Stussy’s resurgence over the last 3-4 years has been great to see but also hurts when trying to genuinely purchase nice pieces that sell out instantaneously
HipHop started in the 70’s so streetstyle/wear definitely was bubbling before because streetwear was apart of HipHop’s discipline from the jump. At least from the HipHop history perspective. Definitely tho stussy is a literal time capsule
@@Threaducation Love it! Been here since a couple of thousand of subs and ever since then, I tune it with excitement to see who the next video is about!!
Virgils death hit me super hard......i had just gotten hold of the fashion bug a couple years prior, and always had streetwear / skating roots, and just connected with his vision. Off-White and his Namesake works are still my favorite brands in the fashion scene to this day
I’ve loved Stussy since ‘15 back when Supreme was the big thing. Until now, my love for Stussy is the reason I am into fashion and try making my own clothing brand.
Yep, Stussy was the brand to have during my high school years during the early 90’s, especially amongst the surf/skater kids. Funny how those brands lose popularity, ending up at discount stores and looked down upon, then a 15-20 years later, BAM! Popular again. My 19 year old is acting like it’s some new brand pronouncing it wrong, not realizing I wore it in high school. Had to pull up this video to show him it’s a really old brand and how to pronounce it correctly. Ha ha.
The only Stussy shirt I have is a single stitch, sold a kid the other for $15 which was a single stitch as well. Thrifting since my adolescence and those were the only two I found. That just showed me that for the last 15 years people have been reluctant to let go of their Stussy
In and around 2004, whilst Christmas shopping thru the tiny cobblestoned streets of Guilford, I discovered a curious shop which I imagined my sons would like. I ventured in and was overwhelmed by the clothes and accessories being sold. After much searching I was drawn to a oval cylindrical pure silver bead with the words Love, Truth,Freedom, Stussy imprinted on it. Not knowing what Stussy stood for, I thought better than to gift something which might be an inappropriate message or symbol…Well I carefully put it away and forgot about it, only to discover the silver bead hidden amongst my tiny treasures 20 years later. And now comes the Internet…and of course RU-vid. I was sent to your site to discover the history of STUSSY. Thank you. My sons are now in their early 50s and I have 5 grandchildren…2 boys…I shall inquire to see if either one would like the bead with a leather cord …if not, well, someday it will be vintage…much like I already am. 😂 …it is a lovely heavy bead which feels great around one’s neck. 😊
What a great story! So interesting to be drawn to something and then have the internet available to learn the history! I definitely remember this brand being born and raised in California! All the cool kids would wear this stuff!
If your doing a trade show, and your “dabbling” into clothing, how tf are you bringing 1000 t shirts worth of stock. Was he printing them there at the trade show? Even then how are you bringing 1000 t shirts if you’ve never sold any before. Not hating genuine question.
I have watched every single video on this channel some I have watched multiple times. You made me fall in love with fashion and sneakers. I’m from Antwerp Belgium so if I can help you in any capacity with footage or translations just say the word.
Just watched handful of the history’s of street wear brands from you and man can I say there were super insightful and just gave me such an amazing perspective to apply one to my own brand and two too respect these brands in a much deeper way thanks for these videos continue the amazing work!!
Wow, disappointing because Stussy was FAR FROM the first streetwear brand. The erasure of black/brown designers/labels like Willi Smith and Williwear is real and upsetting. Smh
I think the genius of Willi Smith transcends the way most think of “streetwear” today. Willi pioneered counter-culture, questioned gender normative silhouettes, and overall really honed in street couture. I agree with your sentiment, but I think his career could be associated closer to today’s Telfar Clemons than a Daymond John or Sean Stüssy. Willi’s contribution 100% sparked others to also re-consider how and where garments can be worn. But furthermore, who (class & gender) can have access to quality collections
I was going to post a similar comment. Streetwear existed way before the mainstream decided to acknowledge it. I appreciate this video as Stussy is definitely my favorite streetwear brand, but it wasn't the first.
@@350px The Cooper Hewitt in Manhattan literally had an exhibit in 2020 about Willi Smith being the first streetwear designer. Streetwear is about everyone having access to it, inclusivity, whereas luxury brands were exclusive.
Also just within the same genre FUCT came before Stüssy and was equally as popular. Eric Brunetti was an incredible artist but the brand never had its second revival bc kept ownership. Shawn sold his stake to start double S
I’d argue that streetwear most definitely existed before Stussy. A brand specifically catered towards that audience may have not existed (although I’d argue that Willi Smith’s work was catered towards that audience), but streetwear did exist. NY rappers wearing Adidas tracksuits and Superstars, Timbaland boots, gold chains, and AF1s. LA rappers wearing Raiders jerseys, Cortez’s, check shirts, and fitted caps. That’s all streetwear. Don’t put all the credit on this one white guy. Streetwear existed in the Black communities in the East South, and West for years…
Last thing I bought from stussy this year I had to return the quality was so bad . I ordered a zip up Sherpa , it was kinda expensive and it wasn’t even lined , sooo fucking itchy I was kinda appalled for the price
