The Kulture Study: MAMAMOO 'AYA' MV 

This song gets better with time, it really ages like wine.

Solar revealed that the unibrown was meant to represent artistry and rebellion against beauty standards. She wanted to show that woman exist in many forms (remember her being bald in spit it out?) anyway she’s amazing

This really is a divisive title track. A lot of people dislike the instrumental chorus and given that Mamamoo is known for their vocals it was disconcerting when I first heard Aya. The thing that people may be missing is that Mamamoo is changing as a group and leaving behind their old standby behaviors. They have an impressive catalog of tracks that are representative of who they were in other eras and it's blinded people to the possibility that they can change their sound. Mamamoo is getting older and their life experiences simply don't track with their peers in K-Pop anymore. They're listening to all sorts of music and they want to try new things. I actually watched Queendom yesterday and their win seems like the main catalyst for the more experimental sound of Aya and the rest of their Travel mini album. I will make a post under this with a spoiler header to discuss that in detail.

That’s the thing about Mamamoo though; they don’t always play it safe. Dingga would’ve been a great title track, but as the CEO stated in writing and as the girls mentioned on a radio show, they saw the PERFORMANCE potential of Aya and wanted to give everyone an intense performance to watch. They know that they’re “Believe and Listen to Mamamoo,” but they also want to be “Believe and Watch Mamamoo.” They’re very aware this track is not going to be as big of a hit with listeners as Dingga is. But they still chose it. In a way, I admire that decision itself, choosing not to do what would be easy, but what they want to show their fans/the people.

Just wanted to let you know that we appreciate your hard work and willing to keep the channel updated with great content as always. :)

Actually, the unibrow was suggested by Solar herself! She said it was inspired by the Chinese olden days kinda spirit, she didn't fully clarify but it was more of her idea! Wheein is kinda like the Light Fairy(?) in one of the scene, she lit up the room while holding a candle This song is comparing their ex to a decayed tooth, that they did to pull out and get rid of, but they are not very upset, so they only teared up, speaking as if their relationship were only worth one drop of tear. (I am not fully sure on this but mamamoo mentioned something similar) Correct me if I'm wrong, I think there are something that I missed out :)

The thing why people are sceptical about this song is because Kpop did not explore the South Asian or South American music culture and is not aware of such sounds, it is still dominantly American pop. I'm glad mamamoo took the leap in experimenting with a new genre. Plus, this song is a bop as you listen to it more.

As with practically anything Solar does (and Mamamoo in general do), that unibrow was ofc her idea (so was the bald head for Spit It Out as well as the two-colour rocker style in Hip). This time she didn't even ask her CEO beforehand and just did it lmao (you can check out the Solarsido video on it for more details). So whenever someone asks "I wonder why they made her do this/made them do this, "I wonder whose idea that was" etc etc when it comes to Mamamoo - you can just assume that basically everything they do on the creative and artistic aspect is mostly either their ideas or done with them being heavily involved bc you can't really command four women, who shine this brightly in their individuality, around and tell them blindly what to do, to wear, etc. Those are four "my way" kinda women with major creative input. Those are four incredibly talented, genuine artists. Always have been. And always growing and evolving. Whew, I love them so much, kinda getting emotional and amazed again just thinking about all of this lmao

RBW is basically rich because of Mamamoo. Good to see they put some of that back into them.

Fun fact: RBW actually invited a small group of K moos and asked them to vote on the title track for Mamamoos' album, and Dingga won that poll. But RBW really wanted to push for Aya as the title track and decided to have dingga as a prerelease instead.

Also the CEO didt know about Solar drawing herself a unibrow, she decided it on her own without consulting the rest lmaoo

Aya is deviating from the norm this year of relessing retro title tracks. Also, they probably thought this would be dope on stage which it is.

Imo the first time through this MV is a wtf, jaw drop experience and it takes a few listens to get a handle on the song. Wheein's character is different from the others, who each take a more aggressive approach to the breakup. Hwasa's dominatrix dentist is extracting the bad tooth, obviously meant to indicate that removing the lingering feelings for an old lover is painful but necessary. Moonbyul is clearly determined to destroy those feelings. Solar's unibrow was inspired by Frida Kahlo's success in not only surviving but achieving great things as an artist despite living in pain, and Solar ritualistically stabs the bowl of her tears at the end to symbolize her determination to move on with her life. Wheein seems to go from darkness to light without the violence of the other three. She has the heavy eye shadow, the veil, the hats and the veiled hat, which I take to represent her repressed situation with the old lover, and then she becomes someone who lights up the world when she frees herself from the old relationship - note the scene where she lights a candle and all the lights in the room come on magically. From what I can tell you're not alone in not being thrilled by the chorus. Kpop likes its pop songs to have a catchy, upbeat hook and Aya's anti-drop chorus seems to be the kiss of death commercially - it's quickly dropping on the k-charts and Aya seems destined to join Wind Flower and Paint Me as underappreciated masterpieces. For me Aya is just another reason to respect MMM for doing their own thing, following their own artistic vision, and pushing the boundaries of what a kpop girl group can be.

The chorus is also the part I enjoyed the least upon first listen, as I also prefer vocally-driven choruses. But Aya was definitely meant to be seen and heard while watching the full performance. It's one of those tracks where no matter how good the MV is, as seen here, the performance aspect of it puts it on a whole other level. All in all I enjoy the track as a whole. It's definitely a refreshing sound from Mamamoo, especially with them getting to use a lot of their lower registers this time around. 💯💯💯

When I first heard AYA, I didn't know what to make of it, if I would like it or not. Dingga, on the other hand, I liked from first listen. AYA has really grown on me the more I listen to it, and I can appreciate how different the song is from Dingga. Both songs, heck the whole album, is a great listen. I feel like AYA is even better when you are able to see it performed on the stage. It has a theatricality to it that really shines on stage.

Solar's unibrow was in homage to Frida Kahlo! She said "She's so cool and unique, that I thought it fit well with this title song's concept. 'AYA' is a song about not holding onto a lover that left, but rather letting them go coolly. There may be lots of ways to express a cool and amazing female, but I chose to do it like this." Mamamoo explained a bit more about the roles- Look up their AYA MV reaction

The dance break is heavily inspired by Brazilian Funk!

I love that most of momoos is mature enough to accept different opinion and appreciate others

When I first heard the song I wasn't quite sold either, bc the switch-ups didn't feel cohesive. I was blown away by that aggressive Hwasa post-chorus/second verse you mentioned + loved the chorus (especially the "teardrops or raindrops" part bc something about the beat feels so... familiar, as an Indian). However, it took several listens to start hearing the connective tissue between the different parts of the song. I was particularly put off by the tempo change at the end, before realising the breaking-free aspect that it represents. (Similar to Maria, where it's deliberately sped up in a jarring way, to close the bitter undertone on a more triumphant note.) Overall, I've come to realise with Mamamoo's music that if it ain't an instant banger, it's an eventual grower.

You guessed right PD, they are comparing the pain and the idea of removing a rotten tooth to a relationship break up, but they are not feeling so upset about it because it was a toxic relationship, a "rotten tooth", that has to go, that's also why it's only worth "one teardrop". At the first listen i did feel that it was a bit all over the place, but after the third listen the song grew on me and now i love it! I also agree that the song and the mv seem to be more centered on Hwasa and Solar, probably because this kind of sound and concept is more their style than it is for Wheein and Byul (not that they're not slaying tho and i wished Byul had more parts). I hope you check out their first ever Comeback Show! They won as a prize on Queendom but didn't used for HIP since they didn't had much time to prepare for it.

I feel you on the empty chorus in general since I typically prefer vocal driven as well. The song definitely grows on you upon more listens + pairing it with the live performance where you can see the dance during the chorus and it makes sense. Funny enough about Dingga & Aya, as RBW invited some fans to listen to the 3 potential title tracks and vote for which one they wanted. Dingga won bc they thought it would chart really well and appeal more to the general public, but the company & the girls decided to make it a pre-release bc they wanted to be more experimental with performance and sound with Aya.

I feel like they’re at the stage in their career where they’re comfortable with experimenting with their sound and performance. They’ve proved they have the best vocals and now they’re proving they have just as good dance and performance ability. I’m all about evolution and trying new things so I’m here for it. I love this song.

Oh man, we're total opposite hahaha 😂. For me, I really really love their chorus so much, the instrument tho..it's so catchy AF!! Not to mention that the music production was also on the international level as well. Mamamoo just really step up their game.

According to Moonbyul, this is a breakup song but in a fiercer way wherein one faces their struggle with lingering feelings after the breakup which can be painful to go through. Just like how rotten teeth are painful but removing them would also be painful. I have no idea about the outfits yet though 🤣

Guys i just realized that at 7:00 the scene is basically a mouth. The red represents inside of the mouth and the graves where is written 'tooth' are literally teeth and Hwasa being dressed in black with the pickaxe, she is the rottenness that they refer in the lyric: "A rotten tooth needs to be pulled out AYA..." so basically the idea would be that maybe a toxic relationship is like a rotten tooth that gets worse and worse if you don't get rid of it. It's an interesting idea and concept for sure. That's my theory, what do you think?

After 2nd listening AYA is playing in my head since 3rd of November

as a fan of them I can say this song is so different from everything mamamoo (or any group) has done. The structure of the song cunfused me at first listen. I wasn’t feeling the chorus, which was really weird because I’m used to like everything they release. But after some good listening the song grew on me, and I realized how every second of this song is amazing. Very proud of my women!

Solar's unibrow is probably a tribute to Mexican artist Frida Kahlo, who was famous for sporting very a thick unibrow. She's referenced nowadays as a big symbol of feminine confidence and self appreciation. Also, being Mexican it goes along with the clear latin-american/middle-eastern theme of the song. Love the vid, hope you're well

Solar is a ghost from Chinese myth, Hwasa is a virus, Moonbyul is like a royal bodyguard of some sort, Wheein is like a fairy or a genie. There is definitely a sense of time travel in this MV, from barbarian age, to ancient Egypt, to ancient Asia, to modern, etc.

YES. Mamamoo never fails to amaze. Also I believe Solar said the uni brow was inspired by Frida!

Solar was the motivation for the unibrow lol 😂

MAMAMOO truly doesn't disappoint! Vocal Queens still reign as vocal queens! I love the switch up at the end, reminds me so much of Maria. Overall this was a great comeback and I feel like it's the spiritual successor to Gogobebe because the sound is similar. Plus... how can I not mention the visuals? I'm floored.

Am I the only one who felt the chorus super natural? 😂 It reminded me the taki taki beat 😂

Maybe you could listen aya one or two more times? The MV's overpowered the song tbh,, in the first watch like we just more focus on the mv than the song, but then when we listen to the song only for the 2nd time, the song is dope, with high quality sound. The album name is Travel, which is tells about those who want to travel, and it is related to the current pandemic. Aya, this song and the MV inspired by many cultures in it. Like the album names, travel, who visited various places. Solar and wheein, we can see that they are inspired by other cultures (Chinese and Arabic/Egypt (?), yeah smth like that

Moonbyul stood out to me quite a bit in this song. Her first rap reminds me of Egotistic and that was one of my favourite Moonbyul raps - just had this reggae (?) type of undulating rhythm she rode so well - and she did it again here. So I've noticed that I perk up in anticipation for it whenever I listen to the song. The second rap, not so much, but it's quite fast and I appreciate the variety between the two.

As a moomoo I really wasn't expecting this for Aya lol. At first I thought the song was really weird and the ending gave me Maria vibes (in changing the genre for a dance break) and I wasn't sold but this song GROWS on you immensely. Now I can't stop listening to it hahaha (but I still also prefer dingga, like you). And the unibrown idea was Solar's. She said something about representing a strong woman and even mentioned Frida Kahlo and how she was such an inspiration to young women for breaking barriers on the video where they react to the MV (you can find that in mamamoo's official channel)

You work so hard pd, thank you for everything!

Closing my eyes while listening to Aya helps me grasp the music quicker. Let your ears devour the music, let your body feel the beat. Then the structure that seemed quite confusing earlier suddenly fits in and makes sense. It's sure one of my unusual music listening experiences. The MV is fab; it's great visual treat, I love it to death; but it's quite distracting first time watching. I kinda got lost into beatiful filming and everything and couldn't 100% concentrate on the music. Overall, I love Aya musically, though I'm not giving it 10/10 (maybe somewhere b/w 8-9). And if someone could do some club remixes of the song, it'll be a blast. It's a perfect club material.

Honestly I really appreciate the fact that it's not another retro concept.. it feels fresh..

Been waiting for this!!

I love Mamamoo’s to tile tracks alway. they are my ult group and they literally don’t have a song that i dislike. I love 95% of their songs and there are a couple that I only like, but yeah their discography is amazing for me

I’ve been a fan of mamamoo for a very long time and I never under estimate or dislike their releases. I know that they are very talented performers and think a lot about their music and how they want to present themselves. Therefore, I trust that what ever art they put out will represent them and will be entertaining and sound great. I like their jazzy sound but I also like their more rnb or pop sounds as well. I see them as multifaceted and they have been the whole time. Even in their first two mini albums they had tracks that were different on there.

Oooo they're getting caught up now! Taemin, then Gfriend, abd anyone else is next. Can't wait! Solar is always challenging beauty standards.

Thank you for doing these reactions PD!! I always wait to check out the comebacks until you upload about them. I appreciate all the hard work you put into these videos and I hope you’ve been doing well these days! 💙💙

By the second day you will already singing "Neunmuliya Bitmuliya Aya..." all day long

Aya was for me a punch in the gut. It took me aggressively by surprise and made me forget about Dingga. I liked Dingga but damn Aya has such power and builds up all the way until the end. Wheein is the one i noticed the most in the song and the mv. She is coming with a lot of force and i am excited for her comeback. Solar's unibrow is related to Frida Khalo's history of overcoming pain and sadness. Solar is so creative. Bias all the way, but Wheein... She wrecked me the same way aya did.

this song is definitely my style! i wouldnt choose it over dingga but i love every aspect of it, i just wouldnt expect them to be mashed together and sometimes it doesnt work as well as id like also the beat drop/outro really reminds me of brazilian funk, specially from rio de janeiro lol

Thank you so much for this video PDnim! we appreciate it a lot!!

the only reactor that i watch ... always structured opinions that opens up a great discussion. srsly great job

I think the instrumental part of the chorus was my favorite thing about this song ahaha, and i usually hate instrumental choruses. I think because it was inspired by Arabic/indian music which is from my culture so its a very familiar sound for me. But I understand why some pple may be turned away from it.

Omg Im soooo early 😳 always happy to get FOT content to brighten the day ^^ thank you PD !

been waiting for your review!! thanks a lot!

Yesss, I've been waiting for this! WIth Solar, I think she was trying to portray Frida Kahlo as an expression of rebellion against the beauty standards.

I agree I prefered Dingga way over AYA. Honestly, I didn't like AYA when I first heard it, but after watching the live performances, the song grew on me, so I kinda like it now. Hope you do a listening party for their EP, "Travel". MAMAMOO really experimented for this CB. QUEENS! Also, keep up the good work, PD! :)

I was waiting for your input about Mamamoo's Title track, and u never fail to disappoint!!

Aya is the kind of songs that get better with time..like vintaged wine

Been waiting for this thank you 💖

You know why I love mamamoo because they have different styles vibes genre of their comeback

mamamoo have been working their ass off for the past 6 years from events to another events, they not only growing as an artists they also help in building rainbow bridge practically paying for their company bills. So when the company finally go all out for this comeback we all felt over the moon finally have a taste of having the high quality mv the high quality music video set the outfit look so expensive the make up look so good on every member the choreography look expensive and much more harder than hip everything look so expensive and the company finally doing it most right for their artists. You can check out their live stages everything look so expensive and i just can take off my eyes from each one of them The reason why they choose AYA over DINGGA because they decide to do more dance focused performance not only from their vocal but their dance they said how they can do a lot of things with AYA if you watch their past awards shows you can see how they always show a rearragement from their songs and they definitely will do it again with AYA. Their producer mention before how DINGGA just a song that you listen too while AYA is the song where you put your focus on their performance. Well they are right althought i have been watching all their live stages again and again i still found myself getting absorbed by their performance and found myself clapping after they finish performing. For this comeback the most obvious change you can see is how they completely abandoned their HAND MIC. For the past 6 years mamamoo have been focused on vocal based performance singing all out in every performance so when they slowly put their hand mic (HIP is their first time in their 7 years career using head mic) they really want to showcase their improvement in dancing. The choreo for this time are much harder than hip theres a lot of hand movement, more fast steps and more dancing. They are known for coming up with their own choreo since debut, the choreo that would match their stamina because they focus more on vocal. So when they finally coming back with more dance based performance we can clearly see how they really jump out from their comfort zone. Rather than sticking with what they are famous for they decide to challenge themselves with this new song 'AYA'. they got this title 'belismamoo' means believe and listen to mamamoo, so maybe they wanna come out from that and show that they can do more than singing. They really improve a lot in their dancing. So the reason why they put inst more at the chorus rather than vocal driven they probably wanna catch a breath in between because this group always sing live whenever they perform. and just like i said they wanna show more dance based performance wanting viewers to focus more on their dance rather than vocal only. the music is inspired by arabian song saw one comment talking about queendom, totally agree on how the group like gidle, omg, lovelyz showcasing their great performance every week and it probably inspired mamamoo to do the same, make them wanna try new things challenging themselves with all this dance based performance. this definitely are new things that they do, they know aya wont do well they know there will be a lot of ppl wont really like aya but this is mamamoo they do the opposite way they do what they want as long as its not wrong they do what they love to do and thats what make they stand out from all other groups.

This song really grows on you, because I did NOT like it first like 3 listens. It kept showing up on my recommended when watching other Mamamoo songs and now I think it's amazing haha.

I wonder, will PD ever do an album review/listen along for Mamamoo and have they ever done it before? Mamamoo have some of the best bsides ever

thank u for the reaction pd! i hope ure well too~ personally, the song gets better the more u listen to it and that's when i realise how catchy the flute sound was it gets hella addictive 😂

Ayy PD been waiting for this :) The MV was an immediate 10/10 for me, I love all the set dressing and the rich colours and how the Arabic sounds in the song influenced those decisions. The lightning looked dope! It's definitely a higher quality than a lot of their MV's whether that was due to a difference in budget or the people behind the scenes idk, but it felt like a step up. Solar with a unibrow didn't surprise me after the bald scene in her Spit It Out MV lol but I think it's awesome that she basically flips the bird to 'beauty standards' by showing such looks and empowering women by doing so. Dingga was an instant bop whereas the instrumental-driven chorus makes AYA more of a grower, I loved the song on first listen but it took a few more listens for me to vibe with the chorus. The dance break at the end though? FIRE. AYA definitely represents Mamamoo very well, they're fearless when it comes to the experimentation in their music and they don't mince what they want to say with their lyrics.

Am I the only one that noticed the reference to the 4 horsemen of the apocalypse? with Moonbyul as the conqueror that come with a bow and a crown; Solar as war with a sword; Wheein as famine with a balance scale; and Hwasa as plague or death with a scythe?

Still to date my favorite Mamamoo Song. It gets better everytime I listen to it. Also amazing to sing in Karaoke.

For me, This song was so good. Also, this was a new side of them. I was super excited. I love to listen to every song from them. But thank you so much for your reaction. Stay safe 😉

I love Mamamoo one vocals, two...they improve and move on to a new sound , they go out of a comfort sound. They trie new versatile music genres, and that means growing up, evolve, walk a new path and I love that. They are not your cute pinky one genre girl group. They are artist period...vocals, wrown up woman that performe new sound every time. And I love them for this and moore.

I love this comeback the concept and the music is insane...like its not hard but goes do hard ykwim..

FINALLY!! QUEENS ARE BACK, LOVE FROM TURKEY❤️🇹🇷

The first time I listen to it I wasn't sure but onece you start listening over and over us I did I actually really like it

Love your reactions, thank you so much! Not sure if it's cus I'm from Latin America and I'm very used to this kind of style, cus the chorus was actually one of my favorite parts. I always find myself dancing to it😁🔥

Love your reaction

I've seen AYA MV many times and watched the comments including some of the MAMAMOO comments on it. From what I've understood, the song is about breaking up coldly. Like it was a pain that you realise it's not that hard if you took it from the root. At the beginning the pace is slow, wondering if it's tears or just the rain but there's no rain on the MV, just tears. Only one tear, that reminds me of Solar in an recent video saying that "You only worth one tear from me". Then at the end the beat starts fasting up in a brazilian folk rythm mixing some moves that reminds me the Garotas dance (Im not brazilian but i like to see those dances, please correct me if i'm wrong. It's just my impression) and the lyrics say that it starts dropping (The tears) like you are releaving pain through the cry. The dancers join them and it reminds me a celebration dance which also says "Happy ending, my love for you drops to the ground" like she overcomed the pain after that. Regarding the individual concepts I only know part of Solar's since she said a bit in her last video. She choosed the concept inspired in the serie "A Chinese Ghost Story" since she said that the song has that kind of vibes and regarding the monobrow, she choosed it inspired in a picture of Frida Kahlo not because of the lyrics of the song nor the meaning, but her uniqueness that made Solar think it will fit the concept and the song. Which I think is pretty accurate since the song is TRULY UNIQUE. From my point of view, the MV and the song development is such a gem. It's not like kpop, it doesn't feel like that. I just hope the world is ready for this concept because its really a masterpiece. This song gets better every time you listen and the choreo is GENIUS. I'm a Moomoo and I'm proud of how they keep growing and taking challenges like this. No one does it like MAMAMOO, that's for sure. EDIT: Please react to their album Travel. Its really a whole new experience. There's a song that's really experimental in a very good way.

FINALLLY 😭❤️

You should check out the performance video, PD! One of their top three choreos for sure - switches between slinky and aggressive and sexy so seamlessly. There's a video up on Dingo Music where the camera-work really heroes the choreography too.

The outfits is this MV are everything 🗣

this video is basically my thoughts for this song and MV

This song is like if egotistic had a baby 😂

I'm so happy this was the title track I love Aya so so much

Thanks PD nim! Hope you do a listen-along to their Travel album!

I followed the release of this song. Watched the teasers and everything. The first thing i thought was I didn’t get the song bec i was kinda overwhelmed by the visuals and what they meant. The storyline wasn’t clear and still isn’t. After listening to the song w/o the video then watching their comeback show (queendom prize show) performance, this song just clicked. The chorus is really jarring at first listen but after a few more listens it just makes sense to me now. Mamamoo could’ve easily taken that chorus part and made it sound more like the latin sound in the beginning and this would be more digestible to people but they didn’t. It feels like they designed this song and mv around that instrument. This song really belongs in a live performance and mamamoo designed it that way. Also, i think you’ll change your mind about moonbyul’s part after the a few more listens or watching the live stages. That 2nd rap of hers is one of the best parts but I agree that there’s not enough byul here.

You have to listen to it at least a few times, it grows on you.

Loved the reaction!!! Moomoos views are increasing like snail,these ladies work so hard for us so plz stream harder and don't forget to vote them we want to see our girls on top right?

It’s interesting how polarising this song is, especially at the first listen. I LOVED the chorus in Aya, and the instrumentals were fantastic. There is something about the Middle Eastern influence that just is so enticing. I understand how it is a more unconventional sound for some, but I love seeing Mamamoo respectfully incorporating the music of other cultures in such an interesting way. Their vocals, as usual, sound great, and I think seeing them go with this more mature, sensual style is so fun.

just one thing I want to point out, the dance break is my favorite part bc the change in instruments(I think?) and the high pitched voices(?) in the background reminds me A LOT of brazilian funk so being brazilian myself I loved it so muchhh

I really like it, it might not be my favorite title track from Mamamoo but it's still really good!

The song's lyrics refer to how you remove a tooth when it gets rotten as a metaphor for removing a rotten person or situation from your life. That's what Hwasa's tooth tombs are about. They're the parts of the bad man (or her relationship with him) that she's removed from her life. She had the tombs as sort of mementos of why she got away and needs to stay away, but now she's done with all that. So she's destroying even the tombs, to remove all traces of the jerk from her life. The song is clearly influenced by Middle Eastern music, and that explains some things that seem otherwise confusing to most viewers. The abrupt change to a frantic tempo at the end is a common feature of the Sufi Semazen, more commonly known as "whirling dervishes," an Islamic prayer/meditation dance that starts out slowly, but then the dancers start spinning and whirling almost out of control, to rid a person of ego or personal desires, and bring them closer to perfection. That motif fits with the general concept of the song itself, of getting rid of bad influences (like an unreliable lover) to become a better person. And of course all the visuals feed into the Middle-Eastern sensibility as well.

The first time I heard AYA I was sad I didn't love it, It was just kind of fine....but damn after listening to it for the second & third time...I LOVE IT SO MUCH!!! It is one of the best songs of the year. IDC.

One of the composers of this song is Kim Do Hoon. He is famous song-writter in South Korea and also the CEO of RBW company (Mamamoo company)

Great video

we love you pd💕💕💕

Watched recent videos of Mamamoo explaining the song. The tombstones with "tooth" on it refers to their lyrics "썩은 이빨 뽑아내야지 아야" (썩은 이빨 뽑아내야지 아야) which were sung by Hwasa and Solar. During their interview, they said that the rotten tooth pertains to a lover that is not loving you anymore. It's like a rotten tooth in a sense that you have to pull it now because it'll hurt more if you'll just leave it there since it's already rotten. So Hwasa's like the one showing that one. Wheein, on one hand, she's the one that lights up the lamps in the MV. From the start of the MV until that part when Hwasa said "And it’s over 끝났어 " (And it's over, it's over) and then Wheein said "남은 감정도 없어" (I have no feelings left), the lamps in the room where she was in weren't lit anymore. I guess for the most part of the song, Wheein's character was trying to show that she was trying to make the relationship last by even lighting it up on her own buuuut, it won't last if it won't. She has no feelings left since the rotten tooth was already pulled out. For Solar's unibrow, it was explained in her Solarsido episode that she wanted to show a futuristic and highly artistic woman just like Frida Kahlo. The inspo for the styling was from Chinese ghost story because she feels like it was the vibes of the song itself. ☺ I'm very happy when Form of Therapy reacts to Mamamoo's songs heheheh. Your reviews are very insightful. Your reviews dwell on the lyrics, artistic aspect, and composition of the songs. That's why I always watch out for your reviews on Mamamoo's songs hehehe.

Their instrumental chorus was I believe inspired by Indian music because I'm Indian and the instrument as far as my knowledge goes is flute and I've heard such instrumental before also when they performed in music shows I can't remember which one but the melody that came before their song was definitely pure Indian traditional music and I was also able to understand the lyrics of that melody. I understand why some people didn't like the chorus but I absolutely love it maybe because it was more on the traditional side of our culture. We had such instrument melody in 90s music and Indians love that kind of music but nowadays it's not common to see such instrument driven melody in Indian songs also.

I also saw more of Hwasa. She is curently the most popular member and very active on variety shows to get the group even more attention. Maybe in that regard they showcased her more ?

I don't have a specific preference for songs, if I like a song I just like it and I love this song

truth is... i love this song

if you read the lyrics it make sense..as the song about letting go from bad relationship..pulling teeth out + get rid bad person..solars eyebrow is tribute to person she respects frida something..

Never clicked so fast!!

This is my favourite title track from mamamoo 🙈

A BOP!!!! MMM QUEENS