The Kulture Study: NewJeans 'OMG' MV REACTION & REVIEW 

When she said but we're shooting a music video right now and then turned to show the production team that was one of the creepiest things in an MV to me lol

So, hear me out: For me this MV is about idol-fan relationship from an idol's perspective. They take on the identities assigned by the public: Haerin is a cat (fans love comparing the idols they like to cute animals), Minji as the doctor (the one who takes care of the group, the leader, the "mom"), Hyein as a princess (fantasies and visuals). Now Hanni is important to introduce this whole concept through an iPhone metaphor, she says "It doesn't matter who I am anymore, I exist for you" and Dani is that voice in your head that tries to pull you out to reality, they're not this or that, they're New Jeans. Idk it makes sense to me in that way

this is my take on it- the reoccuring character in newjeans' lore is named Ban Heesoo. The fandom name is Bunnies. (korean pronunciation of bunnies is banheesoo) WE are Heesoo. if ditto was the fan's perspective on the parasocial relationship between an artist and a fan, then OMG is the idol's perspective. hanni's monologue in the beginning really brings that to light: "when you call me, i will run to you anytime anywhere. i exist for you" it brings the concern of artists having to exist only for the fans- they're trying to say they're *real* people too. she's an "iphone", basically a metaphor for being a person who has to run and be 'on' when the button (app) is pushed. danielle is very smily/bubbly type of person. fans always comment on her happy attitude and when she's watching the tv static and laughing at it, i think it shows that feels pressured to always smile and laugh because that's what people expect out of her now. so she's just laughing at nothing in that scene. hyein has princess syndrome, because while always trying to dress up and be her prettiest self for the fans, she forgets reality and confuses herself with fairytales. (snow white, sleeping beauty, and the revenant references) haerin- ever since debut, fans and nonfans have said haerin looks like a cat so much that she actually starts to believe she's a cat. minji is the unofficial leader of the group (there are no positions in nwjns, but a lot of people and myself included think she has leadership qualities) and she's the oldest. so she's been known to take care of her members very well. hence her thinking she is a doctor who's under pressure to take care of her members. i think the team at ador and hybe are VERY self aware of media and newjeans' market. they know what people say about newjeans!! this is their first comeback and only 5 months since their debut and they're already challenging the industry and doing callbacks to their debut! a MASTERPEICE of a music video, and the song is 10/10! i love the breaking of the 4th wall, i love how they called out their haters at the end of the video, i love hanni dressed as steve jobs. i mean, this video has it all- humor, weird/quirkyness, references, callbacks, serious topic, lore, introspection, thought provoking... no one is doing it like newjeans. i mean that literally, this has never been done before.

If you change Hanni's word from "iPhone" to "idol", the meaning of her intro is surprisingly clear. While the other 4 members' delusions are more obvious, Hanni's delusion that she's an iPhone is actually her trying to process all of what is expected of an idol. Her best way is by saying she's an iPhone, with her reading fanmail, singing for the fans, talking to them etc.

Literally my first reaction to Hanni, was "What in the Steve Jobs?! Why she dressed up as him?" Then she just says that she's an IPhone, and I straight up fell out my chair dying.

The end was Minji saying to all the haters behind the keyboard: "alright, time's up. Let's go back to your psych ward." 😂

In short from what I understand: Ditto and Omg are related. In OMG we see the parasocial relationship between fans and Newjeans, from Newjeans pov, as it shows how fans impact idol lives. Hani's line '' I'll run whenever you call me, I exist for you'' is a very important like to express Idols - Haerin, who is always complimented for looking like a cat, now believes she is on. -Minji misunderstands that she is a doctor, even though she is a patient herself, because she is always expected to take care of others as the oldest and mom of the group -Daniel who is known for smiling a lot, is laughing at an empty Tv, but she is also the voice who pulls us to reality -Hani, through the intro, she sets the tones of being an idol - Hyein who is always complimented for being pretty, thinks now she is princess. While in Ditto, the summerize shows how fans think of idols as their friends, and escape reality through kpop. IMPORTANT DETAILS I found for the world building _ in Ditto Side A 0:29 ( I'm not sure who is talking I think it's minji): ''kitty Kang'' Haerin: ''I'm not a cat'' '' what do you mean, kitty kang'' Kang being the last name of Haerin ( who believes she is a cat) Also from ban heeseo channel (the girl from Ditto) - Video '19981228' : the description says ''These day, Hyein's princess disease is so severe. She keeps asking where to buy the glass slippers, which really upsets me'' -Video '19991229' : the description says ''It's a video I took in PE class, but I don't know if it could be used in a music video. I think the natural look is pretty. Hanni finally bought a phone. But I think I gave her the wrong phone number'' 3:33 you can see her sending a message to ban heeseo My favorite part of the MV tho has to be 4:50 🤣🤣 she called herself a doctor and said she is not a patient, so when she entered the ambulance the look they gave her🤣🤣 '' you're not sane too''

People throw around the phrase "cultural reset" quite a bit, but I think NewJeans could be the real deal. Really feels like, "wow, this is something different that I didn't know I needed in my life." Refreshing, relatable, perfect blend of old and new, with catchy songs and choreo. I can't really say enough about how impressed I am. Very excited to see what they do next.

It's funny how usually PD is quite vocal when reacting to MVs, but when reacting to NewJeans' videos they have been unusually quiet.

i love the "they keep asking me "who is he?"" because it's not as simple as "there must be a guy they like!" the reality is that there's a fan who is always on their phone watching their favorite idols and smiling and giggling, which makes the people around them ask "who is he?" thinking the fan must be talking to a guy they like for them to be smiling like that. but it's newjeans.

The doctor is actor Kim Joo-Hun who has been in a few big K-dramas - Big Mouth, Its Okay To Not Be Okay and a cameo in AE Woo . And the guy at the end who picks up the cartoon drawings on the pad is famous cartoonist/webtoonist Lee Mal Nyeon (aka Calm Down Man on YT). New Jeans were on his YT/Twitch stream for a live 90minute chat/dance/discussion with him and actor Joo Woo-jae straight after OMG was released. It has subtitles!

My Theory: The biggest clue to whatever NewJeans is, is their icon: the white rabbit. The over-arching concept of NewJeans is Alice in Wonderland, and the key is their logo: THE WHITE RABBIT. It's everywhere - in their MVs, in their outfits, in their lore and concepts, their fandom name, and in their sound which is notably both dreamy and bouncy/groovy. The way NewJeans expresses this motif in every single thing they do is easily one of the most brilliant things I've seen in k-pop. And this is partly because of how both subtle and obvious it is, and how they've taken an old tale and modernized it so it feels familiar but also self-aware. What is this concept I'm talking about? It's Alice in Wonderland. If NewJeans' summer release introduced fans to their sound, gifting bunnies a 'Cookie', then in their winter release NewJeans are inviting people to follow the white rabbit into their maddening, dreamlike universe. The wonderland of NewJeans is one of eternal youth and good vibes, and not necessarily Y2K as is widely believed. In my opinion. Every group from debut Itzy to Red Velvet to XG to Triple S has tried a Y2K aesthetic and not one of them feels as nostalgic or youthful as NewJeans. Why? From the straight unadorned long black hair, to the inclusion of Black and queer characters into central storylines about young love, to using the bunny as a metaphor for playfulness and awareness, the expression of youth and fantasy in NewJeans is so subtle and yet pervasive to me, it's obvious it has come from the mind of someone obsessed with the idea, someone who has studied what makes someone youthful beyond the temporal sense. Much has been said at this point about the end scene in OMG and how that is Min Heejin clapping back at her detractors, but for anyone who has actually watched the MV, it's clear that everyone (including the doctors) is said to be mad or a little insane or inside this 'dream-like reality'. Everyone, including the viewer. In Ditto and OMG, NewJeans' not only break the 4th wall, they demolish it completely. You're left wondering what is real and what is an illusion. And that's the point. With that final scene in OMG with Minji bringing the hater with her into the insane asylum, and the final scene in Ditto where an Inception-like flip happens when Ban Heeseo watches her old tapes (Heeso being a representation of their fans), the creative team at Ador has brilliantly conveyed the reality of para-social relationships fans develop with their idols, as well as enclosing their fans in their own universe and memories. Not even their haters are exempt.

my favorite part is the ending. danielle breaking the fourth wall + trying to explain to the girls that they’re newjeans followed by the TRIPPY recap of newjeans.

Heesoo is defiantly the key to understanding this storyline. She’s appeared twice now and perhaps the next album will dive into this story more in depth.

This music video literally having the build-up of the connection to their storyline was PHENOMINAL. When Danielle goes "We're filming a MV right now!" and sees the directors it genuinely shocked me, and for the references to literal real-life apperances like variety shows, fanmeets, and shit like that let ALONE connecting to Attention??? That took me to my core... Terrific.

NewJeans straight up putting people in genjutsu for this comeback. lol.

If anyone remembers, T-ARA was doing mini stories for their music videos waaaaay back in the 2000s. I'm glad it's coming back cus NewJeans is amazing and it keeps me intrigued!

one of the things that creeped me out the most in this MV is that in some scenes where they dance and jump around in the ward setting with their robes, there's always a girl on the chair holding a stuffed bunny toy. I thought she was only there during the silent moment at 07:39 but you can see her in other scenes too.

I think that both MV”s of Ditto and OMG are focused on the opposite spectrums of a parasocial relationship. In Ditto Heesoo (the girl filming) sees NewJeans as her friends, but that’s not reality. As the MV goes on she realizes that she can’t keep holding on to a relationship that doesn’t exist. She gets in touch with reality by making real life relationships. This is conveyed with the boy. At the end of Ditto Part B, Heesso is older and is reminiscing about how she used to love NewJeans. It’s NewJeans telling us our music will always be there, but live your life because those type of moments you don’t want to miss. In OMG the parasocial relationship is through NewJeans’s perspective. All the things us fans or Bunnies roles we gave them manifests into reality in them. It showcases how fans can impact the idols. This kind of jump from reality is shown with them being in the psych ward. For example, Minji is kind one the mom role in the group and she’s become so in to her role she thinks she’s a doctor helping the girls out when really she’s a patient like the rest of them. Another example is Haerin. Bunnies have said she has cat like characteristics and now she thinks she’s a literal cat because of her feeling like that’s the role she’s stuck in. Hope this makes sense!!

This mv is EVERYTHING, like literally. My take on this mv is that they are confuse with who they were really are as an idols. Hanni - Iphone Dani - Idol Haerin - Cat Hyein - Main Character in every Romantic trope stories Minji - Doctor The mv started with hanni actually explaining the whole concept of the mv. Idols who don’t even know themselves, they worry on what the fans or other people wants to see them that it doesn’t matter who they are anymore for at the end of the day they (Idols) were made for them (fans) or rather, they exist for them. Next scene was minji gathering every member, even herself. My take on Minji’s character was, she is the group’s therapist, like someone who can they run when they are troubled when she, herself, is confused. It can be seen how she switch from patient to doctor (before the credit rolled). Moving on to hyein, her character is my favorite and the amount of comedic act they put is just so funny 😭. At 5:07 as she flips the book you can see the movie references on each page she re-enact with dani (her male lead in every story). The first scene was from La Boum where the male lead put the headphones on the female lead then as she flipped the book it transitioned into them dancing then the next page was hyein looking at her apple watch then the time was 12:00 am (cinderella). Then she became the little match girl. When she light up the match, haerin appeared while holding and apple which is supposed to be poisonous (snow white). After that she became the sleeping beauty waiting for her prince charming (dani riding that vehicle) to wake him up. But dani didn’t make it which can be seen at 5:45 (dani laying at the floor) probably because of an accident. Then hyein was actually scared because instead of the prince charming coming to her, it was the bear who found her (her reaction is so funny pls 😭) and this part was from the movie the revenant. Haerin thinks that she is a cat. Because of her cat-like features that fans see on her. Dani is an idol in the middle of shooting a music video. She even confirmed it with the director (the director and staffs face was like 🗿 AND IT WAS SO FUNNY 😭). At the bridge part of the song, the supposed doctor of nwjns suddenly became patient because he was also confuse with nwjns identity. He sees them as nwjns themselves then suddenly he saw them as children to normal high school girls, normal people, ghost, firemen, soldier then back to nwjns (idols). Then at the ending dani saying that they are new jeans, idols who were bound to do things fans wants to. Lastly the iconic post credit scene, typical haters who spout whatever nonsensical things. Then minji taking them to mental hospital (😭😭😭😭😭😭). This mv is the most unique mv I’ve seen in my entire kpop fan life. New jeans potential is so amazing and I look up to their future comebacks. I hope that they keep this weird yet unique concept of them.

It's like rewatching perfect blue. What we see of idols are what we want then to be, their identity stems from our perception of how and who we want them to act. Which is why some fans act out when what they are irl betrays that very view they've built up for them. Even to the point of committing crimes. Everyone is obsessed with our avatars, having multiple online personas and accounts that are maybe dedicated to the different types of ourselves that we want to represent. For idols especially they depend a lot on us to solidify their identity, but if they lose your identity being rejected by us, there's nothing left. Those scenes, just like the idol in perfect blue, are mixed, each shot transitions from her idol life to her real life where the line between reality and non-fiction blurs. when we see her perfect self, it's always through the lenses. Just like what a fan said, it's not a puzzle to be solved but a story to be enjoyed. I'm gonna have PTSD from the anime again I'mma head out now. Also, fuck black Swan, that movie doesn't even deserve any attention for plagiarism

Everything about this group is top notch. I love everything about them and I’ve never thought I’d find a group like that. Obviously the quality of production is top level. But even energy of the girls.. is just so fun, but “OMG” add some complexity behind it.

i had no clue what was happening in the mv but I loved it

honestly speaking i can't even consider them 4th gen anymore, but much more leading the 5th gen of kpop already, as you said they are doing something new and something different, i love their sound so much it's absolutely my cup of tea

Saw a theory and I think it makes the most sense: the girls are the imagination of heesoo, the main character of the ditto mv’s. The girls are characterizations of the cat, her phone, her passed away friend, new jeans, and the doctor. She is actually the one in the ward but the mv shows it through her point of view.

PD there’s a surface level story in both this MV and Ditto, but there’s also a metaphorical statement being made about both kpop fans (in Ditto) and the industry/idols (in OMG). Hanni being an iPhone was a pretty clever and satirically scathing metaphor about the commodification of idols- she is literally a product. There’s much, much more and I’m very excited for a kpop group to tackle these issues and open a conversation because the kpop industry is increasingly more and more absurd and ostentatious as we enter each new generation. I think this is ultimately the main underlying message of OMG- the absolute absurdity of both kpop fandoms and the kpop itself. It’s surreal in both the best and worst ways. New Jeans themselves are an example of the increasing absurdity of kpop, as evidenced by their already numerous scandals. I’m starting to wonder how calculated these controversies are, and if MHJ chose a group of such young girls to deliver this message is also a calculated move. I’m confused by that meta part, but I’m here for the meta commentary aside from that.

Minji thinks she is an doctor Hanni thinks she is an iPhone Haerin thinks she is a cat (we know she IS an cat) Hyein thinks she is a princess The only one who can slightly remeber is Danielle. The girl in the last scene ist Heesoo. (from "Ditto") The point that the real doctor see that drawing in the window, will show us that the imagination of the girls are real. Now the question: what was happening between "Ditto" and "OMG"? I think the key is Heesoo. Is she the producer of NewJeans, or did she discover them?

The ending, minji (who thinks she’s a doctor and gathering all the pts into the ambulance throughout the mv) tells the hater “let’s go” bc you’re crazy and belong in the ward

Meta. Breaking the 4th wall. Asking about who we are. Who they are. Who we think we are. Who we think they are. What is real? What is our perceptions and assumptions. Reality is relative.

Hanni - a confused iPhone, the fandom literally thought she's the ace of the group that do everything. Thats why she's an iphone, and do all sort of things in the opening when the fandom tell her to do. Haerin - believed she was a cat because the Fandom keep tellin she looked like one Minji - a doctor, the fandom keep telling she's the mother of the group that took care of the members. Hyein and Dani's story - The bear is the actually being referred as their fandom. Can be seen overprotecting towards NJ members which led to killed Dani (demotivated) and making Hyein uncomfortable (can be seen on the bed scene) bcs of their obsession.

I think it's Haerin actually singing the "baby" line. Right before the first chorus she sings "He's the one that's living in my system baby" and she does the effect on that baby pronunciation too. I think she just has the ability to do it since she does it in her lines where they show Hyein in the book with the pages turning.

I love this MV as well! The 4th wall break was so godly to me. I’ll leave the MV theories for other commentators to speculate on, as I’m not good with my words lol. OMG is such a good song, it’s been on repeat in my playlist ever since. NewJeans has a chokehold in me now TT PD, you need to listen to FIFTY FIFTY! They’re a girl group that just debuted around a month ago and ALL OF THEIR SONGS ARE SO GOOD!!!! I highly recommend listening to their whole album which has 4 songs!

Here is a little explanation: - Minji thinks she is a doctor (she tries to help the other patients) - Hanni thinks she is an Iphone (sounds similar to Idol so she got confused) - Danielle sees things others can't see (the only member who sees the cameras) - Haerin thinks she is a cat (she even tries to eat cat food) - Hyein thinks she is a princess (she thinks the bear is her prince)

Baby part is hearin voice 🥺 the cat in this music video 🐱

I love the whole storyline they're going for and how that's being created but honestly I'm stuck on this song. It's so catchy like all of their precious songs have been but in a different way than other K-Pop songs if that makes sense (or im just bias whihc is also true). Even though we're in the 4th generation, I'm not sure if new jeans qualify as 4th gen or if their starting the 5th Gen (covid fucked shit up and is still doing so; and these past few years have taken a toll so 🤷‍♀️🤷‍♀️🤷‍♀️). But whatever they're doing it's new. The song is a banger I've got it on several playlists already and I wasn't sure about the title because I thought they were just gonna say OMG but I love the way they say "oh my, oh my God."

I get the feeling they are setting new jeans to be like a 'lovecraftian' creatures, they cannot be explained just experienced. So far it seems that Hesoo experiences new jeans and the Doctor seems to be the one experiencing new jeans. It all connects, what WE (live performances and appearances, attention, hype boy, cookie and hurt) HESOO (ditto shots) and the DOCTOR have experienced with new jeans, cause they are all happening at different times for ppl (just like we discover a group and watch their old stuff) but at the same time for NEW JEANS (cause they are replaying those moments stuck in time) Let's look at them as as superior beings.ITS CRAZY GOOD

I think it is so cool that new jeans already has "their sound". Some groups come out and the producers just try anything for a while (Lightsum and Bugaboo come to mind) where it's just random until they find a theme. New jeans producers already had all of it in mind and they banked on it to be "good enough" like you said and I gotta say it is. Gotta love new jeans

I'm pretty sure NewJeans is the defining sign of a new generation of KPOP. What stands out to me about New Jeans' MV's is the focus on the music itself rather than the idols. Most of KPOP is not in fact about the music being artistic rather, the music acts as a proxy pedastool to allow the artists to shine. NJ threw all of that out of the window and seriously focuses on the music having a sound that matters rather than a sound that 'helps' to make the idols matter. OMG is easily in Top 10 of the year for me because of everything I said, and also cause it walks a very thin line of authentic love and obsessiveness (kind of Ditto too, of which is a great, painful song in its own right) which is a tight-rope I have *never* seen in KPOP. Bravo New Jeans.

I've been waiying for this THANK YOU

never cared for kpop my whole life and somehow im obsessed with newjeans now lol

There's a "Ban Heesoo" YT channel where -they've- _she's_ been uploading clips of footage from the Ditto universe *every single day for the past 26 days* with little comments in the descriptions. Some are dated from as being from 1999 while others are dated from now. I don't exactly get it, but they're definitely doing some new interesting things for K-pop that's for sure.

I've been waiting for your reaction!

I'm simply speechless and becoming even more and more interested in NewJeans

Im pretty impressed with the messaging of NJ......there seems to be a pretty concerted effort to maintain the youth of this group and part of that is a healthier idol/fan relationship and still letting these girls be......GIRLS.

PDs reactions to songs and MVs are the only ones I get excited for these days

BEEN WAITING FOR THIS

The girl from the Ditto vid is hidden throughout this video as well many times . usually sitting int he back chair. shes also walking through the hallway when the girls are sitting in the chairs with the doctor looking at them sitting in the corner

lore wise i would like to have honorable mention to loonas world building that dwindled but i hope new jeans can tap into it more and as per the deductions i love the storyline so far

I love how they teased the choreography in ditto and added it to the mv also

Was looking forward to this one!

Been waiting for this one!!!!

IM SO EXCITED TO WATCH i was dying to see your reaction

i love how pd mentions how he likes the lore they added in ditto and then omg mv the entire time they're like "wtf did i just watch" hearing them slowly piece it together "oh..does she think...she's a cat?"

i was waiting for this omggg !!!

I was looking forward to seeing this reaction for a while.

I been awaiting you to post this exact review lol

WAS WAITING FOR THIS

The "they keep on asking me who is he" is stuck in my head. I would say the concept their going for is very self aware which is refreshing

pd just in case u didn’t know, cignature is finally coming back on the 17th!! I remember u saying recently that u were wanting them to comeback. So I wanted to let u know! The song is called Aurora and they’re releasing their 3rd mini album too

hi!! So I don’t know if you were aware yet, but cignature is finally making a comeback on the 17th! The song is called Aurora and it’s releasing alongside their 3rd mini album too. It looks really fun so I hope u can check it out!

i think hyein is a princess and she relates Danielle to her prince, but she can't make up for it in her illusion (shown as she dies before she can wake hyein up), so when the bear is the one who shows up, she assumes that's her actual prince charming. minji is not a doctor but she thinks she is, she's always taking care of all of them and is surprised to find her own self in the ward. danielle sees things the others can't see, she watches static TV's, she can see the crew members, she's the one who's still slightly sane. haerin is just basically a cat... hanni is an iphone, i personally don't get the meaning behind it but some people imply that iphone and idol in hangul sound similar so she could've mistaken it.

YESS finally, ever since I watched this for the first time and she said "I'm an i-phone" I was like I need to see PD's reaction to this video.

Yayayayy i was hoping you would react too this!💓💓

IVE BEEN WAITING FOR THIS TURN IT UP

dang we early. but i luv newjeans so much they are so different

It just reminds me so much of the MVs and movies directed by Chris Cunningham and Spike Jonze and the Andy Kaufman movies like “Being John Malkovich” and “Adaptation”. With a bit of David Lynch “Inland Empire” thrown in. Some of those old Chemical Brothers (Let Forever Be) and Fatboy Slim (Praise You) videos really bent reality in subtle ways and this reminds me of that era of indie-ish American and British MVs.

That was trippy. I wish we'll get a pattern soon and i hope there will be and this isnt just random weirdness in just 1 of their song. Make it a theme

im so happy to see this

Omg is so so good I teared up when I first heard it

This MV freaking gives me don't hug me scared vibes.. OMG 😭

Im a month late but the actor is Kim Joo-hun. He's been in dramas like Big Mouth, Extraordinary Attorney Woo, Its Okay to Not Be Okay and Do Do Sol Sol La La Sol

I think in the end when Minji (pretending doctor) says times up, it means that the free time given to the other patient has done, who was writing bad things on twitter in her free time. We say haters are mentally ill or sick inside, right? So they are taking the patient back to room for treatment :)

PD looking sharp today, love it

Ditto and OMG are critiques on the idol-fan relationship, with OMG being more blatant about it. Even going back to Attention and Hype boy it appears the commentary/message New Jeans wants to put forth is that of the "idol" life. In Attention they're asking kpop fans to "pay attention" and make promises that they'll love us and be there for us. In Hype Boy it's talking about idols "changing" themselves to fit into that of what the fans want, or obsessing over what the fans think, before realizing (as in a couple of the versions) the fans talk nice to them but then shit talk them later or jump biases (Danielle and Haerin version). Come Ditto and it's on how Idols are "forced"/expected to interact with the public, fans believe there is this closeness with them. That we're their friends, we watch and record everything about them but in reality they're not there, they're not our friends and one day we'll forget them but rediscover a video or something and remanence on how happy and good they made us feel. As many have stated it's the fans perspective on this relationship. Now with OMG, we see the idols perspective and for both you get context form the Ban Heesoo youtube account who also represents us fans, we're Ban Heesoo. So in OMG, you have 5 idols suffering from personality disorders and identity crisis. Heyin thinks she's a princess because we've labeled her as such, Ban Heesoo uploaded a video calling her a princess. Haerin thinks she's a cat because we say she looks like a cat, and Ban Heesoo uploaded a video calling her a cat, where Haerin even pushes against it saying "I'm not a cat", but we kept calling her it so she thinks she is. Minji a doctor because we view her as the leader and she helps the other. Through these "identities" that we force on the members they have lost their way. The drawings that come to life are wild fan theories/rumors that end up spreading and taking a life on their own (ex: dating rumors), and when Heyin is portrayed as Sleeping Beauty, I think the bear is portrayed as us. Fans jump to defend idols from preconceived or nonexistent dangers but they are actually fine/we can't actually sav them. Danielle is eventually the one who remembers who they are, but the others are so lost in trying to conform to fans ideals that they don't listen. The Doctor who becomes a patient I think represents the management staff, he's trying to help them stay grounded but they constantly change, thus the supercut where they 5 at the table change outfits, that it drives him crazy to where he loses himself. Then at the end of the video when they finish and you see the person typing, that is directed at the fans who will comment on the video saying telling them to just sing and dance and Minji the ever "doctor/mother" of New Jeans says "Let's go" as in times up, shut it off, stop it. So when Ador said they wanted to due something new with New Jeans, it was this. It was to take this concept of Kpop that the industry and us fans have and they've taken it and thrown it into our faces letting us know it's all crap because it's constantly forgotten that these girls and all idols are still people. It's why New Jeans is so different, they've set out on a mission to change kpop. It's why their music is so different form any other group, it's why Hanni, Danielle, and Minji are allowed to write songs as rookies because it's something Kpop has never done before.

The last person was Ban HeeSoo. Its all of us Fans

I think they used “time’s up” as a shout out to the haters saying them “ok stop talking shit about us, you are crazy” But they have done it in the coolest way

the way they just talking about YOU! YES YOU!! on the other side of the screen🐇🧼

PDnim, I must admit it was very funny watching you be so flustered and confused through the first watch. It was exactly how I felt!

Love the connection between ditto and omg. I was mentally screaming for him to mention the dance parts from ditto in here.

I believe that they take the reference from Everything Everywhere All At Once. It's just the concept of multiverse focusing on the world where New Jeans are in a psychiatric hospital, like they think that they are a doctor, cat, siri, high school students, or whatsoever but actually it's just that they connect to themselves in other verses. Especially at the end 7:54 is exactly the same shot as in EEAAO.

Most relateable OMG reaction thus far

that "baby" part has been stuck in my head since the song came out, idk what it is about it damn

Ooh here's my take on this: This is Heesoo's "NewJeans" as captured in her videos from Ditto - this is Heesoo's imaginary NJ, complete with assigned characteristics. Some evidence: - A few of the dance moves being the ones performed by the girls in Ditto (towards the end of the MV's bridge, where they interspersed the clips). - Haerin thinking she's a cat; Haerin in Ditto being called "Kitty Gang". There's also a few clips of a cat in Ditto, that makes sense. - Hyein thinking she's a princess in a fairy tale; in Ditto, this wasn't really shown however if you see Ban Heesoo's YT Channel lore, you'd see one of the captions being "Hyein having princess syndrome lately". - Minji thinking she's a doctor and not a patient; now for this, I think Minji is depicted in Ditto as (lore-wise) being the closest to Heesoo - seen in the clips of them together with the nail polish & Minji calling Heesoo in Side B when Heesoo starts to distance herself. Might be a reach, but I think Minji has 'gained more awareness' not of the NewJeans personalities they're given, but that of Heesoo because she's more convinced of their friendship. "I'm not a patient" she says; she's convinced she doesn't belong there. She thinks she actually is real. - Hanni being an iPhone could allude to the meta aspect of NJ; both them being imaginary friends of Heesoo and NJ as idols (and if you want to make it lore-wise, then technically the imaginary friends only exist for Heesoo). - Danielle may be convinced that, just like Minji, they're REAL - but not in terms of being aware. She's convinced they're actually NJ; these singers/dancers Heesoo has made them into. In fact, Danielle's accusation starts unraveling the past discography of NJ as well; there is a bigger claim now that the NJ we know and has debuted is actually Heesoo's NJ. And in a way, it's true - if Heesoo represents Bunnies, you could say they ARE NJ in our videos in phone/laptop/TV screens the way NJ are Heesoo's imaginary friend in her camera. In fact, it was Minji who stops the unraveling by looking at the camera directly and says "that's enough". Honestly I don't know if I'm even half accurate (you can piece together more clues yourself + by looking at Ban Heesoo YT channel crumbs)!

I believe that just like the name « new jeans » and the concept stands for a new wave that transcends time (the reason for past trends to be reused like the 2000s and 1990s hip-hop in a new different direction), the storyline of this movie mixes everything, and questions everything we know: the « 4th wall broken » in the mv questions even the fact that they are really an idol group. They do that in order to remind us that this group will transcend anything we know, using and surpassing past trends? Maybe ? A theory anyways.

the baby part in the bridge is sung by haerin!

5:06 - She opens the book to the INDEX and there is a list of movies which a bunch of the scenes refer to. The bear is referring to The Revenant, lighting matches for The Little Match Girl, the apple for Snow White, the Glass Slipper for Cinderella. There's probably more from movies I don't know. The question I have is, Is that just one member's story thread (that she sees everything as movies) or does it have to do with all the girls and the video over all? I dunno. I still can't make much sense of it beyond that. So yeah... I don't understand the video at all (which I'm not super fond of), but the song is a 10/10 for me!

They made a whole channel for the camera girl in ditto "Ban Heesoo" (youtube.com/@banheesoo) the description of all the videos are part of the lore

oh also, the one doing the "baby" is Ipham~ and her singing prowess is unreal.

What you said at the start about them getting deeper in Ditto, Hanni said exactly that in one of her videos. She said their first songs such as Attention were like love at first sight because it’s refreshing and fun. Then Ditto is getting to know them in a deeper, more personal way and that’s exactly how it felt I think!

From beginning to the end it was each girl telling her story to the group. From an iphone, cat, princess, doctor, and pop star (member of new jeans).

That's Kim Joo Hun who plays the doctor.....he's been in SO MANY dramas. My guess (if we limit it to the netflix ones) is he's most well known as the publisher in It's Ok Not to be OK but he's been in a ton of others. he's had main roles in Big mouth, Do Do sol sol la lal sol, and all of the Dr. Romantics (but honestly he's been in like 20 dramas)

You recognize the actor at the beginning from It’s Okay to Not be Okay.

Seriously can’t stop listening to omg

Maybe this all means…that what you see on the screen can be perceived in so many ways…to the point that there will be your idea of what you see based on your life experiences and understanding of it, their individual ideas of their reality and a persona shown of a reality you pull yourself into believing in? I enjoy it either way❤❤❤

new jeans the best new group frfr

The part when Hanni was talking to a wall represents the first part when she was taling to and ear in that steve jobs costume. Inside Hanni's head she's having a conversation through the Iphone but in reality she's just talking to a wall

I think the "baby" part is being done by Danielle. And OH MY GOD how addictive it is 😍🖤

When I first heard the song, I had to check the credits to see if Pharrell or Tyler the Creator was involved in the production, since it's something they might have produced, lol. Love the song.

Also regarding the hats with bunny ears, I see it as alluding to the concept of “following the white rabbit” 👀 a connection to Alice in wonderland is certainly whimsical

time's up? the video starts with a member stopping an alarm at 10 am (or pm) and the one who thinks she's a princess checks her watch when she's dancing with her prince (or more a reference to the french movie La Boum) and it's 12 pm so I think time has something to do with it. Remember the ticking at the end of Ditto when she wakes up and is alone on the sofa and it's revealed that she was alone all along?