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The Notorious Copycat Brand That's Taking Over Asia (Miniso History) 

Chris Garin
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Ever wonder how Miniso started out? In this video, I talk about the history of Miniso, how it copied Uniqlo and Muji, and the business model they're using to grow rapidly in Asia.
TIMESTAMPS:
0:00 - Why Miniso is a controversial brand
2:30 - The business model of Miniso
6:05 - The advantage of Miniso over Muji and Uniqlo
9:00 - The downside of being a copycat brand
9:40 - Copycats copying Miniso
10:15 - Mumuso, and blatant copies of other brands' products
11:00 - Miniso today
🍏 Brand Origins is hosted and produced by Chris Garin.
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2 июн 2024

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Комментарии : 112   
@andsan9117
@andsan9117 2 года назад
I am from Indonesia, i swear i thought Miniso is household item store counter part of Uniqlo till i saw this video😳
@kuyawill25
@kuyawill25 2 года назад
And then, I saw another Miniso copycat in my Province... and it's called Usupso. They have the same logo as Miniso, their product offerings were quite the same as Miniso but under their brand. However, it's not so well known to many, I think. So, basically, I only see that as a Bootleg Version of Miniso with also Bootleg Items that is trying hard to be as Miniso.
@user-gc1hg9sp9k
@user-gc1hg9sp9k 2 года назад
it's funny that a copycat brand are being copy by another copycat brand lol
@akanekanesaka4892
@akanekanesaka4892 3 года назад
I like this channel, I discovered it on Spotify and listen to it while doing my chores. I was skeptical at first to watch the RU-vid content because I thought it would be badly edited but I was wrong! The videos are well made. I'll be binge watching more videos from this channel now. Please make more!
@BrandOrigins
@BrandOrigins 2 года назад
I appreciate this! I'm glad you like my content! Thank you!
@quickmix-streammusic7019
@quickmix-streammusic7019 2 года назад
how do you not have more subscribers? your content is so clean and professional. Wish you all the success!
@BrandOrigins
@BrandOrigins 2 года назад
Haha thank you so much! RU-vid just demands that I create even better content I guess lol. Cheers!
@jecksonfloralde
@jecksonfloralde 2 года назад
the ads speaks...
@NeoSoftwarePWNXORZ
@NeoSoftwarePWNXORZ 2 года назад
The Japanese Katakana gave it away for me. メイソウ is pronounced "Meisou," not "Minisou."
@imesae3436
@imesae3436 Год назад
No wonder my Japanese students aren’t familiar with We Bare Bears. I thought it was a big deal since Miniso always have WBB themed stuff
@MaharlikaAWA
@MaharlikaAWA 3 года назад
Pretty much everything you buy at Daiso is made in China so why would they have tension against them?
@god-son-love
@god-son-love 2 месяца назад
It's like buying fake Prada or Rolex.
@Sky28
@Sky28 3 года назад
Amazing quality content, you deserve more than 100k subscribers! Keep it up!
@lalalala4730
@lalalala4730 3 года назад
Different. Daiso is a real Japanese company. I buy from them alot and I see alot of things are made in Japan. While Miniso is a Chinese company pretending Japanese. The co-creator/ designer Miyaki Junya is just an actor. The Japanese translation in Miniso logo also I think is translated wrongly lol
@noseaj
@noseaj 2 года назад
True. The Japanese characters read as Meiso
@cheesepie2989
@cheesepie2989 2 года назад
Daiso products are mostly made in China.
@rose_blue1
@rose_blue1 3 месяца назад
How is miniso pretending to be a Japanese company, the founder is chinese! And brand designer is Japanese omg
@scentedpapers6569
@scentedpapers6569 2 года назад
Hey!! I just discovered your channel today, and I love love love your format of videos, maybe because its similar to Company Man, but with brands I have encountered and relate to. On Miniso tho, haha..i fell for their marketing but i mainly ever go there to buy their stuffed toys but this was interesting news to hear...you should def do the Mumuso episode!
@imd123
@imd123 2 года назад
Yes, a Mumuso episode pls ❤️
@uniqloboi9800
@uniqloboi9800 3 года назад
Thanks man, showing us a new side of the world less of a US centered viewpoint!
@mollykimm
@mollykimm 2 года назад
Whenever I’d go to a certain mall, I’d pass by Miniso. Ngl, some stuff from there are pretty cute. Someone gave me a pillow from that brand
@user-ue1ig7sm7o
@user-ue1ig7sm7o 2 года назад
Unfortunately, Minoso's products are quite expensive in Bangladesh🇧🇩, and the company portrays itself as a luxury brand.
@kelvingatioan6067
@kelvingatioan6067 2 года назад
Lots of cool business facts from your episodes. My perception of Miniso totally changed 🤣
@Dynastone
@Dynastone 2 года назад
Miniso told me they were owned by UniQlo but focus on merchandise instead of clothes. Can't believe they'd lie to me like that.
@vaez5167
@vaez5167 2 месяца назад
You earn a new subcriber sir, I'm starting to binge all of your video make more haha...
@WhatsThisOwO
@WhatsThisOwO 2 года назад
Wow, I didn't know Miniso is a copy of Uniqlo, since they sell different stuff
@michaelgamas2399
@michaelgamas2399 2 года назад
it's a combination copy of Uniqlo (physical store aesthetics) and Muji (items being sold), both Japanese brands.
@azrulhakim6356
@azrulhakim6356 Год назад
The irony is that now it is forced to abandon it's Japanese styling due to strong Chinese nationalism
@joyraahserrano4352
@joyraahserrano4352 3 года назад
Got my college friends Christmas gifts from Miniso last year. Guess i’ll try Uniso and Yubiso this time. Thanks, Brand Origins!
@BrandOrigins
@BrandOrigins 3 года назад
Hahahaha
@Thisworldisagoner
@Thisworldisagoner 2 года назад
Here in India, we have other similar chain stores called Mumuso and Usupso. There might be a few more but I can't remember their names
@user-pd4cp6dc5s
@user-pd4cp6dc5s 2 года назад
Mumuso is a chinese brand. Not korean company. And product too. They are all chinese.
@Thisworldisagoner
@Thisworldisagoner 2 года назад
@@user-pd4cp6dc5s who is talking anything about Korean brands? We all know they are all chinese brands
@markanthonydavis7905
@markanthonydavis7905 3 года назад
Great Content! How about history of Puregold?
@BrandOrigins
@BrandOrigins 3 года назад
Thank you so much, Mark! Actually added Puregold to my list of brands to be covered. Their story is pretty good. Let's see if I can cover them soon 😊
@user-ho1oj1vt7u
@user-ho1oj1vt7u Год назад
Miniso is represented in Ukraine, and Uniqlo -- not, so while first time seeing uniqlo being abroad i said: 'Wow, is that a chinese copy of Miniso?'
@PatrickMiguel
@PatrickMiguel 3 года назад
Very Nice video Brother!:)
@BrandOrigins
@BrandOrigins 3 года назад
Thanks bro!! 🙏
@butch8849
@butch8849 2 года назад
6:39 I think cherry mobile does the same with private labelling?
@wonderman7788
@wonderman7788 3 года назад
Copycat culture is being cycled in Asia. that's why advanced countries are so furious about their intellectual property issues😌
@blackpinkistherevolution4998
@blackpinkistherevolution4998 3 года назад
China IS notorious for that.
@jeromedeleon1226
@jeromedeleon1226 2 года назад
good point
@rose_blue1
@rose_blue1 3 месяца назад
​@@blackpinkistherevolution4998 miniso founder is chinese
@cenen7021
@cenen7021 Год назад
Here in TÜRKİYE there is only MINISO and my ex were loving garbage sold there. There was a HUUUUUGE discount on their marvell licenced phone cases and i bought shitloads of cases and screen protectors hahaha
@gilberttello08
@gilberttello08 2 месяца назад
Boss hinde ka na nag upload ng mga bagong videos mo. Ganda pa naman ng mga contents mo.
@Macbasil
@Macbasil 2 года назад
Uniqlo, Daiso, or Muji are basically a mini mall inside a huge mall where like anything they have it all.
@abraham-tl7gv
@abraham-tl7gv 2 года назад
and i think its related to Viente because they look the same store only Viente is selling their products on 20 pesoses...
@yoGi0028
@yoGi0028 3 года назад
we have a uniqlo and a miniso in the same mall here in SM Pampanga lol..
@olive3723
@olive3723 2 года назад
some of the stuff at miniso are so cute tho
@eys3d358
@eys3d358 9 месяцев назад
As a chinese it offends me how foreigners or people from other countries perceive made in china stuff or chinese brands as “” low quality “” yes some are low quality but most are the highest quality you can get
@palindrome4737
@palindrome4737 4 месяца назад
In Chinese you can use RU-vid ? Btw hey !
@rose_blue1
@rose_blue1 3 месяца назад
Ikr
@eys3d358
@eys3d358 3 месяца назад
@@palindrome4737 chinese people can use youtube and google whenever they want as long as they have a VPN
@Versatech17
@Versatech17 2 года назад
Hoyoma and Mitsushi too (these are power tool brands). I don't think they are from Japan cause they are too low quality from the standards
@cathya7045
@cathya7045 3 года назад
Not southeast Asia Dominican over here who found that about this brand visiting family honestly I just loved their stuffed animals and the chibi marvel stuff wish we had one closer to me though
@itsrexee
@itsrexee 2 года назад
I've been purchasing miniso products since 2018 and their products are improving well. :)
@TitoTimTravels
@TitoTimTravels 2 года назад
The best power bank I own is from Miniso. I don't care where they come from, as long as they are good. 😎
@hellchemical
@hellchemical 2 месяца назад
Nah I also had their power bank , it just last for 2 years
@supersucks
@supersucks 2 года назад
It’s funny reading 10:15 DOMESKY because if you read the Korean letters it reads as SI-KA-I-MA-TI or skymat (스카이마트) and not Domesky
@czarpayatot
@czarpayatot 2 года назад
no one will talk about the katakana that reads "meisou" and not "miniso"?
@marcomartinez1843
@marcomartinez1843 2 года назад
I thought I was the only one who noticed the Japanese typo; that was one of the red signs, pun intended, that they're not Japanese as a whole.
@aoikira5951
@aoikira5951 3 года назад
I'm a simple person I see miniso, i click
@oriorio2267
@oriorio2267 2 года назад
jokes on you, i am going to a miniso store because uniqlo is not in my country😜
@jaycecross4110
@jaycecross4110 2 года назад
Can you cover Chinese brands pretending to be Japanese like Fujidenzo?
@Versatech17
@Versatech17 2 года назад
Miniso in my opinion is the new Cdr-King😆
@klimis9708
@klimis9708 2 года назад
U Filipino?
@vsen7
@vsen7 2 года назад
I searched miniso bad. Why is this not trending? I see all these ppl doing videos on miniso haul lately. Whatever their product is, it's always mentioned made in China. Yet ppl feel they're buying authentic kawaii product.
@wolyarang
@wolyarang 2 года назад
i bought some items from miniso but didna have a very good quality. the item broke in less than 6mos.
@jouseignkiefer4271
@jouseignkiefer4271 2 года назад
MUMUSO, YUN NAKAILANG PASOK NA KO WALA PA RIN TALAGA AKO MABILI HANGGANG NGAYON✌️😅
@fearmkultra445
@fearmkultra445 2 года назад
I work at Hollywood Miniso
@AniVan1R
@AniVan1R 2 года назад
I LOVE Miniso. I have almost everything and it's incredibly addictive. Everyone in Latinamerica loves Miniso. It's cheap and has incredibly useful and good quality items.
@ginoramos5828
@ginoramos5828 2 года назад
No wonder why the headphones always break
@LarisB
@LarisB 2 года назад
Yeah. I got a pair of Miniso earphones on Christmas day and I KID YOU NOT it started bugging and eventually giving up LESS THAN A MONTH later.
@tuapuikia
@tuapuikia Год назад
I prefer Daiso store. Miniso is clone of Uniqlo + Daiso 🤣🤣🤣🤣🤣
@1stPrinciples455
@1stPrinciples455 2 года назад
If money is your measure of success, being called copycat does not bother you
@NSAwatchesME
@NSAwatchesME 2 года назад
I thought miniso was owned by uniqlo
@Enzo-wl9wv
@Enzo-wl9wv 2 года назад
we even tought mumuso was miniso even the name i tought we saw miniso Hhaha
@MaharlikaAWA
@MaharlikaAWA 3 года назад
Why would you buy a container for medications/vitamins? That is for old people dude. I mean what would make you think "Oh cool interesting I should get this!" I mean wouldn't you rather buy a cup or something?
@connine
@connine Год назад
I think they were just copying the logo not the products though
@Cheeseyu3000
@Cheeseyu3000 2 года назад
now, about usupso...
@gingerpants3734
@gingerpants3734 2 года назад
1:10 the unknown Japanese designer. yes..
@daravikki
@daravikki Год назад
Literally there many other brands that copy MINISO, eg "MUNUSO"
@_elifilen
@_elifilen 2 года назад
We have it in Morocco lol
@yogadarmawan3051
@yogadarmawan3051 3 года назад
Why not work in Japan? Because the prunonciation is wrong, the tranlation in katakana word is "meiso" not actually "miniso". Typical Chinese copycat
@rose_blue1
@rose_blue1 3 месяца назад
?
@jasperocampo8771
@jasperocampo8771 2 года назад
Xiaomi And Apple
@jorgevalenzuela4400
@jorgevalenzuela4400 3 года назад
Miniso has lots of stores in Chile. Good quality products and fun experience overall. At least here, everyone knows it's a Chinese company, they mention it everywhere.
@mathuang95
@mathuang95 3 года назад
I love Mini-So!
@cathleyalovesbunnies
@cathleyalovesbunnies 2 года назад
I like miniso even it’s a copycat eh- cuz everything is pretty and cute eh lol-
@xioniyxz
@xioniyxz 2 года назад
TIL Chinese company pala to akala ko din Japanese, to be fair tho matibay earphones ng miniso for 300php mag 2 years na sakin
@sulationyang3437
@sulationyang3437 3 года назад
UNIQLO sells clothes, MINISO sells commodities, how to say it is copycat?
@queenie2668
@queenie2668 2 года назад
Miniso copied the commodities business of Muji/Daiso and copied the logo of Uniqlo.
@daffodil9752
@daffodil9752 3 года назад
it's from china???????????????????? tru tho, why do I always assume miniso is from Japan
@queenie2668
@queenie2668 2 года назад
because its logo is in Japanese which is misleading
@SiRasputin
@SiRasputin Год назад
I think the overall perception of Chinese brands might be changing. Think of huawei and especially DJI. It is the only teusted brand when it comes to consumer drones. But many other Chinese tech products will become synonymous with quality - particularly their EVs like BYD, Neo, Xpeng and others. I remember my dad telling me that in the 50s and 60s, Japanese brands were considered inferior in the West. China is at the same stage now. I think it's also incorrect to say that miniso simply consolidates products from factories and sells them. They would have significant input into the design and types of products they want. It's actually a great model and they sell things that ppl want. Using Japanese branding is not a quality mask, I think it's more about appealing to pop culture. In any case, I'm a big fan of their shops. On the broader point of Chinese branding, I actually think we're now on the cusp of a new era where Chinese tech products will be viewed as cutting edge, as they already have achieved in drones.
@ItsMeRaffy
@ItsMeRaffy 2 года назад
So that's why all their products are made in China. It's kinda weird for a self-proclaim "Japanese" brand have products made by China. But to be fair, their products are great and very aesthetic.
@kutter_ttl6786
@kutter_ttl6786 Год назад
Even Daiso has a lot of their products made in China. When your market is the discount segment it's pretty much a given you'll need to make it in China.
@kelvinchan3981
@kelvinchan3981 Год назад
All rubbish company 👎👎👎👎
@rose_blue1
@rose_blue1 3 месяца назад
Wrong
@sara.cbc92
@sara.cbc92 2 года назад
Co-owner is Japanese. So what's wrong?
@ferryansetyadi7192
@ferryansetyadi7192 2 года назад
Just hired actor
@rose_blue1
@rose_blue1 3 месяца назад
@@ferryansetyadi7192 how? The brand designer is japanese
@vphoenix5278
@vphoenix5278 2 года назад
Blahhh. Blahhh blahhh....bad english
@zeparthe16thspiritofarsgoe15
@zeparthe16thspiritofarsgoe15 2 года назад
Looks who talkin lol
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