For a company that's already famous, not all publicity is good publicity. As someone who has never had BK, i came out thinking "Damn I'd love some five guys fries right now"
I enjoy fast food, but Burger King never comes to mind when I'm considering options because it had such a poor reputation and basically became irrelevant. Now that I'm hearing of them more, it's not likely that I'd be encouraged to buy it (especially when the coverage criticizes their food), but it could make me consider them as an option if I'm curious or it's convenient. Maybe that's enough for marketers?
@@Anngrl69 atrioc did once mention exactly that (I believe in one of his 'ad review' style vids), they only want to be on your mind when making purchase decisions which makes it more likely you will get something from their advertised company.
In relation to BK looking at 2000 submissions, is it not possible that they already have the burger chosen then they’ll choose someone who submitted that combination and give them the prize? That way they release a burger they’re happy with, someone gets the prize money, and they don’t have to sift through all the shit
I think all "challenges" like this basically work like that, at least when there is a limited number of ingedients to choose from and its a large corporation.
They don’t need to do a million dollar competition to drum up business all they need to do is bring back the Angry Whopper. Went downhill as soon as they stopped serving that GOATED sandwich
@@zanesplanetnah homie I literally just got a flyer in the mail that says “everyone’s happier with an angry whopper” lmao, been going on for like two weeks already
It seems like an alright ad. It doesn’t really seem like the point is the substance of it, but awareness. All publicity is NOT good publicity, true, but this isn’t bad publicity either. I just spent 10 minutes watching a Burger King ad basically, thinking about whoppers which I never do. The idea is probably to make people see it on social media, and then when they decide where to go on their lunch break right after go “huh I guess I could go for a whopper.” Not an incredible ad, but it probably does what they want.
That custom Burger competition Mecces used to host was dope af. Here in Germany we once got a Burger named after a group of RU-vidrs with a fuckton of Bacon, that was actually really good and I occasionally make it myself. Another year a Burger after some Rappers, dunno was in that though
Burger King doesn't approve of sloppy steaks. I want water on my ribeye. I'll just order a glass of water with my steak burger. They can't stop you from doing that.
My suspicion is they already have the million dollar whopper pre chosen and they’re just waiting for someone to submit the recipe they were going with from the start.
first real stream I caught (ironically because my sleep schedule was sufifciently fucked). two messages got read though which was cool, I guess an advantage of this kind of stream over like more intense stuff
0:40 is it 200k combinations? Or 200k customizations? If it’s combinations then yeah you are right. If it’s 200k customizations then that’s 200k to how ever many ingredients they let you have power. So if it’s 8 ingredients it’s 200k to the 8th power. Which is an impossibly large number.
the ad definitely has gotten me to think about burger King but I still have no desire to buy a whopper even with the coupon they give out and if I even used the coupon I would not go for seconds
