💡 A bottled water costs at least 2000 times more than the water coming out from your tap at home. If you went through your day using only bottled water instead of ordinary water, your monthly water bill could easily climb up to $9,000. Yes - bottled water is outrageously expensive.
For developed countries like the Untied States with access to clean water, it makes little sense why this simple product can even be sold for that much. Yet, the demand is there and it’s everywhere. We always bring one to our lunches. We also bring it to every business meeting, football game; it’s in the vending machines at our gyms; it’s in our cubicles at work. Bottled water has become an irreplaceable prob in our lives and culture.
Just 60 years ago, selling bottled water was not even an established business, but it has transformed into one of the most profitable industries in the world over the years. Some analysts estimated that the global bottled water market is expected to reach $500 billion by 2028, surpassing the soda industry.
So, how do bottling companies manage to capitalize something so simple and make it profitable? And why are we willing to pay for bottled water when we have cheaper water at home? Let’s find out.
#business #company #finance #economics
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Margins (stylized as Marg!ns) is an up-and-coming educational channel about how behavioral economics plays a role in businesses. The channel's namesake, "margins", is an important buzzword in finance, accounting and economics. Our goal is to inspire and empower entrepreneurs and startups.
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29 авг 2021
