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The Laws of UX - 19 Psychological Design Principles 

Joseph Angelo Todaro
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3 окт 2024

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Комментарии : 151   
@austinandriese
@austinandriese 4 года назад
I know it's a lot of work but it would definitely be dope to have each one explained briefly with examples. I got the gist of it but it would be even better with examples. Love the vid man, so many of this is important to understand. We do a lot of it without even thinking about it.
@josephatodaro
@josephatodaro 3 года назад
Great idea Austin! Coming soon 🙂
@Machiavela
@Machiavela 2 года назад
was about to type the same thing
@analiseferguson3191
@analiseferguson3191 2 года назад
​@@Machiavela lol
@niladrisharma
@niladrisharma Год назад
And in the process, you will have 19 different videos to earn from.
@MCR831
@MCR831 5 месяцев назад
@@josephatodaro can you supply the link to the examples ?
@kjellruben
@kjellruben 5 лет назад
Love that site. Would be cool to make this a series’s and go through each one and see how it can apply to a website, product and app :)
@Honestly__now
@Honestly__now 3 года назад
Excellent to do as presentations in a UX group
@thatswhatshesaid42069
@thatswhatshesaid42069 3 года назад
Yep. Just what i was gonna suggest.
@bluetang7317
@bluetang7317 3 года назад
Yeah, I need examples. The definitions he gave for each aren’t super clear on how to view the website.
@shervinaryan2631
@shervinaryan2631 2 года назад
second this! this would be fantastic to see
@rajeshsatyarthi
@rajeshsatyarthi 2 года назад
+1 please do that
@MustSeeHeaven
@MustSeeHeaven 3 года назад
Thank you so much bro for this video. I'm a graphic designer who is now learning UI/UX Design & honestly I didn't find any good sources of learning at RU-vid. I can't pay for the courses on sites so I want free solutions. Your video made my day. If you help me a little more, its an honor for me.
@theHUB1LK
@theHUB1LK 4 года назад
Most wanted content for Designers.
@sarandf4078
@sarandf4078 3 года назад
I noticed the music in the background helped to digest the information much better .. Very gd job!
@zaheera91
@zaheera91 4 года назад
I started self-studying about designing so your video definitely made me learn some things. Subscribed immediately as I could already tell I would learn more from your other videos. Thank you for sharing with us (and to the one making the principles)!
@Kasradesign
@Kasradesign 4 года назад
What a great video Joseph. Every designer needs to watch this.
@tobiaslawrenz6032
@tobiaslawrenz6032 3 года назад
Thanks Joseph, with your video I was able to create the basis of our database and achieve incredible added value. Thank you from the bottom of my heart.
@imransaieen
@imransaieen 4 года назад
Excellent, but most of ur video animations do not show relevant examples of pictures or videos to show a certain law. Better redo the animation with relevant pics & vids, then ur video woyld become popular, after that I'd love to show it to my class.
@kyonas6047
@kyonas6047 Год назад
Bro imagine seeing a whole detailed video about all these laws lol.. Somebody has to make that it would be so cool
@ELECTRO-e3z
@ELECTRO-e3z Год назад
Excellent content this is What I search for
@theuxbattles9278
@theuxbattles9278 4 года назад
Great information. Definitely a good introduction to those aspiring designers/ and good refresher for seasoned professionals. At the end of the day, what we do as experience designers is design for people. Understanding core principles will help drive a better experience. Good Job.
@kshitijshukla3055
@kshitijshukla3055 Год назад
This is a well-designed video I must say. It could have been better if explained with some examples but still, it's informative and beautifully composed. Well done.
@Kasradesign
@Kasradesign 4 года назад
What a great video Joseph. Every designer needs to watch this. 🔥😍❤️
@TheAaryanQ
@TheAaryanQ 2 года назад
so much inf in 10 mins, well condensed
@MarkWhiteartist
@MarkWhiteartist 3 года назад
The production of this video *chefs kiss*
@henrythomas7112
@henrythomas7112 7 месяцев назад
Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!
@thefanboy3285
@thefanboy3285 5 месяцев назад
DON'T MIND THIS ; JUST A LITTLE NOTE FOR ME FOR LATER 0:00 intro + talking a bit about author of the 19 Laws Of UX 0:22 Aesthetic Usability Effect -> Users often percieve aesthetically pleasing design as design that's more usable. 0:50 Doherty Threshold -> Productivity soars when a computer and its users interact at a pace that ensures that neither has to wait on the other. ( The time it takes to make a decision increases with the number and complexity of choices. 2:40 Jakob's Law -> Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. 3:10 Law of Common Region -> Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary. 3:40 Law of Prägnanz -> People will perceive and interpret ambiguous or complex images as the simples form possible, because it is the interpretation that requires the least cognitive effort of us. 4:20 Law of Proximity -> Objects that are near, or proximate to each other, tend to be grouped together. 4:40 Law of Similarity -> The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated. 5:00 Uniform Connectedness -> Elements that are visually connected are perceived as more related than elements with no connection. 5:20 Miller's Law -> The average person can only keep 7 ∓ 2 items in their working memory. 5:45 Occam's Razor -> Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected. 6:06 Pareto Principle -> The Pareto principle states that, for many events roughly 80% of the effects come from 20% of the causes. 6:40 Parkinson's Law -> Any task will inflate until all of the available time is spent. 7:07 Postel's Law -> Be liberal in what you accept, and conservative in what you send. 7:30 Serial Position Effect -> Users have a propensity to best remember the first and thhe last items in a series. 8:05 Tesler's Law -> Tesler's Law, aka The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced. 8:40 Von Restorff Effect -> The Von Restorff effect, aka The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. 9:11 Zeigarnik Effect -> People remember uncompleted or interrupted tasks better than completed tasks. 9:40 outro
@intelone814
@intelone814 5 лет назад
Hello Joseph, great to see you posting again. would you keep it up please? also playlists would be really helpful, I feel like I'm asking for much.
@TaCtiiCx
@TaCtiiCx 4 года назад
Thx a lot for posting such videos, well organised, no useless talking. Great job, keep it up :)
@KerrieRedgate
@KerrieRedgate 4 года назад
Thank you, Joseph. That was great, and very enjoyable! And many thanks also to Jon Yablonski for allowing you to share all that with us!
@xiongbenjamin
@xiongbenjamin 2 года назад
Thank you! Most useful video on design. Concise and short
@anujmore3115
@anujmore3115 4 года назад
This is really amazing and quite insightful. Thank you
@MrJmhess77
@MrJmhess77 Год назад
Great vid! If you like the video, the book is even better. John Yablonski digs deep into much better detail.
@MichaelLloydDesigner
@MichaelLloydDesigner 2 года назад
Vital UX information! My notes are extensive.
@acropolis4357
@acropolis4357 3 года назад
This is GOLD!! Thanks for sharing these brother. Keep those valuable content coming. Will check out more of your videos. Thank you!
@kaducamilo2012
@kaducamilo2012 3 года назад
Thank you so much for sharing this website, I'm definitely starting to study UX and this is very important
@anigrigoryan1951
@anigrigoryan1951 4 года назад
What a nice voice❤️. Thank you for great explainations.
@filipecardoso4058
@filipecardoso4058 4 года назад
Great content! Congrats!
@shubhamkainthola2335
@shubhamkainthola2335 4 года назад
Thank you for sharing these insights. You have done an excellent job in curating and executing this video.
@hoodboundstreetwear1570
@hoodboundstreetwear1570 2 года назад
Great video
@blackbird163
@blackbird163 3 года назад
Thanks for this! Def some things I didn't know. Altho I'd prefer more time dedicated to design examples rather then the actual history
@the.awkward.artivist
@the.awkward.artivist 10 месяцев назад
Quality content. Thank you so much
@adevikthur
@adevikthur Год назад
These are really helpful to design enjoyable products.
@RenatoStupar
@RenatoStupar 10 месяцев назад
Thank you for the video and explanations.
@devine_noise
@devine_noise 4 года назад
This was brilliant. I'll check out your courses.
@josephatodaro
@josephatodaro 4 года назад
Thanks Kyle! 🙏
@KD9-37
@KD9-37 2 года назад
Amazing video! thank you ! and John!
@rtnjo6936
@rtnjo6936 4 года назад
that's quality video. RU-vidrs should learn from you
@ekaterinapchelnikova5348
@ekaterinapchelnikova5348 5 лет назад
Great, especially for Beginners in the Design field. Thank you.
@a.duncan6791
@a.duncan6791 3 года назад
Expanding the application(s) While watching the program, I was struck by how many of the "laws" relate to other disciplines. From forensic analysis, economics, target acquisition, shelf-space positioning, to conformation bias, and more if I think more about it,, applying many of the ideas can help successful outcomes across multiple areas of inquiry.
@rysmosley4525
@rysmosley4525 4 года назад
Great information and presentation! Thank you!
@ishibam97
@ishibam97 4 года назад
Heyyyy! I need those color palettes.... mind-blowing.
@uxbits1567
@uxbits1567 4 года назад
Such a good video UX designers! Thanks!
@josephatodaro
@josephatodaro 4 года назад
Thank you!! 🙏
@amcds2867
@amcds2867 Год назад
Thanks. Goal-Gradient Effect?
@uzee2257
@uzee2257 Год назад
Conceptually all these makes sense but it would be nicer If we had a point of reference or an example to demonstrate all these laws. Human brain can easily remember the application rather than theories it self (That's just my personal opinion)
@StrangeIndeed
@StrangeIndeed 4 года назад
This video's a goldmine c:
@matt-g-recovers
@matt-g-recovers 3 года назад
What a great little gem
@briananekea7480
@briananekea7480 4 года назад
Thank you sir
@manuelacacciotto4995
@manuelacacciotto4995 3 года назад
I love this video! Congrats
@koustubhmuktibodh4901
@koustubhmuktibodh4901 4 года назад
Wow Sir great Video on UX Principles.
@resources1balde417
@resources1balde417 3 года назад
How is the Occam's Razor relevant or applicable to UI Design?
@danieldante8341
@danieldante8341 3 года назад
This is awesome, thank you! 🍻👑
@docky_beats1232
@docky_beats1232 2 года назад
this was incredibly usefull!!! thanks a lot and keep up with the great work!!!!
@ShiusKitchen
@ShiusKitchen 2 года назад
Very helpful content
@learner7478
@learner7478 Год назад
Amazing. Thank you
@deveshgandhi7134
@deveshgandhi7134 2 года назад
How do I remember these and bring them to practice ?
@deepgrowth353
@deepgrowth353 2 года назад
Great Video, thanks
@brajkishore32
@brajkishore32 Год назад
Examples should be there along with abstract info
@illeone5433
@illeone5433 3 года назад
Very interesting principles
@siddhartha4606
@siddhartha4606 Год назад
Wonderful, But You missed to mention "The Goal-Gradient Effect"
@h.t.7310
@h.t.7310 2 года назад
Very cool, excellent stuff.
@laxxai
@laxxai 4 года назад
Would be great to see some examples in ui. Great video tho
@tajinderjsingh826
@tajinderjsingh826 3 года назад
Its awesome dear /// Thanks
@pauljohn3898
@pauljohn3898 3 года назад
awesome content
@doomster2914
@doomster2914 3 года назад
Great stuff. Thank you x 💯
@platinummusiclounge1203
@platinummusiclounge1203 2 года назад
The Doherty threshold was actually written by Walter Doherty and Richard Kelisky
@AkinsRealm
@AkinsRealm 3 года назад
Thank you!
@adityaroshan1688
@adityaroshan1688 7 месяцев назад
Thanks 👍
@danakaboom1158
@danakaboom1158 4 года назад
Good stuff. Thanks and subscribed.
@foundx8426
@foundx8426 3 года назад
Thanks for making this video and explaining the 19 rules. The animated images are beautiful and smooth, but I find them not useful or too abstract for me to understand the rules. Perhaps they are only decorative and I had the wrong expectations that they mean something?
@renascienza.bazarclub
@renascienza.bazarclub 3 года назад
Following one these rules, this knowledge could be better digested with one short video for principle, with a little more info about each one.
@tejas3632
@tejas3632 4 года назад
How did you learn all these principles? Can you please recommend which books to learn from?
@karanjadhav2041
@karanjadhav2041 Год назад
Laws of ux
@jenniferward6821
@jenniferward6821 4 года назад
Fabulous. Thank you
@kamalthanki1130
@kamalthanki1130 5 лет назад
thank you bro for sharing.
@arunn3874
@arunn3874 4 месяца назад
please give examples so that we know the use cases
@sbonelongus3360
@sbonelongus3360 4 года назад
eureka! thanks Joseph.
@nehakapoor4438
@nehakapoor4438 4 года назад
Thanks
@rabbythesr
@rabbythesr 3 года назад
Nice
@cyberlink824
@cyberlink824 Год назад
please is that the 8 rule is obligatory?
@iJuce
@iJuce 5 месяцев назад
So how does the last psychology exactly help us? Do i need to leave my website unfinished for people to remember it?
@josephatodaro
@josephatodaro 5 месяцев назад
This one is more about making the user aware of uncompleted tasks as a way to encourage them to complete them. I'd say it's less about "memory" from a recollection perspective and more so about a sense of incompletion as a catalyst to take action.
@CasperAbraham
@CasperAbraham 4 года назад
Did some work for you folks. Go forth and search .... 1. Aesthetic-Usabiity Effect 2. Doherty THreshold 3. Fitts' Law 4. Hick's Law 5. Jakob's Law 6. Law of Common Region 7. Law of Pragnanz 8. Law of Proximity 9. Law of Similarity 10. Uniform Connectedness 11. Miller's Law 12. Occam's Razor 13. Pareto Principle 14. Parkinson's Law 15. Postel's Law - Robsutedness Principle 16. Serial Position Effect 17. Tesler's Law 18. Von Restorff Effect 19. Zeigarnik Effect
@josephatodaro
@josephatodaro 4 года назад
It’s all in the description 😂
@atbxoxo
@atbxoxo 3 года назад
Could the fact that there is 19 items on the list but not a nice round forgettable 20 be intentional? Zeigarnik Effect perhaps
@evamonikaseptiana5083
@evamonikaseptiana5083 3 года назад
Thank's you
@SwOOp_de
@SwOOp_de 3 года назад
great site
@machinelearningid3931
@machinelearningid3931 3 года назад
awesome ......
@Leorizing
@Leorizing 5 месяцев назад
Amazinnggg
@1deplatt
@1deplatt 4 года назад
This is cool
@andikabanuraga4280
@andikabanuraga4280 2 года назад
In Hick's Law, I think you've mistaken William Edmund Hick with John Hick's photo. Different person...
@HamedMoodi
@HamedMoodi 4 года назад
what is your microphone for recording? thanks
@gulbaharoctonet2946
@gulbaharoctonet2946 4 года назад
hello you are professionally using color when you design something.And i wanna be designer, i wanna ask you ,professional designer,what i have to do, because i dont know where i have to begin,give me some advaise which book is better?
@slevinski
@slevinski 3 года назад
Some examples of applications wouldve been great; this is just a regurgitation, albeit a useful one, of the website.
@ginamorales7424
@ginamorales7424 6 месяцев назад
Wish I can see examples of the laws instead of random pics
@manishsingla9473
@manishsingla9473 5 лет назад
Hey, nice explanation man. Can I make a post for Instagram on this topic?
@cric46999
@cric46999 3 года назад
Try presenting without the bg music....its adding to the cognitive load....i couldn't understand few points as i was getting continuously distracted with the music.
@ZOEAnimationStudio
@ZOEAnimationStudio 4 года назад
Nice brother :)
@lali0050
@lali0050 2 года назад
xamples?
@wz5445
@wz5445 3 года назад
3:04 apple?
@starogre
@starogre 4 года назад
these are great but without real world applications of these laws and real problem / solution examples, it's pretty pointless
@CREDLACE
@CREDLACE Год назад
Y'know, the thing I dislike about the Laws of UX website and its descriptions is that it utterly fails to give actual practical examples, I'm not a UX Engineer I need to be able to translate stuff to normal words.
@fractalelement857
@fractalelement857 3 года назад
as a ui / ux designer, do you have to literally draw every single frame of website or mobile app you're working on to explain every option user go through??? i am asking this because i tryed it and there is big amount of pages i need to draw and explain so it goes deeper and deeper....also i want to mention that i tryed this on a simple app like send sms message on the phone. I can not image how much frames and options would have some social networks apps ,or some websites,e-markets. How do you deal with it ?
@joshtornquist1937
@joshtornquist1937 3 года назад
adobe xd, bro
@dontnowatimdoing446
@dontnowatimdoing446 5 месяцев назад
watch at 1.5 speed
@ababouh.5540
@ababouh.5540 4 года назад
This is a good video but you just read the text from his website and did not give any examples. It would have been better if you gave a UI example for each element
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