The My Chemical Romance Explosion: Exploring The "Three Cheers For Sweet Revenge" Era 

I’m glad the black parade has gotten so much appreciation. But goddamn people overlook three cheers. It will always be my favorite

"emo has been found in even the hit movie- spiderman 3" IM SHRIEKING

Man, my sister died when I was 10 in 2006 and about six months later I discovered My Chemical Romance and they propelled me through my Emo phase. I’m now 26 and I still have all their CDs, concert DVDs and my old band teeshirt and a couple of posters. I knew EVERYTHING about them, all their songs, everything. My parents even drove me 3 hours to Nashville on a school night to see their Black Parade tour when I was 11 (after my sister died I pretty much got anything I asked for). I know it sounds cringe-y to say “MCR saved my life”, but man, their music really got me through some tough nights alone. I’m so excited that they’re back together and I legitimately cannot wait for their new album to come out. 💜

I think the real appeal of the Revenge album is how it represents grief in such a raw and unique way, helped me connect with it and land its spot as my favourite album of all time.

That news report on the "dangers of emo culture"... I find it really funny that the song they chose to play over their intro is "Famous Last Words". Y'know, the song that famously features the lyrics "I am not afraid to keep on living/I am not afraid to walk this world alone." I wasn't really into the hardcore emo scene at the age I maybe might have been, but I still was exposed to it, and I won't deny that there were some fans who took away the wrong ideas, who glorified depression and self-harm. But at least with MCR specifically? Listening to them now as an adult, I don't really get that impression from them at all. Their songs tackle a lot of darker emotional topics, but they come out of a place of *processing* those emotions rather than wallowing in them, and the effect is actually pretty life-affirming in a way. So much of the message seems to be, "It's better to express these emotions openly than pretend you don't feel them, and getting it out of your system will help you push through and come out happier on the other side." And that's a message *everyone* needs to hear, especially teenagers, who are at a really rough transitional period in their lives. It doesn't help to tell someone going through a rough time to just "quit whining and get over it"--you have to give them a healthy outlet to express themselves, and MCR provided that outlet while also assuring them that things would eventually get better and nothing was worth hurting yourself over. That earns them a lot of respect in my eyes.

I was 13 when this record came out back in 2004. I remember watching I'm not okay on fuse and decided to get the record after that. Still my favorite record. I remember my friend back in middle school saw green day and my chemical romance in 2005.

What made 3 cheers an important album to me was the extremely frantic vocal tracks that felt like being squeezed of breath screaming till you pass out. The quick paced guitar work that jumps between dredging distortion to clean melodies playing smooth on either side. The hard drumming fused with a split mid sharp low end pumping punk vibration out that drains you after every track gets absorbed into your mind with its catchy hook that reels you in like a fisherman.

Growing up a huge MCR fan and now being an adult who works in film and has worked on the umbrella academy! A project of Gerard’s ❤ I love that cross over for me

I actually wanted to thank you for “convincing” me to give this record a listen. I watched your last MCR video just out of curiosity and decided to go back and listen and OH. MY. GOD. I kinda wrote MCR off when I was a teenager for absolutely no reason(thinking they were overrated 🥴🙃) and now I want to kick myself in the ass, I would have ate this shit up!! The album is SO GOOD!! i obsessively listen now and it’s one of me and my 2 year old’s favorite albums to rock out too. Great video as usual!

Interesting you didn’t bring up Matt (drummer on Bullets and Three Cheers) being removed from the band and Bob Bryar joining, filming the music video for “I’m Not Okay” and going on tour even before joining the band

i just got off a double shift and made a cup of tea and i can’t wait to get into bed and watch this

That Burning Angel x MCR interview is a certified classic of the MCR interview vault 😂

Gerard is so tanked @ 10:00 mins in. So glad he got sober

Man you are one of the most underrated music channels on RU-vid. Your band documentary’s have so much research and depth.

Marc Webb defined quite a bit of music videos in this era. Aka Amazing Spider-Man’s director 10 years after “I’m not okay”. Also Gerard treading Tommy Wiseau vibes with the sunglasses.

in the clip he showed, ABC, during their clip of how emo is bad, played the ONE song that helps the most in my opinion: "FAMOUS LAST WORDS" I AM NOT AFRAID TO KEEP ON LIVING I AM NOT AFRAID TO WALK THIS WORLD ALONE

God that Utah clip is infuriating realizing that their teen suicide rate has everything to do with easy access to guns and familial alienation from coming out of the closet in such a religious state. I hope some parents at least listened to the music and if their kids were in a bad place tried to help them as opposed to just stigmatizing them more.

It would be really cool to see you make a video about From First To Last, they're one of my favorite 2000s emo bands, but sadly they don't really seem to get that much recognition outside of Note To Self (although that is one of my favorite songs of all time), and being "that one band that Skrillex was in back when he was emo". Keep up the great content!

I hope this leads to a Danger Days era video. I maligned the album when it came out, but now I appreciate it for its camp.

God that was so cringey when the interviewer asked if they like porn.

can we take a moment to appreciate that cozy straightened his hair for the video to match the mood? love these era "deep dives" so much!

This album was burnt by my friends 4 times to force my sister and I to listen to MCR when it came out during my freshman year of highschool. (Depending on Fuse/MTV for music and not having internet sucked!!) Man was it AWESOME! I remember doing a 4-way call whenever their videos premiered. I was obsessing over this and the previous album while people were going crazy over their newer stuff and didn't realize they had more music til I was 23 and graduating college. I FINALLY get to see them at Aftershock Festival this year and I cannot wait! Something you should start mentioning in these types of videos is that Gerard (along with Bert McCracken from The Used and Davey Havok from AFI, just to name a few people) all made some of their greatest stuff due to dealing with drug use, alcoholism, death, depression/suicidal thoughts, etc. Good video. Glad to revisit stuff from my teen years.

The Used was signed to Reprise before MCR was signed. This was a great deep dive on an important record from my teenage years. My elder emo ass appreciates you.

It was cute to hear them talk about Thursday helping them out bc when I saw the MCR concert recently Thursday was opening for them!

Hey man, new sub here. I'm from a Jersey band around that time and it was the best. There was no better time in the 'scene' in new jersey than mid 90's-2006. Even a few years later. NJ is like a small town, we all know each other and are so excited seeing a friends band skyrocket into the stratosphere. We were all Eyeball Record's bands and my chem just fkn wrote brilliant and dark songs that were infectious. -🖤Chree🖤 ps. You're adorable. heh

When people ask what’s an album where you don’t skip a single song, Three Cheers is that album for me. I listen to it in its entirety almost every time I listen

When I was 13 or 14 in 2005 and 2006, i still had a VCR and i would literally stay up and watch music videos on MTV late at night and record the Helena music video EVERY SINGLE TIME IT CAME ON. which was multiple times!! i recorded other songs too but that on was the one i loved the most 😂 I just listened to that song on the way home from work tonight too. I also unapologetically knew all Gerard's hand gestures throughout the entire video. I still remember some of it to this day.

The Ghost of You video, and song, is definitely one of the best of the entire era.

Had a rough day at work, the Cozy Rep dropping a vid on the GOAT 2000s emo album is just what I needed tonight. Edit: Man, this video is hitting me right now. This was my era, I was 15 when Three Cheers came out, I saw MCR opening on the American Idiot tour, and it really kinda tears me up inside because those days were not happy times for me in that moment. I would say my mental health was in the pits in 2004-2005. And yet it's so achingly nostalgic for me. Such is the paradox of life I guess. Anyway, great vid, thanks for all that you do, Cozy.

I was first exposed to MCR by Fuse. It was the Helena video and it burned itself so deep into my brain I forgot the name of the song and the band.. just that in awe that everything but the music and video was wiped from my memory. Moved to another country about a year later and finally got internet in 06, managed to find it by looking up "dancing at a funeral rock music addams family". My life has never been the same and I found the things that bring me joy and give me purpose. I tell stories and do art because I discovered a love of story telling via MCR and the stories they told through the years. It was one of the few things that kept me going and I always return to them when the creative well is running dry or I need to remember why stories are important and how they can help you.

I was around 10 when I first heard Helena on the radio and fell in love, but it wasn't until a couple years later I found who it was. I was hooked instantly. This is my favorite MCR album. It's unlike any other "fav album" of mine, completely in it's own ranks, and I've never heard anything that came close to what they accomplished on this album specifically. Their first 3 albums are an integral part of my adolescence and really shaped my overall music taste.

Three Cheers has always been my favorite album from My Chem. Even now it’s the one I listen to the most and it’s definitely the most influential album by them, and one of the most influential to me period

I’d love to see you do a deep dive into Paramore’s Riot! Era

ah I love this record sm, it's my second favorite mcr album (bullets will always be my #1) you should do a video exploring fall out boy's "from under the cork tree" or panic! at the disco's "pretty odd"

Great video, I loved it, but I have one thing I'd like to say: Maybe it would have been nice to mention the fact that Gerard was really not in a very good place during this era. He was a addict, alcoholic, and suicidal and it would've been a good idea to bring that up at least once as it kinda feels like you ignored the personal lives of the band, and as anyone who's watched Life On The Murder Scene can say, Gerard's mental state was important to this era of the band. Other than that, 100% great video, I'm looking forward to a Black Parade one next, and I hope you at least mention how shitty the making of that album was with them recording it in a haunted mansion and all.

Three cheers for sweet revenge is like. Possibly (probably) my favorite album by mcr god the sheer amount of nostalgia I have for this album is insane

And the video for "Ghost of You" is one of the best of all time

im so glad you're continuing this series

Great Vid Julian! Keep ‘em coming 🤘🏼

always a good video, thank you!

Another fantastic video. I love these kind of videos that dive into a band or musical era. Your style is informative yet not too serious. I like that your videos are personal in some way; you are clearly passionate about the music you cover and it's fun to watch someone who enjoys what they're talking about. I'm grateful for you sharing these videos with all of us. Looking forward to the next one! Hope you have a good day :)

the video i’ve been waiting for

I am gonna go pour me a cold glass of....something, and then kick back with the one the only Cozy Rep delivering his surely to be excellent lecture on the pivotal era of MCR - at least, the pivotal era that wasn't Black Parade era.

Always look forward to your vids, Cozy. Great nostalgic escape. Thanks, man. Seriously

this was delightful to watch. thank you.

I cannot begin to fully explain how glad I am you are deep diving this bands career

just wanted to say thank you for putting these videos together! ive always been curious of my favorite bands but hadnt gotten around to watching and reading all the behind the scenes stuff, but you put the most important stuff in a nice, entertaining, easy to watch package ^_^

This was everything I needed in life. Thank you.

Dude, just wanna say I love your content! Please keeping doing these! I'd love to see one about The Used! 🥰

I have been waiting for this video. So cool

thankyou so much for this!!

Just sitting down for breakfast and what a video to enjoy while doing it. God damnit this era was so important to me, I was 14 and there was no band other than My Chem for me at this time! I saw them 14 times in 2005 alone and even got to photograph the headline tour for a blog!

You should do a video on what happened to from first to last! love your content man keep it up

your videos are so informational, i can just feel my brain getting juicer by the second when i watch your video essays

The magic word you have there is genuine. Genuine, is what made them famous, what resonated with their audience, fans, and people who never even thought they would like that kind of music. Genuine.

OMGGGGG YES I’M SO GLAD YOU MADE THIS! I actually just got life on the murder scene on vinyl funny enough

the interview at 12:00 is hilarious

I always get excited to see MCR stuff. I first got into them around 2004, and to this day they are still one of my favorites. I saw their show opening for Green Day and it was amazing.

As someone who is greatly fascinated by these topics I'm so happy I found this channel. Adding it to my late night binging list for sure ☺️

I think it's impossible for MCR to be overrated. They were the only good emo band. The rest was the cringe-y cliché but MCR are the only band to push past the whiny teenage angst to make genuinely amazing music. Not counting midwest emo/math rock MCR were the only good band in the scene, the best were mediocre at best

mikie is the one who told me to check out your channel and now he’s sponsoring a certified COZY CLASSIC i love the lore of it all

Great analysis man. I've been stuck in bed with a fever the last couple days and your videos have been keeping my spirits up!

new viewer here, i love this series! thank you for such a cool video!

I just want to thank you for not over sharing about certain aspects of the personal lives of these guys, some of which were prevalent at this era.

Please continue this series

Awesome stuff!

They are back!!

This is the perfect video to say PLEASE do a video on The Used?🥺😭❤️

Three Cheers and I turn 18 this year :) and it’s without a doubt my favorite album from them

This was wonderful to watch. I cannot WAIT for the segment on that album that may or may not have been kind of successful. Lol, please do a Black Parade one next!!!!!

Awesome video dude keep it going!!! Also u should make a video with the used self titled or in love and death era. It would be really cool.

HOLY SHIT!!! I wasn’t expecting to see Mikey Mayo in this video!!! That’s the homie from college! That’s so dope!!!!

Dude these interviewers are so insufferable with their weird questions…

That's news report is so fucking funny

u know im a sucker 4 this content manz

There's some truly phenomenal live videos here on RU-vid of this era. Black Parade is good but I'll always hold this album as second to Bullets in my heart 💜

Awesome vid! I would love to see you continue on to Black Parade next? :)

The videoclip for 'Helena' though... still amazing to this day!

Thank you for the pleasant walk down memory lane, great video as always sir. I am still sad that I never saw them perform live, but I could say the same for many artists.

So iconic, this album and the style and everything. I love it to this day, I've listened to this album pretty regularly over the last 17 years. They definitely were a great band.

Oh man, this was such a lovely walk through my teenage years during this era. I miss it so much. Even the moral panic of being an emo… shit I miss that! Great video, dude ❤

Keep it up. Love the history

i will always appreciate marc webb's directing of those videos. so well done and artistic.

Their music definitely helped me a lot during my teenage years and still do to this day. They are incredibly special to me and I am so happy that the new generation of emo kids are loving the music as much as I do. Great video as always man keep up the great work!

I remember when they came out when I was in high school, damn near everyone had either a My Chemical Romance shirt , or The Used shirts

oh my god im so excited to watch this. the first one on bullets era was perfect

Yoooooo happy to be early on this one. MCR is one of my top 5 of all time.

God, I don't believe you didn't mention their disastrous MTV live TV performance. The cultural explosion that thing caused was phenomenal. Cool video mate. Made me relive some memories.

My friend got me this album as a birthday gift in 5th grade, good times lol

i clicked on this expecting to fall asleep but stayed up the entire time. i love mcr and this video lmao

My favorite band of all time, I love your videos! MCR is very iconic because it’s a sound like no other

my first concert was green day and MCR in 05 and it was life changing

Dude! You should make a videos series about all the decades of vans warped tour (beginnings in 90's, 00's, 10's and the end of VET) and all the bands who came from that tours. That's would be awesome!

love these videos. hope youll do one on the killers soon

I AINT EVEN STARTED THE VIDEO BUT GODDAMMIT I LIKED IT FOR MY BOY JULIAN

Still loving this band❤

feeding a corn chip to the algorithm bc i can't watch this till tomorrow morning! love your videos

As a New Jersey native who came through high school when Three Cheers came out I can attest the early 00s was a huge emo scene.

Punk in the 70s & 80s, grunge in the early and mid 90s, nu metal in the late 90s and then emo in 2000s. Lots of ppl are sick of societys shit hahaha.

Yo my man, please do an episode on Hollywood Undead!