Mauricio was too weak because he was born rich. Patricia was a control freak and Franci was probably the same too. Mauricio didn't have the guts to make his own decisions. He trusted this gold digger.
I don't think it was greed, he was surrounded by backstabbers. His only fck up was pulling 100 million plus worth of merchandise his uncle Aldo produced for the company. That caused him to be fired in 93