The Lost Art of Album Rollouts

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how does an album become an EVENT? Let's find out.
twitter: / nathanzed
all music used in this video is below:
The 2017 rollout playlist story thread w/ Spotify/Apple links if you interested:
/ 937492482530709504
intro: Drake - Wants and Needs
Beethoven - Midnight Sonata
Gunna - Sun Came Out
Kanye west - 30 Hours
Playboi carti - kid Cudi
Childish Gambino - Pink Toes
Childish Gambino - Earth the Oldest Computer
The Weeknd - Alone Again
The Weeknd - After Hours
Tyler the Creator - Earfquake
Janelle Monae - I Like That
Childish Gambino -This is America
Radiohead - 3rd song on In Rainbows
Beyonce - XO
Drake - Madonna
U2 - songs of innocence
Travis Scott - Stargazing
Travis Scott - Yosemite
Travis Scott - Butterfly effect
Travis - Sicko Mode
Frank Ocean - Godspeed
Beethoven - Fur Elise
Justin Bieber - Yummy
Justin Bieber - That’s What Love Is
Kanye west - Power
Kanye - Runaway
Kanye - Black Skinhead
Gunna - 200 For Lunch
Doom Soundtrack - Only Thing They Fear
Daft Punk - Get Lucky
J Cole - No Role Modelz
2 Chainz - It’s a Vibe
Lil Nas X - Old Town Road
Brockhampton - Summer
A boy is a gun remix by Matthew McClelland: • Don't Shoot Me [A BOY ...
Pablo tracklist clip was from here: • Kanye West Top 5 Album...
2 chainz dance clip: • 2 chainz- Og KUSH Diet...
Pink trap house tour clip: • 2 CHAINZ PINK TRAP HOU...

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Опубликовано:

30 мар 2021

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Комментарии : 3,3 тыс.

@mansoorahmed1676 3 года назад

Y’all Kanye has whole rollouts for albums that never drop 😭😭

@parmar.harman 3 года назад

Yandhi and Donda PTSD

@parmar.harman 3 года назад

@@samgalindo But he didn't really promote it like Yandhi and Donda

@jimmykerrigan9631 3 года назад

😞

@kayo5011 3 года назад

Deadass

@K33N35 3 года назад

That 2018 SNL performance had me so hype 😪

@May-yr2zw 3 года назад

“The lost art of” slowly becoming a series and im loving it Edit: oh my... what happened here? Nathan liked it im dead 💀💀

@kionnakelly2918 3 года назад

Same

@mechagodzillasson5367 3 года назад

the lost art of the lost art videos

@May-yr2zw 3 года назад

@@mechagodzillasson5367 it’s already a ✨classic✨

@nategamer9184 3 года назад

@halashahrouri1402 3 года назад

SAME

@madeleinegibson1650 3 года назад

After the weeknd created a whole new look, character, basically made a whole movie sequence for all his videos, put so much effort into it and committed to the whole thing while being the most listened to artist for a whole year, I’d be mad I wasn’t nominated for a Grammy as well. This was his best era

@spark9_ 3 года назад

I'd still say the first album, Trilogy. But he keeps smashing expectations

@yurijanuzzi8708 3 года назад

Yeaah. This whole after hours era is one the best of the last few years in the music industry and he just got fumbled from the grammys. It's ridiculous

@samantharaymond1844 3 года назад

This been done before. Nothing new. He's overrated y'all are just to brand-new to know

@rezzbuilds8343 2 года назад

@@samantharaymond1844 doesn't need to be new for it to be good

@intensetrims7024 2 года назад

@@samantharaymond1844 ok give me an example that is the same as his After Hours character or era

@WhaleManMan 2 года назад

"Either you're going to Astroworld or you're getting left behind" Ominous foreshadowing

@jackieburkhart3268 Год назад

im glad i got left behind 💀💀

@activitine62 Год назад

@@jackieburkhart3268 LMFAO

@michaelsliders3421 Год назад

You mean hell

@antoinemargerit 3 года назад

Beethoven low-key the roll out master, man literally went deaf and then dropped fire tracks.

@elplebeuchiha1996 3 года назад

I see no lies here. [+]

@calibreezi5179 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mWFtOmQ9dKA.html

@grease839 3 года назад

ayy fax bro

@isaamaandaa 3 года назад

straight up facts. 🔥

@yadsewnde8699 3 года назад

Ong

@Vedant2348 3 года назад

The Weeknd is hell of a genius.The way he has kept his character throughout the whole year and kept the vibe of after hours alive.

@taisaimee90 3 года назад

The goat

@Angela-zu7hs 3 года назад

Truth

@vanessadinnall2069 3 года назад

Truly!!!!

@Vedant2348 2 года назад

@Hoedatboi 😂😂

@ranganayakis7996 2 года назад

Damn dude your profile picture got me wheezing for a minute straight

@tspopstar512 3 года назад

Dua lipas “future nostalgia” era has felt like we’ve been in a club all year.

@jeffersonsilva7653 3 года назад

who?

@IttzMawi 3 года назад

@@jeffersonsilva7653 Dua Lipa. The name is in the comment

@mrbonky1098 3 года назад

@@jeffersonsilva7653 although 90% of her music is trash and generic you must be living in a cave if you don't know her

@Darius731 2 года назад

@@mrbonky1098 You sound like the type of person to say "All Pop Music is Trash".

@mrbonky1098 2 года назад

@@Darius731 I'm not I love pop music I mainly love rap or hip hop tho. Her music is just very generic. Ariana Billie eilish even Olivia Rodrigo has some good music dua lipa is just trash

@awesomebatman 3 года назад

can we also appreciate david Bowie for creating whole different characters to promote his music and also the gorillaz for creating an over arching story for their music

@adanhendrixvideo727 3 года назад

They're too old for this generation's memory

@zach-isking 2 года назад

especially bowie, problem is he dealt with knowing whether it was him or the character as seen by how he talks about ziggy stardust towards the death of ziggy or the aryan cabaret singer the thin white duke

@z39836 2 года назад

@@adanhendrixvideo727 gorillaz too old? their career only 3 years older than kanyes

@tylersquanto8938 2 года назад

@@z39836 Unfortunately, I don’t think they held as much relevance during the 2010s due to their more underwhelming releases.

@z39836 2 года назад

@@tylersquanto8938 wdym? both of their major releases last decade did great numbers wise

@AsadAnjum 3 года назад

For a professional cereal critic you sure do know a lot about music

@Cat-ib8wb 3 года назад

1.2k likes but a comment?

@MrN1ckNack 3 года назад

1.2k likes but 2 comments?

@AsadAnjum 3 года назад

1.2k likes but what are these comments?

@arthurdunn4594 3 года назад

This is a Fantano fan comment. Shut up

@nbabackcourtmedia 3 года назад

This man is gonna remind us of the lost art of literally everything lmao

@ThinkpieceTribe 3 года назад

Next video: The Lost Art of Paper Making

@milkloverenterprises3367 3 года назад

The lost art of art

@mayac1105 3 года назад

The Lost Art of Appreciating Sky High

@s0ne01 3 года назад

The lost art of patience

@scottcaves1258 3 года назад

Remember those booklets you'd get with CDs that had artwork and the lyrics, maybe even the story of how it got made? I miss those.

@arankathir6701 3 года назад

Beyonce's 'Self-titled' visual album drop is probably one of the most legendary moves in music history. Not only did it break records, it also defined a new era of album drops as well as created 'New music Fridays'

@jeffersonsilva7653 3 года назад

oh here comes some beyonce stan "but beyonce..." 🙄

@arankathir6701 3 года назад

@@jeffersonsilva7653 Lmfao this woman really hurt u personally didn't she..... ur literally under every comment about Beyonce hating... thats called an obsession. Seek some help.

@buhnana6117 3 года назад

@@jeffersonsilva7653 you act like there’s something wrong with giving an artist their roses while they’re still alive

@Imxel21 2 года назад

@@jeffersonsilva7653 you’re such a hater lol

@youngbounce15 2 года назад

the weeekd did it in 2011 when he had the whole internet waiting on thursday and echoes of silence in 2011,beyonce got the suprise drop from him!

@caitlinperry4187 3 года назад

Being a Twenty One Pilots fan during the Blurryface era was insane. The cryptic twitter messages that they created for that character and the videos of songs being played backwards had fans immersed in an album that hadn't come out yet. Each single that came out felt like a clue and the fan base had to work together to figure out how everything connected. It was a wild time.

@BrynnBeverly 2 года назад

The blurryface twitter account thing in 2016 or 2017 though, that was such a fun time

@JadedAlice 2 года назад

I wasn't a TØP fan until right before Jumpsuit and Nico and the Niners were released, but the Trench era was a fun time!

@Ryeuchi 2 года назад

I was just about to comment this!! The fact that they made a separate Twitter account for Blurryface and created a whole ARG around the album, just for Blurryface to leak the album early himself, absolutely genius and had me hooked every step of the way.

@shiftingeyesa Год назад

also the whole trench and dema universe! i love it so much

@gergelygalvacsy2251 Год назад

And then they literally went on a one-year hiatus, during which they kept teasing fans with cryptic messages and lore snippets. By the time the first singles for Trench came out, all the fans knew what the album’s lore was. I also like how they change their logo and visual direction for every album, it really feels like moving from one era to another.

@ManeYousuf447 3 года назад

That U2 mention just gave me a PTSD reaction 😭

@bubeudeh 3 года назад

on this life.

@kris5885 3 года назад

when your streaming app closes and you press the play button and it’s the U2 album

@Chirp331 3 года назад

It was the fact that you couldn't delete it for me 😭😭 I bet if I go back to my parents house right now and pull my iPod out of the box in the basement that, that album is still on there and that kills me 😭

@calibreezi5179 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mWFtOmQ9dKA.html

@zion30164 3 года назад

same😭

@gugarainho1694 3 года назад

You said it yourself, there’s nothing better then waking up one day and seeing that your favorite artist dropped out of nowhere

@darylesese 3 года назад

Taylor Swift did that with folklore and evermore last year and it was pretty darn amazing

@namjoonie936 3 года назад

bts be doing that sometimes and its just *chefs kiss*

@ivypark8753 3 года назад

Beyoncé comes to mind 😌

@lovemazecam 3 года назад

Probably preaching to the wrong crowd but the K-Pop industry absolutely relies on the album rollout and it’s one of the best parts of the entire musical comeback. Theme drops, lyric teases, story films, brand new aesthetics and so much more depending on the album and the group. It’s so dope.

@jiyu9277 3 года назад

Yessss!!! So much effort and creativity goes into it

@diamond8635 3 года назад

I was about to say this same thing! Kpop fans are extremely spoiled and I love it!

@monohanie5778 2 года назад

comeback trailers, concept photos, mv teasers, short films, etc. when a member changes their hair color u KNOW somethings coming up. the idea of building a new world to be invested in, one of the examples i can think of on the top of my head is bts' amazing alternate universe story that started from HYYH era until WINGS era. many groups have started doing timelines too and other unique stuff, just shows how interesting and engaging the kpop culture is.

@ARMYsince2015 2 года назад

I was hoping to find this comment :)

@jeniweni 2 года назад

@@monohanie5778 let me also add when bts teamed up with multiple contemporary artists and held public art displays around the world for their MOTS7 comeback

@1700yungin 2 года назад

We’re not going to a Travis Scott concert. We’re going to Astroworld. That didn’t age well.

@Kuffdad Год назад

What didn’t age well??

@bunnyg7974 Год назад

@@Kuffdad have u been livin under a rock wtf😭

@bunnyg7974 Год назад

@@Kuffdad google is free

@Kuffdad Год назад

@@bunnyg7974 and yet there were thousands of fans went to his rolling loud in Cali last nights but yeah he’s cancelled and he’s a warlock demonizer who should go to hell for livenation who sucks at their jobs.

@squalay3601 3 года назад

ur genuinely my favorite youtuber rn bro

@safetyfirst487 3 года назад

Aye SQUALAYE

@ezrahaskard3527 3 года назад

what’s up your covers are dope as fuck my g

@kobiibeh9642 3 года назад

ur my fav youtuber

@grease839 3 года назад

same

@srirachanoodles6914 3 года назад

You are my favourite RU-vidr

@brianthekillabro5534 3 года назад

0:00 already a classic

@jacksonder2232 3 года назад

ur pfp is a true classic

@mattregan366 3 года назад

Both of you are classics

@guilhermepereira3512 3 года назад

The way self-titled was released out of nowhere and all the buzz around it elevated Beyoncé to legend status, it was the best for me

@chi8772 2 года назад

Facts

@christrafalgar2852 Год назад

amen

@michaelsliders3421 11 месяцев назад

Yessss

@nightcrawlerbytravis9017 3 года назад

Travis Scott and the weeknd be making whole worlds with their albums lmao Astroworld Utopia Kiss land After hours

@bencorcoran7563 3 года назад

Utopia is gonna be absolutely fucking crazy

@Crystal-ze1qq 3 года назад

Kissland is a masterpiece

@ankitde5513 3 года назад

Twenty one pilots too I think........

@axelhill8966 3 года назад

don't forget *Rodeo* laflame's best work

@nourae.9616 2 года назад

@@Crystal-ze1qq facts 💯💯💯

@lu273 3 года назад

Taylor swift tweeting out of nowhere that she was releasing an album was also a gotcha

@carlottashaw4865 3 года назад

And she did it twice in 5 months!

@miagutierrez2578 3 года назад

@@carlottashaw4865 YES and they're genuinely my favorite albums by her and I've been a fan since 2011

@RyanStorey1231 3 года назад

Especially after the lukewarm reception of her previous album Lover, the poor single choices, and the drawn out rollout... then during a pandemic, she's just like, "I know I'm a pop star now, but I just did an indie folk thing and I'm just dropping it at midnight, K thanks, BYE!"

@danedanworld8112 2 года назад

@@miagutierrez2578 so true

@Tom-vr8wi 2 года назад

It would've been creative, if she does a 3rd tweet for a fake album, she attaches a link and rickrolls everyone.

@ljean4259 3 года назад

Gambino didn't do a rollout cause he knew it would have been a perfect setup and he wanted to go back to pissing people off 😂

@jamiepennix30 3 года назад

That’s why we love him😂

@michaelotis223 3 года назад

yeah he was def trolling!

@wizardcud 3 года назад

The most Donald Glover thing to do honestly.

@candycorn4912 3 года назад

I liked the surprise rollout honestly lmao. Very Donald thing to do

@thamonster 3 года назад

The most Childish Gambino thing to do

@kuzingatia7962 2 года назад

I loved the Beyonce GOTCHA. My friends and I were working on our film assignments in the lab when all of sudden all the girls start screaming about Bey releasing a new full-length album. Really cool moment.

@raghadshukri5443 3 года назад

Twenty one pilots have INSANE album roll-outs. They build worlds and characters of their albums an each of the worlds and characters are interconnected kinda building off-of each other and sharing some character with different names. also each album has its own colour palate and theme and they change their band logo a bit with each theme to match it

@saadasif 2 года назад

Yupp their rollouts are underrated

@apersonontheinternet4071 Год назад

Too bad they ass

@lucymoon 3 года назад

The Zed playlist era was immaculate

@Aryeh487 3 года назад

What was his playlist era?

@calibreezi5179 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mWFtOmQ9dKA.html

@jenn1545 3 года назад

the og Good Enough era 😩

@Noblebpm120 3 года назад

That fuckin link is trash

@KhanStopMe 3 года назад

FACTS

@funniestguy160 3 года назад

two seconds in its a classic

@ok6866 3 года назад

I already knew it was a classic when I was in the womb 😤

@loveisanopendoor3532 3 года назад

@@ok6866 lmaoooo

@allaboutthemurzic 3 года назад

And the artist is a legend after 1 song

@daniifrii 3 года назад

Twenty. One. Pilots. They built a whole world that we still don't know everything about and this has been going on for the last two albums into the third. It's freaking insane.

@marookaxlndnajdjaxbabjsja842 3 года назад

There's a genius mind here.

@priscillacosta1307 3 года назад

So glad someone mentioned them, the world building there in uncredible.

@Linda-bomb 3 года назад

ngl when i say i was definitely looking for this comment

@lianyu3854 3 года назад

I was looking for this comment... What they're doing is amazing and really keeps top fans hooked

@rosemarywhitehead3820 3 года назад

The most absolutely underrated artists of our time.

@sebm9950 3 года назад

I thought Dua Lipa’s most recent album (Future Nostalgia)’s campaign was amazing. It was so unique and the album was great

@cjlisaa Год назад

yeah she def showed that a traditional campaign can still work in pop music

@jackson.624 3 года назад

Childish Gambinos “Because of the Internet” is a CLASSIC, everything about the album is phenomenal

@farzaan1479 3 года назад

Fr! There was a movie too and a hidden track in the screenplay

@ok6866 3 года назад

Fav album at the moment

@juhred 3 года назад

I’m in love with every CG album, but IMO Awaken, my love! Was his best

@mr.j9103 3 года назад

CUH......LASSIC

@devhueman 3 года назад

3.15.20 was a immaculate sonic visual.. that shit was far left like BTI

@Aqwtiny 3 года назад

Astro world really was an experience. The best part was the hidden features on that first listen. It was crazy putting on a track and out of nowhere you hear “21 21 21” in the backbeat slowly coming up , or The Weeknd harmonizing before his verse or drakes signature “Yeh” etc etc . It was like a prize

@user-jn4hf5jo2t 3 года назад

Fax hopefully he does this even bigger on Utopia, so hyped for that album

@tylermaclaren2068 3 года назад

Yess I wish more artists did this. The only ones who can are bigger artists tbh. But I'd love to see Kanye, Drake, Travis, Kendrick etc. hide their features more often

@pheni1818 3 года назад

I still haven’t recovered from that album. When I heard tame, The Weeknd and Pharrell On the same fuckin song couldn’t believe it.

@lilyredhouse2496 3 года назад

exacty

@chance5226 3 года назад

@@pheni1818 ong how did he even get that much talent in one fucking song

@lynette5877 3 года назад

I was 13 when Beyoncé’s self titled dropped and remember CRYING because that album was just that powerful and the surprise factor shocked me that much as a fan. Still my favorite album of all time!

@sanyakoikkara8707 3 года назад

TWENTY ONE PILOTS. They still haven't revealed their entire world and they're gonna release the 4th album based on it. Even for their singles they leave such cryptic clues all over the Internet that take months to figure out I'm surprised it wasn't mentioned in the video. And omg all the surprise announcements.

@growingcarnations6488 3 года назад

Adele's last album. With the "Hello, it's me" line being sung on a black television screen as an advertisement was 👌

@MoniqueXSM 3 года назад

Forsureeee!

@jess82384 3 года назад

Yes!!! Literally came out of nowhere!!! She has such a recognisable voice that from the first words I was like "SHE'S BACK??!!!"

@globalmovement5141 3 года назад

I remember that! Yeah she didn’t really need to do much of a rollout. Her album was already bound to sell like hot cakes

@jess82384 3 года назад

Fun fact she actually didn’t even release the album digitally/to be streamed for the first couple of weeks! You had to pay for a physical copy, or wait before you could (legally) digitally download it. I think it was something about her not liking that artists don’t get much money per stream of their music?? Idk She knows she’s that good that people will pay for an album they hadn’t heard much about. Genius!

@CODYJON 3 года назад

i gotta say i reckon Ariana Grandes Sweetener rollout was pretty mad. She came out with the surprise drop of no tears left to cry and the visuals and album really felt like a fully built world

@alonsovatel5399 3 года назад

this!!

@bethanywholivesnextdoor5934 3 года назад

Sweetener and Thank u, next had two of the best rollouts of 2018 and 2019 for me. Not that much of a fan of pop tbh but dropping God is a woman, no tears left to cry, and breathin, then dropping thank u next, imagine, 7 rings, and BUWYG, girl was putting out so much and each and every material she released did not disappoint. It almost felt like a Music Renaissance

@bubeudeh 2 года назад

MMMM

@sugarandspice3813 2 года назад

YESSSSS IT WAS SUCH AN EXPERIENCE THAT ALBUM MADE ME FALL IN LOVE WITH HER MUSIC

@callumsinclair2562 2 года назад

Her last good album

@arajahstan6549 2 года назад

the astroworld segment did not age well 💀

@handyhandyman 2 года назад

BEYONCÉ was truly one of a kind experience, everything that tried to followed it was not the same (even Lemonade lol) like I still remember vividly when and where I was when she dropped the full album on iTunes. Iconic AND legendary.

@kareenar.1687 3 года назад

Beyoncé's self titled surprise drop still amazes me to this day.. only she can pull that off with NO ONE KNOWING

@allaboutthemurzic 3 года назад

And Eminem

@kareenar.1687 3 года назад

And be so successful**

@MyKeal 3 года назад

@@allaboutthemurzic People knew Eminem’s albums were coming when they were “surprise” dropped.

@strange7552 3 года назад

Taylor did that TWICE , their like spiritual sisters. #TaylorSwift #Beyoncé.

@Bluezbreakr2 3 года назад

@@strange7552 I mean, sure Taylor did it...but she did it about 6.5 years after Beyonce's self-titled and in a year in which plenty of other artists released their quarantine work unannounced

@freeddawg2882 3 года назад

I still cannot believe that After Hours was a year ago it felt so recent

@daishoryujin95 3 года назад

That.... is recent.

@onemillionpercent 2 года назад

right wtf

@coastercraziness 2 года назад

There’s a good reason why After Hours is my all time favorite album. And more recently, Call Me If You Get Lost‘s rollout was ridiculous and the music exceeded expectations for me and literally in 2 days I’ve listened to it like 10 times

@margoalex. 3 года назад

This is why I love/hate being a Taylor Swift fan because she's known to randomly drop albums, delete her instagram posts, leave clues to new projects, etc.. So, basically being a swiftie means you're constantly on your toes, stressed because you don't know what the hell she's gonna do next.

@reenaznawar7004 3 года назад

ikr??? like is she going to release 1989 next? If so, why is she also hinting at red and speak now?? Can she give us a damn break lmao. I hate and love her easter eggs. They're fascinating but so frustrating to me cuz I'm dumb

@coneyisland5843 2 года назад

I think we're gettin 1989 re recordings on June third!!!! edit (as of June 4th) : Kay, that didn't happen. But I'm hoping for something next Friday!! Tay is just gives so many signsssss

@laughlive8835 2 года назад

Folklore/evermore is her first random drops

@loulicious5882 2 года назад

@@reenaznawar7004 help watching this cmnt now after Red release ahaha

@daylight137 Год назад

I feel like her old album roll out was better honestly. Reputation and Lover had great album rollouts! For lover, the ME! countdown was EVERYWHERE. For Reputation, EVERYONE was wondering what was next. But Folklore and Evermore were just: “here’s a song and one video. you can listen if you want, i was just bored.” I guess it worked but it wasn’t as fun or exciting, especially with Evermore, since she already did it with Folklore.

@kalmanta1824 3 года назад

Beyoncé‘s selftitled album was a MOMENT. It not having a big rollout with promo and big singles was sooo refreshing.

@emileybagalawis4472 3 года назад

i think when artists like the weeknd and tyler the creator dressing up as the characters for their albums really adds to the album itself and i think ties back into concept albums as a whole, which i think is the best kind of album. rollouts are a way to expand the album experience and connect with fans and i love it. marketing doesn't always have to be about numbers and stats.

@candycorn4912 3 года назад

fr Jaden does the same with his albums. Mans wore the same outfit for every music video in a day for the SYRE world to be created and for the music videos also. Did the same with ERYS, and he's actually doing the same right now with ERYS slowly, but surely making a return in this new stuff he's posting and what he's wearing. The worlds Jaden makes in what he wears, and the way he acts is just so fye bruh

@treywilson3047 3 года назад

Playboi Carti did that with Whole Lotta Red, completely changing his style and vocals to a vampire punk rockstar

@Rushes99 2 года назад

Abel's After Hours era and rollout was just immaculate. From the sheer dedication from him and the team to the overarching story was just so so special.

@courtonjohnson1191 2 года назад

I’m REALLY glad u brought up Beyoncé’. The whole reason she decided to do a surprise drop was because of her previous album 4 leaked. It upset her because she purposefully took a leap of faith with that album by doing R&B and love songs with actual instruments rather than fast paced EDM of the time, so for it to get leaked it really caused a shift in her artistry. She’s prolly the best artist to do a surprise drop ever.

@matthias.3005 3 года назад

Astroworld was literally another planet that everyone wanted to move to. Travis Scott literally created a planet

@elplebeuchiha1996 3 года назад

The rollout was amazing and the album was amazing, but to be honest, I’m not the biggest fan. I understand why it’s so beloved but it’s just solid to me. It’s DOPE but I haven’t listened to it since it came out. Just not for me, I guess [+]

@matthias.3005 3 года назад

@@elplebeuchiha1996 Yeah we all have different tastes obviously.

@calibreezi5179 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mWFtOmQ9dKA.html

@dennymen9182 3 года назад

i mean world is in the name

@duck8624 3 года назад

@@elplebeuchiha1996 same

@Brandon-wz3en 3 года назад

I’m not even sure what Drake did for Views, but for some reason it felt like everyone in the world was waiting for it

@bryanflores1707 3 года назад

Only thing I remember was when people gathered around him when he took a picture of himself sitting on the CN tower and seeing all over social media. But I don’t know if that counts as an album rollout

@christophergreaney4974 3 года назад

Off the back of Nothing Was The Same and If You’re Reading This It’s Too Late, I think the hype for his next album grew a lot. Then he dropped One Dance which took off and was number 1 when he eventually dropped Views

@jeffreyqiu3435 3 года назад

i remember being a fiend for his music in grade 7 i cant lie

@ThaKeeMan 3 года назад

He had the Meek Mill feud & a nice run of singles to build the hype "Right Hand", "Days In The East", "Draft Day" , "Can I (Ft. Beyonce)" , "Sweeterman" , "Hotline Bling", "Tuesday (ilovemakonnen)" & both the Meek disses.

@toastdude1587 3 года назад

I remember when Views came out and Controlla was the single in June 2016, I really loved that song it was my favorite from the album. I was patiently waiting for a music video to come out but it didn't and I was sad, I was waiting for months and realized I would never get a mv for Controlla.

@hintonlanier4851 2 года назад

AYO. Kanye is having a rollout for DONDA in the most ludicrous way possible. Man has not said a WORD, and people r getting so hype. hopefully he will drop this Friday. If not… Godammit.

@ashmosphere 3 года назад

beyonce's 2014 roll out is something i think about CONSTANTLY it inspired me so much she really became a true true artist in that era

@brittneymarcell 3 года назад

I feel like Chloe x Halle’s ungodly hour album rolllout was pretty great especially considering other artists literally aren’t even trying 😭

@carnelian420 3 года назад

Yup them and Doja Cat are the only "new" artists doing it right imo

@calibreezi5179 3 года назад

Johnnyville

@calibreezi5179 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mWFtOmQ9dKA.html

@estelaangeles2346 3 года назад

@@carnelian420 i like original artists and im sad that bronkhampton is disbanding

@estelaangeles2346 3 года назад

@@carnelian420 do you listen to griselda ?

@idkbrosstudios8446 3 года назад

Beyoncé dropped her self titled VISUAL album, it literally crashed iTunes and rose to the top of the charts with a matter a days.... And all the woman did after she announced its release was post a picture of some cupcakes her mom made for her 😂 I love her so much!!

@diolofficial6484 3 года назад

😭😭 fr

@stephencalz 3 года назад

“It was a cultural reset” - Rose McGowan

@jeffersonsilva7653 3 года назад

no one beyond her stans actually cared about it

@tiaramarie1356 3 года назад

@@jeffersonsilva7653 her fan base is so gigantic that no one else HAS to care.

@IttzMawi 3 года назад

@@jeffersonsilva7653 With the huge success that album got, you really think only the Beyhive cared? Nah bro you living under a rock. Hater

@fight8the8feeling8 2 года назад

You cannot skip the “Runaway” movie that Kanye made for Dark Fantasy, fucking stunning.

@kazooboi8001 3 года назад

I love TØP’s rollouts the world building and concept art is immaculate

@0AEROPLANES0 3 года назад

What weeknd did for after hours is my favorite roll out bc after hours is a movie and he made the whole album dramatic asf

@tonytidbits378 3 года назад

Kanyes 3 albums in 1 year each 7 songs each. Perfect length

@MarkJRiding 3 года назад

*5 albums in 1 summer

@ok6866 3 года назад

*7 songs each apart from K.T.S.E. which had 8

@IHav3No3n3mies 3 года назад

The G.O.O.D. Summer was amazing Ye Daytona and Kids See Ghosts as the finale

@teferra444 3 года назад

@@IHav3No3n3mies can’t forget Nasir.

@elplebeuchiha1996 3 года назад

@@MarkJRiding Yeah it was five. Why do people always say 3? Is it cuz of Ye’s 2 albums (Ye/KidsSeeGhost) and Daytona? Everyone forgets about Taylor’s and NaS’ album. [+]

@WhoAteEarth 3 года назад

Though it falls under the "releasing all the best tracks" category, I loved Taylors "1989" rollout. Honestly not everyone listens to the whole album, and at the time all i listened to was the radio and the hits. But, from late 14 to early 16, for almost two years, the singles off that album were on my soundtrack as they came out and always take me back to that time. For this, i think if you have an album thats banger after banger, as that album was, really stretch out the roll out, drop singles over a two year period, and it will soundtrack a good chunk of your fans time

@GreenJelloJiggles 3 года назад

What i find interesting is how western roll out is different from kpop? Liking both there is a clear difference in marketing between both and it'd be cool to see a deep dive on them (similarities, differences, appeal factor vs what feels to be keeping up with the faster pace of consumerism)

@TechSource 3 года назад

:45 I have been bamboozled

@waluigi521 3 года назад

Ed what are you doing here

@rizzie777 3 года назад

hi Ed

@perplexed1783 3 года назад

@JayTechZM 3 года назад

Ed???

@elplebeuchiha1996 3 года назад

Funny thing is I started watching this video at night during April Fools Day. I was like, nah, he’s joking. He’s joking right. And yeah, he was joking. [+]

@Hellochilous 3 года назад

Kpop still does this. They love a long ass rollout. Teasers, clues on social media, alldat. They stay changing hair colors, vibes, etc to fit whatever comeback is coming.

@_Zaaiinaab 3 года назад

This is what I was going to mention, the moment an idol starts wearing hoodies and caps way too often, you know something is coming!

@keke3897 3 года назад

the roll outs in kpop are repetitive though, its always the same thing.

@globalmovement5141 3 года назад

I agree it’s pretty much the same thing for all them. I get it’s exciting for die hard stans but in general It’s nothing really unique. I wish that companies would do something different for their artists like surprise drops, multiple music videos, short films, etc. The promotion cycles are also relatively short as well. They last for like 3-4 weeks and that’s it. But I guess the KPOP music industry is much different than the west.

@blueturtle1813 3 года назад

@GlobalMovement Korean pop is not one monolith just like US pop is not one monolith. Stop treating it as such. There are just as diverse and different artists doing different things as there are in the US market. I see the comments full with individual western names yet koreans are again shoved into one "kpop" box

@harshxo21 3 года назад

K-pop is good but it ruined bcoz of labels and toxic fans

@seth6665 3 года назад

The rollout for Humanz was so sick. After 7 years of radio silence from Gorillaz and then all of a sudden there's Saturnz Barz

@shoebillfan1963 9 месяцев назад

jumpscare

@fruitmonsterfly1 3 года назад

I was litcherally just talking about this. I miss proper album rollouts so much. I want to get excited for albums. Not everyone is Beyoncé and can just drop an album out of nowhere.

@C.Quince 3 года назад

I know it just started, but I’m really appreciating the rollout strategy behind “An Evening with Silk Sonic” from Bruno Mars and Anderson .Paak! Bruno really said “I’m going to design some nostalgic clothes for my new Ricky Regal brand that matches the era of music that’s influencing us”, got Andy to model with him, and they’re already releasing nice physical CDs of Leave The Door Open for both the studio and live performances which is already the smoothest song of the year (I’m still finding new instrumental quirks)! This super-duo plans on sprinkling gems of similar musical quality in terms of richness of arrangement and great performances throughout the year leading up to the eventual release of the joint album later this year. It’s keeping us excited for that next dose from the Collab of 2021 whenever they feel like each song has had room to breathe and capture the ears of anyone open to hearing some feel-good music w live instruments. I’m dying for ANY Silk Sonic content given that Andy’s been only dropping singles for the last year and a half, and Bruno Mars had completely disappeared for almost two full years leading up to this moment. They’re making sure the wait for this rollout is worth it, and I’m loving it.

@treyoneandonly 3 года назад

👏👏👏

@epicjwkl 3 года назад

Bro Gorillaz just killed it with their season 1 roll out of Song Machine, new fully animated music video with each single, fantastic features, little conversation snippets between characters after each drop and with the culminating album having a bit more great songs after. They’re on a roll with bangers rn 👍

@rollingstar2221 3 года назад

The humanz rollout had me SO hyped though

@epicjwkl 3 года назад

@@rollingstar2221 tru, and The Now Now was a surprise but also hype too, I’m glad the bands back on their feet again

@suurmoguuli2149 2 года назад

Watching this while donda still isnt released is a different type of pain

@momobrd 3 года назад

wow, this video was really amazing. subscribed to your channel 4min after the beginning, thanks man

@trystanfresh 3 года назад

This dude's gonna turn into music essay channel and all I have to say is DO IT

@jsfmcdill 3 года назад

I’m conflicted, cause the After Hours rollout was so memorable and made the album one of my favorites... but on the other hand randomly waking up to If You’re Reading This was hype as fuck.

@prettybajan123 3 года назад

Depends on the artist and the quality of the music.

@user-qt1ti8tq8d Год назад

6:37 This is how we feel about Utopia now, same thing is happening again. Travis became a master at these endless rollouts.

@Juliette-ou2ep 3 года назад

i love u so much you’re so genuine can’t stop watching your videos

@AstroSyte 3 года назад

twenty one pilot fans know that those guys know how to roll an album out with Trench. They got us to look through websites and HTML codes to look for god damn clues before the album came out

@TCangie 3 года назад

yes im so excited for the next one. i was so happy when i was doing those codes, it was the best. cant wait

@charlieschrag1702 3 года назад

@@TCangie rip Trench era😔

@amelia3841 3 года назад

Yesss and blurryface felt like we were learning about this whole other being before the album was even released!

@da-lx4gz 3 года назад

Linkin Park did something like that, I remember getting Rick Roll’d at one part. Time flies by 😞

@vivikinscarnes 3 года назад

Wrong crowd but Taylor Swift has mastered creating whole eras and storytelling in her albums. Since she was 18 and started hiding secret messages in her lyric books she keeps her fans excited and on their toes at all times and not a lot of people are doing it quite like her

@diolofficial6484 3 года назад

I actually respect her for those eggs

@selalewis9189 3 года назад

That's very true. I'm not even a huge fan, but I remember her _Red_ era.

@banderdash2368 3 года назад

@@AquarianAngel I think by wrong crowd she meant the people who may be watching this guy’s videos. It’s clear that he mostly tries to use black artists as the examples for his points, cause he’s black and it’s music and artists that he likes. That’ll cause certain viewers to gravitate towards him, hence a different “crowd” from people who may listen to taylor swift

@sophiagriffiths5301 3 года назад

no really!! I kept waiting for him to mention her, especially how folklore and evermore were such "gotcha"s

@banderdash2368 3 года назад

@@thoughts9075 I’m black and I don’t think she was being anti-black at all. She was just saying that Taylor Swift is an example of many of the things the guy in the video was talking about. Nowhere did she say, “Taylor does it best, Taylor created it” or “Taylor was the first one to do it.” She was just saying Taylor is someone who has also done it and is good at it, it’s just another example. Nothing about anti-blackness at all

@lgold5988 3 года назад

fan of your deliver, def subscribing and watching some of your older stuff after this - KEEP GOING

@mitchliam974 2 года назад

Wow appreciate your explanation here! Feel like folks could write a thesis on this and I'm not a music major. Keep em coming!

@jeppyderudar 3 года назад

“the music last longer than the rollout, the music is really what going to be remember, but rollout is an opportunity to create a moment,” - nathan zed

@nomart4888 3 года назад

one of my favorite rollouts recently might be Dua Lipa’s Future Nostalgia era. god the promo team KILLED it with every performance, promo single and even with the quarantine she kept on with the very on point promotion!!!

@victoriarooks784 3 года назад

I honestly wish hallucinate wasnt a cartoon video! Its my fav song from her album!

@Dants9 3 года назад

True that albums slaps

@shadediallo4314 2 года назад

bro you are hilarious YOU NEED TO DROP MORE VIDEOS you have such a good channel and i love your opinions on certain topics KEEP IT UP

@YasmineWilde 3 года назад

your point of view is so GOOD and I appreciate you

@ritavb 3 года назад

also trench by twenty one pilots. i dont listen to them anymore but they created such a huge build up to their album "trench". they had been on hiatus for 1 year and then the videos on their website started glitching and showing random links between clips, that took fans to a website full of letters and black and white pictures, they had made an entire story filled with characters and all of it symbolized something very specific, there were puzzles we had to figure out and every fan had a different theory, then they dropped two songs out of nowhere and the mvs were filled with easter eggs related to those letters on the website and the lyrics were very cryptic most of it were references to that world they had created for the whole concept of the album. really cool tbh

@petradeffenbaugh4599 3 года назад

was looking for this comment omg

@ritavb 3 года назад

@@petradeffenbaugh4599 omg haha tbh a part of me was waiting for him to mention it in the video as well

@SeanMacadelic 3 года назад

Albums that create worlds around them help me associate them with certain times in my life. When an album syncs up perfectly with a good time in my life... it’s an indescribable feeling of nostalgia every time I put on those tracks

@quinn9524 3 года назад

yesss exactly this. i can name 3 artists right now who have done this for me, especially in my teen years

@coneyisland5843 3 года назад

The rollout of Reputation was ICONIC.

@nisreenb3809 2 года назад

Riiiggghhhttt !!!

@mq6845 2 года назад

yeah

@vbee_ 3 года назад

I totally loved your 2017 soundtrack story rollout and still think about it sometimes

@ariannarivera5683 3 года назад

in kpop, album rollouts are very important and always happen. the band actually releases a schedule of when the concept photos, tracklist etc are going to release. i also throughly enjoy the world making in kpop, especially the group loona which has an insane world that has continued for years.

@Ryeuchi 2 года назад

I was about to comment the same thing about kpop! The hype everyone gets just when there are pictures with a different hair color, it makes everyone think a comeback is coming soon! Loona is absolutely my FAVORITE group to do this! Seeing them drop teasers with new lore is always so amazing to watch.

@MarianaHidden 2 года назад

WAS ABOUT TO COMMENT ABOUT LOONA

@nm7965 3 года назад

ANTI was a weird rollout because at the same time she was advertising Samsung and the single in those videos was the Gotham song. I still get goosebumps watching her ANTI world

@Ilovechicago100 3 года назад

I loved that album. It’s weird because at first a lot of people didn’t understand it or like it when it first dropped. but it grew on me personally. I remember reading so many reviews out side of her fans that did not like it. However by the end of that year; so many people considered it one of best albums. Rihanna rarely got any awards for it.

@nm7965 3 года назад

@@Ilovechicago100 I was not the type to listen to albums, but her ANTIdiary really made me wanna listen to the whole thing and her and Beyoncé really made me download whole albums of my faves and listening to the whole art instead of vibing to singles

@matthewdidomenico4138 3 года назад

This was a fantastic video man. Keep up the great work!!!!

@PakcoF 3 года назад

Thank you for this video. Super helpful as an artist. I would like to see more like these. 🔥

@5501atheena 3 года назад

Beyonce's self titled album is still to this day one of my all time favorite releases. I just recall sitting in the living room and watching TV, then seeing an ad pop up with Beyonce, talking about a new album. I was 12 at the time and I just remember being excited out of my mind because I was as big a fan then as I am now. I can listen to the album now and I still get chills from it, along with watching the music videos. Chef's kiss.

@lydob2471 3 года назад

Faxxxx

@billiemiquelfrazier1312 3 года назад

YESSSS

@gastonferreira8488 3 года назад

Madonna was one of the first artist to create the "era persona" changing her appearance, sound and way of talking for every album

@nosemomkey 3 года назад

David Bowie would like a word with you.

@devhueman 3 года назад

Nah MI did that too

@goddamnit7257 3 года назад

Definitly Bowie

@sisis-qt4oc 3 года назад

MJ too

@gastonferreira8488 3 года назад

@@nosemomkey of course, but for females which are the ones that are doing the era persona the most she was def the blueprint

@sarahbbz1246 2 года назад

I remember your playlists!!! They’re still in my library

@p3r50n 3 года назад

i freaking love your videos about music

@abbieamavi 3 года назад

the rollout for life of pablo was a whole era in my life, I was graduating high school. But childish with that blank album art hurts my heart to this day, he could have fed us enough to get through all of 2020 but he chose to leave it, plain and simple.

@Landon_Davis 3 года назад

Twenty One Pilots does a great job with this. They will do something as simple as changing something on their website to have a code that leads you somewhere else that starts to develop a narrative for the album, but gosh darn do I wish they could just drop an album sometimes.

@pellistv 3 года назад

Loved the world they created for Trench!

@morganneumann5940 3 года назад

@FactoryOfSuffering1977 they updated the dmaorg site today and the blurryface twitter account that has been dead since 2015 liked a tweet today so it’s very safe to say that somethings coming

@macsmart_7735 2 года назад

Can also talk about Beyoncé's Lemonade Rollout. Plus all the iconic performances of that era at the Superbowl, Vmas, CMAs, Tidal Event, Grammys, and the iconic movie that came with it. The Formation controversy also.

@karstenl9698 2 года назад

Future nostalgia is doing really well and it’s been out over a year now andddd!!! That she was released at the start of covid! Dua has done so well marketing in the pandemic

@bubeudeh 2 года назад

foooshoo

@abbybrown6415 3 года назад

Honestly Beyonce's no announcement drop and Janelle Monae's "here's a few music videos but you KNOW this is only part of it" are the best rollouts of all time hands down

@calibreezi5179 3 года назад

Johnny X 100 Johnnyville

@calibreezi5179 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mWFtOmQ9dKA.html

@chi8772 3 года назад

Facts

@diolofficial6484 3 года назад

Can't argue with facts

@wm_9640 3 года назад

I strongly dislike Beyoncé’s music but she 100% changed the game with that surprise album drop.

@roeegodelnik6702 3 года назад

We need Nathan making a list of his favourite albums so far

@Ren-ev5rh 3 года назад

You can check his spotify he has like +50playlits lol its thethirdpew or smt

@Urthril 3 года назад

Id watch a 4 hour video of him agonizing over a tier list.

@souljagamble4408 3 года назад

Omg! I used to watch you all the time back in the day when you had the whiteboard and two of yourself. Im so glad I found you again you look great!

@gabino6185 3 года назад

Happy Birthday Nathan!!!!

@Ultracannon2000 3 года назад

Janelle Monae is easily my favorite artist in terms of the rollout. She always creates this Afrofuturistic semi-dystopian world where she represents freedom and acceptance. Dirty Computer deserved a GRAMMY

@kevinmaruthananth9510 3 года назад

Kanye is just the GOAT. The roll-outs of Graduation, MBDTF, Yeezus and TLOP were just insane!

@SuperBeybladerocks 3 года назад

FACTS

@cmooreHD 3 года назад

Don’t forget 8o8s.. his mtv performance.. going to Twitter to redo the song (love lockdown) the re releasing it again.. this was him being Pablo before Pablo.

@abeltesfaye_ 3 года назад

Great video!! Loved you talking about Because The Internet and of course, THE WEEKND 🔥🔥🔥

@alicetorres2252 3 года назад

I'm not exaggerating when I say I downloaded Spotify because of you, to listen to The Baelist. You got me into all that romantic r&b sound which helped me discover all the artists I now consider to be masters. I still listen to it sometimes and it's a classic. I remember the Good Enough rollout and I was in the world of it all. I never saw someone give so much thought to merch promotion or even to just a playlist. Thank you for your devotion to your work.