The New Square Mile Roastery Tour 

As the great "can-do" guy Genghis Khan once said, "We'll either FIND a way into his office... or we'll MAKE a way!" 😂

If you like and subscribe… maybe the next video 😛

plot twist, he doesn't actually have an office, cause he doesn't work! lmao

Two things don't make sense about James: 1 mess in office or anywhere? Wt? 2 no espresso machine at home (said so in another video)...

That's what you call multitasking.

BurgundyandBlue1111 Scale makes your adrenaline pump up? The bigger the better? is that good better? Good that you can't smell it in HDR 1000 levels here! RU-vid, not that good jet...

@@lucasrem what

@ConfusedOilPainter the thing is, it's 60 to 65 kg, if it were up to 20, then maybe it would be healthy. 60 and bad form would be asking to pull a muscle or more

@ConfusedOilPainter so like, people can both have aid lifting exceedingly heavy objects (we're talking lifting 100s of pounds multiple times a day) and have muscle. How you might ask? (With your tiny and feeble mind that is so so sorely underdeveloped, unlike your muscles I'm sure!) Working out and active hobbies! Most people have lives outside of work. Many people play football, the other football, basketball, baseball, do skiing, do snowboarding, go snowshoeing, play tennis (squash or pickle ball!) People have so many hobbies that would get them active! Some people like to work out too, doing it for pleasure. Bold of you to assume coffee and working out can't be two interests one holds. Beyond that, you're just wrong! A lot of intense manual labour has been proven to cause long term joint pain (as well as excessive jogging **on hard surfaces**) and ask any old fisherman or manual labour worker, they all have bad backs. A good example is my dad. He wears a brace now or he throws out his back. I hope this helped you be educated on a topic you spoke so valiantly on, but I'm worried, seeing as you seem to be more concerned with being strong enough to hurt others into submission, instead of understanding how to think critically. Nevertheless, I hope your muscles make your day better every day. I'll stick to understanding what I'm talking about personally.

​@ConfusedOilPainter It's not about removing all manual labor, it's about removing repeated heavily repeated movements to reduce strain injury. It makes the job safer and reduces work related injuries.

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@ConfusedOilPainter you are quite ignorant

same here and it's improved my perception of them as well!

I use a popcorn popper ahhahahhah

Sounds about right. I did stovetop for a while after I visited a coffee shop that had 5 lb bags of green beans and I figured I wanted to dabble. Then I got a popcorn popper and used that for a long time. And now my Behmor is my most used appliance in my house. And more than once I've debated looking at something that has closer to a 3-5 lb capacity. It is a fun hobby. And probably the only one that has ever me money. The place I used to get my beans used to be about $40-45 for 3 lbs counting shipping (local places could be even more and I liked the guys that owned that shop that I ordered from). Average order from Sweet Marias for me is $110-130 for 20 lbs. Say I lose 25% to weight and call it $120/order. So $120/15 lbs or about $8/lb for roasted coffee. Plus it makes a decent gift for friends and family that appreciate it. My wife is talented when it comes to make things like quilts so I was never able to do something "hand made" like that before. I've even had a few friends order beans from me from time to time (which is why I keep debating the larger capacity roaster). If you love in the States, Sweet Maria's has a popcorn popper that is $20 and comes with 4 lbs of assorted unroasted beans. Great way to get started. I've gotten a few friends in to home roasting that way. One I think eventually got her and her boyfriend a FreshRoast. I only have the Behmor due to liking drum setup and the 1 lb (results in about 390-420g roasted weight) capacity. Not always a huge fan of how much they charge for upgrades (the recent update that costs about $100 to add a bit of functionality... aka 25% of the original cost to just add a beep to the warning timer when you have to hit start or risk it going in to cooldown prematurely. But my response is skip that upgrade and I just use a timer on my phone to warn me when I need to start paying attention). But at least they seem to be fairly friendly towards right to repair. Just expensive.

do you have a destoner?

@@voidremoved Yes, they do. It was noted in the video.

I use a carbon steel pan on my barbeques side burner. It's about as manual a process as it gets, but makes seriously tasty coffee.

Thank you!

Agree on that 👌

Same. I admire the minimalist look. Very clean, modern and efficient. Bravo!

Mau ro how can he be tired of coffee? It has quite a bit of caffeine. But I would buy an audiobook from him even if it was on tea.

I'd watch the hell out of Planet Earth narrated by James Hoffmann

you try to concentrate to work all day in continuous coffee smell without being able to have a cup in hand

@@hannuala-olla4302 reasonable explenation

"some roasters", "some neighbors", "filtered air", "slight smell" ... yeah, way to downplay the fact that coffee roasters smell like filthy burning shit, with your mealy-mouthed infantile excuse making. blows your mind indeed. well, i often notice coffee roasters smelling remarkably more obnoxious than traffic fumes, so you can stick your piously blown mind where coffee isn't the most noticeable odor. it's not a "coffee smell". burning rubber would be closer. i'm not actually bothered by it, but seeing coffee apologists dismissing the issue with arrogant delusion chaps my nips

billy huda explanation

Have you been to a roaster while coffee is being roasted? Or outside of the building during the process? The smell is kind of like burnt caramel but not really the ‘coffee’ smell we all love to fill our kitchens with.

Great question! Generally roast times are longer, and slightly darker, for espresso. The idea being that longer roast times help reduce acidity in the coffee and make it easier extract with the small amount of water an espresso uses. Not all roasters subscribe to this philosophy but we feel it is best to tailor roast to brew style.

Man, don't be shy to ask Questions :)

James Hoffmann and what’s the deal with omniroasts? What do you think about them?

@@jameshoffmann am i a heathen for quite enjoying espresso style roasts in my aeropress sometimes? i generally try and get the whole pouring, flipping and plunging process done a little quicker so they dont overextract. but it still tastes quite different to filter style roasts.

@@jameshoffmann am i a heathen for quite enjoying espresso style roasts in my aeropress sometimes? i generally try and get the whole pouring, flipping and plunging process done a little quicker so they dont overextract. but it still tastes quite different to filter style roasts.

German engineering at it's best. We should focus more on roast equipment then cars with fake pollution stats....

I'm not sentimental, but we do love that thing still!

No no! I love that thing! (When it works, which is thankfully most of the time)

I absolutely cannot imagine how such a machine comes to be. Like, it must have been built to order, right? It’s too specific to be ‘off-the-shelf’ - but then, like, who does that? Where do you find a person to whom you can say, “I need a machine that does this series of complex tasks,” and they’ll say “Right” and build it for you? It’s uncanny wizardry. 😨

Thank you!

"Habemus caffeum"

Satoru You never need the smell, so move to your industrial area! Keep the beautiful places free of industrial crap! Greta!

The team cupping room sounds fun

Leave. Now. Ok, I'm four years too late.

Where are you?

@@jameshoffmann I'm near Cortina d'Ampezzo (lots of tourism, but unlikely to be a good place to introduce better coffee at this time). There is definitely interest in northern Italy though. Specifically, around Bergamo, where specialty coffee shops (such as Bugan Coffee Lab) have been popping up over the past couple of years. They'll come around eventually!

That would be both terrifying and amazing

@@jameshoffmann 3...2...1...Boom and we're live, Hey, what's up James..... let's make it happen

Joe "Ever had coffee with DMT in it?" Rogan

@@AllDayBikes "can we brew coffee with ayahuasca?"

Peter Guliano could put in a word for ya

Rick Astley every cup some other taste you need! low level carp....cheap! try 2 cracks in a pan on some thermostat hub, manage that process, then you understand it is not possible at home! every cup the same taste?

I'd like to look at this stuff more!

Good call, Ikawa too. The fluid bed concept and the adjustable temperature / time profile sounds cool.

Careful there, are you trying to make the man lose his business?? :0

@@juho6877 Doubt it will ever be a threat to a good larger scale roastery or coffee shop. More of a niche market and I am definitely part of that niche. More of a fun hobby than something that would take more than a very small fraction of business from roasteries. Heck worst case scenario is if it ever impacted places like this, the business could cater more towards that equipment and green beans in addition to the other things they do. But I doubt places like Sweet Maria's in the US are costing smaller operations much and are probably not even a blip on the radar to big places/chains.

Juho of Turku I think Mr Hoffmann is very confident about his craft. When home roasting become popular it will only provide more inspiration for real professional roasters to further evolve!

Thanks!

I’ll be in Melbourne next week, but not long enough to make a video really answering that question but it is certainly worth chatting about when I’m there

@@jameshoffmann Awesome, enjoy your stay!

@@jameshoffmann do you do any meet up or will you be in any cafe at any particular time in melbourne? will be glad to drop by and say hi!

Ultimate Overwatch, Melbourne, green beans????? Amazon only! D.VA are stupid tanks, shooters......

@@lucasrem I haven't played overwatch in 2 years just cant be bothered changing haha

Yeah, there are little vacuum units that pull it around the place.

Keep an eye on our socials, we often do open events

Most days...

Hello are fine please I ask 1 question how to know where come from coffee

Ultimately, the maths behind all this says you can't guarantee it. The larger the bag the more likely it is that it contains the intended ratio, and there are a lot of beans in a 350g bag. You'll get some small shot to shot variation but not enough to really mess up the taste of the shots. It's one reason we like simple blends with large percentages of each coffee. Some people will have 5% of a coffee in a blend, and will be much more variable shot to shot.

We're doing some experiments in our shop with roasting different coffees separately and then blending them before grinding, but still, different coffees will have different extractions, predicting a stable profile proves difficult

James Hoffmann can You tell me a meaning of a logotype? :-) Why this gryphon?

re: blending before roasting vs blending after roasting: the maths are the same. there's never any guarantee that a particular scoop will that the exact ratio of beans, especially since the ratio of the size of the coffee beans vs the size of the scoop is smaller. obviously the beans are much smaller than a bag, so the ratio is larger, and the chances are also similarly better that the larger container will contain the proper blend. blending works the same whether it happens before or after roasting.

MsBurasuka; the City of London (the small part of London which is the original city) is known informally as the "square mile", and the boundary of the City is marked by statues of silver dragons (not gryphons), which also appear as supporters on the City’s heraldic arms. If you search "City of London dragons" you will find many pictures of the statues.

We are not open to the public during the day, because we aren't really staffed to accommodate people. We do run events that are open to the public, and are trying to provide more opportunities for people to visit. If people are in the industry then we generally ask them to make an appointment and we try and make time.

@@jameshoffmann customers muahahaha......Patrion people get free bags only..... Never let them come near!

@@jameshoffmann Do you do cupping classes for the public or anything like that? The roaster I worked for had (pending COVID-19) public tours of their roastery with cupping classes scheduled, and it was a great way to create coffee interest in the community.

It would be frowned upon...

James Hoffmann Elon musk does it. Haha

@@brandonbenjamin9452 Elon Musk is a dickhead though

were is here?

lucas rem at his work

Coffee roasting smells like crap.

Green coffee that is being roasted doesn’t give off that delicious aroma one usually associates with coffee - that “wake you up” smell of a freshly-opened bag of beans. It’s a whole different set of smells that you probably wouldn’t identify as coffee. Enjoyment of the roasting scents truly is an acquired taste. It took me about a month of roasting my own coffee before I started enjoying the different smells.