The Messy Middle and the Complex Customer Journey 

The path to purchase is no longer a simple, linear funnel. Today's digital landscape has made the customer journey much more complex - a "Messy Middle" between initial awareness and the final purchase decision.
In this webinar, we'll dive into groundbreaking research by Google that analysed over 300,000 shoppers to understand what influences brand preference and purchase decisions in this critical middle stage.
We take a specific look at financial services in the research, for example 76% of Mortgage customers were willing to change provider, and 94% of insurer customers were. We'll show how to take advantage of that.
🔆 How digital touchpoints like display ads, RU-vid, search, and social sway up to 89% of consumers to switch their preferred financial brand.
🔆 The cognitive biases that are most effective at winning over customers in the convoluted path to conversion.
🔆 Practical tips for supercharging your financial brand by leveraging these biases across channels and throughout the winding road to purchase.