The History of The Emoji Movie: Rushing Out To Poop 

Jordan Peele rejected a poo emoji role to direct a good Oscar nominated multifaceted film. Risk taking can be very beneficial.

This really is the anti-LEGO Movie. That film defied expectations and showed how anything could be a great movie if you got the right people in the room. The Emoji Movie is what happens when you pump out exactly what people expected at face value.

It's sad to think that so many young people with new and original ideas are struggling to get their foot into the door, and yet there are people in such powerful positions are making garbage like this.

I think one of the root problems is that "Tony" was trying to chase a trend (attempting to make his own Toy Story) rather than come up with an original idea. As Jim Sterling says, "Market leaders _lead._ " This is why Don Bluth's Disney-chasers aren't remembered terribly fondly; this is why all the Shrek knock-offs failed. Sure, you can take an old idea and put your own spin on it. But making "my own version" of Movie XYZ is probably a bad way to start. I don't think this concept could have _ever_ worked.

As a queer person myself, I want to die every time that I’m reminded that Tony intended Gene’s arc to be an allegory for being gay. It’s kind of amazing how the man, being gay and waiting to make an allegory for the gay experience, could only come up with the finest, most forced hetero romance I’ve seen in a good long while

It's depressing that an animated film won a Razzie for Worst Picture before an animated film won an Oscar for Best Picture.

If The Emoji Movie's existence gave us Get Out, then I'll at least be thankful for that.

The Iron Giant Budget: $48 million Box Office: *$31 million* The Good Dinosaur Budget: $175-200 million Box Office: $123 million (Domestic) + $209 million (Foreign) = *$332 million (worldwide)* Meanwhile..... The Emoji Movie Budget: $50 million Box Office: $86 million (Domestic) + $130 million (Foreign) = *$217 million (worldwide)* Humanity, hold this "L" for me.

There's at least one good thing I can say about The Emoji Movie. It's the first animated movie to win the title for worst movie of 2017 in the raspberry awards.

You want to know the most disgusting thing about Emoji movie? The fact that this movie made so much money, mostly because so many RU-vid content creators all watched it, despite their warnings on the film. And to make matters even worse, it was such an easy to hate movie, that anyone can get a camera and put in their faces and say it sucks. Because of this, the movie did very well financially, despite the reviews.

Ralph Breaks the Internet: Wreck-it Ralph 2 is going to be the ultimate middle finger to Sony Animation and The Emoji Movie.

They canceled a Popeye adaptation for this! I will never not be mad!

There is one little detail you missed out about the production of the Emoji Movie. Tony originally wanted it to be about the emojis exploring the human world. But the executives insisted that it be exploring the mobile world instead.

I was so happy this won a Razzie. I could not be more proud. Good job, Sony.

Foodfight and The Emoji Movie have a lot in common.

Shut the front door! There’s no freaking way 3 companies fought over the pitch for such a stupid idea. I mean, that’s just sad. Were they that desperate?

Sony: Our Emoji Movie was a smash hit MARVEL: You want to borrow Spider-Man again Sony: We need to borrow Spider-Man again

The sad thing is, the modelling, animation and lighting is solid. It's EVERYTHING ELSE that's terrible.

friendly reminder this was made by the same company as Into The Spider-verse, one of the greatest animated movies of the decade

At least Jordan Peele has some dignity.

At least Sony issued an apology to us in form of Spider-Man into the Spiderverse Please God let that be good

Guess what AniMat? "The Emoji Movie" won 4 Razzie Awards including Worst Picture and Worst Director. You should talk about this in the Animation Podcast next week.

My nephew and I watched this movie and had so much fun making fun of it. I don't care that it gave the studio money It was an experience I wouldn't trade for anything

The fact that Sony Pictures Animation went from this to an academy award winning film in only a year (and followed it up with The Mitchells vs the Machines, or as I like to call it, Cloudy with a Chance of Meatballs done right) is still mind blowing.

I really can't help but wonder, if Paramount or Warner Bros. obtained the project, would it have been better? I didn't say legit good, just better.

If Popeye came out right now, Sony Pictures Animation could of make a great improvement despite the Emoji Movie.

I can’t believe the emoji movie made Jordan Peele quit acting 😂

You know by watching this video this history reminds me a lot of the history of Foodfight where you got this concept or product ruined by filmmakers who don't know what they are doing. That's the Emoji Movie and Foodfight production in a nutshell.

It is also depressing that this garbage made more money at the box office than "Kubo and the Two Strings," which is amazing.

Christine "Okay, guys. What did you have planned before I got in charge?" Crew "Well a medusa movie by Lauren Faust and 2 animated movies, one based on Popeye, by Genndy Tartakovsky" Christine "yeah, too risky. Let's cancel this shit." Crew "You sure? Lauren and Genndy are well beloved by the animation fans. So we certainly would get their interest. Plus we even made a Popeye trailer which many seem to like... heck, probably even just because it's not live-action..." Christine "Nope. No way, cancel this shit!"

I hope the emoji movie becomes completely forgotten about

I feel sorry for Tony Leondis, say what you will about how misguided and ill conceived the Emoji Movie is, the guy was forced to come up with an idea just so he could keep working. And given how cutthroat and thankless the business side of animation is, the aftermath of The Emoji Movie is sad for him.

A film about Medusa has some potential. I'm not sure if it would've lived up to that potential anyway, but it could've been a really good film. It could've been dark, or it could've been a Hercules-style comedy. I would like to see a film about Medusa, if done by the right people.

Let's just hope the Sony Spider-Man movie can be a light of hope!

It also showcases the worst Sony can be. It gave me a feeling that Hotel Transylvania 3 would meet that doom. If I see it for myself, I'd burn the Blu-ray to Heck.

Surprise Surprise! this animated film won Worst Original Picture at the Golden Razzie Awards!

I still remember you accidentally executed it. 😂

This movie is If Wreak it Ralph and Inside Out had a baby but a vampire sucked out any creatively, charm or humor and killed any hope of it being good

LADIES AND GENTLEMEN: YOU ARE NOW WATCHING A VIDEO BASED ON A MOVIE THAT WON WORST PICTURE AT THE RAZZIES!

Sony Animation didn’t produce the Angry Birds Movie just to point things out.

I hope AniMat makes more videos in this kind of format. I really enjoyed it

17:47 - 17:52 Literally.

Perfect timing since The Emoji Movie has won worst picture at the razzies.

i will never not be obsessed with animat’s editorials

So this video is pretty much Animation Look back of the Emoji movie

Certainly an interesting video, much better than ANYTHING Sony can make today

13:36 First of all, big fan of your work, and thanks for the history lesson. Secondly, and more to-the-point; I don't wanna be that guy, but the spelling is 'domestic', not 'domesic'. A nitpick, I know, but to quote the Onceler, "If I didn't do it, then someone else would."

I think The Emoji Movie could have benefitted from an extra year of production, regardless of how fast technology moves. It could have come out in 2018 instead of 2017 and at least have a more coherent plot that doesn't just do what it wants with no regards to consistency. (e.g. Dropbox is secure from Virus Bots and Email is not, Jailbreak has to become the princess she doesn't want to be to save Gene, the emojis need to get past a firewall phone apps should not have, and Smiler wants to take Gene back to Textopolis and shame him instead of just destroying him right away to get rid of his malfunction) If Ralph Breaks the Internet also started production in 2015, then I know that film certainly benefitted well from another year of production because it also had a better plot and more believable characters for whom you can care. Even if the Wreck-it Ralph sequel was made to sell ads, at least it wasn't blatant and transparent about it. February 4, 2020, 4:10pm

Man 3 is a unlucky number to release films from Dreamworks and Sony and possibly just release two films is better than make 3 films on each year....

Want to now the real shocker, Funimation is bought by Sony around the time the Emoji Movie was released. Let that sink in for a moment.

I question why no one stole the hard drives of Emoji Movie, like the Foodfight.

I like how you roasted this movie

but why do studios cancel movies? They already put time, money and supplies in to filming, wouldn't you be wasting to stop production and start over with a new movie? I mean you still own the footage you started so why do nothing with it? wouldn't it be cheaper to use existing unfinished footage then to create a brand new project? Also if the rights fell under new management could the movies they stopped get finished? could the script of a movie Sony started and stopped production on be picked up by an other studio? Has that ever happened?

The only nice things I could say about the Emoji movie is that the ideas the reviewers give for a different story for the movie are much better than the actual movie. And maybe a film about emojies should've been just a short film, rather than a full-length feature.

I think the only controversy Sony got away with from this movie is the one with Jailbreak's body, because in the movie it was actually explained why she has full one, not just arms and legs.

I wonder if Disney Pixar and Warner Brother sued Sony first stealing plot lines from their movies when Sony made the Emoji Movie.

The Emoji Movie: I ruined Sony's name. Spider-Man: Into the Spider-Verse: HOLD. MY. BEER.

It's depressing to think that an animated film won a Razzie for Worst Picture before an animated film won an Oscar for Best Picture.

To quote Doug Walker: "I love Anna Faris. I hate it when she's in shit!" I'm glad she's doing well on CBS's "Mom". I feel bad for her when she's in awful Movies like The Emoji Movie, Yogi Bear, Cloudy with a chance of Meatballs and the Scary Movie Films.

I thought that this video was well put. It was very informative. I thought this that this made from your emoji movie review, which was a bit over reactive.

Awww, I wish Medusa was made

14:48 And knowing how the animators at Imageworks(many of which also worked on The Emoji Movie) were treated working on Across the Spider-Verse... ..that sadly still rings true today. Imageworks NEEDS to be unionized.

I like to think somewhere in an alternate universe, the Emoji Movie is a masterpiece.

I don't want to rush it of get backlash. You might remember me talking about Disney's Winx Club reboot with Lauren Faust. This happen because if i don't get Smurfs and bring to Disney. Winx Club should have a Hanna Barbera's Smurfs treatment, avoiding conflict with Mat Brunet.

This movie won every Golden Raspberry - EXCEPT 'So Bad It's Good'.

5:21 Objection! Watch Bobsheaux's review of FoodFight. He explains that the movie was incomplete because some stole the hard drives that held the movie, forcing them to rush production.

Looking back on this film, it is quite crazy how the same studio who did the Spiderverse films also did this.

I've got a horrible story about the emoji movie. I was 13. It was the end of the school year, and after our exam our teacher said we could vote for a movie. The emoji movie was voted because a guy and his 10 friends wanted everyone to suffer.

yep. The planets aligned for this atrocity in order to exist.

It always amuses me to see American reviewers roasting this movie. Here in France, the most scathing reviews it got were "…Uh, okay, it exists, I guess?" and the big Internet reviewers didn't even bother watching it. It was just a non-event. It almost surprises me that it made 200M worldwide…

nice to see something that delved into the background of the movie above just a review.

ANIMATION LOOKBACK SONY PICTURE ANIMATION

You know, as someone who grew up with such theatrical animated masterpieces such as: Shrek (1&2), How to Train Your Dragon (1, 2, & 3), and Kung Fu Panda (1, 2, & 3), I'm so sad to see what DreamWorks has become, I mean it went from being one of Walt Disney Animation Studios' greatest enemies, to just another one of THOSE theatrical animation studios.

Weird how you said “The Emoji Movie” had a production time of 2 years with no room for any touch ups or revisions, and yet “Spies In Disguise” also had a production span of just 2 years and yet that managed to surprisingly turn out to be a good movie.

It still baffles me why Sony decided to can Popeye...logically, it was their best chance for a franchise: a nostalgic iconic IP, plenty of lore to make sequels out of, etc.

Did anyone hear that this won worst picture at the Razzies

*sigh* If only Mr. Peabody and Sherman wasn't a box office bomb, the Emoji Movie wouldn't been made. And MPaS was a great movie.

Very Interesting History about my favourite movie

Lol when the two ads before this video are about a puppy having an accident on a rug and about going to the bathroom/constipation.

It kinda makes me feel bad for Sony, but still- Sony's the new Blue Sky. (Although your Ice Age sequels are awful and you cancelled Rio 3, I will still have a sprinkle of respect for you, Blue Sky. Because you made Ferdinand an awesome movie out of one of my favorite childhood books). Seriously though, I think the only thing that'll bring Sony back to its glory days (although it never really had glory days) is if Sony collaborates with another big company, like Disney or Pixar. Although I doubt it will happen due to Sony's reputation, they could either collab with Illumination, or make an actual decent film based on either an original idea, or something that'll bring viewers in without resulting to cash grabs and cheap stories with clichés. I think if Sony made a movie out of itself, and parodied itself, then I think that'll make their reputation better, as it shows society how they're aware that they're TERRIBLE. If they did do that, I'd go see it without a second thought.

There was a bidding war over Tony's pitch so pretty much every studio wanted to make a movie about Emoji' s. Weird.

Sony has got to stop the over marketing of their films, its like cheating in the box office for a competition, guess i will call them the electronic arts of film: both greedy, sometimes good but mostly bad, dont you think?

16:07 If the rumors are true, I have just one question: Why didn't this happen sooner?

3:44 I didn't knew that Animat knows the movie Igor

I’ve been binge watching your videos- thank you for the good content!

I'm glad to see editorials back

This was an absolutely fantastic video

"emoji movies are the new toys" -*Animat 2018* 4:49

And people complain about Ilumination’s Animated movies being terrible (Lorax is the worst from the studio, but not terrible) also Illumination is far better then Sony Pictures Animation and I believe the Mario Animated movie from Illumination is gonna be good. FIGHT ME!😡

t j miller, make fun of this in deadpool 2. also animat love that you are using theme from ellens energy adventure i love that song/ride.

Is it best that I refer to this film as "Sony's Blunder"?

The idea that emojis are the new toys is the dumbest idea I've heard in a long time.

Does anyone know if the same reaction happened when The Bratz Movie was announced?

"They had to rush it because the technology would be outdated by the time its release." That's exactly why the whole concept is flawed

10:30 I feel so warm and fuzzy hearing the Universe of Energy theme again! Feels like an arbitrary bgm choice but I love it regardless.

The subjects of your history mini documentaries could make for better movies than many of the directors could make. FoodFight, Escape from Planet Earth, The Emoji Movie, and especially Legends of Oz.

Given how insanely s**tty this trainwreck of a film is, it begs the question: WHY is it that Star Wars The Last Jedi is getting such a ludicrous backlash from the man-babies of the Web when it wasn’t even THAT bad to begin with? All that hatred should be directed towards THIS pandering EXCUSE for a film!

This was very well made I learned a lot from this amazing video.

This is a great review video! Nice production 👌

ATTENTION EVERYONE... The Emoji Movie shook the Golden Raspberry Awards aka "The Razzies" by winning four awards including WORST PICTURE OF 2017! Now we can officially say that The Emoji Movie is the worst animated feature of all time!