The Psychology Behind Good Advertising 

Great post. One key in emotional marketing is the use of music. It enhances the experience and ties your emotions to the content.

00:04 Advertising shapes society and influences daily decisions. 01:26 Advertising helps businesses reach customers 02:25 Successful ads evoke emotions, not just showcase product qualities. 03:28 Perfume commercials showcase the artistry and mood of fragrances. 05:12 Two perfume commercials take different approaches to advertising. 06:12 Good advertising helps us build an identity. 07:15 Advertising appeals to our subconscious mind 08:20 Good advertising feeds off our insecurities and deficiencies, leading to unnecessary purchases

It seems the key thing to draw from this is SHOW, DON'T TELL. It's difficult to express value through logical words. It is easy to FEEL value through emotional words or visuals.

Showcasing the outcome of the product by addressing the right emotions, can help a brand create a strong impact. In the end it should be less of an advertisement and more like an awakening and hope arousing.

That second fragrance ad really works at having an impact on you.

My teacher sent me here 👍

Great video! The ending is deep and unsettling, but true. The economy runs purely on our desire to "be someone" - an ideal. Today we have more choices than ever before and also more anxiety. More comparisons. More pressure. It's ironic that we'd probably be happier if we had less.

its amazing that people still actually watch commericals with adblockers and DVR. I honestly haven't seen one for about 10 years

Great video man, it is really spot on! You nailed it with the Emotional response versus the Thought response, and how much better in certain cases, if an ad campaign can effectively combine the two! Such as in the Giorgio Armani, and many movie trailers.

That Giorgio Armani commercial was so good that I ended up buying the cologne

Excellent video and quite great photos. SEO grows constantly..

Damn didn’t expect the video to go so deep. Very well thought out and written!

That was a great video! I'm an ad copywriter myself that was thinking of doing something similar, but can't figure out the part about getting copyright strikes. How did you manage to put all those ads in the video?

Advertisement is art on making them feel the need that they don't. There is no mind but only needs and compulsions.

Importance of good advertising: In a saturated market, where choices abound, good advertising distinguishes products by either highlighting their qualities or evoking emotional responses, playing a crucial role in consumers' decision-making. Emotional appeal in advertising: Successful advertising often relies on creating a strong emotional connection with the audience, with memorable campaigns focusing on feelings and associations rather than explicit product details. Building identity through advertising: Advertising helps individuals answer fundamental questions about themselves by providing a shortcut to decision-making, offering a pre-packaged identity associated with a product, and alleviating the burden of self-determination.

I was very successful in 100% commission ad sales when I was younger. I got to work with many businesses of various sizes and Scopes. I understand the value and reality of stake holder capitalism. I also remember working with muscular dystrophy patients and how valuable proper ADA certifications are to families. And, working as a volunteer at a suicide prevention call center… there’s not a lot of “markup” or “margin”, on keeping people attached to a world which can be very unfeeling… but, the family’s would certainly find Value in that work. Sectors and markets matter.

When I saw the McD's logo at the start of the video, I knew I had to stay and watch

I appreciate the effort

GREAT VIDEO! I am watching this for a little research/ ideas on the psychology of selling for a blog post article I am working on for my new blog My Minimal-ish Life. I would love to feature your video and give you credit/link for folks to watch. Can't believe a train/subway would want to have a voice start talking when you lean on the window? That takes the cake on advertising.

underrated channel

Can you give reference of ur study material on this topic? I want to read.

The scene from Fight Club😍

Can you link all the advertisements you used? I'd like to analyze them one at a time

Thank you

Back when 'gay' meant happy

Hello, in my opinion, you spoke very generally and the examples you gave do not have any statistics of success or failure. I hope you will be more detailed and in-depth on the topic of advertising in the next videos

The digger one deeps into these things the closer you start to understand everything that has been going on

Your video was so good i forgot to listen you!

Im in crisis mode because I cannot watch this video and pay attention to what he's saying. I guess I'm also learning that I am a visual learner because I know I can't just listen to what he says on its own. I feel so uncomfortable in my body right now because I'm discouraged from watching the video, but I want the information I know it has.

Advertisement is very important

Please upload more advertisement videos

so if we want to sell products, highlight the feeling, touch the deepest in the subconscious mind of customers, along with attractive packaging. And as a customer, we should choose products carefully.

wow that last comment a little bit confusing, were going to say its oke, but how do we sell products that says its oke? like Air Jordan, we want to be Mike!

Yeah, good advertising is very important 👌🏻

The invaluable insights in this content are life-altering. A book I read with like themes transformed my beliefs. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

hey how i can understand more about that "manipulation", what should i study? neuromarketing?

funny how as I was watching this I got bombarded with ads ever few minutes

Hi what’s the movie at 1:47? Where the guy puts on the sunglasses and sees “No Independent thought”?

What're the names of the movies referenced in the video?

Watching this for a school project lol

did she say toilet water?

thank you

6:30 - where did you get this clip? My teacher made something similar to this a long time ago.

On yeah....you seeeeeeeeee...........it's the advertising .

Thanks

Yes

I liked the first perfume ad wayy better because it focused on the woman's feeling about herself whereas the second one, clearly, is not meant to attract women but to attract men. Like male gaze to the extreme. "Etereal beauty?" no. "Sex object," yes.

@ 0:32 is from which movie?

Mad Men brought me here

Hows up on the top?

Wow!

name the movies shown in this example?

Great

The crazy thing is I have seen eyes prettier than in the Armani ad with the woman

Helpful

thank god my wife is alergic to perfume! not just for her but for others that think they need everyone in the room to smell them!

Modern advertising: the Barnum Effect in full effect

I was sent here by my teacher - Sunway uni

Whats the Movie at 7:25 please 🙏

Flip name brand, Store brand for life! Owwww..... they got me! :(

anybody know the name of the movie at 7:23 ?

If hour want to make a creative advertisements, watch this video. However if you want to make a converting/sellable advertisements, follow Ogilvy's principles of advertising.

What was the movie with sunglasses?

I love Don Draper 👹

I gotta get me some of that toilet water. 😅

Honest :)

wow(i'm korean)

👍👍👍

OK - IM SOLD

"choose a gay adventure" kek

Is this video just more advertising

WHOEVER INVENTED THAT ICONIC WORD WHEN DESCRIBING WHAT FEELINGS IT IS TO USE THEIR PRODUCT WAS "ENJOY" I'M NOT SURE WHETHER THIS WAS EVER PATENTED BUT IT SURE PACKS A PUNCH WITH MILLIONS!!

America is one bad commercial

Where is the subtitle?

7:03

do I need it, can I afford it, and can I survive with out it?? ask your self!

Advertising period is good

Happiness is allmost un-attainable best settle for contentment! rise up againest falseness!

Phycological warefare

MINDWASHING!!! 😡

Toilet waters and gay. My how words have taken on new meaning

the only advert I like is just eat snoop Dogg because it has snoop dog and some john Lewis adverts that's it apart from them their is no good adverts

🏆🙏👏

was that lady high on weed :0

Madison Avenue is more successful at shaping our cultural values than we usually care to know or talk about. Corporations, through advertising, have taken over the role of both the church and government! We conform to the norm so we don't become ostracised or eaten! If you subscribe to what everybody else subscribes to, you won't stand out for possible ridicule, nay, definite ridicule. The subject of stand-up comedians is usually the marginalised, already the easy targets of low-hanging fruit. Comedians usually punch downward, with the notable exception of George Carlin. R.I.P. Today we are considered successful if we display relatively rare things for others to see. Our quest for exclusivity is our collective life's work. However, what's good for the corporation is not necessarily good for the community's mental health. Now, you are considered a moral reprobate, deserving of violent punishment if you are not interested in or able to purchase status symbols sufficiently impressive for the jury of public. What's that? Mob rule? Stupid crowd rule? The president should be able to be a poor person, for instance, if they were sane, genuine people of good character, but NO! We all know we, the people, will never allow it. Individually we are smart, but collectively we are drooling half-wits! Myself included, of course. 🤪🤡🎭

People watch the game only to see the advertising! Can you believe it?

I wonder who the target market is for Armani lol like okay pretty woman walking through rain forest. So what? People these days have the attention span of a peanut. Do you really think they’re gonna sit there and decipher that?

My dream is to be an advertiser 🙂

What if we just forgot to be human.

There is no good advertising. It's all garbage I don't want to pay for.

What Colone do you use? Escapade. Why are you geh?

Pro tip for aspiring artists and story teller GO INTO ADVERTISING AND GET GOOD AT IT people **will not** listen to you otherwise.

what the did u get from this vid, guys?

actual useful stuff starts at 2:20 thank me later

Inflation has caused the price of toilet water to skyrocket

Help me in ADS

First you should answer whats good advertising.

@@hello

The Psychology Behind Good Advertising Good advertisement does not exist Advertisement overall is a fucking nuisance

There is no such thing as good advertising : but today it’s getting more and more dishonest misleading and evasive . On-line one clicks on link after link seeking a promised offer that never materialises. An objects characteristics change before one’s eyes as you scroll down the page. A commentary rambles on for minute after minute with made up stories of how a product develops I wouldn’t care, but it’s we the consumers who pay for all this rubbish keeping advertising personnel in as high a standard of living as anyone for telling these les and dressing them up as truth