The Jackie Look: Branding a Presidency Through Fashion 

What really amazes me about Jackie is that she was so YOUNG as first lady. She did very well.

Loved Jackie Kennedy! She was gorgeous, poised and intelligent!

I found it very rude and offensive that they were laughing when he said Jackie looked nothing like Mamie Eisenhower and Eleanor Roosevelt, like they're making fun of them. Just because they were not a fashion icon doesn't mean they were not great first ladies. Do you even know how astonishingly amazing and wise Eleanor Roosevelt is, she was the First Lady of the World, she fought so hard for civil rights movements many of which are being taken by people nowadays for granted. She was a pioneer for human rights movement when the time was hard.

I remember travelling with my Father to Europe when I was about ten and he wore a suit and I had to wear my Sunday best too and I said why? My Father who spoke many languages and had travelled said well because people just treat you better if you dress well so that may be why I opted to work in fashion years later.

Jackie was so beautiful and classy.

She was very elegant, she had class and very very fine manners. She look beautiful and distinguished.

There's nothing to wonder about... Jackie was a society girl who was raised with style, and... she studied in France, what was then the fashion capital of the world. She truly developed her style after meeting Oleg Cassini (who was ITALIAN, by the way), who was totally devoted to her. It's true that her classy style and demeanor were used strategically, because Joe Kennedy thought his son, John Kennedy, was a good candidate for president but rough around the edges.

Jackie learned her "look" from her older cousin, Little Edie Beale! Two of the classiest woman this country ever produced and both of Bouvier blood.

Since I was eight years old, I adored Jacqueline Kennedy. I started two scrapbooks and cut out every picture that I could find of her. I am well aware that she wore her favorite pink suit many times from different photographs I saw of Jackie around the White House. Especially the one where she is stooped down in the Rose Garden in her pink suit trying to hold John-John on her lap. Whatever became of her pink pillbox hat. Thank you for this wonderful memory and well thought out presentation.

I am amazed how lovely Jackie was... God Bless Jackie, John, John Jr., And Caroline...

I think people who are tasked with public speaking should rehearse. This man's presentation leaves much to be desired. Growing up in Virginia in the sixties and seventies the first lady was my style icon. I love her soft spoken style to this day

Everyone loved her, they fit like hand and a glove❣

Her your of the White House was televised in the UK and I was enthralled. I was 11 years when JFK was shot but continued to follow Jacqueline. I think most young people have a style icon. Nowadays it is Riahnon or Lady Gaga. My icons were Jacqueline Kennedy Onassis and Jean Shrimpton. I still admire them to this day. I didn't think his presentation was so awful. You can practice all you want but if you are not a natural speaker it remains a difficult and nerve wracking experience. An experience that I have gone through many times and I am always pleased to be on the other side of the fence.

Doris Day the Touch of Mink the clothing for her reminds of Jackie Kennedy. Loved both of these styles ❤

The ensemble of First Lady is a crucial fashion statement that represents the promise and prospects of our timeless Nation.

Wow! I appreciate your discussion of the "Pink suit". Such good info.

Jackie had worn the funeral dress before. Several photos of her in it before the funeral. He didn't do his homework. Very sad how one can act like an expert when they're not.

I love it that the JFK inauguration took place on my Dear Mom's 18th birthday. We love her so much, and miss her more! She was certainly thee most classy lady in my life 💛 Rest in eternal paradise Dear Mama!

This was a very interesting presentation of Mrs Kennedy’s wardrobe. What was her choise to wear as the 1st Lady. And also how she changed to wear another type of clothes after the tragical assasination of the great American President John F. Kennedy. It was interesting to hear, that the American union of garment produsers, made it almost impossible for her to wear. European Couture fashion. Mr Oleg Cassini was an important person during this period of history. Today many stars they wear jeans with holes and so on. Time has changed. One can ask what good style and class-clothing is al about these days? Jackie was one great Lady to remember as a women of quality in all senses. I must say, that a star like Taylor Swift, also has style. So all is not bad nowadays. A great time to remember the time then during the -50th, -60th, -60th, -70th.

Why is the speaker knocking down other women just so he can raise a point that the subject is a fashion icon? The butt of his jokes and comments were also First Ladies and in their own contributed things to their country’s progress

I am a historian by profession, so let's take a step back here. The speaker could have spent a little more time refining his presentation and brought out the fact that Mrs. Eisenhower, Mrs. Truman and Eleanor Roosevelt were much older First Ladies and reflected the times their husbands held office. Mrs. Roosevelt was First Lady during the Great Depression, had she dressed like a fashion plate the backlash would have been so great I guarantee FDR would not have served 4 terms as President. She was a remarkable First Lady, and is my top 3 favorites-Jackie Kennedy being first, then Mrs. Eleanor Roosevelt, then Mrs. Dolley Madison. Mrs. Truman was Second Lady during much of WWII, becoming First Lady upon the sudden death of FDR. She, along with Mrs. Roosevelt, represented the wartime Home Front support system our fighting men needed-a motherly figure who was making sure the home fires were burning and things were being taken care of at home so their minds were on defeating Fascism and Imperialism (sad how today the former has rooted itself on our own soil-for shame, and we defeated that kind once and we'll do it again on home ground if we have to!). This, too, was a completely different time and mindset, and America needed a very different First Lady. Mrs. Eisenhower provided the psychological stability our troops needed after WWII and the Korean Wars were over-again, a motherly stable figure during a time of incredible economic prosperity, expansion of the middle class, of suburbs, manufacturing jobs, and when Daddy went to work and Mama stayed home and took care of the kids and house and organized bridge parties for other stay-at-home mothers, and of course religious services on Sunday. By the 1960s, America wanted something new-youth, optimism, hope for the future and something a little more daring than the past, most of which were centered around an economic depression and wartime. The Kennedys fit that bill, and they came at a time when we needed them the most. Sadly, that sentiment hasn't lasted, which is why so many look back to this time idyllically, whether right or wrong. JFK did NOT buy the Sunburst pin. Jackie saw that in a shop in London and wanted it desperately because it dated to her favorite period of history-that of French King Louis XIV also known as the Sun King. JFK said no he was not going to buy it for her-so she took some of her real jewelry and had exact copies made in fake jewels, sold the real ones and bought her Sunburst pin. (The exact copies were made in secret, so as not to upset the giver, this was something commonly done by those in society in those days.) "She cleaned up well." Would he say that about a man? Honestly, that comment regarding Mrs. Johnson was uncalled for and very unprofessional. While the focus of the presentation was fashion, Mrs. Kennedy was so much more. Yes, she wore beautiful clothes and amassed a jewelry collection to rival the Crown Jewels. But first and foremost she was highly intelligent, and her work alone in history/historic preservation is what helped set this American citizen on her career, first fostered by family and then others, but Mrs. Kennedy's love for history and the preservation of our built historic sites helped further that passion. There is a reason why I have the Shikler pair of White House portraits of the Kennedys on my parlor wall-Mrs. Kennedy for her hard work in history and historic preservation, and her husband who served during a time of incredible optimism but also societal turmoil we are still grappling with today. We would be much better off today if we accepted one another as equals and focused on increasing our knowledge instead of tearing each other apart and glorifying ignorance, which is ruining our Republic.

Jackie by no stretch of the imagination is absolutely a gift from God -

Jacqueline was a classy, elegant and witty lady... I miss her actually... along with her unfortunate yet good husband and the outstanding US President JFK as well. Requiescant in Pace you Both !

For all of those offended by the shallowness of the speaker. The content of the video/speech reflects the title of the video we just clicked to watched. Fashion, in those days and even now, can drive a lot of people's political opinions whether we realize it or not.

Jackie and jack was so beautiful together!......

I have visited Indianapolis twice. I did not know about the Museum. Very interesting. Thank you. I have visited the JFK Library in Boston. Some of Mrs. Kennedy are on display.

Jackie also had the "look" of Audry Hepburn, both my age.

She was the epitome of a first lady.She contributed a lot and change a lot.

The impressive Jacqueline Onassis: Jacqueline Kennedy was a fortune chaser! I will give her credit for being confident and marrying a US Senator ( JFK later become President)! Her second marriage was about fleeing America ( the death of RFK nearly destroyed her)! I am happy that her marriage to Aristotle Onassis gave her back her sanity! His money and security gave her freedom from the Kennedy Family! A legendary woman who led a fascinating and very interesting life!

I, too, was a young child at that time. Watching Jackie's fashion sense instilled in me a sense of style for me in the future. Mamie needs a price tag hanging from that hat!

Always class….. Jackie!

The JFK funeral suit is the same one Jackie wore to her father's funeral earlier. Compare the photos from the two events. Also, the inaugural coat was light beige, not grayish.

Your presentation and pictures of Mrs. Kennedy is very interesting. Thank you.

I loved how she dressed and her demeanor and her elegance etc! I have the same taste in clothing!!! ❤❤❤❤🌹

Very interesting thank you for sharing.

Love this video, very informative. Jacqueline Kennedy had a wonderful sense of style 🫶

Would have been better with no insults to others.

I don't understand the criticism- should she have worn a tie dye t shirt and pajama pants?? She was a source of pride to her husband, and her country- in my opinion- this should be one of the top priorities of a first lady.

I loved when she said they hated everything about me , then love everything

This is a excellent presentation - thank you!!!!!!

Une femme charismatique,très élégante et cultivée. Une "grande première dame!

I enjoyed this lecture. Thank you.

"Don't lynch me?" really. Women should take a cue from Jackie and be mindful that a women is at her best when she is a lady that in and of itself is the "stealth" of a women only if she uses her God-given wits and gifts and not see it s a weakness but infused with stealth it is strenght, power and a respected beauty that al men can gladly repsct and appreciate!

That was IT. She was young whereas all the former first ladies were grandmotherly types. I would love to give them their youth back and give them designer clothes and they would look good too. Jeez why do they always go overboard. Yeah Jackie watched what Audrey Hepburn wore constantly. Sabrina she wore French creations and was gorgeous. She had youth and beautiful clothes and Jackie watched her but it was not widely reported because they the press wanted Jackie to be an original.

It was St Matthews in Washington.

Her mourning suit, in black, the only one she had, was made by Oleg Cassini---NOT Givenchy! This is the very same suit she wore to the John F. Kennedy Jr.christening, it had giant black tassels on the jacket.

Amazing Jackie O

I love this!

This was really cool. I don't know anything about clothes or fashion but I enjoyed, as JFK said, accompanying Jacqueline Kennedy on this video!

So Amazing

To appreciate congrats for mam Jackie...wish always great n keep the honour for all...thx very much n forgiving...🙏🙏🙏🙏😇😇😇😇🤝🤝🤝🤝🏛️🏛️🏛️🏛️🥦🥦🥦🥦🥦🥦🇮🇩🇺🇲🎁🎁🎁🎁

What a very beautiful presentation about Jackie's style.

The speakers halting speech pattern is very distracting. Not sure if he's a stutterer or was unprepared.

Jackie’s clothing , however modern for the early sixties, some look quite dated by now. Just as ms Eisenhower’s did after 8 years after she started her Whitehouse duties. Early 50s were VERY VERY different than the 60s. Let try not to dress shame here and appreciate their personalities, shall we?

She was a young lady when President John F. Kennedy captured Her heart and doing photography of The White House and invited her for Dinner and after follows dating snd Proposals and wedding follows! Her dresses are known Jackie Kennedy Styles.

Don’t know where you got your facts. She had the suit for several years that was worn at the funeral and the dress worn at the Capital Rotunda. The beret she wore belonged to Lee Radzwill and a White House seamstress showed the veil to the beret.

Jackie wore the Givenchy evening gown at Versailles in 1961 not 1962.

Enjoyed this video 😊

Jackie was always beautiful. She was the modern woman of the 60s.

Oleg Cassini a "French" designer? He was Russian-Italian.

I read that Jackie did not like her wedding dress, but that Joe Sr had chosen it. He picked it out... and she did what want to make waves w/ her new father-in-law.

CHIQUERIMA VESTIDOS MARAVILHOSOS OUTRA IGUAL CREIO NUNCA MAIS

Without her Natural Beauty and her Chrisma... All that you're attributing to Fashon, wouldn't mean anything at all!!!

She still os the ultimate 1st Lady. ☮️💟☮️💟☮️💟☮️💟☮️💟

Hug , the first john that made the parents flamingo and the ostrich numbers that mature at 40 years old for the tropics of cancer and Capricorn.

The funeral was Nov. 25th. It was 3 days after the assassination.

She looked loke a movie star - even better. 💟☮️

State visit to Paris was in 1961 not '62. The funeral ensemble was from before JFK's Presidency. She wore the black dress to hear him announce his intention to run for President and she also wore the suit JFK Jr.'s baptism. The lavender day dress was also Givenchy. The starburst pin was not a Cartier but instead a piece that she purchased for herself from a London antiques dealer during his Presidency. This speaker does not have his facts straight!!

This is a great presentation, but it would be made even better if the speaker stopped using "um" so much. It's very off-putting.

I think Providencia Parades was actually from the Dominican Republic

One of the biographies on the Kennedys stated that her wedding dress was chosen for her by Old Joe Kennedy, who paid for it. Jackie, as step-daughter, didn't have access to the wealth that HDA's biological children had.

Her mourning suit, in black, the only one she had, was made by Oleg Cassini---NOT Givenchy! This is the very same suit she wore to the John F. Kennedy Jr.christening, it had giant black tassels on the jacket. The tam hat that she wore during the funeral belonged to Lee Radziwill, and didn't have a veil attached. That dress that is claimed that Jackie didn't wear in the White House years, in fact was worn during the White House years!! It was aqua blue crepe, and she pinned her antique sunburst pin to the bow on the bodice---I think she wore it to Mexico or South America somewhere. Jackie also wore it to the dinnner for the America's Cup in Newport RI in 1962. Who is this guy? He is so wrong on lots of stuff. . .

I could not continue to watch this video after 13 minutes, because of the way the presenter kept smacking his darn lips..

Hillary does not have the fashion sense BUT SHE DEVELOPED HER LOOK SEVERAL TIMES ONCE UPPIN HER LOOK TO PLEASE HER HUSBAND-BECOMING A BLONDE AND IN HER CAMPAIGN SHE JUST LOOKED WELL DRESSED AND STANDARDLY SO WITH VERY NICE JEWELRY BUT SHE WAS RUNNING FOR PRESIDENT. Hillary is a work horse. Give her credit- she deserves a whole lot.

Too the pillbox hat was a cloth crown--regal (as its male counterpart forerunner the top hat) yet not overly so, to befit the jointress head of state of a democratic republic.

A quick fact check. Provi was from the Dominican Republic not from Puerto Rico.... Caribbean islands, different countries!

Jackie was JFK’s pride. Marrying her was the best decision he had ever made in his life. Jackie was very classic, sophisticated, intelligent and very beautiful for his taste. Even up to his grave, Jackie made it sure his funeral was at its best that nobody can ever forget in history. Real brave and courageous woman, that was Jackie.

It seems that there is evidence that the GIVENCHY SUIT was already in her wardrobe . She wore in on several notable occassions and it was a dress and coat

Wonderful subject. Unfortunately, the gentleman is a poor speaker and the clothing isn't shown to it's best advantage with small b/w photos.

where are Carolina Herrera's dresses?

I thought the letters that were not Capitalized seemed as if in a vogue display...Again, I think he should have done the etiquette way and Capitalized.

Jacke Kennedy came from old money, multi generational, before she even met Jack. He came from new money, or one generational wealth. Jackie and her sister Lee were raised by a very wealthy father who always dressed very well. He taught his daughters about clothes and being well dressed.

I seems like the pink suit she wore that day in Dallas should be on display somewhere Washington DC I would think, just thinking,

What a bad speaker.. loses you after about 10 minutes

Mrs Kennedy and Mrs Trump were by far the best dressed 1st ladies this country has ever had!

❤❤

Jackie Kennedy and John F Kennedy Sr are still alive !

Think about it; even in movies, costumes,and colors are chosen to relay a mood/feeling. In Jackie's time , tv was a new addition to political contests. I would guess that the Kennedy administration wanted to relay new, fresh,contemporary, and hopeful! I think her fashion choices did this beautifully,and the world noticed!!! People still notice today!

👋☺Goodmorning💟💟💟

looks better than Big Mike

Provi was from the Dominican Republic, not Puerto Rico !

There was nothing particularly individual about the clothes Jackie wore, they were just a very expensive, high end, reflection of the typical sixties style, that every other young woman wore at the time!

Very very

--Well. he doesn't know what he is talking about vis-a-vis the funeral suit as she was photographed in it previously for an official funeral she attended with JFK.

8:00

"Don't lynch me" interesting and disturbing choice of words. Aside from that, nice presentation

Lady Bird Johnson ‘cleaned up’ well, was handsome & nice! The speaker doesn’t hold back - handsome meaning looking like a man. Pretty derogatory judging these women solely on their looks. The presentation was on Jackie O’s fashion - not slagging off other women who didn’t compare in fashion and/or looks.

No one could be Jackie. No one could be Lady Bird! They were each two separate women. Famous in their own right.

Mom Merry

Oleg Cassini was a ctually of Russian descent. the family left Russia because of the Revolution.. Cholly Knickerbocker was his brother. I read his memoirs