The Rise And Fall Of Twinkies | Rise And Fall 

Rise: Someone eats one Fall: Someone reads the ingredients list

"Sir, you are charged with murder." "I like Twinkies." "Understandable, have a great day."

As a non-American, the first time I ever heard of a Twinkie was when I watched Zombieland for the first time.

Love how they highlighted riboflavin as a “preservative most people hadn’t heard of and couldn’t pronounce”. B2. Riboflavin is B2. Not a preservative but a vitamin and about the only healthy thing in a Twinkie! 🤣

Andy and Dean: We bringing Twinkies back! Guy who bought $1000 worth of twinkies to sell on eBay: Noooooooooooo

I have no idea why I'm here, I'm not American and I have never even seen a Twinkie before... But am I still gonna watch the full 11 minutes. Most definitely!

Twinkies will always have a special place in my heart and my arteries.

The reason Twinkies "fell" had more to do with flavor than nutrition. ANYONE who tasted one in the late 2000's agreed that they had become absolutely terrible. Whatever they changed, it made for a terrible chemically taste that was worse than bad. I was a Twinkies lover as a kid...but I bought a box in 2010 and after discovering how terrible they were, I offered them to others (with a warning!) and EVERYONE agreed that these were NOT the Twinkies we grew up with! I suspect they removed some banned preservatives and replaced them with terrible tasting others.

I should be sleeping, I have a online test tomorow but I am watching the history of a twinkie My life is a mess.

“Twinkies Will always have a place in my heart” Yup right up there clogging your coronary

Twinkies are that snack you get, and when you finish the little packet you don’t get one for another year.

When I was a kid I could (and would) literally finish off an entire family box of twinkies in like 30 minutes and eat more but I swear they changed the formula in between those years because they taste so different now...... went from binging on them weekly to not even eating them anymore

I tried a Twinkie a few years ago and was disgusted. The cream tasted horrible, but I remember loving it as a kid in the 80's.

An Asian here, don’t know why I’m even watching these rise and fall of food items I didn’t even know existed...

I like how this documentary both mentions how consumers were uneasy with all the preservatives in the original Twinkies and then goes on to mention how the current owners have vastly increased the shelf life. I can only imagine how many preservatives they have now.

When I was a kid, my mom had a recipe for Twinkies that tasted EXACTLY the same as store bought. I remember buying a box in the late 2000s and thought they were gross, so I got to wondering if my tastes had changed, or if the recipe had changed. I dug out my mom's recipe and made them again. They were heavenly, and everything that I remembered about Twinkies when I was a kid! Hostess, and this new revived Hostess, have cheapened up the recipe so much that it bears little resemblance to what we had a few decades ago. **EDIT** Good lord folks... so first of all, my mom made these for us boys growing up in the 70s and 80s. She quit making them when I was in high school, and I only ever baked them one time around 2007 or 2008, and that was with mom's help. In the years since, my mom's Alzheimers got progressively worse until she finally passed away. She had been meticulously organized all her life, but by the end, all of her recipes, filings, sewing supplies, sheet music etc were stashed away in the most random places you could imagine. I have spent several hours looking for this and several other dessert recipes without any success. I only remember a couple specific details about making these with mom... the recipe called for lard and cake flour. I don't remember exactly what was in the cream filling, but we beat egg whites for what seemed forever. Mom had an antique cast iron bun or maybe corn mold that we used for baking the Twinkies. I haven't been able to find that either. Sorry guys... That's the best I can do. There are a ton of Twinkie recipes on the internet. Look one up and if it uses lard and cake flour it might be the same, or at least similar to mom's recipe.

The lack of twinkies in Zombieland 2 ruined it for me

Twinkie is the snack you get when you’ve given up and just don’t care about your health anymore.

God knows what they did to change the shelf-life from 25 days to 65 days. Yikes.

I'VE BEEN SEEING POST EVERYWHERE ABOUT FOREX TRADING AND CRYPTO CURRENCY, A LOT OF PEOPLE KEEP SAYING THINGS ABOUT THIS TRADING PLATFORMS PLEASE CAN SOMEONE LINK ME TO SOMEBODY WHO CAN PUT ME THROUGH..?

This makes me realize that I never had a real Twinkie, Ive only had the chemically altered version that makes it last longer than it should

I would really like to have the the original banana cream version. It would be great to offer that seasonally as a vintage version to create further interest in Twinkies.

They would stayed popular if they didnt reduce the size of them and changed the ingredients. They are hard and flavorless compared to what they use to be.

Still recall deep fried Twinkie’s for sale to a carnival in 2004 and it looked like a delicious heart attack. Chocodiles remains underrated as chocolate gem for Twinkies.

Used to be strawberry shortcakes. Now it's pure sugar fried in oil.

I always laugh when documentaries touches on the 90’s in America and say stuff about Americans becoming more health conscious.

In the U.K. we can tell when an American product begins to fail, because they start selling them over here 😂 We didn’t have them until just a few years ago

Michael Pollan is certainly one person who is responsible for the fall :) As he described how even bacteria doesn't eat the Twinky, it remains the same even after 4-5 years. He used it as an example on what's healthy eating and what's not.

“I don’t eat cake, I just eat food “ Beetlejuice Then all the Twinkie’s crash happened

The Twinkie from my 7th grade science class still sits in its container 15 years later and looks the same...

It's weird how most candy or biscuits when they come out they re good but with time the factory lowers the quality and it doesnt taste the same anymore..

I remember going on a holiday to America with my family and we were all so excised to try twinkies but when we actually got to try them we were shocked at how disgusting they tasted

4:28 “$700 BILLION of debt”. BILLION?? , I think you mean ‘MILLION’.

Europe: WTF is a Twinkie

Basically Twinkie survived because of high brand awareness.

Tried one the other day....nearly threw up. what the so call saviors have done to the Twinkie is a war crime but then again the recipe was changed back the early 2000s from a sweet treat to complete dog sh*t (they did that to alot of the brands they owned). When the second bankruptcy hit I wasn't surprised, just impressed that they lasted that long.

Eating a twinkie makes me feel like I was forced to swallow thirty six gallons of whipped cream in one sitting

65 day shelf life?? Eating these is like pre-emptive embalming lol

I always wanted twinkles in my lunchbox my parents said "no they are crap'. Then I bought twinkies as an adult took a bite and also said "yuck those are crap" lmao

I worked at the plant in Denver in the early 70's when ITT Continental Bakery owned Hostess. I made Twinkies, Cupcakes, & Ding Dongs. You just wouldn't believe how good they were fresh out of the oven! You could throw down 10 like nothin'! So soft & delicious, yum!

When twinkies came back they tasted like pure chemicals just like any other hostess product.

All of these “classic” snacks are now smaller, more expensive…and lower quality…than they were originally.

I bought some from Costco here in the UK last year. They were expensive, dry and tasted of chemicals. Never again.

This is a nice story and all, but the whole thing about not compromising quality while increasing shelf life wasn't really true. I remember as a kid a twinkie was, well, what a twinkie should be. Now it tastes stale regardless of how freshly you bought it. It tastes almost hard and dry, like it isn't even made of something close to a dough. It just isn't good anymore.

Dean is the personification of “I’m about to restart this man’s whole career.”

Current Twinkies shelf life is 10 years. We got the last box of Twinkies in March 2020 when the shelves first went empty and I saved one twinkie. The expiration date on it is 10 years. I will check back I'm 2030 and provide an update.

Increasing the shelf life COMPLETELLY changed the twinkle and I hate them now. I loved them before. Sorry ill never buy them unless they go back to the original recipe.

I'm so grateful to them! I love Twinkies. I even made a jingle for them 😄

Long story short: Success of the comeback caused by killing unionization and slashing jobs.

Someone should have told Woody Harrelson to check the time capsule for that twinky. 😂

I hate when people feel the need to comment on a video about how much they hate Twinkies or have never had one. Like why are you even watching this? Piss off already.

“1 million twinkies a day and 400 million a year” *Somethin ain’t right here*

The twinkie defense is a sensationalized misconception. The actual case was showing diminished capacity because he was DEPRESSED. And the obsurd amount of twinkies he ate was evidence of his depression.

In Malaysia there is a Twinkies knock off called twiggies lol

i KNEW IT I knew it. They DID change the recipe when it came back. When I bought a new twinkie it did NOT taste like the original. Filling is somewhat under done and not as sweet, and the cake... the new twinkie tastes... more chemical, texture is tougher, more fake some how. There is an actual difference in taste. It's harder to chew and harder to digest. Anyone concur? I knew it. This video has confirmed a suspicion I've had for years now. It was the shelf-life extension. For the longest time I thought the new twinkie was just someone who bought the brand, but was imitating a recipe, not even using the same equipment. It was all different and I grieved a little. Man what I wouldn't give to have a real 1990s style regular twinkie... is that time capsule sealed?

The first time I got introduced to Twinkies was in the movie Zombieland.

"Honey ! Go ahead & unpack the Twinkies from our survival food storage pantry ! I thought they had a 17 year shelf life "

They actually removed the Twinkies from the time capsule because they thought it would attract mouses

IMO disgusting product - purely nostalgia based and massively unhealthy. I believe most american's want a better healthy lifestyle now after being the joke of the world in terms of obesity for the past 20 or so years.

the mexican counterpart, the “Gansito” is like an upgraded Twinkie that costs the same. It’s way better, it’s a twinkie with strawberry jam and covered in chocolate.

I met the creator of Twinkies. Years ago. He was a nice older fellow. I said to him, "You look great for your age. What's your secret?" He replied, "I don't eat twinkies."

"preservatives most people hadn't heard of" ... highlights two B vitamins, which are both essential nutrients oof

I haven't had a Twinkie in, oh, since before you were born...

If they work best by leaning into nostalgia, maybe releasing a GI banana cream and a strawberry shortcake

Twinkies are one of those things that American media convinced me was amazing as a kid but when I tried one it was a super mid tier cake. I heard so much about the things I didn't expect them to be so bad

The company Bimbo is taking over the market now compared to Hostess.

In Trinidad we have something called a goodie, it's basically the same as a twinkie. In my opinion, it tastes better than a twinkie🤷‍♀️

I remember walking into a Walgreens over 10 years ago and seeing an iced "Nice!" brand honeybun with an expiration date of 2036. If Twinkies have so many preservatives and only manage to last about two months then I don't even want to imagine what was inside of those honeybuns.

"vanilla cake stuffed with cream" sounds a lot more appetizing than what they actually are. 😂

The longer shelf life was interesting to learn. I used to get Twinkies in my luchbox back in the 90s and the cake was super soft and moist, I tried them recently and it seems like they are more of an angel food cake now. Maybe it's just nostalgia but they aren't as good as I remembered....or maybe I just got a older Twinkie, but almost certainly nostalgia.

I grew up in a home that did not let you get twinkies due to the sheer amount of sugar and how unhealthy they where, personally I have had them and am not a fan. However I did eat a lot of wonder bread, when I saw the hostess factory near me close it's doors it was like a little piece of me vanished. All good things must come to an end eventually.

I never liked Twinkies. Even as a child I thought they tasted fake.

me at the beginning of video: why's this guy know so much about twinky history me after finding out he legit saved the company: NANI!?

I tried it once, after seeing various pop culture stuff. It was probably the most hype-ending nosedive ive ever had in my life thus far.

Archie Bunker often said to Edith that she forgot to put a twinkie in his lunchbox! 🙂

I love how the pensions of the employees were glossed over as "legacy problems" that were disposed of. They were dumped onto the Pension Benefit Guaranty Corp. which is paid for, it does get admittedly complex here, by the taxpayer.

As a Scottish guy who has only tried a Twinkie one time i would like to tell you it was one of the most disgusting things i have ever attempted to eat It was like eating frosted mattress

I haven't had a twinkie in a while, but this made me want one.

$700 billion of debt… Wow that’s a MASSIVE typo and it’s on Business Insider. It should be million of course and should be corrected somehow, at least in the article you got on your website.

Me from the uk and never eaten a twinkly: the algorithm has spoken

3:21 they highlight Thiamine as a “calorie, sugar or preserves” lol That’s a vitamin, sweetie. Whomever ran the computer here didn’t do chemistry.

0:28 squishing the Twinkie was unnecessary 😐

I am the only one who thinks that twinkies are disgusting?

I was watching The Iron giant there is a scene where Hogarth injects a Twinkie with more whipped cream the director Brad Bird stated that he used to do that as a kid and called it The Turbo Twinkie

They were ready to "fight for hostess" but not for the union workers.

"Fresh" and "wholesome" are words no one should ever use about a twinkie. What a bold faced lie! 🤣🤣🤣

i got some Twinkies recently. this was my first time eating one in more than 20 years. it was so gross. it felt denser and greasier than i remembered from my childhood. either they changed the recipe, or i had really horrible taste back in the day.

700 billion in debt? That’s just a bit off, they where about 1.4 billion in debt.

If I baked a vanilla cake and it lasted for 65 DAYS, I would have some serious questions.

Imagine being a lawyer defending a man who killed someone and your out of ideas but then you said "My mans addicted to twinkies" Judge: understandable you're free to go

Twinkies are actually terrible. I’m not American and I tried one on a trip to Florida a few years back and was not impressed.

As a European I had no experience of twinkies as a child other than seeing ads for them in comic books and other places. So the first time I went to America I tried one and dear god it was just disgusting. Just a horrible squdigy sickly sweet artificial chemical grossness. Why would anyone eat this shit more than once in their lives? No wonder the company struggles. Maybe they should try diversifying into edible food products.

Can’t sleep, it’s 3am, last thing I need to to watch something about Twinkie’s and give myself a digital sugar high...

5:48 I remember in middle school a girl brought a package to school to flex/show off that she had them. The second those yellow cakes came out it was a brawl. God that seemed like forever ago.

ATTENTION!! to all the sweets snackers like me who love these products, i have a serious issue to address. Why dont they still make the SuzyQ?? I actually contacted Hostess and they told me it was a supply chain issue.I dont buy that explanation.If you think about it, Hostess cupcakes and the SuzyQ are made from the same ingredients. The only difference is that the Q is flat and it doesent have the chocolate shell on top. Its time for us to rise up and demand the return of the Original SuzyQ! Ps im only half kidding about it being a serious issue but i do want the Q back

I tried it once, it was the most artificial sweet ever. Lost my appetite for the rest of the day. I am surprised how Americans are nuts about them. They taste awful.

how does a company with just $3.2b of revenue have $700b worth of debt? I'm confused. dont you mean $700m?

we can still find Twinkies in various Walmart's, I personally like the banana cream,so, I'm glad their back.

10:50 I’m so sorry but bro……. Who cut your hair 😆

3:18 "Loaded with calories, sugar, and preservatives most people haven't heard of, let alone pronounce" They seriously highlighted Riboflavin lol. If ya'll don't know Riboflavin is Vitamin B2 please go back to middle school xD