The Rise and Fall of Elizabeth Arden

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Elizabeth Arden has been popular in the cosmetics industry since the 1920s. The brand is highly known for its line of perfumes and cosmetics around the world. However, it seems that the brand lost its touch at some point, with revenues failing to grow and profitability slipping away. Let’s dive in to see what happened.
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6 окт 2024

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Комментарии : 14

@ginchen33 Год назад

I buy Elizabeth Arden Ceramide Capsules, they are the best.

@rosemarie9641 Год назад

I simply love Arden products and in my opinion they are absolutely underrated. 5th Avenue has always been one of my favourite perfumes, one of those no other can ever imitate! And what to say about the Ceramides lipsticks?? In my experience, their staying and hydrating power are comparable with the best and most expensive lipsticks of very high end brands. And the face treatments are superb and effective. I guess it's just a question of refocusing the marketing and publicity of the brand in a more modern way.

@StartupSapience Год назад

Thank you for sharing your experience.

@buzzcutbiene2211 10 месяцев назад

Me too. It may be old fashioned but I love their products, all of them.

@claudiakoprinock1501 3 года назад

I really call “5 th Avenue “ my favorite perfume. I think the ppl who love it might be in their 60s and 70s and may be dying off. So a new marketing plan is going to be the hope of this new generation. We know now that 5 th avenue doesn’t have the same excitement, New York is actually. It that popular. The Tower in Paris is still full of tourist.