true narrative.

I wish everyone could see your videos, they are light to the darkness and enlightenment to the illiterate. Great, great, great job on this video, I am sure ALL your viewers were excited to see a 30 minute video.

You literally can't find AMD products here in Nepal.They have no market here. Even when i wanted to purchase an AMD gpu for my friends build, i was told by the vendors AMD would be either too expensive or difficult to get.

the only thing you can do is, buy AMD cards that are good, and show your friends how good they are for their price and how much money they can save to get good performance.

Good to see you back Adored and thank you for the well thought out and informative video. I've been using AMD for my builds since the Athlon Thunderbird days and today all 3 builds in my house use AMD cpu's and gpu's. I've always appreciated the level of performance per dollar spent that they provide. Hoping that Zen rights the ship for them.

AMD numbers are so sad, i am going to build a new pc rig and waiting for ZEN if the performance as the rumors say then i will buy it to help AMD.

i'd put those low end NVidia cards "selling" well, due to pre-built systems. Many so called gaming PC's in the likes of PC world or ebay, sell many of their gaming PC's with low end gaming GPU's, and to be honest, most people would rather build a pre-built system, and all they know is that these PC's are sold as gaming PC's. Most of the people I know who would build their own, usually go for better GPU's, most of those who I know who bought pre-built systems, are running 550-750ti. On top of that, most places like PC world I have been to with friends looking to upgrade the GFX card on their pre-built systems, tend to recommend NVidia cards, which is a big influence with the clueless masses (the same people who still call the actual PC "The Hard Drive" :P). I admit I have Nvidia cards in all my PC's now, but only because AMD have not really competed, my last AMD card being my 290X which I only got rid of a couple of weeks ago. I got the 980ti because the Fury X was out of stock wherever I tried to buy it, and the 1080 because there was no AMD equivalent, also the 8800GTS simply because I had one spare, and using a HD7970 GHZ edition in what I now use as a file server, was overkill and my mate sorely needed that old 285 of his replacing. Spot on about being put over a barrel with no competition to drive things down, the pricing just shows that, no way the 1080 would have been the price it has been had AMD really had something to compete with.

Outstanding video. It's like an economical thriller and i learned quite a few things in the process. Good work, Sir.

Amazing video! I wish that every gamer would see this

well, time to get ready for a gpu performances increase like we see in intel with their cpus? hope not.

The first part brings back some good memories! I got a 4850 when it came out. It offered the best bang for your buck and was even a single slot card!

Aaagh, the sheep have doomed us all.

I want a Zen-Vega machine for sure. Hope AMD makes a comeback

The Nvidia buyer is like the Apple buyer. Some people buy it because they genuinely prefer it, or because of a combination of specific features or capabilities they see it as worth the cost. However, most people buy it because of the logo. The average AMD buyer is like the average Windows phone buyer, you either have to know something to want it and are willing to deal with occasional brokenness, or it's the cheapest.

hahahaha! "Grab yourself a barrel and get bent over it" AdoredTV, are we going to see a second part anytime soon?

Here's hoping things can change before they shut down their GPU division (on pc atleast, consoles they probably will continue with)

I always find your videos like this insightful in how you connect the data points. Truly impressive.

i just bought a fury over a 480

What a super in depth and educating video, really interesting. I find even now that they trade blows depending on the tier, AMD still arguably offers better value if you factor in freesync. And thankfully it seems like freesync is winning over gsync despite nvidias massive market advantage. Now I'm sure at some point nvidia will give up on gsync as it is and support the open standard with their own twist, but something to keep in mind while it is the case

There definitely is a bigotry from a lot of nVidia users. It pains me to say that more then half of the friends that I have in PC Gaming will always say to go nVidia and to avoid "AMD trash" because "bad drivers" and "bad performance". The truth of the matter is that those are myths and they are unwilling to be enlightened. Ask them what AMD card they have used and they'll either have never used one or had an old pre-2007 ATi GPU. But you won't hear anyone talk about how nVidia drivers had massive problems in 2010 and some more beyond that may have contributed to killed GPUs. A lot of people joked about AMD pulling an nVidia when they launched Crimson and it locked GPU Fans at 20% for many people. Nobody is exempt from bad drivers and I wouldn't even fault nvidia for their driver mistakes either. It happens, but people will only cherry pick and not turn up their FoV to see the big picture. I've run into two kinds of nVidia bigots: 1. The one who has been nVidia for as long as they remember and even if they were to be shown this data they just say "shut up faggot". These are people who have never looked at benchmarks. Not even once. The only reason that they continue to purchase nVidia is because they would feel stupid if they found out they had been making bad purchasing decisions for many years. It's the same reason people will defend a product vehemently even when it's proven to be a poor purchase. They just feel dumb for doing it. It's also the same reason people will defend whatever they say as being correct even when they know they are wrong because they feel stupid. 2. The person who is new to PC Gaming and "heard" nVidia is the best so they just go with that. No argument that nVidia is the fastest (for the reasons we've seen in this video), but they certainly aren't always the best for the money. AMD's whole strategy is to cater more to the mid-high range because they've been so starved for cash between the nVidia mindshare problem and Intel's involvement in sabotaging AMD in the mid-2000's. You show them benchmarks and they look at them, but they don't understand them. Tell them "You can get more for your money with this AMD GPU and still play what you want at 60FPS, mostly very high settings" and you'll receive "But my friend says nVidia is better for everything and AMD has bad drivers." Come on, if AMD was so bad they'd be out of the market like the rest of the graphics chip makers (or absorbed into the remaining ones). They need to think for themselves, but they are too lazy to learn to interpret benchmarks and when that happens, they'll just give in to the same lame old rhetoric they heard from the start. I've seen so many friends devolve from this into bigot #1. Nowadays I try to avoid PC component conversation with them because they are so pro-nVidia. They hate that AMD is even trying to compete but these idiots don't realize or refuse to realize that we all get fucked in the end if that happens. I just don't see how they can ignore the lack of competition when we're getting bent over so hard by telecom companies in North America already. Right now, the RX 480 in many cases is the better buy due to nVidia's greed and driving up prices of their 1060 6GB's, although it's coming back down. It's still too early to say who will have the better performance in DX12, but based on current trends, I'm convinced AMD has the head start atm. The 1050Ti at MRSP is, in my opinion, the best purchase under $200, but when you really look at the pricing, it's like $20-25 cheaper than the RX 470. Why would anyone buy that when they can go for an RX 470 (Or even a 480 vs a 470)? Well, if money and/or power is an issue, then that's why. nVidia have fucking dominated this generation with their performance-to-TDP ratio. No power on the 2-fan EVGA 1050Ti? Fuck yes. I told a frugal friend to go out and buy the 1050Ti because it's perfect for him. But when it comes to price/performance, the 480 is still the better bang-for-your-buck in the long term. It's the reason I finally bought the MSI RX 480 Gaming X last week. I really wanted a GTX 1060 for it's power efficiency and performance, but the pricing was just ridiculous compared to the 480.

Man I was so disappointed... basically my R9 390 died and I sent it for RMA. So they didn't have any R9 390 spare, so I got moneyback and I had to pick between going for a RX 480 that would have been some 20€ extra or spending a bit more 80€ and getting the 1070 GTX as a part of my RMA claim. So I went with the 1070 GTX. It's really sad that AMD had no RX 490 to compete would have gotten that.

now i feel pretty bad for buying a 570 back in the day. glad i went for the 470 this year.

It's quite sad that this happens. AMD deserves better than to always be the underdog no matter how they do. It's really sad and if AMD goes bankrupt, I hope nVidia fanbois will live to regret AMD all and the struggle they put up.

Loved seing another video from AdoredTV, nevermind the gloomy theme. The truth is always worth hearing.

With amds great driver support lately and non-premium price for freesync(costs nothing compared to gsync) AND FUKIN FURY FOR 240$. www.newegg.com/Product/Product.aspx?Item=N82E16814202186&cm_re=amd_fury-_-14-202-186-_-Product How can anyone wanting to upgrade not take Amd Fury instead of nvidia 1060/1070 ????

Really solid analysis articulated very well - subbed!

Great video. AMD has had a PR problem for years. Solution: 1. Kill the Radeon name - It's synonynous for "worse than GeForce" by the masses. 2. Create a new name and bring out a card thats better than the top GeForce model

Oh man.... I literally had no idea about this situation, I mean how bad it was. I'm gonna get depressed after this video(lol) mate, I really, really feel sorry for AMD. Yes, that what I really mean and honestly I do respect and sincerely envy Nvidia cards too, from recent years, let's say from Maxwell, Pascal I don't count as a new architecture. But again this is really serious monopoly, like you said, shocking indeed. Maybe AMD won't even try to beat or reach the level of Nvidia, but rather stay in mid to high end tier of GPUs, since they are a lot cheaper to manufacture, especially if you get the node down or even outran Nvidia with it. I am so happy you are back with video(s), almost forgot how good they were man. I was much younger in those day of GTX 200 series and my first GPU was HD4850 paired with AMD 5200+ I think, which was my own choice, not marketing, not store recommendation just my choice by my research. At the time I did not know a lot about architectures or anything that in detail like now, but there was a lot of talk about how 200 series was really hot and power hungry and really expensive, especially in country like mine, Serbia.. P.S. Sorry for the long(er) comment. :)

This makes me sad, I did always wonder why people kept buying nVidia and a lot of vendors only sold nVidia, when ATI were always better bang per buck and historically better performance. People don't seem to look at detail, they just seem to buy the most expensive card they can afford and assume it's best. . . . .

Hm, instead of chastising the "average gamer" outright, there might be another explanation for it. Seeing as they're average gamers, there's a good chance they were also not building their own systems. Especially back then, building them was nothing like the LEGO it is today. My guess is, Nvidia had much more sway with the OEM market than AMD had.

If the zen fails then p gaming is going to skyrocket with no competition. Nvidia and Intel alone will really hurt us consumers

Even though the videos are less frequent, the quality is still amazing. Thanks for the really well researched videos!

Depressing but well done.

AMD can't lose. nVidia would be forced into a position of monopoly. I'm certain that American fair competition laws will prevent nVidia from becoming the sole GPU company.

Wow, just wow. The amount of work you put in your videos is unbelievable. So much information in such a short video. It's crazy how you can organize all this information and put it out in a way that can help us understand the situation with the graphics card industry and what it is going through.

My latest cards have been the GTX 460, on an AMD platform then a 7770 on an intel platfor, then an Gtx 970 and now a used 980 Ti. Looking to upgrade to Zen though as I need more cores. I'm just praying for Zen to at least be decent in IPC. The 980 Ti is staying though. Both the 970 and the 980 Ti was and is awesome cards. Always recommends Rx 470s and 480s on forums though as many people by default choose a 1060 3 or 6 GB. Now when AMD has some awesome drivers out there is just no reason not to get their awesome cards. And the Nano is the sexiest cards of them all! :)