I don't care for Crumbl as is but I hope those wiseguys get hit with lawsuits. Using the company's branding, stealing promotional videos, bringing in six day old reheated cookies in crumbl boxes at a marked up price but hey they never said they were affiliated with Crumbl so it's the consumer's fault. Two people can take the blame and most of it should heavily lie on the scammers.
Even inAustralia you can get a cake for like $10 too. Not a good one though unless its a small one. I often get a black forest cake for $10 thats like 3-4 servings. I would never pay $17.50 for a stupid cookie. $5 is the most I would pay and it would have to be amazing.
Even the original $4/5 is ridiculous, the only reason they have the gall to charge that much, all because of the way they look which people on Tik-tok like. If you lived in a medium sized town you are garentueed to have a local baker that makes better cookies than that for most likely a half to a 5th the price.
Selling mid cookies for $4/5 per piece thru tiktok advertisement is peak capitalism. Physically dropshipping an entire store by carrying boxes of stale cookies personally on your commercial flight and selling them off for 3 times the price is late stage capitalism.
my sister used to work at crumbl so I feel authorized to assert that the best way to enjoy their cookies is to take home the old ones at the end of the day for free :)
I find the original pricing ridiculous and you can tell they are designed to be Tik Tok-ed and not eaten. It is a very odd world we live in were if you live in a medium sized town you could find a local baker who does cookies like that for a lot less, that judging by the reaction definitely taste better. But because of Tik Tok all that matters is trends and brands.
The first and only time I tried Crumbl Cookie was when my workplace ordered from them for all the employees to have. The cookie was EXTREMELY UNDERBAKED. I think it might've been the most underbaked cookie I've ever had. I just talked to my boyfriend about this and it seems like they make them like that on purpose? Which crazy, cause at the time I thought they just fucked it up. I know what they're doing is legal, and it won't cause salmonella, but the texture really grossed me out. I don't get how it's so popular, didn't realize so many people liked their cookies that underbaked.
I wrote a price breakdown under a comment on D’Angelo’s video on the same topic, and they’ve definitely made at least $2.3k profit lol (basically they said they had $13k in expenses, but $6k worth of cookies gives them over $15.3k income with the price markup) and that is if they were even truthful about their expenses, which honestly, I highly doubt
@@camelliasinensis219 the cookies would have cost at least half the amount they stated, not sure how the flights and luggage cost 4,000. The 2,000 on duties might be true, but seen as they have l ied about everything else I wouldn't put it past them and staffing is an odd one I thought they were passionate fans, why did they need staff. In addition how does 2 people standing at a petrol station for a few hours cost 1,000 dollars. You could easily divide the price they put forward by two. Meaning they made about 100% profit at the least. The fact they gave the costs and not the profit is very telling.
@@Alex-cw3rz I'd assume all the costs were listed in AUD; the ~$3600 receipt shown for the cookies they bought DOES come closer to $6000 in AUD (though not quite all the way there.) A round trip flight + the cost of checking however many extra bags it would take to pack hundreds of boxes of cookies also may work out closer to $4000 in AUD. But even that doesn't really add all the way up, so they're still probably not being entirely truthful. And honestly, I'm a bit leery of adding in travel costs at all, because you'd have to be kind of insane to take a trip from Australia to the US solely for this purpose. This is the kind of thing you'd do on the back of a trip you already had planned for a different reason.
This is such a bizzare way to scam someone. Just bake the cookies at home if you're gonna scam people. They really thought it is morally okay if they use real crumbl cookies.
As an Australian, I also just don’t understand how they got 700 cookies through border control??? Like I thought our border patrol was pretty strict, especially with food?? 😅 and either way, that would’ve been suspicious surely, like no single person is eating that many cookies inside the span that they keep?
I don't use tiktok or other social media so it's always funny finding out about the popular stuff through evil pinely like yes please tell me more about some shitty tiktok cookies that I don't care about
You can straight up make them on your own, too. It’s a bit tougher to do the fancy ass flavors but you can make big batches of the big cookies on your own. It’s not hard.
@@froggy5748 It's not even all that difficult to do fancy flavors either. Just a matter of finding a recipe that's easy to follow, plenty of good ones on youtube/reddit too. Once you get used to baking you can easily alter a basic recipe to add in whatever you want. That's essentially what Crumbl did. Two mormon cousins who never baked before googled some recipes, started a business with overpriced cookies, and then went viral on tiktok.
Can’t argue with this but also I feel like u haven’t ever had an array of 4 fresh crumble cookies that all sounded like amazing cookie flavors you haven’t tried before…. Like they’re so famous for a reason
@@PiperPiedi have and can argue that they’re mid. if you want a good cookie go to your local bakery or pastry shop. i promise you it will taste infinitely better.
as an Australian, i just have to say, we freak out anytime anything from America comes here. in adelaide when we got krusty kreme, people lined up for the opening for over 24 hours, and there were multiple reports of people getting jumped and robbed for their donuts. this makes total sense. everything costs heaps here anyways
a really nice comment i saw throughout all this is a woman who said every week her and her adult daughter look up the new crumbl recipe and make their own cookies together:)
Their gimmick is the flavors changing every week so you can just eat a few different flavors instead of being stuck with a batch of one flavor that you get sick of halfway through the first one.
@@scrambldrabbit I think a whole batch of Crumbl cookies would kill you. They have an incredible amount of sugar and calories in them. That intro video was basically a crumbl mukbang with over 6000 calories and 600 grams of sugar.
I mean everyone also glosses over the fact that they list travel costs as part of their expenses as if they planned a one-day trip to the US and back solely to buy the cookies for this, when the much more likely story is they had a trip planned to the US for some other reason and went "let's bring back a bunch of cookies while we're there!"
There's a local baker near me who my sibling is friends with all the workers and the owner and we went close to closing and got almost a quarter of a massive cake *each* because it was close to closing. The cakes are always amazing, it's always 100x better to buy from local individual bakers rather than any chain because 9 times out of 10 they're going to be cheaper, tastier, fresher and the employees will be friendlier and more likely to throw extras in or cut the price
So given the cost is equal to $12USD and they bought each cookie for approximately $4USD, that would be a profit of $8USD per cookie, multiply that by the 700 COOKIES they bought and sold, that is a profit of $5600USD. Subtract about $1,180USD for the flight and the profit is still a whopping $4,420USD. Multiply that by the conversion rate of 1.48 and you get a total profit of $6,542 AUD. So maybeeeee it was about the money… probably not though 🤷🏼♀️ (I didn’t include the customs but you still get the point)
Your math looks about right to me 👍👍 several other folks on another video came to a similar answer of their profit being somewhere in the range of $6000 AUD (give or take a bit since we have limited info). So doesn’t seem like they came out of it too bad at all. Really have to wonder WHY in the world they for real went to all that trouble still
12:31 the cookies would have cost at least half that amount, not sure how the flights and luggage cost 4,000. The 2,000 on duties might be true, but seen as they have l ied about everything else I wouldn't put it past them and staffing is an odd one I thought they were passionate fans, why did they need staff. In addition how does 2 people standing at a petrol station for a few hours cost 1,000 dollars. You could easily divide the price they put forward by two. Meaning they made about 100% profit at the least. The fact they gave the costs and not the profit is very telling.
i mean it was like really unethical and too expensive and a fake scam and so on but it was also reallyyyy funny that they ran a dropshipping scam with cookies of all things
Honestly even without the stale cookie drama, isn’t it just wild how people are dropping 5$ for a single cookie because of influencers on tiktok?? Idk man that’s just so.. sad?? Do u really have to try every single viral product people on the internet tell u to buy??
Yup, honestly, that's what I was thinking. Adults going and waiting in line to pay exorbitantly for an online-famous cookie. It's a g-d cookie, how much better can it get from a regular one you get at a local bakery? There's not much you can do with a cookie. Geez
A girl in some of my classes would always mention crumbl cookies and every time all I could think was how it sounds like THE most "le petit bourgeoisie" thing ever
I don't really understand why crumbl is suddenly really popular with the internet.. i've been hearing about this company for years now. i thought it was just some trendy cookie place run by the mormon church.
i'm not on tiktok but i swear crumbl wouldn't exist without the social media hype. the only time i ever went to a crumbl store i walked in, saw how tiny the menu was, thought "that's it?", and walked straight back out
I'm still haunted by the videos of literal children working behind the counter at those Crumbl locations. Now when I hear Crumbl I just think "child labor sweatshop cookie" and if someone offers me one I just slap it right outta their hand
This reminds me of the story of some football players who really wanted chick-fil-a but the closest one was in an airport past security so they all pitched in for a ticket and sent someone in to get food.
None of this makes any sense. Even if it's just a stunt for online views they're pretty much in the danger zone of legal issues not only for copyright but for food safety. Unless the cookies are fake they couldn't have made much money if any. So what was the point of this? Just badly thought out?
I dont want to give these scammers good ideas, but a streamer I watch (QTCinderella) froze the crumbl cookies before they went stale and had multiple tierlists with them. if these guys just had some competence theyd be smart and freeze them in like dry ice or some insulated container with cooling and just bring them over frozen or if customs wouldnt allow the cooling materials, just leave them at room temp right after freezing, theyd just thaw out and be fresh as the day they were bought
i cant believe i went into this video thinking it was a completely normal crumbl cookie video, when you revealed the plot twist i was absolutely astonished, i would've never seen it coming if you didn't tell us in the video, i didn't even glance at the thumbnail and title because i just assumed that they were obsolete, and as soon as you confirmed that this was in fact, the most insane "crumbl" cookie scam, i jumped out of my seat and i couldn't get over this absolute twist for hours, i wish you would've told us in the title, you could have saved lives, truly an evil thing to do.
I talk out loud a lot while watching videos and I literally said "that's a brownie" at the exact same time you did in the exact same tone and it made me laugh a lot
In terms of scams, I'm actually impressed at the amount of work that went into it. Actually flying across the world to get the product? Had they been honest, there still would have been people who would pay the inflated price to try what otherwise wouldn't be available to them.
The profit thing though... they spent 6k on the cookies and were selling at just over double, so were expecting a turnaround of at least 12k, which covers the costs of flights, cookies and duties/tax. Using exact figures, they were selling at x2.62 worth (going off one crumbl cookie being 4.50 and the 17.50 aud charge being $11.81), which would see a return of 15,746.67. the total of the costs they listed is 13k, so... they set the prices with the intention of making a profit? i just imagine they didn't manage it, and then realised they wanted to instead just break even
theyre a survival meal. its so treacherous to travel through the wild city with barely any food sources around. every crumbl store is like an oasis in the desert
I feel like this started as them trying to be thoughtful because they liked them and wanted others to be able to experience them but just turned into something greedy and then playing it off innocently.
Crumbl cookies suck. Bought one fresh and spat it out on the first bite. Baffled by how people like this crap and the founders never baked a cookie in their life. Yet, they’re from Utah which is home to dirty soda drive thrus.
Oh man, I was trying to explain this whole thing to some friends last weekend, and they asked so many questions for which I had no answer. How did they get so many cookies past Aussie customs?? Who was willing to pay $17 per cookie and why?? Did no one ask for refunds when their cookies came up obviously stale?? If they were legitimately purchased from a real Crumbl store, how did such a large purchase not raise any red flags?? Don't get me wrong, I tried to offer some educated guesses, but this whole saga was so crazy that the real answer to any of these queries was "hell if I know..."
in my humble opinion, i don't understand the hype abt crumbl cookie 😭😭 it's not bad per se, but it isn't that incredible ig. so shame to ppl who do enjoy them! but local bakeries offer so much better (and variety) of sweets and don't get as much attention :( and they're so much more worth it tbh
It was a scam but not drop shipping Dropshipping is when you sell a product you don’t have and order it from a cheaper seller or the manufacturer when someone buys from you. What they did was partially legal Impersonating the company (which they semi did) (not everyone reads the comments or bio) is illegal at least from copyright. But the actual selling of the cookies wouldn’t have been if they didn’t create the deception of being part of the company . They’re basically just importing and reselling
I have not understood the big brand name cookie shop thing since I first encountered it in college a decade ago (shoutout to Insomnia, your orders were always hours late and/or completely wrong and I hope your workers got all their demands met from striking :3). I can make cookies from premade dough that are at least as good as a chain bakery's, in the same amount of time that it would take to go to one, and for less money.
We have those cookies here and it was crazy, like one serving is 1/8 cookie, they’re so high calorie and just.. taste like sweets? Nothing special. Their marketing carries them. That’s the only reason a bunch of people in an entirely different country even lined up to try COOKIES. Because of clever marketing. I promise that your local bakery has better and more unique sweets.
As a brit, when I visited the USA, the portions were already wayyyyy to big for me and seeing that you could get SIX FUCKING COOKIES AND THAT WAS THE NORM. fucking crazy.
if they really wanted to import the cookies, they could've asked them for them unbaked/frozen so they could bake them fresh before the pop up ! people drive me crazy.
honestly if theyre just scamming tiktokers and other influencers who want to buy already overpriced cookies, i dont really have a lot of sympathy for the people who bought the cookies. even if it was a 10/10 cookie that isnt worth the price lmao
