The closing comments identify the context of maintaining cohesion in the world, it's "sense-less" to give names to anything that leave out the operating principles. It used to be the job of philosophy, but the "love of words" could be put through Watson's scrutiny and re-engineered too. Excellent talk. The Big Bang theory is an identification of function in terms of a local form, and the implication of the "formlessness" of pure function applies to mathematics and the "rolling instant" of time, now. The sum over histories of periods of action-now, encapsulated in the form of words, symbols in nomenclature, as the collective narrative of the observable "universe", has been shown to be poorly understood empirically but cold and dark in mathematical purity. If the skills learned from dispassionate mathematical analysis are not applied to reforming the narrative, we are all going to die and die out, because the technology is put into the hands of those who choose to misuse it for selfish, socially destructive reasons. Education? => Unfreeze the intellectual assets in the following generations.
